Creating your social strategy

Your Time Isn’t Infinite(Neither is anyone’s attention span)

• Before you begin any social media plan

– Determine the MAX amount of time and resources

you can spend

– Your efforts will be guided by this number

– Use it to narrow your number of channels

Content Calendars

• Simple yet necessary

– Create a spreadsheet of your messages

• Facebook – daily

• Google + - Daily

• Twitter – three times daily

• Blog – weekly

• Video – bi-weekly

• Pinterest – (all the time – it’s very addictive)

Social Media: It’s Rented

• You “rent” space on Facebook, Twitter,

YouTube, etc.

– Subject to their changes

– Subject to their rules

– Access to millions of potential consumers

• It’s were your publics are

Owned vs. Rented

• You “own” your website

– Have to draw users there

– Creating engaging communities in this area takes

far more effort

– You have complete control

The Rented Media

Facebook Twitter

YouTube/VimeoPinterest Google +

Take Facebook to the Next Level

• North Social Applications

– Developed in partnership with Facebook

– A “buffet” of applications including:

• Embed your YouTube channel

• Create a micro-commerce site (for top-selling merch.)

• Sweepstakes (with a built in contact management system)

• Create Groupon style deals for University students

• Donation page

• Much, much more

Applications with North Social

Google +

• Complaint: No one is there

• Solution

– Think of Google + as a search engine optimization tool

– Google ranks based on +1’s

• Add the button to your content

• Use the Google + search bar to monitor conversation

– Find the influencers much easier that any other social site

Personalized Search Results

YouTube/Vimeo (Video)

• Video is a non-negotiable

• Doesn’t have to be time intensive

– Most colleges have a group of free (or incredibly cheap),

talented videographers on campus

• What are your campus groups already doing?

– Can you share their efforts on University pages?

• Consider having a page per public you wish to reach

Interesting Tools: Fundraising

New Alumni – Normally not very rich

• Solution: Micro-Donations

– Kickstarter – allows you to raise funds for specific projects

through social media with multiple small donations

» Can add multi-media

» Progress chart is public

» Easy to spread the word and let others spread the word

for you

Interesting Tools: Branding

• Pinterest– Newest of the shiny new tools• Very high visual impact• Shares to more popular sites

– Great for branding • Lifestyle boards (Oberlin is a GREAT example) • Provides links to original material • If you don’t you’re students still will

Interesting Tools: Pinterest

Interesting Tools: Branding

• Pinterest– Newest of the shiny new tools• Very high visual impact• Shares to more popular sites

– Great for branding • Lifestyle boards (Oberlin is a GREAT example) • Provides links to original material • If you don’t you’re students still will

Interesting Tools: Branding

Key Takeaways

• Changes are a part of the system, keep on the newest tech

• Determine your resources• Determine your