Creating Your Web Pages

Web site Basics – A Primer for Web site Basics – A Primer for Hispanic Small BusinessesHispanic Small Businesses

ContentContent

1)1) What is a Web site?What is a Web site?

2)2) Why do I Need a Web site?Why do I Need a Web site?

3)3) Hispanic Business Web site ExamplesHispanic Business Web site Examples

4)4) Web site BasicsWeb site Basics What to Include in your siteWhat to Include in your site Domain Name / Web HostingDomain Name / Web Hosting

5)5) Options for Setting up a Web siteOptions for Setting up a Web site Traditional Web siteTraditional Web site

• Design it YourselfDesign it Yourself• Hire someone to do it for youHire someone to do it for you

Selling onlineSelling online• Auctions (eBay)Auctions (eBay)• Online StorefrontsOnline Storefronts

6)6) Experimenting with Free Web PagesExperimenting with Free Web Pages

What is a Web site?What is a Web site?

A Web site is a A Web site is a communication tool communication tool that allows people to that allows people to share information.share information.

For your business, it For your business, it can serve as an can serve as an electronic brochure electronic brochure that is available 24 that is available 24 hours a day 7 days a hours a day 7 days a week! week!

Why do I need a Web site?Why do I need a Web site? What are the benefits? What are the benefits?

The main benefit of The main benefit of having a Web site is having a Web site is that your business that your business can be found by can be found by anyoneanyone on the on the internet.internet.

More people today More people today search for businesses search for businesses on the Internet than on the Internet than use the Yellow Pages!use the Yellow Pages!

Why do I need a Web site?Why do I need a Web site?

• The Internet is THE place where today’s The Internet is THE place where today’s customers go to look for information.customers go to look for information.

• A Web site gives your businesses A Web site gives your businesses visibilityvisibility and and credibilitycredibility..

• Some Web sites can even be set up to Some Web sites can even be set up to take orders while your store is closed!take orders while your store is closed!

Regardless of your Regardless of your business, you want to business, you want to be able to provide be able to provide enhanced enhanced customer customer serviceservice that will give that will give you a competitive edge you a competitive edge in the market place. in the market place.

A Web site can give you A Web site can give you that competitive edge!that competitive edge!


Cost Savings For YouCost Savings For You

• Companies that provide Companies that provide servicesservices (catering to individuals/businesses) (catering to individuals/businesses) can benefit greatly by having their own can benefit greatly by having their own web-site.web-site.

Provide information about what you do.Provide information about what you do. Provide information about your experience.Provide information about your experience. Save time answering questions!Save time answering questions!

• A Web site is one of the most A Web site is one of the most cost-effective cost-effective forms of advertising.forms of advertising.


Reduction of printing costs can be realized Reduction of printing costs can be realized in many situations in many situations

BrochuresBrochures NewslettersNewsletters Customer information sheets Customer information sheets Hand outsHand outs

Many of these items are given to Many of these items are given to customers - but end up in a file or in the customers - but end up in a file or in the garbage!garbage!

Directing a customer to a link on your Web site Directing a customer to a link on your Web site saves time, money and can be eco-friendly.saves time, money and can be eco-friendly.


What can a Web site do for ME?What can a Web site do for ME?

• A Web site can lead to…A Web site can lead to… More customersMore customers

Increased awareness of your businessIncreased awareness of your business• Both inside and outside of the local community! Both inside and outside of the local community!

More credibilityMore credibility• For today’s younger generation, having a Web site For today’s younger generation, having a Web site

means a business is “legitimate.” means a business is “legitimate.”

A reduction in marketing / advertising costsA reduction in marketing / advertising costs

What type of information goesWhat type of information goeson a Web site?on a Web site?

Contact Information (phone Contact Information (phone number, email)number, email)

Business hoursBusiness hours Background information Background information

about your business about your business Product / Service Product / Service

InformationInformation Any information that may Any information that may

be valuable to your be valuable to your customer customer • This enhances your image by This enhances your image by

helping your clients to better helping your clients to better understand your business and to understand your business and to allow potential customers to allow potential customers to make a more informed decision. make a more informed decision.

Hispanic business Web Hispanic business Web site examplessite examples

Nuño Nuño Bros is a Bros is a market in Santa Ana, market in Santa Ana, CA that specializes in CA that specializes in beef products, beef products, tortillas and specialty tortillas and specialty tacos. tacos.

Their Web site shows Their Web site shows lots of examples of lots of examples of their meat and their meat and produce, and also produce, and also provides a map of provides a map of their location.their location.

http://www.nunobros.com/spanish/spnhome.htm

Casa Ramirez is an art Casa Ramirez is an art gallery in Texas that gallery in Texas that caters to clients who are caters to clients who are interested in purchasing interested in purchasing art.art.

They specialize in the They specialize in the Latino culture.Latino culture.

They also cater to artists They also cater to artists who would like to display who would like to display their work in their their work in their gallery.gallery.

http://cr.bjakub.com/index.html

Hispanic business Web Hispanic business Web site examplessite examples

Why is having a Web site important Why is having a Web site important for a Hispanic small business?for a Hispanic small business?

As of February 2007, the Hispanic As of February 2007, the Hispanic online market was BIG: 16.3 million. online market was BIG: 16.3 million.

The Hispanic online market has The Hispanic online market has sustained strong growth: more than 1.6 million sustained strong growth: more than 1.6 million new users between February 2006 and February new users between February 2006 and February 2007. 2007.

It has been classified as an “upscale, mass It has been classified as an “upscale, mass market”: Online Hispanics are…market”: Online Hispanics are…• More affluentMore affluent• More educated More educated • More acculturated than the aggregate Hispanic populationMore acculturated than the aggregate Hispanic population

• This may indicate online Hispanics are more This may indicate online Hispanics are more prone to shop because they are economically prone to shop because they are economically well-off. well-off.

Web sites are often the Web sites are often the 11stst point of point of contact for your businesscontact for your business

What kind of a first What kind of a first impression do you want to impression do you want to give?give?

Often Web sites…Often Web sites… • have poor navigationhave poor navigation• overpower the actual message that is overpower the actual message that is

trying to be deliveredtrying to be delivered• look as though they were created by an look as though they were created by an

amateur. amateur.

A “bad” Web site will make A “bad” Web site will make potential customers question potential customers question your business. your business.

What makes a poor first What makes a poor first impression?impression?

““Traditional” advertising: Traditional” advertising: • Forms that are photocopied to the point of un-readabilityForms that are photocopied to the point of un-readability• Brochures that were obviously quickly created in black Brochures that were obviously quickly created in black

and white and copied many times on standard copy and white and copied many times on standard copy paper paper

• Business cards that have perforations around the edges Business cards that have perforations around the edges

Web sites:Web sites:• Poor quality picturesPoor quality pictures• Links that don’t workLinks that don’t work• Difficult to find information Difficult to find information

This is not the image you want to This is not the image you want to give to your customers.give to your customers.

How the Web worksHow the Web works

The address you type in to get a The address you type in to get a Web page is known as the URL Web page is known as the URL (Uniform Resource Locator).(Uniform Resource Locator).• http://www.hispanicbusiness.com/magazine/

The URL is composed of 3 partsThe URL is composed of 3 parts1)1) The ProtocolThe Protocol

http://

2)2) The Domain Name The Domain Name www.hispanicbusiness.com

3)3) The Pathname The Pathname /magazine

A Web page is written in a special code called HTML (hyper-text markup language)

Web site BasicsWeb site Basics

3 things you need:3 things you need:1.1. An idea of what you want to include on An idea of what you want to include on

the sitethe site

2.2. A “domain name”A “domain name”

3.3. A “Web host” A “Web host”

• The Key Ingredient:The Key Ingredient:

Someone who knows how to pull all of these together!

What to include in your siteWhat to include in your site

Home pageHome page• Basic overview of Basic overview of

your business your business About us About us

(background (background information)information)

Product/service Product/service InformationInformation

Contact Contact information/mapsinformation/maps

Pictures!Pictures!

What else to include in your siteWhat else to include in your site

What will your What will your customers want to see? customers want to see?

Check out other sites on Check out other sites on

similar topics! similar topics! • What do they have that you What do they have that you

like?like?• What can you offer that they What can you offer that they

don’t? don’t? SpecialsSpecials CouponsCoupons TestimonialsTestimonials

The 2 things you will need to buy:The 2 things you will need to buy:

1.1. A DOMAIN NAME gets you the A DOMAIN NAME gets you the www.mybusiness.com name name Ex: www.toyota.comEx: www.toyota.com This is what people type in to find your Web site!This is what people type in to find your Web site!

2.2. A WEB HOST gets you storage space to put A WEB HOST gets you storage space to put up your pictures/text describing your up your pictures/text describing your business.business.

Domain Name / Web HostDomain Name / Web Host

Domain Name / Web HostDomain Name / Web Host Most sources today offer BOTH domain names and Most sources today offer BOTH domain names and

Web Hosting:Web Hosting:• www.godaddy.com • www.register.com• www.networksolutions.com

There are LOTS of resources on the Internet, check There are LOTS of resources on the Internet, check around: around: • www.webhostingratings.com (over 200 to choose from)• Compare cost, data storage, visit some of their sites

These sources will tell you which domain names are / These sources will tell you which domain names are / aren’t availablearen’t available• This is important! Put some thought into your domain This is important! Put some thought into your domain

name.name.

3 popular options

Domain Name / Web HostDomain Name / Web Host

COSTSCOSTS• Domain names: $10 - $35 / yrDomain names: $10 - $35 / yr

Most companies offer the same thing, very Most companies offer the same thing, very little difference in servicelittle difference in service

• Web hosting: $50 - $200 / yrWeb hosting: $50 - $200 / yr Offer different levels of service based on Offer different levels of service based on

storage size / data transferstorage size / data transfer For most small businesses, the “basic” For most small businesses, the “basic”

package is sufficientpackage is sufficient

www.networksolutions.com/

Examples of Web Host PricingExamples of Web Host Pricing

Web Host ExamplesWeb Host Examples

www.godaddy.com www.register.com

Options for setting up a Web siteOptions for setting up a Web site Traditional Web siteTraditional Web site

• Design it yourself Design it yourself Microsoft Word / PowerPoint / Other softwareMicrosoft Word / PowerPoint / Other software Online TemplatesOnline Templates

• Have someone design it for youHave someone design it for you Selling onlineSelling online

• Auction Sites (Ebay)Auction Sites (Ebay)• Online Storefronts (just selling items, no Online Storefronts (just selling items, no

information about company)information about company)

Web sites like Web sites like www.netsol.com offer packages offer packages that allow freedom on how you build your Web that allow freedom on how you build your Web site.site.• Do It Yourself Do It Yourself Web Site $9.95 per month with Web Site $9.95 per month with

an annual purchasean annual purchase• Do It For Me Do It For Me Web Site $11.95 per month with a Web Site $11.95 per month with a

$499 design fee (they will design, copywrite $499 design fee (they will design, copywrite and update your Web site)and update your Web site)

• E-CommerceE-Commerce Web Site $49.95 per month with Web Site $49.95 per month with a $49 set up fee (Sell online with no a $49 set up fee (Sell online with no transaction fees. Integration with PayPal® for transaction fees. Integration with PayPal® for financial transactions included).financial transactions included).

Some sites offer packages for Some sites offer packages for ALL different optionsALL different options

Traditional Web siteTraditional Web site Design the site yourselfDesign the site yourself

• Need to be familiar with the computerNeed to be familiar with the computer• Need to purchase domain nameNeed to purchase domain name• Need to purchase Web host Need to purchase Web host

How do you design a Web site?How do you design a Web site?• Microsoft Word (or PowerPoint, Publisher)Microsoft Word (or PowerPoint, Publisher)• online Templatesonline Templates

Don’t need too much computer knowledge for Don’t need too much computer knowledge for this optionthis option

• Other software (Dreamweaver, Sharepoint)Other software (Dreamweaver, Sharepoint) Takes a while to learnTakes a while to learn

Put in text, pictures, etc. Put in text, pictures, etc. File -> Save as-> Web page (Word basically converts to html)File -> Save as-> Web page (Word basically converts to html) Save several pages and link them togetherSave several pages and link them together

Building a Web site with Building a Web site with Microsoft WordMicrosoft Word

Make sure you save your “Home” page as Make sure you save your “Home” page as “index.htm”“index.htm”• This ensures that this page opens when someone This ensures that this page opens when someone

browses to your sitebrowses to your site


Make a few pages (Home, Background, Products) and save Make a few pages (Home, Background, Products) and save as Web pages as Web pages

Link them together Link them together • Highlight wordsHighlight words• Insert: Hyperlink (A hyperlink is a section of content that is Insert: Hyperlink (A hyperlink is a section of content that is

clickable and brings you to another place, or performs some clickable and brings you to another place, or performs some action, when you click it)action, when you click it)

• Can also link to other web pagesCan also link to other web pages


STILL REQUIRES purchasing a domain STILL REQUIRES purchasing a domain name and Web host in order to uploadname and Web host in order to upload

Uploading instructions will be sent by Web Uploading instructions will be sent by Web hosthost• Typically involve logging onto your account Typically involve logging onto your account

and selecting which files are involvedand selecting which files are involved• Most sites use FTP: File Transfer ProtocolMost sites use FTP: File Transfer Protocol

Similar to Windows Explorer: Click & Drag which files Similar to Windows Explorer: Click & Drag which files you want to uploadyou want to upload


Uploading Files Example: Uploading Files Example: • File Transfer Protocol as part of GoDaddy.comFile Transfer Protocol as part of GoDaddy.com


Some helpful hints: Some helpful hints: • Keep all files used (pictures, pages, any Keep all files used (pictures, pages, any

logos) in the SAME FOLDERlogos) in the SAME FOLDER• This will save a lot of time when you This will save a lot of time when you

“upload” your files to the Web host “upload” your files to the Web host


Online TemplatesOnline Templates

Most sources offer Most sources offer templatestemplates so that so that you can design your Web site with very you can design your Web site with very little computer knowledge.little computer knowledge.

No need to know HTML or even No need to know HTML or even Microsoft – just choose and type what Microsoft – just choose and type what you want to be on your siteyou want to be on your site

Online Template ExamplesOnline Template Examples

Choose a Choose a themetheme

Choose the Choose the type of layout type of layout you wantyou want

Choose your Choose your fontsfonts

Choose your Choose your images images

www.godaddy.com

Online Template ExamplesOnline Template Examples

www.smallbusiness.yahoo.com

Choose a Choose a designdesign

Choose the Choose the type of layout type of layout you wantyou want

PersonalizePersonalize Choose your Choose your

pages / enter pages / enter text text

Do-It-Yourself Web site Do-It-Yourself Web site Development ToolsDevelopment Tools

Graphics Clip ArtGraphics Clip ArtCreate a banner, logo or button with Create a banner, logo or button with free or fee online graphics generatorsfree or fee online graphics generators

3DTextMaker.com CoolText.com QuickBanner.com

Dedicated Software PackagesDedicated Software Packages• Most professional Web sites will be built with Most professional Web sites will be built with

“fancier” software packages:“fancier” software packages:– Microsoft Sharepoint Designer (~$150)Microsoft Sharepoint Designer (~$150)– Adobe Dreamweaver (~$420)Adobe Dreamweaver (~$420)

• These give much more control to the designer These give much more control to the designer and allow for more complex designs / featuresand allow for more complex designs / features

Cost Summary for a Traditional Cost Summary for a Traditional Web siteWeb site

Design it yourselfDesign it yourself• Domain Name: $10-$35/yrDomain Name: $10-$35/yr• Web Host: $50-$200/yrWeb Host: $50-$200/yr• Template: Free-$200Template: Free-$200• Dedicated Software: $150- $450Dedicated Software: $150- $450

What about having someone else What about having someone else build a site for you? build a site for you?

Having Someone Else Having Someone Else Build Your SiteBuild Your Site

• Most people are NOT Web site designers• Putting together a Web site that reflects

highly on your business requires a significant amount of time and money

• Lots of businesses pay others to design Web sites for them– Can look at several different layouts / styles– Review the Web site before it goes “live”– They are probably more artistic than you!

• Costs– Can be all over the place! – Some ballpark estimates: $300 for a home page,

$100 for each additional page

Having Someone Else Having Someone Else Build Your SiteBuild Your Site

• Who are you hiring?– Evaluate sites they’ve worked on– Speak to clients and see how they were to

work with– Is it worth it to hire your nephew, cousin,

etc.? They can probably do the job fairly cheaply, but will they be around when you need to update the site TODAY?

• A good Web developer can save you time and money – and headaches!

Options for setting up a Web siteOptions for setting up a Web site Traditional Web siteTraditional Web site

• Design it yourself Design it yourself Microsoft Word / PowerPoint / Other softwareMicrosoft Word / PowerPoint / Other software Online TemplatesOnline Templates

• Have someone design it for youHave someone design it for you Selling onlineSelling online

• Auction Sites (eBay)Auction Sites (eBay)• Online Storefronts (comprehensive Web site Online Storefronts (comprehensive Web site

/ e-commerce solution)/ e-commerce solution)

Auction SitesAuction Sites If you are only selling 5-10 items, auctions If you are only selling 5-10 items, auctions

are a good choice!are a good choice! Participants bid for products and services Participants bid for products and services

over the Internet. over the Internet. eBay, the world's largest online auction eBay, the world's largest online auction

site, is a great example of online site, is a great example of online auctioning. auctioning. • Allows you to place your item up for bid Allows you to place your item up for bid • You provide pictures / description (need a digital You provide pictures / description (need a digital

camera!)camera!)• People from all over the world can bid People from all over the world can bid • When it sells, you ship it and pay a small fee to When it sells, you ship it and pay a small fee to

eBay (4-5%)eBay (4-5%)

Online Auctions Online Auctions Mexican & Spanish Art: Mexican & Spanish Art: eBay StoreseBay Stores

Online AuctionsOnline AuctionsMexican Antiques on Mexican Antiques on eBayeBay

What does it cost to sell on eBay?What does it cost to sell on eBay?• eBay charges fees to list and sell your item on their site. eBay charges fees to list and sell your item on their site.

The cost depends on total of fees calculated based on…The cost depends on total of fees calculated based on… Starting price Starting price Selling price Selling price Selling format Selling format Optional listing upgrades Optional listing upgrades

Items can be listed for as little as $0.20Items can be listed for as little as $0.20 eBay will keep between 1.5% and 5.25% of the final eBay will keep between 1.5% and 5.25% of the final

priceprice

Selling Items on eBaySelling Items on eBay

Selling Items on eBaySelling Items on eBay

How do you get paid?How do you get paid?• Most people use Most people use PayPalPayPal

Lets you accept credit cards, bank transfers, debit Lets you accept credit cards, bank transfers, debit cards from customerscards from customers

No monthly, startup, or cancellation feesNo monthly, startup, or cancellation fees No need for your customers to have a PayPal No need for your customers to have a PayPal

accountaccount PayPal’s commission is 4.9% + $0.30 PayPal’s commission is 4.9% + $0.30

• Deposited immediately to Deposited immediately to youryour PayPal account PayPal account Easy to withdraw / transferEasy to withdraw / transfer Item can then be shippedItem can then be shipped

• Sign-up takes only 5 minutes!Sign-up takes only 5 minutes!

Benefits of Online Auctions Benefits of Online Auctions

No time constraintsNo time constraints• Bids can be placed at any time of the day and any day of the yearBids can be placed at any time of the day and any day of the year

No geographical constraintsNo geographical constraints• Sellers/bidders can participate from anywhere that has Internet accessSellers/bidders can participate from anywhere that has Internet access

Intensity of social interactionsIntensity of social interactions

• The social interactions involved in the bidding process are very similar The social interactions involved in the bidding process are very similar to gambling. The bidders wait in anticipation of "winning" to gambling. The bidders wait in anticipation of "winning"

Large number of bidders & large number of sellers Large number of bidders & large number of sellers • The probability of someone seeing your product and wanting to buy The probability of someone seeing your product and wanting to buy

the product is high. Competition is vital, this will allow customers to the product is high. Competition is vital, this will allow customers to see that you have good affordable prices.see that you have good affordable prices.

Online StorefrontsOnline Storefronts

http://smallbusiness.yahoo.com/ecommerce

Everything you need in Everything you need in one placeone place

Yahoo! Small Business Yahoo! Small Business Ecommerce Ecommerce

Design a storeDesign a store Add productsAdd products Set up payment Set up payment

methodsmethods Set up shipping / Set up shipping /

sales tax sales tax

http://prostores.com/online_store.html

Another exampleAnother example

Prostores: Prostores: e-commerce e-commerce solution by eBaysolution by eBay• Design a storeDesign a store• Add ProductsAdd Products• Add Payment MethodsAdd Payment Methods• Set up shippingSet up shipping

Online StorefrontsOnline Storefronts

Online Storefront ExampleOnline Storefront Example

Almacenonline.com uses an online storefront and PayPalAlmacenonline.com uses an online storefront and PayPal Most online shoppers recognize PayPal as a secure way to payMost online shoppers recognize PayPal as a secure way to pay

Benefits of Online StorefrontsBenefits of Online Storefronts

Easy to design an online store using pre-designed Easy to design an online store using pre-designed templatestemplates• No need to learn code (html) or a new software (Dreamweaver)No need to learn code (html) or a new software (Dreamweaver)• No need to hire someone to design a site for youNo need to hire someone to design a site for you

Allows for easy online payment Allows for easy online payment • Private financial information never handled by your businessPrivate financial information never handled by your business• Anyone can pay with credit card / debit card and payment goes Anyone can pay with credit card / debit card and payment goes

directly to your accountdirectly to your account

Easy to keep track of orders / shipmentsEasy to keep track of orders / shipments• Most provide daily / weekly reports on this type of informationMost provide daily / weekly reports on this type of information

Packaging?Packaging?

Check out the Web – use a search Check out the Web – use a search engine!engine!• eBay has entire forums on this topiceBay has entire forums on this topic• Tips galore about saving paper bags, asking Tips galore about saving paper bags, asking

local retailers for boxeslocal retailers for boxes Bubble wrap / packing peanuts / other?Bubble wrap / packing peanuts / other? Opportunity for brand awareness! Opportunity for brand awareness!

• Logos attract attentionLogos attract attention Include a thank-you noteInclude a thank-you note

Experimenting WithExperimenting With Free Web pages Free Web pages

Sites that let you build Sites that let you build simple Web sites and simple Web sites and experiment with different experiment with different templates (free!): templates (free!): • Weebly.comWeebly.com

Switch designsSwitch designs Add pagesAdd pages ““Drag and drop” interfaceDrag and drop” interface www.weebly.com www.weebly.com

• Google PagesGoogle Pages Easy to build a webpageEasy to build a webpage No cost to host the siteNo cost to host the site http://pages.google.com/http://pages.google.com/

• Yahoo! GeocitiesYahoo! Geocities Pagebuilder – drag and Pagebuilder – drag and

drop editordrop editor www.geocities.com www.geocities.com

Free services have limitationsFree services have limitations

Warning Warning • Free sites like Weebly, Google Pages, or Free sites like Weebly, Google Pages, or

Geocities do NOT give you a distinct Geocities do NOT give you a distinct domain namedomain name

Instead, your site will be located at: Instead, your site will be located at: www.geocities.com/yourusernamewww.geocities.com/yourusername

Doesn’t look quite as professional!Doesn’t look quite as professional!

• Paying for a domain name and Web Paying for a domain name and Web host gives a more credible appearancehost gives a more credible appearance

SummarySummary

Web sites are important for Hispanic Web sites are important for Hispanic businessesbusinesses

Lots of Hispanic businesses are taking Lots of Hispanic businesses are taking advantage of them!advantage of them!

There are many options to get startedThere are many options to get started• You don’t have to be a computer expert!You don’t have to be a computer expert!• Can even sell products online relatively easilyCan even sell products online relatively easily Web sites are not very expensiveWeb sites are not very expensive• Can be less than $100/yrCan be less than $100/yr

Interested in more information?Interested in more information? We have a lot more help available!We have a lot more help available!

• Detailed information on setting up a Web Detailed information on setting up a Web sitesite

• How to market to Hispanic consumersHow to market to Hispanic consumers• How to sell items on your Web site!How to sell items on your Web site!

Contact InformationContact Information

Contact your localContact your local

County Extension EducatorCounty Extension Educator

Brian WhitacreBrian Whitacre(405) 744-9825(405) 744-9825

[email protected] [email protected]

Or: Or:

Documents

Creating Your Web Pages