St. Scholastica’s College-ManilaDFAIDCreative Typography

Wayfinding Plate: CREATIVE BRIEF

Client: SSC-Manila

Backgrounder / Current Situation: Walking around the SSC Campus is difficult (moreso without a map) because of the mishmash of signages posted in various places. There is no unified look for the signages, and apparently, the signages are not installed in strategic locations.

Objective: 1. Create a UNIFIED LOOK for the signages to be placed around campus. 2. Propose the APPROPRIATE LOCATIONS for the signages

Strategy: Present a set of Wayfinding signages for:

1. Offices / TheatersSignages must lead visitors / outsiders to the offices listed below. Propose the locations where these will be placed. Recommend appropriate size (in inches).

i. Admission’s Officeii. Registrar’s Office

iii. Guidance Officeiv. St. Cecilia’s Hallv. St. Ehrentrudis Hall

2. Student FacilitiesSignages will be placed at the entrances of the venues listed below. May include icons if necessary or appropriate, and be sure to research semiotics. Recommend appropriate size (in inches).

i. Barrion Foodcourtii. Bookstore

iii. Clinic

Mandates:1. Typefaces: Canterbury / Cloister Black / or similar

Helvetica / Helvetica Nueue2. Color: Blue / White / Black

SUBMIT YOUR DESIGNS ON A4 SHEETS. LABEL PROPERLY. SEE SAMPLE PRESENTATION ON NEXT PAGE.

CLINIC SIGNAGE 6 x 24 inLighted Acrylic