Creativity Ad News 10

8/4/2019 Creativity Ad News 10

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The Neiman GroupThe Creative Dozen: If you want to see our headshots, check out our

website. Otherwise, all you need to know is that we don't take ourselvesas seriously as we take our work. We have fun, we create things, and

we're all a little different. neimangroup.com(Top row l-r): Hutson Kovanda, ECD; John Gilbert, ACD; Ryan Katrina, Senior Designer; Terese Zeccardi,ACD; James Madsen, CW; David Paprocki, AD. Bottom row: Liz Delp, AD; Caitlin Harris, CW; Chris Reif,Digital CD; Joe Barry, Senior AD; Ryan Johnson, Jr Designer; Dave Spink, ACD.

O3 WorldThe crew at Back on My Feet are into running and they needed a website

that could keep up with their organization. Our approach for a non-profit with

chapters in multiple cities was to create a site with individual sections for eachcity...with consistent design. With cities expanding at a pace of three per year,

we developed a site that could dynamically generate copies of the site per city. SeeO3 Run, was our way of raising money for them. While having a good time, the

two owners from O3 World squared off for some stiff competitions leadingup to the 20 in 24 race. o3world.com

(L to r) Brandon Gray, Hilary Sedgewick, Alex Turbett, Keith Scandone,Andrew Regis, Kris Gale, Keith McGinnis. Jumping: Mike Gadsby

MangosThis year, the Mangos team was honored with 8

ADDY awards, four gold and four silver, spanninga wide range of media. And while it's wonderful to

win for work that helps clients grow their busi-nesses, it's especially nice to be recognized forhelping the community. That's why the three goldand three silver awards for our campaign for theBucks County Workforce Investment Board areparticularly gratifying. This was a passion proj-ect, a pro bono effort designed to help at-risk

youth get out of dead-end jobs and into realcareers. Even advertising. mangosinc.com

In March, the Philly Ad Club presented the Annual ADDY Awardsat the Please Touch Museum. In this issue we celebrate the talent behind

some of the winning ADDYs. The creative directors. The art directors. The

copywriters. The video and digital guys and gals. Even the account executives.You see, behind every problem solved is a big idea. . .and a leaping imagina-tion. (NOTE: Some winning teams are shy or missed our deadline).

10 phillyadclub.com - MAY/JUNE 2010

CelebratingCreativity

Standing (l-r): Veronica Bradley, Mary Ann Sesso, Annie Devinney, Susan Trickel, Bill Gast, JoAnne Moore, Charles Smolover, Brooke Clifton, Derek Miller, Jennifer Kurowski, LaurenNunnelee, Jeff Olivo (Seated l-r): Jackie Gelman, Joanne de Menna, Roberta Mangos, Patti Monaco, Jane Gast, Julie Schmidt, Bradley Gast, Frank Pearson, Justin Moll

in a hot creative town


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Singularity DesignSingularity (defined): the quality of being one of a kind. With a nameand a philosophy based on being unique and distinctive, we had to set astrong example, and we had to do it in a way that reflected our fun person-ality. Thus was born our loveable mascot Singu, and the ADDY-award-winning website that features him. singularitydesign.com(L-r) Jennifer Villar, Owen Linton, Carmen Hoffert, Chris Bellis, Laura Haldis, Jeff Mills,James Olstein, Jeff Greenhouse

MastermindsOur journey to Gold and Silver started with paper. After all, big thinking

and tiny napkins never get old. Cheers. masterminds1.comL-R: George Cortesini, VP/Director of Accounts; Jennifer Fink, AS; Jim Garrison, AD; JP Blanchet, Senior AD;

Michael Neiderer, CD; Pragati Mulani, CW; Chris Holland, AD; Joe McDonough, VP/ECD; Joe Morano, CW; Ryan Leeds,Director of Communications Strategy; RT Herwig, ACD; Shawna Hurley, AE

Klip CollectiveOut of the evil darkness comes a team of creatives gathered from the far reaches of the digital universe. Together they form a

bionic force dedicated to illuminating the dark city andto go where no creative team has gone before. klip.tv(L-r) Bill Gastrock, Joshua Pierce, Pier Nicola D'Amico, Michelle Barbieri, RicardoRivera, Josh James, Beth Huerta

1 Trick PonyNestled in the fertile blueberry fields of Hammonton, NJ (The Blueberry Capital of the World), we work 24-hours-a-day to culti-

vate a fresh crop of creative that's in season all year long. Our process is top-secret and highly guarded by a state-of-the-art securi-

ty system involving retinal scanners and a surprisingly agile guard named Nigel. One thing we can disclose is that we're firmbelievers that you can do good work for good people no matter where you set up shop. Or stable. 1trickpony.com(L to r): Keith Pizer, Rob Reed, John Blazek, Suzanne Scaffidi, Sharlene Campanella, Ali Dadak, Jim Justice, Elijah Vargas, Dave Engelhardt, Jessica Kuderski, Ron Batchelor, Eric Kertz, PatrickMacomber, John Minardi, Jamie Herman, Rodney Ibarra, Sean Byrne, Dan Gretta, Mike Mielcarz, Christy White, Joyce DeStasio, AJ Kyle, Mark Maloney, Lefty Dudernski, Emiliano Begnardi,Isaac Klein & Chad Schultz

PhillyAD NEWS.11


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CelebratingCreativity

The Marathon Group:Creating the Life of Mary Anne

Fundraising walks are a dime a dozen.We wanted The Heart & Sole Walk to be

different. So we tried to create an experience at the eventthat would make the participants stop and think and feel.

We wanted them to remember why they were there. So wetold them a story with 24 signs spaced out along the route.People stopped. And thought. And felt. And remembered.And we we're reminded of how cool it is when it all comes

together and works. themarathongroup.com(L-r) Herm Georigi, T.A. Hahn, Corrie Bradwell, Caitlin Scott, Ken Gleason

The Neo-Pangea

For over two decades, Neo-Pangea has mastered a wide variety of pursuitsas we've tested the boundaries of conventional media. From our office &studio compound tucked within the rolling hills of West Reading, we'vetransformed innovative ideas into tangible applications in the fields ofmoving pictures, interactive experiences, augmented reality, and more.We partner with clients who range from Fortune 100 juggernauts such asWal-Mart, Comcast and the National Geographic Channel to lesser knownnames we're helping bring to the forefront. While we're not technicallylocated in Philadelphia proper, we are honored to support and berecognized by the Philly advertising community. neo-pangea.comJason Morris; Lilly; Shane Hoffa; Brett Bagenstose; Damon Williams; Aaron Beaucher

Razorfish HealthThis year's Gold awards brought to us by the letter P. As in, PNC Bank and PCMag. Next year, we've got our eye on Q. razorfishhealth.com(L-r) Bill Horan (art), Kieran Evans (art), Ron Wessels (copy), Matt Silberman (copy), Anthony Pino (design) andSuzanne Fee (art). NOT PICTURED: Matt Sutter (design) and Bryce Gibson (user experience)r

DiveBy the guiding hand of VFX Supervisor, Mark Forker, DIVE

approached The Road's atmospheric and architectural extension withcare towards the photo-real. What was initially conceived of as a film

with an estimated 60 VFX shots grew to a 220 shot show by the time ofits completion. This was driven by two factors; the need to compensate

for the natural environment's evolution into Spring from theproduction months of February to May, and Director John Hillcoat's

growing comfort that VFX could be invisible. The true success ofDIVE's work for The Road is that no one would identify this as a

VFX film. divevisual.com(Bottom l-r) Jeremy Fernsler, Ryan Leonard, Mark Wawrzenski, Matt Wolford, Eileen Dare (top l-r) Andy Williams,

Ed Mendez, Tim Bowman, John-Michael Trojan, Mark O. Forker, Kevin Fanning, Bryan Baker

in a hot creative town


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PhillyAD NEWS.13

We Are Well FedWe are the evolution of Advertising.

We are Well Fed. An interactive design studio.wearewellfed.com.Front: Gavin Potts, (second row), Peter English, (back l-r) John "Bueno" McCartney,

Wick Vipond, Claire Buchanan and Ty Burrowbridge

Red TettemerOur ticket to thinking up ideas are as follows: a morning constitutional followed by a

rousing game of Boggle and a single egg over medium. 20-minute nap 'round 2ishand a single shot of Double Barrel Bourbon at sundown

redtettemer.com.

NFL FilmsThe creative staff at NFL Films received 2 Golds for last year's ADDYfilm. NFL Films was once again asked to produce the 2010 open. OurconceptNever Stop Creating evokes the fact that creativity is ineverything we do. We asked our staff to show off their talents and allhands were literally on deck while we shot their creations. From knittingto cartooning...from tattooing to mashed-potato art, at NFL Films there's

talent beyond editing, animating or mixing. Both years the NFL FilmsCinematographer was Brian Murray and the Director was Mark Christywho managed to find NFL Films' creativity at every turn even if ithappened to be spin art. View the 2009 film at: nflfilms.com/2009addya-

wards. View this year's open at: nflfilms.com/addy2010/.The hands in the image belong to (from the wrist with pearls then right)Lara R. Gregg, Rick Angeli, Jason Zuccarelli, David Stiles, Isabel Pena,Brian Murray, Lisa Cavallaro, Mark Christy, and Jake Callahan


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CelebratingCreativityYou gotta love 'em. The regional creative talent. The idea people.

For this issue, we're not including any bios or listings of great campaigns.Instead, we asked for a favorite photo and asked the question: We been

hearing and reading about how Philadelphia is becoming a hot creative town.Do you agree? Our criteria for inclusion on these pages is winning an ADDY

in 2010 and making our issue deadline.

Keith Pizer and Rob ReedPartners, 1 Trick Pony

More and more people are realizing that you don't have to have that NewYork or SF address as a prerequisite to starting an ad agency. We movedinto town from NYC almost six years ago and have been stoked to see lotsof creative folks doing the same from all parts of the country. Cost of liv-

ing is not absurd and you can be innovative, work for who you want and still have a greatlifestyle. That type of attitude naturally cultivates great creative and ideas. Even though Philly is

a realistic, down to earth town, it seems to be dreaming bigger as of late. This year's ADDYsboasted a ton of new interactive talent and it benefits everyone when we see more high-quality

work for national clients continue to come out of Philly.

Howard McCabeOwner and Creative Director, Blue Visual EffectsThere's such great creative energy in this town. It seems like every day Imeet another young, smart creative who's hungry. Hungry to learn, eagerto invent and ready to think big. That's why it often baffles me that thereare still those out there in our creative community who'll turn to NY to

get the good stuff done, when Philly's got everything at our fingertips. Ibelieve in putting product out there that pushes the envelope, because that's when fantastic things

happen. And that's when I feel inspired.

Mr. Red TettemerRed TettemerCan't quite put my finger on what makes Philly so sticky delicious. Just

grew that way I 'spose.

Joe McDonoughVP, Executive Creative Director, MastermindsI'm not sure why Philadelphia is such a hot advertising town but I'd be happy tomeet you at Fado and discuss it over a few pints of Guinness, or maybe we coulddebate the point over a few frames (and a few Heinekens) at Lucky StrikeLanes? If you can't make that - how 'bout Silk City Diner for a bacon & sausageomelet and double screwdrivers? Maybe that's why Philly's such a hot advertising

town! So many great places to collaborate, and so many blank cocktail napkinswaiting to have BIG ideas scrawled on them.


the BIG idea people...


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Hutson KovandaExecutive Creative Director, Neiman Group

We like to think the temperature is rising ...heading toward hot. There's a blossoming graphicdesign community here, and there are a few ad shops with a Philadelphia address creating worktruly worth talking aboutwe're humbly proud to be one of them. There are some start-ups onthe scene, which, in this economy, is encouraging. We're also seeing more portfolios from othercities, which is another indicator the market's heating up. This all gives the town a platform to

grow from. There's talent here. And as the market evolves, grows, and gets hotter, that talent will

be the reason.

Rob UllimanExecutive Creative Director, Razorfish Health

The way I see it, Philly is somewhat of a perfect storm of advertising. It's exactly what broughtme here six months ago. On one hand, you have this young, vibrant culture that makes the cityelectric with possibility. You can feel the energy if you just stand at our front door. There is this

definite drive in the air to create something new, something great. The opportunities are every-where. On the other hand, this is a city teeming with talent, new ideas, and sheer ambition. Isee it around me in the people I'm lucky enough to work with every day, and in the line-up wait-

ing to get in the door. Perfect. I love a good storm. There's no place I'd rather be.

Ricardo RiveraPrincipal, Creative Director, Klip CollectiveHonestly, I don't think hot is the right term. A friend once described itmore as simmering. I feel like Philly is slightly ahead of the curve on acultural level: music, arts, etc. We're a city full of small shops filled withvery creative people willing to take risks and do things other bigger cityshops wouldn't. I love the proximity of it all. I can walk down the streetand run into another creative and we'll start chatting about a concept, next thing you know,

we're working together. It's a town full of creative freedom and collaboration.

Derek MillerArt Director, MangosI don't do words. I do pictures. So I hired a copywriter to write this. But shewanted to get paid...so I fired her. Which brings us to Plan B: I'm just gonnamake a list of all the things about this town that inspire me. Reading TerminalMarket. Kenzinger. Mode Moderne. The Royal Tavern burger. Paddy's Pub.Meek Millz. 4th Street Cookies. Franklin Square Park. Fried green beans from

Prohibition Taproom. Helium. Split Level House by Qb3. The Puma store. Beerfest. The bikerace. And, last but not least, the bum at 12th and Wood.

PhillyAD NEWS.15


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Jennifer KurowskiSenior Copywriter, MangosThe hottest thing about advertising in this town? Easy. The art directors.I mean, give me a guy sporting a scruffy beard and a skinny tie (or skinnyjeans) and this girl is totally weak. If he likes to play with type? Doubleword score. But oh, Philly Ad Club. You knew one art director was just

not enough. So you packed hundreds of them into a place called the Please Touch Museum.

And for that I humbly thank you.

Ken GleasonCreative Director, The Marathon GroupI don't know that I would say Philadelphia is a 'hot' advertising town. Warm,maybe. Percolating, perhaps. But not hot. Not yet. But I also think the piecesare starting to fall into place. We've got a few really good shops. And a number

of others reaching for greatness. We've got an attractive city and region. Theeconomy is starting to pick up (a tiny bit) so we may find clients are more will-

ing to take some risks. So maybe we're primed to take off. Maybe this time nextyear, we'll be able to say we're hot. But not yet.

Brett Bagenstose

The Baron of Pixels, Neo-PangeaThe eastern Pennsylvania advertising community is pretty unique. Ithas a lot of the diverse A+ creative talent that rivals NYC but verylittle of the ego driven bullshit that goes along with it. We also have apretty tight ad-family here where you can end up re-meeting oldacquaintances at new agencies. There is a lot of competition but also a lot of love and respect.

Life is short, why fill it with dirty Agency games, egos and self-righteousness.

Aaron BeaucherAmbassador of Inspiration, Neo-PangeaI always find it interesting in this day and age how secondary markets stillhave this perception about them that they are creatively inferior to the largercities. So many talented people wanting a different quality of life find theirway to these markets and stake their claim. I moved to Philly 8 years ago and

in that time have always felt a sense of welcome collaboration within the design and advertisingcommunity.


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Creativity Ad News 10