Creativity Workshop

Lawrence Hallett

The 40 people they didn’t want

Predicting the Future“The best way to predict the future is to create it”

Peter Drucker

What is and what will be different…… !!!

The 100 day shirt - Wool & Prince

~ Learnt to do !~ Best book !~ Shattered Assumption

Never wrote a line of code

D E F I N E C R E AT I V I T Y ? D E F I N E I N N O VAT I O N ? H O W A R E T H E Y D I F F E R E N T ?

C R E AT I V I T Y A N D I N N O VAT I O N

Creativity The capacity to see and exploit opportunities/

mistakes

Creativity model

Select the creatives

High Technical capability

Coach education

Bespoke player programmes

Bespoke player sessions

Playing up & Hot house

Reviews / Goals

Creativity - The strands of an Approach

Why does creativity stall.....

Learn to be creative?- 5 year olds - 98% !

- 10 year olds - 30% !

- 15 year olds - 12% !

- Adults (25+) - 2%

Why we resist change

1.Risk of change exceeds risk of standing still 2.People connect to people with the old way 3.Fear of lack of competence 4.Overloaded 5.Skeptical 6.Hidden agendas 7.Threatens our notion of ourselves 8.Fear of loss of status 9.Doubt the quality of the idea

The change model

Effective change = Quality of idea x Amount of buy in

Bring back the

poll tax

Change my behaviour

Team

performance

My behaviour

Improve

performance

“640k ought to be enough for anyone” Bill gates - 1981

!“Who the hell wants to hear actors talk”

HM Warner - Warner Bros 1927 !

“There is no reason for any individual to have a computer in their home” Ken Olsen - President DEC

!“$400 for an MP3 player, it won’t sell and it will be killed off quickly”

!Macrumours 2001

Change and women’s buttons.....

Recognise this?

Design Another Letter Of The Alphabet!

!You are tasked with inventing a 27th letter of the alphabet. It must represent a sound,

maybe a letter for PH, PN or KN. What symbol will it be?

•Darwin

•Picasso

•Einstein

•Mozart

•Shakespeare

Why so Creative?

Creativity test

Brain Salesman?

Association

Imagination

Association

Association

Association

AssociationAssociation

Aerosol

spacecraft

undertaker

Blanket

backwards

Style

Range

Menu

Paste

Orbit

Operation

Brick

University

Outsource

Computer

Spectacles

Ice

Camera

Dictionary

Brain

Cup

Christmas

Exercise

Genius

Fertiliser

Combinations

nutshell

Books

Art

Shelf

Concept

CD

Picture

Arrow

Reference

Speed

Exchange

Market

Wave

Shop fitter

Software

Club

Short

BottleRandom word?

Brainstorming but not as we know it?

Imagination workout •Daily 10 min workout •1 week to Learn •Daily associational thinking •1 week journal

Write a 6 word story!!

Ernest Hemingway, one of the greatest authors of all time, was once challenged to

write a complete story in just six words. Never one to shy from a challenge, he

wrote: "For sale: baby shoes, never used." What would your complete six-word story

be?

Write a 6 word story!!

Ernest Hemingway, one of the greatest authors of all time, was once challenged to

write a complete story in just six words. Never one to shy from a challenge, he

wrote: "For sale: baby shoes, never used." What would your complete six-word story

be?

Skyline toys 4000=12!!

Design an App

If FACEBOOK were a country it would be the 3rd largest in the world

between India and USA

Every48% of 18-34 year olds check

Facebook before they get out of bed

The componential theory of creativity

Intrinsic motivation!Creative thinking skills!Domain specific skills!Supportive environment

The componential theory of creativity

Intrinsic motivation!Interest!

Enjoyment!

Satisfaction!

Challenge

Creative thinking skills!Independence!

Risk taking!

Taking new perspectives!

Idea generation!

Domain specific skills!Knowledge!

Expertise!

Technical skills!

Intelligence!

!

Supportive environment!Challenging!

Collaborative work teams!

Diversely skilled!

Idea focussed!

Autonomous!

Supportive leadership!

The componential theory of creativity

Intrinsic motivation! Creative thinking skills

Domain specific skills! Supportive environment

• Consensus

• Surprise answers for other departments

• Inspirational responses for colleagues

• A guide for action

If you asked your senior team how the organisation will be different in 5 years - would there be….

Creativity is not innovationCapacity to innovate = 6 x 1 = 6!Capacity to innovate, increasing creativity score = 8 x 1 = 8!Capacity to innovate, increasing execution score = 6 x 3 = 18

The Ultimate Design Challenge?

The ultimate design Challenge

4

53

14

62

48 15

493

The odd 1 out is?

Your Mind MapDevelop a mind map to apply innovation to your workplace

challenges

Develop your own mind related to one of your

workplace issues

Absence v’s presence

Absence v’s presence