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How digital media present new challenges for organisations and businesses and how to manage online reputation. Presented by Paul McGarrity
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Engaging with stakeholders in a crisis: The role of online and social media
‘The Internet Doesn’t Forget!’
Online media and the modern corporate crisis
115,464 views
How to use online and social media successfully during a crisis
Planning, Strategy and Integration
Identify and train your In-House ‘Digital Champion’
Online and Social Media Channels
Monitoring: Listen and learn so you can
react!
Protect and Secure: your online channels.... Don’t get
brand-jacked
Updates:Use
realtime
updates to inform ..... Use
your Blog and Twitter profile!
Show: Create engaging online content. E.g Online videos, to
prove your response
Perspective: businesses and organisations
get ridiculed and attacked online... It’s a fact of digital life!