Embed Size (px)
Citation preview
CRISIS RESPONSE WEBINARMARCH 19, 2020
VP OF COMMUNICATIONSDESTINATIONS INTERNATIONAL
CAITLYN BLIZZARD, CDME
CORONAVIRUS RESOURCE PAGE
destinationsinternational.org/covid-19-coronavirus-travel-industry-
resource-page
CRISIS RESPONSE HANDBOOK
• Crisis Communications Plan Template
• Emergency Response Team Worksheet
• Communications Plan Checklist
• Communications Worksheet
• Incident Response Template Materials
• Media Log Template
• Crisis Response Case Studies
destinationsinternational.org/crisis-response-handbook
PRESIDENTCARTIER GLOBAL STRATEGIES
CATHY TULL
SENIOR VICE PRESIDENTMILES PARTNERSHIP
LAURA LIBBY
Advertising approach
WHAT DO WE DO?
o Everyone’s situation is uniqueo Understand your stakeholderso Meet consumers where they are
o Social mediao Paid searcho OTAs
o Reevaluate your message and call to action
Now
Advertising approach
WHAT DO WE DO?
o Conditions are rapidly changingo Create a phased re-entry approach to advertising
o Start small and evaluate your stakeholder engagement
o Repurpose your existing assetso Constantly evaluate your messaging and calls to
actiono Short-termo Mid-term
Planning for the future
AMANDA HILLS CAROLINE MOULTRIE
JO HARTLEYNICK EVANS
MMGY HILLS BALFOUR
Crisis & Risk Mitigation: An MMGY Hills Balfour Overview
Understanding the Landscape of Risk
Crisis readiness & preparedness
Utilising & supporting stakeholders
Mobilisation of industry – WTTC’s open letter to worldwide governments
Building long term resilience
A TIME TO MOBILISE TOGETHER
What can be achieved at a practical level?
PR
Global Crisis Comms – the importance of an agile narrative
How to adapt to media needs live
Inspirational content
Redeploying freelancer features
Versatile & Nimble at scale
Interim Strategies & Tone of voice
Community Management
Campaign & Content Planning
Social
Sales & Marketing
Strategic advice & counsel
Trade education & training
Private sector & stakeholder engagement
The front line of bookings
Best Practice Examples
Prepared by
CEODISCOVER PUERTO RICO
BRAD DEAN
LOREN GOLDEXECUTIVE VICE PRESIDENT
VISIT RALEIGH
SCOTT PEACOCKDIRECTOR OF PUBLIC RELATIONS AND
INTERNATIONAL TOURISMVISIT RALEIGH
MEGAN TRUMMELDIRECTOR OF MARKETING &
CORPORATE COMMUNICATIONSVISIT PHOENIX
MIKE MOONEYEXECUTIVE VICE PRESIDENT
AND COOVISIT PHOENIX
Q&A
