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Culture of Connectivity:Emojis, Instagram, & Snapchat
Taylor Stockett@cstockett05
Taylor Stockett
ATXSOCIALRUNNERUT AUSTINPUPPIES & EMOJIS
Let’s Discuss
1. Culture of Connectivity2. Digital Relationships3. Major Platforms 4. Upcoming Platforms5. Pros & Cons
Culture of Connectivity• Millennials ~4-10 hrs/day on phones1 • 96% have joined a social network2
• Social Media passed porn as #1 activity online2
• Communication has become more visual!• Emoji's, Pictures, GIFS, & Video = Engagement
EMOJISEmoticon :-)
Oxford English Dictionary named “Face with Tears of Joy” 2015 word of the yr!
Popular for Text & Social
Diverse(Using Emojis Blog Post)
Interact: Send an Emoji/Emoticon
;-)
Digital Relationships
• Constant • Intentional• Visual 👀• Addictive• Sensory Overload
Major Platforms
FacebookPROS:Connect/share with family Intricate Privacy SettingsCONS:Notification Fatigue Changes Frequently
InstagramPROS:Tag & Hashtag #foreverScrapbookCONS:Picture Perfectf.o.m.o.
TwitterPROS:Breaking NewsConnecting to role modelsCONS:Desensitized hate speechEveryone’s a critic
(Facebook & Twitter blog post)
Facebook, Instagram, & Twitter
Interact: Post Using #hypconf
CONS of Social
• Safety (driving & tipping off thieves) • Sexting• Bullying• Brain Function (sleep, learning, & memory)• Anxiety & increased success expectations• Lack of Empathy– Impatience, desensitization, narcissism,
Upcoming Platforms
Snapchat
Personal & AuthenticDisappearing ContentGeofilters, Lens, Trophies, Stories, & Influencers!
YouTube Connect
Coming Soon4
Livestream (FB/Periscope)
Recently Encripted5
Mass Texting
Privacy Policy
PROS of Social
• Potential for Increased Reach• Global impact• Countless resources• Boundaries (security, personal code, etc)• Community Connecting• Unplugging
Presentation Next Steps
• Presentation & Sources Page available on my LinkedIn, so add me!
• Business Card Swap!
• Questions…
THANK YOU!
Taylor Stockett@cstockett05
