Curacao Music Festival North Sea Jazz Weekend Sponsorship Deck 2010

Boss Productions’ – the “Purveyor of Posh” presents the Curacao Music Festival Event Weekend

Welcome! Bon Bini! Boss Productions’ in association with In Ya’ Face Entertainment and the LifeStyle Icon, Corey D. Williams presents…

The Curacao Music Festival Event Weekend We are very excited to have your participation and attendance. We have prepared a multi‐level package to what will be a Spectacular Labor Day Weekend spent in paradise as Curacao welcomes the first edition of the well‐known North Sea Jazz Festival during the first weeks of September 2010! Throughout the festival week, supported by the CTB and in support of this exciting event, we will produce a series of “Day” lounge events slated to occur at the Moon Beach Club with late evening after parties immediately following scheduled jazz festival concerts.

The Curaçao “North Sea Jazz” Festival The North Sea Jazz series is known all over the world because of the many musical genres it offers ranging from traditional New Orleans Jazz, Swing, Bop, Free Jazz, Jazz Fusion, Avant‐Garde Jazz and Electronic Jazz; to Blues, Gospel, Funk, Soul, R&B, Hip Hop, World Beat and Latin. Headlined this year by R&B Crooner, John Legend and the following world renown performers Sergio Mendes, Michel Camilo Trio, George Benson, La India, Lionel Richie and Luis Enrique are set to perform at Curacao North Sea Jazz Festival “2010”


We’ve selected the Moon, Beach Club, Lounge & Restaurant located in the picturesque Pietermaai area of Willemstad because it offers the ultimate experience in laidback luxury with its contemporary design and cuisine; it presents everything the beautiful island of Curacao has to offer… in great style!

Come and enjoy your afternoons on the island basking around the large infinity pool while taking in the Caribbean sun and relaxing in the beautiful cabanas as “Live” entertainment is planned daily which may include Erykah Badu, Musiq Soulchild, India Arie, Raheem DeVaughn, Jill Scott, Dwele, N’dambi, the Kindred Family Soul, Brian McKnight, Gabrielle Union, etc.


PURPOSED EVENT OUTLINE

Event: “Seduction” Date: Daily | Thursday, September 2nd through Sunday, September 6th 2010 Time: Daily | 12 Noon until 6pm Venue: Moon, Beach Club & Lounge Description: A Labor Day Weekend in the Caribbean would not be complete without a VERY sexy pool party. We offer a daily dose of the “Island Lifestyle” as our Mid‐Day “Lounge” parties built on the mystique of “Urban Cool” will offer added sensory pleasures. This series of undeniably sexy daytime soirees in an Ultra VIP Pool Side setting at “MOON” will provide an oasis of tranquility, overlooking the Caribbean ocean, away from the crowded streets and tourist attractions. Prepare yourself as we open the floodgates for afternoon hedonism…where “Models meet Mortals” in breathtaking island style! This hot spot will be hosted daily feature celebrity spin doctors of both sexes providing the hottest lounge, hip hop and R&B soundtracks for this super sexy soiree. With DJ Driis repin’ the UK and the USA assisted by the scantly clad Playboy Model DJs Kay Jay, Neekola and Lady Tribe, the heat generated on these afternoons will contribute to global warming as trendsetters & tastemakers alike will soak up the sun while relaxing in the sexy day beds in ultra stylish fashion at the “the place to be” during the Curacao “North Sea Jazz” Festival Weekend!


Event: “Suite Life” Date: Daily | Thursday, September 2nd through Sunday, September 6th 2010 Time: Daily | 10pm Until Venue: “TBD” Description: “Our goal is to create an unforgettable experience where fans can mix and in an intimate environment with members of Hollywood “Who’s Who” and the Professional Sports’ Elite, this experience will do just that!” The “Neo‐Soul Suite” will host a stellar list of Celebrities, Pro Athletes and Lifestlye Mavens in an intimate Ultra VIP Seaside, Moonlit setting. The “Suite” will be hosted daily by various “Neo‐Soul” recording artist and celebrities that will feature an eclectic mix of personalities and performers. This all‐star lineup of celebrity hosts may include, but is definitely not limited to: Pharrell Williams, Raheem DeVaughn,Robin Thicke, India Arie, the Black Eyed Peas, Mary J. Blige, Musiq Soulchild, Common, and recent Grammy Nominated Recording Artist Keri Hilson to mention a few who are under consideration.


Curacao Music Festival Sponsorship Proposal

The ”Curacao Music Festival” offers a “two‐nation” activation platform, which will allow both a nationally promoted event in the US reaching a large group of affluent business professionals that travel in large numbers for entertainment & culturally relevant excursions and cross promotional opportunities on the island of Curacao. These brand loyal consumers will encompass all demographic areas on the island and in the US ensuring the required post‐event residual potential to justify your participation. To further connect our target audience to the event, as well as your product or service with the strategic positioning of your company or brand as advertised host. The total estimated reach of our promotional and advertising campaign will exceed Thousands on the island of Curacao and Millions Nationally in the US. Because... Advertising and Marketing to todayʹs multi‐cultural markets require a marketing strategy designed exclusively for the multi‐cultural consumer. We’ve designed a high visibility… Promotional Plan Concluded is: An aggressive targeted marketing plan promoted through a combination of public relations and advertising, utilizing print, radio, the Internet and street team promotions. These methods of promotions will be the most cost effective and has been proven highly efficient. It un‐denial ably will generate the required brand awareness the ʺCuracao Music Festivalʺ producers seek and will justify Sponsor participation; thereby bringing about the best “BANG for the BUCK.”


Curacao Music Festival Sponsorship Entitlements

Your Entitlement As an event sponsor, you will play a integral role in the success of our efforts. Your support of this event, pending the level of selected participation may contain various components outlined below. There exists unlimited opportunities for visibility throughout the course of the event’s marketing and promotional campaign furthering the opportunities to brand and increase your market share both in the US and on the island of Curacao:

VIP Suite/Lounge at our host hotel, the Curacao Marriott Beach Resort & Emerald Casino providing “all access” to invited VIP guests, celebrities and invited attendees. Full Media Inclusion Press Release Inclusion On‐Site Signage Online Presence Product Showcase Database Domination First rights of refusal for any event related celebrity promotional appearances in your home market. Unlimited sampling / display opportunities during any pre‐event promotions and on‐site in Houston at events supported by your company Inclusion of your LOGO/BRAND MARK on all print collateral, viral media, print advertising and broadcast media (television) disseminated in select US markets and on the island.


ABSOLUTE EXCLUSIVE PROMOTIONAL AND MARKETING RIGHTS WITHIN ITS AGREED UPON PRODUCT/SERVICE CATEGORY.

Company Name included in all press releases and media alerts promoting the event. Corporate Logo included within all print advertising promoting the event. Company Name tagged on a minimum of fifty (50) national (US) thirty‐second (: 30) pre‐recorded radio spots. Corporate Logo included within banner advertisement on Official Event website with link created to Company website. Corporate Logo included on all printed materials promoting the event including invitations, tickets, handbills, posters, etc.

Incorporate Company branding messages and ID’s into the overall event program. Corporate logo incorporated into custom event signage. Corporate logo incorporated into online promotional message distributed to targeted consumer base of over one million sophisticated urbanites throughout the United States.

Company will have the opportunity to distribute premium items and/or collateral material to consumers via participant gift bags.

Company VIP’s will have the opportunity for exclusive photographs with selected celebrity participants (Select images will be enlarged and framed for presentation to Company)

Company will receive autographed memorabilia from event participants by organizers. Direct Market Survey of Attendees. A corporate liaison will be assigned to the Company ensuring that all sponsorship benefits are received and executed properly.


Curacao Music Festival Sponsorship Levels

SELECT “PRESENTING” SPONSORSHIP Product display area(s) provided w/ All relevant Event Signage & Advertisement to be styled as “YOUR COMPANY” PRESENTS Direct Marketing Survey at event; Multimedia advertisement (radio / website visibility) Dominate On‐Site signage during that day’s event; Furnished lounge at Host Hotel for additional promotional opportunities; Provided Event Promotional “Spokesmodels” at each event; Twenty (20) VIP access passes to sponsoring event;

$25,000.00 US {per event, per day) PLATIUM PACKAGE $20,000 GOLD PACKAGE $15,000 SILVER PACKAGE $10,000 BRONZE PACKAGE $5,000


THE TARGET AUDIENCE Our targeted audience is an educated population with a median age of 39 consisting of all nationalities. This is an excellent opportunity to showcase your product and highlight your brand to a diverse market of savvy consumers. Age: 25‐54HHI $100k+ Primary Decision Maker College Educated

THE MARKETS Primary Promotional Plan: Based on our experienced marketing research we will target and concentrate our distribution in the following Metropolitan Areas: Atlanta, Houston, Chicago, New York, Philadelphia, Washington DC, Baltimore, Los Angeles, Detroit, Boston, Miami, Charlotte, Cleveland, St. Louis, Phoenix/Scottsdale


THE MARKETING PLAN Advertising and Marketing to todayʹs multi‐cultural markets requires a highly strategic campaign designed specifically for the multi‐cultural consumer. Boss Productions, Painting it Red & The Clinton Group (TCG) have an impeccable reputation in creating highly effective and meaningful sponsorship driven events for the multi cultural demographic in concert with a robust skill set that we integrate in our approach. An aggressive targeted marketing plan employed through a PR/Advertising hybrid campaign consisting of print, broadcast, social media/digital and grass roots promotions. This blend of traditional and emerging marketing has proven the most efficient and cost effective while successfully generating the required awareness and favorability event sponsors actively seek. The end result is clear, increased market share for the participating brands and the most value in creating meaningful heightened visibility dollar for dollar. Public Relations: Press Parties Promotional Parties Press Kit creation and distribution Social Networking National Television: TV One Black Entertainment Television (B.E.T) National Radio: Clear Channel Radio One


THE MEDIA PARTNERSHIPS Digital: Ebonylifestyles.com Rollingout.com I‐10media.com InDmix.com Urban247.com Socialstep.com Blackplanet.com SoulofAmerica.com eVIPlist.com CityAlert.com UrbanNetwork.com Print: BM&T Magazine The Juice Magazine Rolling Out Magazine Level Magazine Giant Magazine Upscale Magazine Iona Magazine



Contact Information

1.888.335.3890

e [email protected] w www.CuracaoMusicFest.com

mailto:[email protected]

http://www.curacaomusicfest.com/

Documents

Curacao Music Festival North Sea Jazz Weekend Sponsorship Deck 2010