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CustomerJourney in a
Hyper Connected World
Avi Kulshrestha( V P, H e a d E u r o p e C M E | I n f o s y s L t d )
Wouter Goedkoop( V P C u s t o m e r E x p e r i e n c e | L i b e r t y G l o b a l )
Bio SpeakersSession Date : Tuesday 10 MayLocation : Nice
Wouter GoedkoopVP Customer Experience
Avi KulshresthaVP, Head Europe CME
Customer journeys in an interconnected world3
Customer Experience of the future is going to be an interconnected set of values that are woven into a fabricwhich enables customers seamlessly
• The newly connected world.
• Creating new services in this world.
• Setting the right customer expectations.
• Rise of expectation
• Customer Experience: organisational impact
4
TELENET
Good morning. Lookslike you had a decentsleep.Lowering the roomtemp by 2◦C couldhelp.
Try it next time.
5
TELENET
If you leave in 10 minfor the airport, youwill make your flightto Paris.AF245 on time.
Thanks.Thanks.
6
TELENET
Turn lights off.
7
TELENET
Sure.
Shower first.
Your friends areonline, quick selfie ofthe weekendaccommodations?
8
Our services(wifi, mobile)Our services(wifi, mobile)
Keep in touchwith friends
Keep in touchwith friends
Check onHome
Check onHome
ExploreDestination
ExploreDestination
9
Must see sightsBest croissants in Paris
Restaurants in your area Wifi around town
Roaming for $5
TELENET
There are many freeWi-Fi spots in Paris.Want to turn onaccess?
I’ll take that.I’ll take that.
Identifying customer needs10
Understanding your customer from all angles
• Try it yourself
• Map the journeys
• Create personas
• Focus groups, diarystudies, usability testsand interviews
Identifying unspoken needs11
Understanding your customer from all angles
• Record behaviour.
• Review the video, GPS, online behaviour
• Identify trends and repeating topics.
• Confirm with focus groups.
• Deploy, fail, iterate.
Airlines pioneered this in the 90’s
The story of the fish bowl12
The every increasing expectations.
50Bn Devices by 2020 in a Hyper-connected World13
14
CE= DP - Expectation
15
Expectation is growing uncontrollably
Customer Experience - Organisation Impact16
Journey needs to be managed across ALL the Divisions of anOrganisation
17
Change in Focus from Customer to Users
Innovation at every layer:18
Customer Experience of the future is going to be an interconnected set of values that arewoven into a fabric which enables customers seamlessly
1. Rise of Customer Expectation2. Customer Journeys will look very different3. Every part of the organisation to actively participate4. Need to transform touch points with Customer to Users– start with Omni-channel.
5. Innovation at every layer of the ecosystem – NetworkAnalytics.