7/29/2019 dabur 2
2/7
Competition
Name Market Cap.
(Rs. cr.)
Key categories Sales
Turnover
Net Profit
HUL110,975.53
Soaps, detergents,
personal care& food 22,116.37 2,691.40
Godrej Consumer
24,597.06 Hair care soaps 2,980.08 604.39
Dabur India
22,483.86Personal health & home
care3,759.33 463.24
Colgate
20,140.54 Oil care & toiletries 2,693.23 446.47
Marico
14,567.17 Hair care food skincare 2,970.30 336.58
P and G
8,488.32 Feminine hygiene andpersonal care
1,297.41 181.29
Business structure
http://www.moneycontrol.com/india/stockpricequote/personalcare/hindustanunilever/HUhttp://www.moneycontrol.com/india/stockpricequote/personalcare/godrejconsumerproducts/GCPhttp://www.moneycontrol.com/india/stockpricequote/personalcare/daburindia/DIhttp://www.moneycontrol.com/india/stockpricequote/personalcare/colgatepalmoliveindia/CPIhttp://www.moneycontrol.com/india/stockpricequote/personalcare/marico/M13http://www.moneycontrol.com/india/stockpricequote/personalcare/proctergamblehygienehealthcare/PGHhttp://www.moneycontrol.com/india/stockpricequote/personalcare/proctergamblehygienehealthcare/PGHhttp://www.moneycontrol.com/india/stockpricequote/personalcare/marico/M13http://www.moneycontrol.com/india/stockpricequote/personalcare/colgatepalmoliveindia/CPIhttp://www.moneycontrol.com/india/stockpricequote/personalcare/daburindia/DIhttp://www.moneycontrol.com/india/stockpricequote/personalcare/godrejconsumerproducts/GCPhttp://www.moneycontrol.com/india/stockpricequote/personalcare/hindustanunilever/HU
7/29/2019 dabur 2
3/7
Product portfolio of Dabur
Domestic: Consumer care categories
No.2 player in hair oil:
a. dabur amla-largest brand in the portfolio
b. vatika
c. anmol
No. 4 player in shampoos vatika range of shampoos
Oral Care: No.3 player in toothpastes & No.2 in tooth
powder
a. dabur toothpaste & tooth powder
b. babool: targeted at economy segment
c. meswak: therapeutic toothpaste
Skin Care: No. 3 player in skin lightening
fem, gulabari and uveda
Home care:
No.1 in air fresheners: Odonil
No.1 in Mosquito repellent creams: Odomoss
No.2 in toilet cleaners: sanifresh
odopic.
Health Supplements:
over the counter
No.2 in glucoseNo.1 in branded honey dabur (Replace sugar
strategy)
No.1 in chawanprash.(largest health supplement sold in the
country)
No.1 in herbal digestives: Hajmola.
hajmola candy, pudin hara, pudin hara lemon fizz, isabgol
(nature care)
other over the counter(otc) consumer health care products :
active antacid, honitus cough syrup, shilajat
gold, dabur blood purifier, dabur shanka pushpi, dabur badam
oil, dabur lal tail and dabur fast balm.
Ethical health care products
stresscom, broncorid, madhuvaani, trifgol, lipistat, rheumatil
gel & tab
Food:No.1 player in fruit juice-Real and real active.
Other products: burst, homemade, lemoneez, capisco
Professional Range:
oxy life facial, fem queens pearl facial, fem gold facial fem
body bleach
7/29/2019 dabur 2
5/7
Acquisition of Hobi group
Leading manufacturer and marketer of personal care products in
turkey Market leader in hair gel category with around 35% market
share. Wide selling & distribution network in turkey Major
segments:
a. Hair Care(hair gels, conditioners, shampoos, styling
products)
b. Body and Skin care(skin care, liquid soaps & wet
wipes)
Dabur Acquired 100% stake in 3 companies in the groupa. Hobi
Kozmetikb. Zeki Plastikc. Ra Pazarlama
First Overseas acquisition by Dabur Total Consideration = USD 69
million (about Rs 324 crore)
Acquisition Rationale
a. entry into attractive turkey market
b. sales and distribution network of hobi leveraged for
marketing dabur products in turkey.
c. brand currently underleveraged in turkeytherefore potential
for further expansion in skin & hair
care
