Synopsis of Athleta - Spring 2015Athleta made an appearance at New York Fashion Week in September

2014--their first ever runway show. The spandex-infused collection

featured tribal prints, cropped tanks, and windbreakers in a variety

lengths.

Spring 2015 Review

Chaff Free Sports Bra

Tribal-Print Leggings

Long Windbreaker

Spring 2015 Review

Cropped Tanks

Geometric Print Leggings

Windbreaker Vest

Spring 2015 Review

Chaff Free Tank

Tribal-Print Shorts

Classic Windbreaker

Back to Nature

Danielle Sherrer

Customer Profile

Income - Upper Middle Class

Geographic Location – Urban

Lifestyle - Young professionals to active older adult age

(25-60)

Point of View - Sporty, Feminine, Street Chic, and

Urban

Benchmark Brands - Lululemon, Under Armour, Nike,

Adidas

Aspirational Brand - Norma Kamali

Muse - Kelly Ripa and Eva Longoria

Price Point - Contemporary

(Pants and Running Tights - $70- $90, Tops and Tanks $30-

$60, Workout Hoodies and Jackets $90-$130, Casual

Sweaters and Jackets $90-$189, Shorts $35-$50, Sports Bras

$45-$65, Dresses and Skirts $60-$100)

Customer Profile

Bright Greens, Yellows,

and Blues, Neutrals

Heavy and Stretchy Knits,

Wool Blends, and Leather

Oversized, Slouchy, Draped

and Wrapped, and

Enveloped

Comfort, Quilted,

Lightweight, and Matte

Finishes

Fall 2015 Back to Nature

Back to Nature Base Colors

Fresh Clover Sunburst Yellow Blue Tide Concrete Grey Midnight Black

Pantone 16-6339 Pantone 13-0758 Pantone 17-4139 Pantone 17-4402 Pantone 19-4104

Back to Nature Accent Colors

Wild AlpacaNaturally

VintageSugar Shocked

Pulsing

Pomegranate

Moonlight

Lagoon

Pantone 15-3802 Pantone 18-1807 Pantone 18-2333 Pantone 19-1934 Pantone 19-4324

Back to Nature Fabric Story

Heavy and

Stretchy Knits

Back to Nature Fabric Story

Wool Blends

Back to Nature Fabric Story

Matte and Quilted Leather

Back to Nature SilhouettesOversized

Back to Nature SilhouettesSlouchy

Back to Nature SilhouettesDraped and Wrapped

Back to Nature SilhouettesEnveloped

Back to Nature DetailsComfort

Back to Nature DetailsQuilted

Back to Nature DetailsLightweight

Back to Nature DetailsMatte Finishes

Specialty Items (Available Exclusively in A Markets and Online) - Quilted and Matte Leather, Enveloped Silhouette Jackets and Accessories

Key Items (Available In Most Stores) - Wool Blend Items, Heavy and Stretchy Knits, Draped and Wrapped Tops and Tanks

Basic Items (Available in All Stores) – Staples: Leggings,Tights, and Pants, Long Sleeve Tops, Tees, and Tanks

Fall 2015 Back to Nature Merchandising Plan

Key Lengths

Capris, Pants, and Tights

Tops and Tanks - Oversized, Slouchy, and Cropped

Jackets and Workout Outerwear – Longer Silhouettes

Casual Sweaters and Jackets - Oversized, Wool Blend Items

Sports Bras - Wrapped Appearance

Dresses - Oversized

Fall 2015 Back to Nature Merchandising Plan

Color Resource List

Collezioni Trends (Issue 108) –Weaves

Fashion Snoops – Glacier Bay

Pantone Textile Color Guide

The Color Book (Volumes One-Three)

Fabric Resource List

Athleta Fall 2014 Lookbook

Collezioni Trends (Issue 108) – Knitwear and

Leather & Synthetic

Fashion Snoops – Glacier Bay

The Fashion Group Foundation Fall/Winter

2014/2015 and Spring/Summer 2015

Fashion Snoops – Glacier Bay

Free People

Lululemon

Nike

Style.com – Norma Kamali Spring 2015 Collection

Under Armour

Silhouette Resource List

Athleta’s Website and CHI Blog

Athleta’s Social Media Pages (Pinterest and

Instagram)

Other Resources Used