9

Click here to load reader

Danone.docx

Embed Size (px)

Citation preview

2012EIKON 2012 INTERNAL COMMUNICATIONDanone Waters of Argentina: Inside Health PlanThe Inside Health program has as its main slogan the phrase "Danone wants you well" and integrates the promotion and practice of healthy living in the workplace.In its proposal includes training alternatives, sports and relaxation, information and ongoing awareness and expanding the scope of medical control, among other Photos

The Danone Group, more than 90 years of commitment to health and nutritionFrom the first yogurts Isacc Carasso manufactured in 1919 in Barcelona and sold in pharmacies, Danone was a brand associated with feeling good.More than 90 years later, turned into a multinational company with presence in 120 countries and over 100,000 employees around the world-first company in fresh dairy products and the second in embotelladas- waters, their focus remains since at that point, with increasing deployment and depth.The Danone Group considers vital the issues of public health and nutrition,and manifests through a comprehensive approach that extends from research and development through the global network of Danone Institutes for scientific research and dissemination, the hundreds of agreements with professional societies for the care and dissemination of problems from different brands, community work in education on healthy lifestyles and even special investment funds for the creation of social enterprises responding to the problem of malnutrition, as is the emblematic case of Grameen-Danone company Foods in Bangladesh.The company is poised to propose nutritional solutions tailored to suit the needs of different age groups, tastes and income level and develop products with benefits proven scientifically and relevant to local realities health.Its scope is organized into four business divisions present in Argentina: fresh dairy products, water and beverages, infant nutrition and medical nutrition.Danone Waters of ArgentinaIt is present in Argentina since 1996 when the Danone Group acquired the two largest companies in mineral water Argentina: Villa del Sur and Villavicencio.The country has two plants, one located in Mendoza, where Villavicencio is born a unique water from natural reserve, and one in Chascoms, which gives rise to Villa del Sur, pure and light by nature mineral water.From 2003 creates a new category in drink revolutionizing the market with rich, enjoyable and healthy proposals as Villa del Sur Levit and Ser, a choice of light beverage that helps pamper the body without giving pleasure.Inside Health BasicsThe comprehensive wellness program reflects indoorsHealth Insidethe interest of Danone Group toprovide health through food to as many people.As part of the company, Danoners are the first recipients and beneficiaries of this mission that is not a formality to include institutionalbrochuresor corporate websites but actuallyfeels and lives within the companyand from there radiates to society and consumers.The Danone Group puts health first and live.When in 2007 Numico Danone Group acquires and sheds its global biscuit division addressing consolidates 100% health.It is then, when from the field of Human and Internal Communication Resources companies Danone in Argentina, one begins to think locally and give life internally to the mission, promoting a sense of ownership on the one hand, in addition to impact specifically on the quality of life "Danoners", in line with the actions of the whole company.This reflection is also part of the ongoing dialogue with international and local union organizations (including Allied Workers Union of Food - IUF) and the Agreement on Health, Conditions of Work and stress.Its principles are taken into account from the commitment to the safety and health of all Danoners How did the Inside Health program?The first point was to meet internal customers, know what their needs and expectations.In this context, the "Employee Wellness Week", a pilot activities are organized into tasting a comprehensive approach to the major sites of Danone in the country and then evolves to the comprehensive planPrior to the launch of Health Inside a survey of all Danoners that gave the Heads of the various departments of the company Doctors tools to design the plan was also performed.Added to this is counted results of medical checkups and a series of estadsiticos employee data also proved decisive.Finally, the comprehensive plan was based on three pillars: A healthy diet ("Healthy diet") A healthy body ("Healthy body") A healthy mind ("Healthy mind")PERFORMANCEInside The Health Programme is managed by the Internal Communication and Sustainability, integrating the transverse contributions of other key functions.Dissemination and promotion of content is organized under the chapter "Inside Health" overall planning, which includes communication media as a weekly e-newsletter, an intranet, billboards, quarterly magazine and emails, plus any activations and campaigns.FIRST PILLAR: HEALTHY DIETAmong the actions related to nutrition, hydration and diet (Healthy diet) of Danoners are the following:Ambassadors ProgramIt is a program that comes inside doors and has external impact.It is aimed at 100% of Danoners and aims to raise their awareness about the importance of good hydration and water benefits.Ambassadors become multipliers in their environment, spreading the message among more people.The training is conducted by a team of specialists from the Department of Human Resources, Quality, R & D, Marketing, Hydration and Health Marketing Danone joined a team of nutritionists and the support of a specialized training consultant.In 2011 part 512 Danoners activity, 38% percent of the employees of Danone Waters.And the goal is to complete the training in 2012 for all employees.Multipliers ProgramAlso in 2011 also began the formation of "multipliers" under the Community program (Nutrition)2,where employees receive comprehensive training on Nutrition and healthy lifestyles (nutrition, hydration, physical activity and good manners) that can be easily replicated across kits and teaching tools in family and social spheres of Danoners.The first corporate volunteers were trained ("Solidarity Danone") who directly apply this training in community centers and assisted in its activities social entities.Hydration and Health ProgramAmong the most innovative programs, the Hydration and Health Program led by the Department of Health Martketing, created in 2010, is facing relationship with health professionals, to provide tools on the importance of hydration in a healthy, balanced diet, through a program of virtual relationships, expert meetings and the presence of the Department in the Medical Congresses.All information generated in this space is initially shared with Danoners through different means of internal communication.A healthier menuAs for nutrition and hydration, healthy alternatives aligned to the mission of Danone and contribute to the general well being sought. We have a staff nutritionist for advice, which is one of the most esteemed benefits and is consulted by 30% percent of employees, a figure that continues to grow. We have checked by nutritionists at all levels with the presence of a dining menu. We have options for healthy products like beverages, yogurts, milk, cream cheese, cereal bars and seasonal fruit baskets available in all workplaces for all Danoners.Talks and workshopsThe company regularly organizes lectures and workshops on topics such as "Cholesterol and Health", "Healthy Eating" or "Healthy Habits".There have also been talks and support for quitting.The sessions are run by nutritionists and specialists and are performed during working hours.SECOND PILLAR: HEALTHY BODYWithin the programs related interest in putting the Danonersmovement to combat sedentary lifestyles and improve cardiopulmonary fitness ("Healthy Body" are: Running & Walking teamTwice a week, a training group is in the Rose Garden of Palermo.The activity is led by a team of trainers and adapts to the particular needs of the participants.It may be part of a training program to a marathon, weight loss or regular motion.The activity reaches all Danone employees who work in the city of Buenos Aires.Another group with the same characteristics is developed for Plant Danoners Villa del Sur, whose meeting place is the Chascoms lagoon. Gym IndoorsIn 2009 a space was opened on the 13th floor of the Central headquarters (Moreno 877) with latest equipment and a coach present at the start of the day, noon and evening.Employees can take a break in the daily routine for running, walking, cycling or make additions.On the same floor have a locker room to change after physical activity.Fitness outdoorsThe Danoners who prefer to do business outside the office have discounts for themselves and their families in the Red Sports Club.Sports Outdoor In the province of Mendoza, where the plant is located Villavicencio are organized regularly bicicleatadas, hiking or trekking.In 2011, more than 30 company employees joined the proposal into motion by Danone. Danone World CupEvery two years a football tournament in the world (the Danone World Cup), where after several regional and national heats, one team from each-male, female and mixto- category travels to the world finals to be held in destintos is organized very attractive.In 2012, for example, the final of the soccer tournament will be held in Tokyo, Japan.During the current year, 225 teams and a total of 1537 players -the 29% percent of the total strength of the company-registered for the tournament: 194 male teams, 84 female and 95 mixed.The national final, held in Buenos Aires, consisted of a day of sports, games and other family activities involving 1700 people (danoners and family). Vaccination campaign against influenzaFour years ago, before the onset of winter vaccination campaign for all Danoners is released.In 2012, was held on 23 and 27 April.THIRD PILLAR: HEALTHY MINDFinally, in programs and activities relating to the welfare and health ("healthy mind") may be mentioned the following:Health and Safety FairEvery year since 2010 the operation of Villavicencio and Villa del Sur plants for a full day to devote himself exclusively to communication and participation related to prevention and wellness.The action reaches the 540 employees who are part of these two plants.The last fair in 2012 had the following lemma."Learning how to properly care for our health will allow us to live every stage of our lives."He emphasized through activities and talks about what physical, psychological and nutritional aspects should be prioritized in all stages of life.SPA Self PromotionThe empleaados benefits have 50 percent massages, facial and body aesthetic every Wednesday in the Self SPA located in Cervino 3626, including the physical circuit.They also have 25 percent off the purchase of gift certificates Spa services.Danone wants you wellFinally, we consider that health can be balanced if a healthy routine balance work and personal life is maintained.Therefore, theDanonechapteryou want good,consists of a number of benefits to help Danoners have workdays best suited to their personal needs, according to maintain a balance between quality of work and personal life.Among the highlights are extended maternity and paternity leave, flex-time, on Friday Danone (8 to 2pm), free birthday day and half day for the birthday of your son / a less than 12 years.Availability massageAt the headquarters of the company, on Tuesday and Thursday are available massages provided by professionals Spa Being. This proposal, initially a day, was later expanded to conduct a follow-up study on the use of the gym and classes as yoga and stretching, where programming was adapted to the current demands of the employees.Stress WokshopsThey are designed to reflect and find what helps us to be in harmony with our physical, mental and spiritual health.Between 2010 and 2012 the company organized workshops on stress for Executives and Managers and the next step is to deploy this action to all employees.RESULTSAs reflected in theDanone People Survey,which is the survey of internal opinion in which Danoners involved, pride in belonging to the company and the valuation of Danoners on the actions taken Danone for Security manifested and HealthAccording to the results of the survey conducted in 2011 among all staff of the company:97% said he was proud to work for Danone94% would recommend to Danone as a good place to work91% manfiesto that strongly believes in the values and goals of the company.In addition,93% felt that programsand actions implemented by the company to promote the health of employees (beyond security) are beneficial to him / her and also for their families.Most of the actions proposed by the company found a strong echo among employees.Just to give twoexamples: 1 in 3 employees of the companyparticipated in the last tournament of soccer, Danone WordCup, and around 30% consultingthe nutrionista assigned by the company.The best proof of the effectiveness of Health Inside is the voice of employees, their views."I find it useful to have the gym at lunchtime or after the workday.And let me massages have 15 minutes comforting and realx for more batteries you boot with the remainder of the day "(Silvina Marrese, Sales Planning Analyst)"Going to the gym and watch weekly Danone nutritionist helped me join forces to lose 8 kilos she had gained since I stopped smoking" (Susana Debonis- Office Manager)The company strengthens positioning forefront of Argentina in wellness and health plans for their employees