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Date:2009 Q4 Prepared : Marketing
KINGMAX Group
Company Profile
Index
Background– Basic Information– Global Operation / Facility– Revenue Breakdown– Ranking
Strength– Trustworthy Sales Support– Creative Marketing Assistance– Optimized Operation – Innovated Technology– Why KINGMAX
Product Advantages– USB Flash Drive series– Flash Card series– Card Reader series– DRAM Module series– Mobile Phone Battery
series
- Ranked No. 1 in DRAM category/ No.3 in USB category in Vietnam- Super Stick Mask wins 『 Best design award 』 in Russia
Awards
3
KINGMAX Vision
KINGMAX’s competitive ability is strengthened with following1. Vertical Integrated Solution (Manufacture site)
2. Well-known Brand and Outstanding Business Strategy (Sales/Marketing site)
To become the leading provider of world-class turn-key DRAM and Flash memory
solutions
4
Background
Basic Information
KINGMAX was found in 1989.
The KINGMAX Group is made up of the following affiliated companies:
KINGMAX Semiconductor Inc. : Memory modules
KINGPAK Technology Inc. : IC packaging and testing
KINGMAX Digital Inc. : Flash Products
International Branding Marketing Inc. ( Listed
Company) : DRAM\Flash distributor
Group Capitalization: US$100.6 Million (2008)
Group Employees: 797 (Dec./08)
Group revenue: US$340.3 Million (2008) ,
Worldwide Presence: Taiwan
China
Hong Kong
KINGMAX Affiliates KINGMAX Affiliates Introduction
KINGMAX Semiconductor Inc (Manufacture and sale of DRAM
memory modules)
Established in 1989. ISO9000 certified. Specializes in memory modules 2008 revenue was US$122.5 Million 170 employees. (based in Taiwan)
KINGPAK Technology Inc. (IC packaging and testing)
Established in 1997. ISO9000 and 14000 certified. Specializes in semiconductor packaging and testing. 2008 revenue was US$69.5 Million 550 employees. (based in Taiwan)
KINGMAX Digital Inc.
(Manufacture and sale of Flash products)
Established in 2001. ISO9000 certified. Specializes in digital storage products. 2008 revenue was US$144.8 Million. 67 Employees. (based in Taiwan)
International Branding Marketing Inc.
(DRAM \ FLASH distribution)
Established in 1991. Became part of the KINGMAX Group in 2007. Rename as IBMI from 2009 July. Responsible for the distribution of KINGMAX and LEXAR brand products in Taiwan and Elixir brand in
Southeast Asia.
TRUEPAK ELECTRON(GUANGZHOU) LTD (Manufacturing Flash products)
Established in 2007. Specializes in manufacturing flash products. 2008 revenue was US$0.45 Million 290+ Employees (based in China)
Source: Internal KINGMAX statistics for 2008
KINGMAX Group Operation Structure
KINGMAX Group Operation Structure
Global Operation / Facility
Headquarter,Taiwan
Branch Office, China
Branch Office,HK
Manufacturing Factory, HsinChu, Taiwan
Manufacturing Factory,
Guangzhou, CN
Packaging Factory, HsinChu, Taiwan
Packaging Factory, Guangzhou, CN
Revenue Breakdown – by region
Others5%America
10%
Euro20%
Asia-Pacific35%
China30%
DRAM
Others5%America
15%
Euro30%
Asia-Pacific25%
China25%
Flash
Global Presence
More than 50 countries ;
More than 200 Distributors
12
RANKING—iSuppli 2009 Flash Market
Source: iSuppli
Topic: Ranking of Flash Memory Card Market, Worldwide, 2008
Status: KINGMAX stands on #12
13
RANKING—iSuppli 2009 DRAM Market
Source: iSuppli
Topic: Ranking of DRAM Module Market, Worldwide, 2008
Status: KINGMAX stands on #12
14
RANKING—Gartner 2008 Flash Market
Source: Gartner
Topic: Ranking of Flash Market, Worldwide, 2006 and 2007
Status: KINGMAX stands on #11 and #18, for 2007 and 2006 separately
15
RANKING—Gartner 2008 DRAM Market
Source: Gartner Topic: Ranking of DRAM Market, Worldwide, 2006 and 2007
Status: KINGMAX stands on #12, 2006 and 2007
16
Strength
Our Strength
Trustworthy Sales Support
Global Marketing Assistance
Optimized Operation
Innovated Technology
Established and expanding network of global distribution that brings KINGMAX product to more than 50countries worldwide.
Global distribution
Trustworthy Sales Support
Channel Management
Specialized distributors and dedicated channel management in local market to protect from parallel imports or disturbances
Fast feedback & industry news updates
Fast information feedbacks and industry news updates in aiding to your critical purchasing decision and timing.
Flexibility ResponseFlexibility in cooperation in terms of meeting the demand of dynamic changes in memory trend and availability.
OEM/ODM: Motorola/LG mobile;Customize: Vodafone/ Intel; Preload: WindowsVista/NOD32 and etc.
Complete product mix
Global Marketing Assistance
International Marketing Plan
What do we offer?
What’s our support?What can we do?
Sales Promotion
Exhibition
PR
Event Marketing
Awards
Premiums
CIS
Media ADs
Package Design
POSM
POP/DM
Decoration
After Service
MDF
Global Marketing Fund
Special Project Budget
Optimized Operation
Well system management
Promising delivery schedule
Global logistic management
After Service
By implementation of ERP, totally increase the production efficiency and quality control by customer required
Well system management for customer’s order confirmation as well as delivery commitment
Consolidation on allocation of Global production capacity and resource
Trustworthy after sales support and warranty service
Quality Control~ Optimized Operation ~
Quality Control System
Environmental/
Safety requirementReliability
Factory is certified of ISO9001,TS16949 & ISO14000
Product is made under strictly quality managed system
non-use of hazardous material applied to RoHs/Halogen-Free/PFOS
Completely DVT test on critical environment as High/Low Temp, Moisture/Corrosion, Salt Spray, Thermal Cycling, Bending, Drop, ESD, Vibration/Shock and Waterproof Testing :
After Service~ Optimized Operation ~
Global Warranty Policy
Instant Response of Field Application
Reply within one working day (24 hours) through email or hotline
Prompt RMA Mechanism Return within 14 days
23
Innovated Technology
Package Patent– PIP Technology / TinyBGA– 200 patents above
Integrated Solution
- To create the synergy
- To meet customized service
Product Differentiation
- To produce value-added product
- To expend market field
Why KINGMAX
Well-Known Brand &
Well-Managed Channels
Customize and Flexibility (One-Stop Shop Service)
Stability &
Reliability
Consistent
Product Solution
25
Product Series
USB Flash Drive Product
Flash Drive Road Map 2010
Classic seriesSeasonal edition2/ 4/ 8/ 16GBSuper Stick STAR 8/16/32GB
Pop series
Fighter (PD-02)2/ 4/ 8/ 16GB
Fighter (PD-01)2/ 4/ 8/ 16GB
Tiger edtion(PD-07)
2/ 4/ 8GB
Elite series
Kuso seriesFighter (KD-01)2/ 4/ 8/ 16GB
ED-018/ 16/ 32/ 64/ 128GB
2009.11
2009.12
2009.12
2010.01
2010.02
2010.01
2010.04
stands for 『 Launch Date』Note:
2009
10 11 12
2010
01 02 03 04 05 06 07 08 09
USB3.0 version32/ 64/ 128GB
2010.06
Flash Card Product
Class 10Class 10 533X
/600X
533X/
600X
Memory Card Road Map 2010
2009
10 11 12
2010
01 02 03
2010
04 05 06
2010
07 08 09SD Card2GB-4GB Class 2/4/6
Waterproof SD Card
Micro SD
CF Card
8GB-32GB Class68GB-32GB Class10
4GB Class 2/4/6
8GB-32GB Class 6
8GB-32GB Class 10
4GB-8GB 133X16GB-32GB 200X16GB 533X32GB 533X/600X
2GB-16GB Class 2/4/66GB-16GB Class 10
2009.11
2009.12
2009.122009.12
2009.12
Memory Card Reader Road Map 2010
2009
10 11 12
2010
01 02 03
2010
04 05 06
2010
07 08 09
2009.11
2009.12
Multi-function card reader
Combo function card reader
Single function card reader
CR-01
CR-03
CR-04 2009.11
SSD Product
DRAM Module Product
DDR3 Unbuffer DIMM
2009
10 11 12
2010
01 02 03
2010
04 05 06
2010
07 08 09
2009.12
2009.11
2010.Q3
2010.Q1
2010.Q2
2010.Q1
DDR3 1333MHz 1GB/2GB
DDR3 1600MHz 1GB/2GB
DDR3 2000MHz 1GB/2GB
DDR3 2200MHz 2GB
DDR3 2600MHz 2GB
DDR3 1333MHz 4GB
DDR3 1600MHz 4GB
DDR3 2000MHz 4GB
DDR3 2200MHz 4GB
DDRIII Unbuffer DIMM
DDR3 2600MHz 4GB 2010.Q4
2009
10 11 12
2010
01 02 03
2010
04 05 06
2010
07 08 09DDRIII SO-DIMM
DDR3 1066MHz 1GB/2GB
DDR3 SO-DIMM/Registered DIMM
DDR3 1333MHz 1GB/2GB
DDR3 1600MHz 1GB/2GB 2009.Q4
DDR3 1066MHz 1GB/2GB/4GB
DDR3 1333MHz 1GB/2GB/4GB
DDRIII Registered DIMM
Contents Card
USB Flash Drive
microSD/microSDHC(Mobile Phone)
SD/SDHC(Digital frame / camera)
Turbo Vaccine Antivirus software
+UD-01 USB Flash
DriveContents Card Solution
Successful examples
Translator software preload
+microSD
Guinness World Records video preload
+microSD
Microsoft Windows Vista SP 1
+U-drive USB Flash
Drive
Contents Card
New Product Line :
Mobile Phone Battery
Mobile Phone Battery
Why KINGMAX steps into battery industry?
Well-known brand & channel
management
Existing mobile phone channels
Great market demand of
energy products
Corporate
Sustainability
Mobile Phone Battery
Advantages of KINGMAX battery
Battery Product Line Roadmap
2009 Q4 2010 Q1
BL4C/4U/ 5C/5J/6FBP4L/5M/6M BP4L-enhance
BST-33 / 38
9500 & 9000
SMART PHONE
Storm / 9560
Htc - series
Compatible with…..
BST-43 / 37
Samsung - series
LG - series
Coming New Models
Coming New Models
iPhone external rechargeable battery
Latest Award
Super Stick Mask won the 『 Best Design 』 “” award in IT Expert (Russia)
Ranked No. 1 - DRAM category
No.3 - USB category in PC World (Vietnam)
Top 3 Brands (DRAM Category) in HWM Brand Survey 2009 (Malaysia)
DDRIII 1333 Triple Channel received the Editor Recommend Award from PCeKspert (Croatia)
AWARDs – ASIA
AWARDs – EU
Thank You