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Address75 Burntwood LaneEarlsfieldLondon SW17 0AJUnited Kingdom
Date of Birth15th June 1972
NationalityBritish
Marital StatusSingle
07779 636 [email protected]
NameDavid Mason
Work samples
Oxford Cambridge and RSA Examinations
OCR is one of the leading awarding bodies in the UK. They provide
qualifications for learners of all ages at school, college or in work. A
new set of GSCE courses will come on stream in England and Wales
requiring Schools to implement these new specifications.
The client wanted material that could be quickly and easily re-tasked
to use in many different areas whether that be advertising, classroom
posters, postcards, event graphics and so on.
The campaign uses bold colours allied with strong typography to grab
the attention of the viewer. Headlines take a striking fact about the
subject in question and challenges the reader to consider the relative
impact of this statement to themselves.
01: OCR, GCSE Art & Design product design poster
02: OCR, GCSE Art & Design assorted course promotional posters
02:01:
Who?What?Why?Where?When?
RELIGIOUS STUDIESASKS QUESTIONS…
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Oxford Cambridge and RSA Examinations
OCR is one of the leading awarding bodies in the UK. They provide
qualifications for learners of all ages at school, college or in work. A
new set of GSCE courses will come on stream in England and Wales
requiring Schools to implement these new specifications.
The client wanted material that could be quickly and easily re-tasked
to use in many different areas whether that be advertising, classroom
posters, postcards, event graphics and so on.
The campaign uses bold colours allied with strong typography to grab
the attention of the viewer. Headlines take a striking fact about the
subject in question and challenges the reader to consider the relative
impact of this statement to themselves.
01: OCR, GCSE Religious Studies strapline
02: OCR, GCSE Religious Studies brochure cover
03: OCR, GCSE Religious Studies brochure spreads
04: OCR, GCSE Religious Studies poster
75 York Road, London, Scottish Widows
An 11 storey, mixed use development situated in Waterloo, London
offering flexible and contemporary work/live/retail space.
The seventy five identity was created to mimic the 11 floors of the
development. Each floor was then identified with a unique colour,
also hinting at the vibrancy of the surrounding area. The colour system
was then continued in the pre-completion brochure, where a menu
leads the reader to each tabbed and colour coded section as per
the identity.
The website was created to use the same colour navigation system
but increased its effect by allowing movement, drawing the viewers
eye to each section.
01: Building identity
02: Brochure cover with debossed, spot UV brand identity
03: Introduction and artist impression imagery
04: Location and amenities shown on stylized map of local area
05: Situation of development to local transport and travel times
06: Ground floor plan details
07: Homepage
08: Image enlargement on rollover
09: Interactive location and amenities.
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Cobalt, Westward Ho!
A development of 62 luxury apartments in Devon targeting affluent
Londoners seeking a second home. The brand identity was created
to both mimic the beach front setting and reflect the unique shape
of the development. Location photography further emphasised the
coastal situation, scenery and the associated outdoors lifestyle.
Interior imagery highlighted the luxurious contemporary finishes
of the interiors which the high end purchaser would expect.
01: Brand identity colour ways
02: Brochure opened revealing die-cut windows on inner pages
03: Various spreads from brochure
04: Cover with embossed brand identity on sand textured stock
05: Website and sales portal
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UK Auction List
Due to launch as the new version in May 2010, UK Auction List is the
most comprehensive source of information and property for sale at
auction. It details auction houses throughout the UK listing all current
property from commercial to ground rents that is due for auction.
There are two main user areas. Free search results which lists basic
details of properties plus useful tips and guides to buying at auction.
The paid members area which allows access to many useful tools
including full property details, local area information and price
guides. There are also auction house news areas and diaries which
link in to mobile devices and social networks.
The site has been designed with optimum consideration to providing
revenue generating advertising space and third party link ups.
01: Brand identity and various colour ways and layout
02: Homepage for none members
03: Homepage lower half detailing call to actions
04: Search box download page
05: Members area, search results
06: Single property description
07: Location map and Street view of property
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John Foley and Son
Based in Newcastle upon Tyne, JF&S are one of the largest independent
tiling contractors in the North East. With a long term growth plan,
it was agreed that a new brand identity was required as part of the
expansion strategy.
Utilising a commonly used item in tiling, ‘the tile spacer’ a graphic
was created to replace the ‘and’ of John Foley and Son. The logo type
was then tiled around this to produce the new brand identity. This
allowed for a range of applications as it could be used with the logo
type or as a separate icon.
01: Corporate identities
02: Fifty years commemorative identity
03: Stationery including commemorative letterhead
04: Tile adhesive applicator business card
05: Van decals
06: Hard Hat
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John Foley & Son (Tilers) LimitedJack Foley House, Samson Close,Stephenson Industrial Estate, Killingworth,Newcastle upon Tyne NE12 6DX
Telephone 0191 216 0296Facsimile 0191 268 6987l 6 6
Registered Office Jack Foley House, Samson Close, Stephenson Industrial Estate, Killingworth, Newcastle upon Tyne NE12 6DXJohn Foley & Son (Tilers) Limited Registered in England and Wales No. 5042005 VAT Registration No. 297500734
Mr A. N. OtherM A N O h123 NowhereSomewhereA12 B34
01/02/2009
Dear Sir/Madam
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec rhoncus neque nec diam ismod fermentum. Aliquam quiscongue leo. Cras aliquet justo sit amet elit fermentum non tempor arcu sollicitudin. Etiam tristique, enim nec mattis fringilla, leo eros cursus turpis, non convallis libero metus eget tellus. Sed ullamcorper gravida diam nec fermentum. Nunc uttempus enim, ac tempor neque aliquet sodales metus.
Vestibulum iaculis tempus enim, ac tempor neque aliquet id. Mauris enim sem, sodales eget mattis id, dignissim ut elit.Sed dignissim vehicula aliquet. Donec condimentum lectus at nisl rhoncus elementum tempus enim, ac tempor nequealiquet. Fusce sollicitudin euismod mi nec consectetur tempus enim, ac tempor neque aliquet.
Maecenas vel nunc urna, et elementum lectus. Vivamus nec sapien vel dolor vehicula lobortis sit amet vulputate magna.I l t t t ttit di lt i i l b ti D lli d l i l t id t i tIn luctus tortor porttitor odio ultricies lobortis. Donec convallis dolor in augue laoreet gravida tempus enim, ac temporneque aliquet. Nam egestas odio elit, et consectetur orci. Nunc felis dui, scelerisque vel ultricies et, interdum et massa.Vestibulum vitae nibh est. Sed laoreet pellentesque mollis. Praesent et orcienim. Fusce placerat erat et est dapibus utpretium ipsum sagittis. Nam eget neque at nunc grav ida venenatis. Ut venenatis, sapien quis elementum venenatis, nequevelit iaculis odio, id sollicitud in risus mi vel nibh. Morbi rutrum congue velit, at mattis nunc rutrum non. Donec condimentum lectus at nisl rhoncus elementum tempus enim, ac tempor neque aliquet.
Yours faithfully
John FoleyManaging Director
With Compliments
John Foley & Son (Tilers) LimitedJack Foley House, Samson Close,Stephenson Industrial Estate, Killingworth,Newcastle upon Tyne NE12 6DX
Telephone 0191 216 0296Facsimile 0191 268 6987
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Red Bull
The development of a series of posters that would promote this FMCG
energy drink to festival goers. The posters had to have a premium and
sophisticated styling prompting a collectable feel to the product.
I produced a contemporary typographic style where individual letters
from ‘Red Bull’ were utilised to create iconic and memorable scenes that
viewers could instantly recognise from their festival experiences.
The strapline, “An uplifting experience”, was also introduced, combining
their existing, ‘Red Bull gives you wings’ message and what I considered
to be the core experience of attending a music festival.
01: Festival posters
02: Limited edition t-shirt
03: Portaloo poster in position
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Milsom Place
Milsom Place
Milsom Place
Mr A. N. Other123 NowhereSomewhereA12 B34
01/02/2009
Dear Sir/Madam
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec rhoncus neque nec diam ismod fermentum. Aliquam quiscongue leo. Cras aliquet justo sit amet elit fermentum non tempor arcu sollicitudin. Etiam tristique, enim nec mattis fringilla, leo eros cursus turpis, non convallis libero metus eget tellus. Sed ullamcorper gravida diam nec fermentum. Nunc uttempus enim, ac tempor neque aliquet sodales metus.
Vestibulum iaculis tempus enim, ac tempor neque aliquet id. Mauris enim sem, sodales eget mattis id, dignissim ut elit.Sed dignissim vehicula aliquet. Donec condimentum lectus at nisl rhoncus elementum tempus enim, ac tempor nequealiquet. Fusce sollicitudin euismod mi nec consectetur tempus enim, ac tempor neque aliquet.
Maecenas vel nunc urna, et elementum lectus. Vivamus nec sapien vel dolor vehicula lobortis sit amet vulputate magna.In luctus tortor porttitor odio ultricies lobortis. Donec convallis dolor in augue laoreet gravida tempus enim, ac temporneque aliquet. Nam egestas odio elit, et consectetur orci. Nunc felis dui, scelerisque vel ultricies et, interdum et massa.Vestibulum vitae nibh est. Sed laoreet pellentesque mollis. Praesent et orcienim. Fusce placerat erat et est dapibus utpretium ipsum sagittis. Nam eget neque at nunc grav ida venenatis. Ut venenatis, sapien quis elementum venenatis, nequevelit iaculis odio, id sollicitud in risus mi vel nibh. Morbi rutrum congue velit, at mattis nunc rutrum non. Donec condimentum lectus at nisl rhoncus elementum tempus enim, ac tempor neque aliquet.
Yours faithfully
Sarah MansfieldManaging Director
Milsom PlaceThe heart of fashionable Bath
Milsom Street Telephone +44 (0)1225 789 040Bath BA11BZ Facsimile +44 (0)1225 444 449 www.milsomplace.co.uk [email protected]
Milsom Place
Milsom Street Telephone +44 (0)1225 789 040Bath BA11BZ Facsimile +44 (0)1225 444 449 www.milsomplace.co.uk [email protected] With Compliments
The heart of fashionable Bath
Sarah Mansfield Director
Milsom StreetBath BA11BZwww.milsomplace.co.uk
Mobile +44 (0)797 080 1367Telephone +44 (0)1225 789 [email protected]
7 080 13670)1225 789 040oup.co.uk
Milsom Place
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Milsom Place, Bath, L&R Group
A new boutique shopping development, required a brand identity that
would reflect the coming together of a number of previously disjointed
streets in the centre of Bath.
The new identity utilised a number of circles converging to form
a heart symbol that depicted the ideology of the new development.
This was then reinforced through the introduction of the strapline
‘The heart of fashionable Bath’. This combined with the main logotype
was set in a timeless, contemporary typeface for maximum impact
and clarity. Golden sandstone and warm browns were utilised to give
a welcoming feel whilst being complementary towards the famous
Victorian Bath stone architecture.
01: Brand identity
02: Stationery
03: Brand guidelines
04: Branded promotional bag
05: Branded promotional t-shirt
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Coming together…
www.milsomplace.co.uk
Milsom Place
Milsom Place
Milsom Place
Milsom Placefor fashion
Milsom Placefor style
www.milsomplace.co.uk www.milsomplace.co.uk
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Milsom Place, Bath, L&R Group
01: Exhibition board showcasing the new brand
02: Exhibition board explaining architectural changes
03: Exhibition board detailing 1st and 2nd floors
04: Launch website home page
05: Launch website floor description
06: Development signage and Milsom Street shop front graphics
X
X
10% X
10%
X
Pantone293
Pantone185
Pantone117
Pantone284
Pantone144
Pantone371
Pantone368
Pantone625
Pantone146
Pantone451
Pantone695
02: Corporate typeface: Gill Sans light, regular, bold 04:01:
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ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 !@£$%^&*()”?
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 !@£$%^&*()”?
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 !@£$%^&*()”?
WSP Environmental & Energy Plc
Part of global design, engineering and management consultants
WSP Group Plc, this division focuses on the areas within its name.
Although group brand guidelines existed, marketing material lacked
both impact and consistency to communicate effectively.
I was required to investigate a number of areas including, to articulate
the brand values across global diverse audiences. Establish WSP as
a dynamic, forward thinking business with a genuinely global service
offering. Analyse the marketplace and develop a common language
to describe services. Deliver a strategy to attract high quality employees
so to achieve growth objectives.
A unique, colour swatch and “connector block” graphic system were
created to establish a sense of movement on both printed and electronic
media, dovetailing with communications being produced by other
divisions in the group. Dynamic photography was commissioned to
further enhance the ‘look’ and supporting copy was written to follow
the visual lead – edgy, to-the-point – encouraging readers to stop,
read and think.
WSP has seen a marked increase in the levels of understanding,
winning a number of plaudits within their own industry including
being voted the ‘Environmental Advisor of the Year, 2007’.
01: WSP identity
02: Corporate typeface
03: Connector block grid
04: Colour swatch system
05: Photography/Art Direction
06: ELS and Environmental Brochures
“ Buildings must work like psychologists”
DAVID BOWNASS
“ The cities we design should work like forests”
PETER SHARRATT
“ Think of sustainability like a kaleidoscope”
PRASHANT KAPOOR
“ Think strawberries and cream when you think sustainability and commerce”
CHE WALL
“ Much sustainability activity destroys shareholder value”
DAVID SYMONS
THINK DIFFERENTLY… www.wspgroup.com
“ Think of sustainability like a kaleidoscope”
PRASHANT KAPOOR
awberries amou think bility
mmerce”
01: Website homepage
02: Website services
03: Website projects
04: Website locations
05: Worldview newsletter covers
06: ‘Think different…’ exhibition stand,
identity and advertisement
WSP is a global sustainability, design and engineering consultancy
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01: Graduate recruitment brochure
02: Recruitment advertisements
03: Employee induction brochure
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Client: Hamilton Acorn
Project: Brand Identity for a diverse range of professional paint
brushes and decorating products.
Client: Broadgate Financial Public Relations
Project: Corporate Identity for PR firm specialising in the financial
institution sector.
Client: Tiger Developments
Project: Identity for a mixed use development situated in the heart
of Clerkenwell, London.
Client: Denbourne Associates
Project: Brand identity for a development of seafront luxury
apartments situated in Westwood Ho!, Cornwall.
Client: Derwent London
Project: Identity for a commercial office development situated
in Marylebone, London.
Client: Fabric Room
Project: Brand icon for a supplier and retailer of luxury interior
fabrics and bespoke furniture.
Client: Fratelli Restaurant
Project: Brand identity for an Italian, English fusion contemporary
Italian restaurant.
Client: Guardian iT Group
Project: Brand identity for information technology disaster recovery
specialists.
Client: John Foley & Son
Project: Identity for domestic and industrial tiling contracting
business in Newcastle upon Tyne.
Client: Kingdom of Leather
Project: Brand Identity for supplier and retailer of luxury Italian
leather chairs and sofas.
Client: Malini
Project: Brand identity for a chain of boutique retail outlets retailing
womens designer fashion brands.
Client: Milsom Place
Project: Brand identity for a shopping destination in the centre of
Bath consisting of boutique retail outlets.
Client: WSP Environmental & Energy
Project: Identity for an initiative to reduce emissions of CO2 through
the unplugging of unused electrical equipment.
Client: Scottish Widows Investment Partnership
Project: Identity for a commercial office development located near
to Waterloo Railway Station, London.
Client: WSP Environmental & Energy
Project: Continuing brand development for environmental and
energy consultants.
