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1. Dch vlà: 1. Hàng hóa vô hình 2. Nhng hành vi 3. Nhng hot động 4. Câu b và c đúng  Đáp án: câu d 2. Bn cht ca dch vlà: 1. Mt sn phm 2. Mt quá trình bao gm nhiu giai đon 3. Khó givng các tiêu chun vkim soát cht lượng 4. Tt ccác câu trên đều đúng  Đáp án: câu d 3. Bn đặc đim cơ bn ca dch vlà: 1. Tính vô hình, tính không đồng nht, tính bt khphân & tính dphân hy. 2. Tính hu hình, tính không tn kho, tính bt khphân & tính không đồng nht. 3. Tính vô hình, tính không tn kho, tính không shu & tính bt khphân 4. Tính vô hình, tính không đồng nht, tính không shu & tính dphân hy.  Đáp án: câu a 4. Marketing tương tác là: 1. Marketing quan h2. Marketing giao dch 3. Marketing ni b4. Tt cđều sai  Đáp án: câu b 5. Marketing mix dch vlà tp hp nhng công cmarketing theo 4 yếu tgi là 4 P ( Product, Price, Place và Promotion) mà công ty sdng để theo đui nhng mc tiêu marketing ca mình trên thtrường mc tiêu. 1. Đúng 2. Sai 3. Theo 6 yếu t(6P) 4. Theo 7 yếu tô (7P)

De Thi Trac Nghiem Mon Quan Tri Marketing 9108

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