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2/10/2003 Copyright 2003 by STRATX 1
DEBRIEF FOR PERIOD 3
Rmi TRIOLET & Christophe POTTIERSTRATX
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2/10/2003 Copyright 2003 by STRATX 2
Congratulations !!!
726 teams survived the third decision round
19 teams did not submit their decisions in due time and thus
were disqualified
No teams from North America and Other Countries have given up!
Congratulations to these two regions
1 team is on hold until Tuesday morning
11
87
129
123
184
81
111
Other CountriesLatin America
North AmericaEurope 2Europe 1
Asia/Pacific 2Asia/Pacific 1
88%
12%
Still competing Disqualified at end of Period 3
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2/10/2003 Copyright 2003 by STRATX 3
Shareholders Value Creation
648 teams created shareholders value and have a Share Price
Index over 1000. Congratulations !!
The other 78 teams destroyed value and have a SPI below 1000
Thanks to the launch of PLATIN, 583 teams now have a higher unit
market share than in Period 0
89%
11%
SPI > 1000 SPI < 1000
80%
20%
Market Share Increased (%U) Market Share Decreased (%U)
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2/10/2003 Copyright 2003 by STRATX 4
New Brand Introduction
627 teams introduced the third brand PLATIN during Period 3 As a
result of this launch, team rankings have changed considerably.
A few Best Case examples : BLN from rank 644 up to rank 107
DONAFLOR from rank 444 up to rank 31 CAS from rank 330 up to rank 1
SINO from rank 258 up to rank 28
Some Less Successful examples : AITSTARS from rank 88 down to
687 SPUTNIK from rank 257 down to 675 RULEBREAKERS from rank 348
down to 657 HEARTSTOPPERS from rank 3 down to 143
These changes demonstrate that you should not lose faith! You
can always make a comeback!
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2/10/2003 Copyright 2003 by STRATX 5
The 15 most successful new brand launches based on $ market
share
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2/10/2003 Copyright 2003 by STRATX 6
The 15 most successful new brand launches based on brand
contribution
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2/10/2003 Copyright 2003 by STRATX 7
Average price of the new brand PLATIN
How to read this chart : 74 teams have set PLATIN ata price of $
6.25
Polynomial regression
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2/10/2003 Copyright 2003 by STRATX 8
Average budgets by category of expenses
How to read this chart : On average, teams have spend 21.1% in
Advertising Media
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2/10/2003 Copyright 2003 by STRATX 9
The Top 20 Revenues with Online Boutiques (in M$)
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2/10/2003 Copyright 2003 by STRATX 10
The Top 20 Revenues with e-Tailers(in M$)
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2/10/2003 Copyright 2003 by STRATX 11
Share Price Index Top 20 Teams
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2/10/2003 Copyright 2003 by STRATX 12
Share Price IndexTop 3 Teams in each Region
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2/10/2003 Copyright 2003 by STRATX 13
Share Price IndexSelection of 20 Teams
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2/10/2003 Copyright 2003 by STRATX 14
Relationship BetweenEBIT and SPI
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2/10/2003 Copyright 2003 by STRATX 15
Relationship BetweenRevenues and SPI
Congratulations !!!Shareholders Value CreationNew Brand
IntroductionThe 15 most successful new brand launches based on $
market shareThe 15 most successful new brand launches based on
brand contributionAverage price of the new brand PLATINAverage
budgets by category of expensesThe Top 20 Revenues with Online
Boutiques (in M$)The Top 20 Revenues with e-Tailers (in M$)Share
Price Index Top 20 TeamsShare Price IndexTop 3 Teams in each
RegionShare Price Index Selection of 20 TeamsRelationship
BetweenEBIT and SPIRelationship BetweenRevenues and SPI
