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Deck of Capabilities2016

PREVIOUS PARTNERS

Distinguished Background

• Moscow Ballet’s three 2016 tours will include a cumulative 100+ dancers and reach nearly 130 cities from November to December. Click for Video

• Moscow Ballet serves 260,000 highly qualified patrons each year

• Ticketmaster is a key e-commerce partner with which Moscow Ballet has an extensive and unique relationship

• Past partners include General Motors, IBM, Tyson Foods, Whole Foods, Campbell’s Soup, BJ’s Wholesale Club, and Capezio

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Prominent Event MarketingIn Theater• Distribute materials to patrons at all performances.• Install booth with samples/information.• Project logos on main curtain and address audience

from stage.

Playbill• Fantastic opportunity to reach every patron.• General Motors took advantage on national scale to

market Saturn L series.

Increase Store Traffic• Use Moscow Ballet stars for Meet-and-Greet

opportunities at your venues.• Drive traffic to stores with ticket contests and

personalized experiences.

Association With Family Brand• Trusted brand raised revenue for national charities

such as Marie Osmond’s Children’s Miracle Network, the American Red Cross, and the MS Society.

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U.S. & Canadian Footprint

Major markets:

Canadian markets:

Moscow Ballet Tour Cities

Moscow Ballet performs in most of the top 20 US Demographic Market Areas

AtlantaBostonChicagoClevelandDallas - Ft. WorthDenverDetroitHoustonLos Angeles

MiamiMinneapolisNew YorkPhiladelphiaPhoenixSan FranciscoTampa BayWashington DC

CalgaryEdmontonReginaSaskatoon

VancouverVictoriaWinnipeg And more...

Live Nation Data Analytics

• Avg. Household income is $110k

• 43% of buyers are working women

• 53% are either retired or stay at home moms

• 61% are female

• Women 35-54, Average age is 46 years

• 25% are doting Grandparents aged 55+ with a deep relationship to Moscow Ballet

• 25% are ages 18 to 34

• 1 out of 4 are millennials and young Gen Xers

• 59% have children 0-17 at home

Moscow Ballet Buyer Profile

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Community Engagement

• Dance with Us Ballerinas work in person with at least 1 dance school in each of the 130 tour cities.

• Principal Ballerina and “Musical Wunderkind” teens rehearse and perform Saint Saens “Dying Swan” live for audiences of ~2000 in 30+ cities annually.

• MB Ballerinas work one-on-one with American students leading New Horizons cultural immersion sessions in many cities on the annual tour.

• MB partners with local non-profit organizations in many markets nationwide.

Interacts directly with 30,000+ Local Children and their Families Annually

Dance with Us

New Horizons

Fund Raising in Spokane

Teen Wunderkind and Ballerina in Bethesda 2015

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2016 MarketsAberdeen, SD

Albany, NY

Albuquerque, NM

Asheville, NC

Atlanta, GA

Bakersfield, CA

Baltimore, MD

Bethesda, MD

Birmingham, AL

Boston, MA

Bowling Green, KY

Brandon, MB

Calgary, AB

Cape Girardeau, MO

Casper, WY

Charlotte, NC

Charlottesville, VA

Chattanooga, TN

Chattanooga, TN

Cheyenne, WY

Chicago, IL

Cleveland, OH

Columbia, MO

Corpus Christi, TX

Cupertino, CA

Dallas, TX

Denver, CO

Detroit, MI

Durham, NC

Easton, PA

Eau Claire, WI

Edmonton, AB

El Paso, TX

Elmira, NY

Fairfax, VA

Fairfield, IA

Ft. Myers, FL

Ft. Wayne, IN

Grand Forks, ND

Grand Junction, CO

Great Falls, MT

Houston, TX

Indianapolis, IN

Jacksonville, FL

Kalamazoo, MI

Kansas City, MO

Kansas City, MO

Knoxville, TN

Lake Charles, LA

Laredo, TX

Lexington, KY

Lima, OH

Little Rock, AR

Longview, TX

Los Angeles, CA

Louisville, KY

Marion, OH

McAllen, TX

Memphis, TN

Meridian, MS

Miami, FL

Midland, TX

Midwest City, OK (OKC)

Milwaukee, WI

Minneapolis, MN

Monroe, LA

Montgomery, AL

Morgantown, WV

Nampa, ID

Nanaimo, BC

New Orleans, LA

New York City, NY

North Charleston, SC

Ogdensburg, NY

Paducah, KY

Panama City, FL

Philadelphia, PA

Phoenix, AZ

Pittsburg, KS

Ponca City, OK

Portland, ME

Providence, RI

Rapid City, SD

Regina, SK

Rochester, MN

Rochester, NY

Saginaw, MI

San Antonio, TX

San Diego, CA

San Francisco, CA

Santa Rosa, CA

Sarasota, FL

Saskatoon, SK

Savannah, GA

Shreveport, LA

Sioux City, IA

Sioux Falls, SD

Somerville, NJ

Spokane, WA

Springfield, MO

St. Louis, MO

St. Petersburg, FL

Syracuse, NY

Tucson, AZ

Vancouver, BC

Victoria, BC

Villages, FL

Virginia Beach, VA

Waco, TX

Waco, TX

Washington, DC

Wayne, NJ

Wilmington, NC

Winnipeg, MB

York, PA

Youngstown, OH

Proven Marketing Plan

Vehicle Wraps• Deliver 6,000,000 high impact impressions with ten

vehicles, six buses, three 53’ trucks, and one van that will travel a total of 35,000 miles.

Talmi Entertainment’s Previous Sponsors• IBM - Starring Valentine Kozlova, Bolshoi and NYC

Ballets principle artist.• Campbell’s Soup - “Live it Right” Starring Cynthia

Gregory, ABT prima Ballerina• BJ’s - Wholesale club super markets starring Moscow

Ballet• Blavod Vodka - The only premium black vodka on the

market today

Online• MB Digital social media campaign uses: Youtube,

Twitter, Facebook, Instagram, Pinterest, Google Ad Words, and more social media/ticketing outlets

• MB/Ticketmaster outreach campaigns include: tracking, e-blasts, live analytics, retargeting, fan network promotions, special offers, SEO analysis, digital audits.

• Highly optimized landing page in 130 markets via http://www.nutcracker.com/your-city

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Case Study: General Motors

Background• GM engaged Moscow Ballet in a

national sponsorship campaign to promote the launch of the Saturn L-Series.

• A Substanstial increase in sales followed the campaign. The increase is indicated in red, at right.

Event Marketing• GM was able to access their

desired family audience during youth cast auditions and at each performance.

• Cars were prominently displayed at most venues and branded collateral was distributed to 120,000 patrons.

Media• As the presenting sponsor,

GM was featured in all paid media placements promoting performances.

• With all platforms (television, radio, print and digital), 10 million impressions were made.

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Case Study: Capezio

Background• Moscow Ballet partnered with the

international apparel brand Capezio for an initiative that delivered sales in major and secondary markets.

Meet the Masters’ Public Events• 23 events were held nationally• Over 2000 people attended• Capezio’s Master Fitter Paul Plesh

demonstrated his craft by fitting Moscow Ballet dancers for pointe shoes.

• Dancers posed for photos and taught proper pointe use.

Driving Store Traffic• At these events, dancers engaged at

retail locations.• This created new interest in the brand

and increased sales.

E-Retail• Capezio products were featured in

Moscow Ballet’s online store: www.nutcracker.com/gift-store

“We had a really good turn out...and everyone was really excited to meet [Svetlana]” reports Baltimore’s Artistic Costumes.

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We fl y to more countries than any other airline.

Europe’s Best Airline

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26.09.2014 10:13

National sponsor 2014Turkish Airlines

Turkish Airlines and Moscow Ballet partnered for the 2014 North American Great Russian Nutcracker Tour to celebrate the historic cultural accomplishments of the Russian and Turkish heritages.

• Europe’s Best Airline flies to 261 destinations and more countries than any other airline.

• Chosen “Europe’s Best Airline” in 2014 for the fourth consecutive time, Turkish airlines was featured in Moscow Ballet’s national playbill.

• Moscow Ballet and Turkish Airlines joined together to give two lucky fans a trip to Europe.

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Moscow Ballet Patron Demographics

HOUSEHOLD INCOME EDUCATION

AGE ETHNIC GROUPS HOUSEHOLDS

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PRESS EVENTS BY TOUR CITY PRESS COVERAGE BY TYPE

PRINT ARTICLES BY CITY SOCIAL MEDIA GROWTH NUTCRACKER.COM ANALYTICS

Annual National Press Placement - Examples 2014

Tour Press Coverage93%Print

TV & Radio

articles generated = average of 11/tour city

Contest page up

Visitors, Users,

Homepage up

90%

10%

762

103%

30%

52,454 fans

Facebook Fans

16,624 fans

2013 201410000

20000

30000

40000

50000

60000

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Moscow Ballet’s Mission

Moscow Ballet brings internationally acclaimed Russian ballet to audiences across North America, while providing opportunities for fine arts enrichment and educational outreach for local communities.

The Russian company performs over 100 engagements each year in U.S. and Canadian cities including the largest markets. Moscow Ballet’s Great Russian Nutcracker, and a repetoire of other classical ballets, entertains hundreds of thousands during the holiday season.

Moscow Ballet dancers are among the best in the world and include “Honored Artists”, laureates, and winners of top awards at International Ballet Competitions.

In addition to performances, the North American platform allows Moscow Ballet to share the renowned

Russian Vaganova ballet training with local dance students via the “Dance with Us” program. “New Horizons - A Children’s Program for Life” is an intensive, interactive cultural immersion program that benefits thousands of school children. Moscow Ballet also presents workshops, master classes and auditions that develop ballet students annually.This national footprint also allows Moscow Ballet to engage in extensive partnerships with corporations and not-for-profit organizations.

With a history of raising millions of dollars over the last 24 years, Moscow Ballet’s North American tours have brought awareness and revenue to critically important organizations in the fields of cancer research, addiction treatment, AIDS awareness, and many more.

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Mary Giannone Talmi holds a BFA in Dance from The Juilliard School and is co-founder and co-producer of Talmi

Entertainment. She has received two Choreography Fellowships from the National Endowment for the Arts, an Achievement

Award in Choreography from Massachusetts Council on the Arts and was selected for the American Ballet Theatre’s

Choreography Workshop under Mikhail Baryshnikov. She founded Connecticut Dance Theatre, a modern dance repertory

company which specialized in the reconstruction of the works of Doris Humphrey, has choreographed for Albany Berkshire

Ballet (ABB) since 1972. Talmi was a significant force in the Regional Dance America movement of the late twentieth

century. Two of the works she created for Albany Berkshire Ballet, Celebration and Concerto, are included in the National

Choreography Plan. In SummerDance ‘95 her fast-paced Temple Caves received critical acclaim, and she has staged

shows for country music’s The Forester Sisters. She also choreographed for Dayton Ballet, Dayton Contemporary Dance

Company, American Ballet Theatre, Boston Ballet II, and the Jacob’s Pillow Dancers. Talmi has taught at Boston Ballet,

Wright State, Ohio State, Vassar College, and Walnut Hill School.

Akiva Talmi founded Talmi Entertainment in NYC in 1980 and has produced Moscow Ballet in North America annually

since 1993. During the span of his career, Talmi has had the honor of seeing a presidential daughter dance in Moscow

Ballet’s Great Russian Nutcracker through the company’s “Dance with Us” program; he was invited to present at the

National Press Club in Washington DC twice and he has been instrumental in building the careers of monumental dancers

Alexander Godunov, Charmaine Hunter, Valentina Kozlova and more. Talmi holds a BS and MA in Music Composition from

The Juilliard School and is a recipient of the Metropolitan Opera Guild Award, the Richard Rogers Award (5 times in 5 years),

Leonard Bernstein Award, and the AICF Award - Isaac Stern, President. US President Ronald Reagan and First Lady Nancy

Reagan sponsored one of his tours and invited him to the White House for the first ever official State Dinner on Cultural

Events. First Lady Roselyn Carter and Vice Presidential wife Tipper Gore served as honorary chairpersons for other

tours. Talmi has featured stars from the Bolshoi Ballet, the Kirov Ballet, the National Ballets of Hungary, Czechoslovakia,

Bulgaria and the People’s Republic of China. His seminars were presented at Yale, Dartmouth, Middlebury, Purdue, and

Vanderbilt Universities. In the early 90’s his work was aired on National PBS TV stations and Great Russian Nutcracker

began touring with a troupe of 80 award-winning dancers from top Russian schools including Bolshoi, Mariinsky, Perm

and Vaganova. Talmi tours Moscow Ballet annually with Russian story ballets including Cinderella, Sleeping Beauty, Swan

Lake, Romeo and Juliet and more.

Creative Team