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Implementing a Bicycle Registration Program:On Your Campus or In Your City
Delbert Ault
Marketing & Promotions
University of Kentucky
Parking & Transportation Services
2010
Background
Terminology
Bicycle - means a device that a person may ride and that is propelled by human power and has two tandem wheels at least one of which is more than 14 inches in diameter. (Kentucky)
- § 32-5A-281 A human-powered vehicle with two wheels in tandem design to transport by the act of pedaling one or more persons seated on one or more saddle seats on its frame … but does not include a tricycle. (Alabama)
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Background
Terminology
Bike Lane - means any portion of a sidewalk or roadway defined by signs, stencils, and paint that is dedicated for use by bicycles
2010
Bike Path - means an area designated for the exclusive use of bicyclesShared-use Path - means any designated and marked pedestrian walkway, sidewalk, or area for use by both pedestrians and bicyclists.
Background
Terminology
Bike Route - a route or course of travel over city streets, highways or right-of-ways which has been designated for bicycle travel by posting of signs
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Successful bike registration begins with understanding the value of increased bike
use on a campus or in a community
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Registration
Bike Registration
• Reduces need for vehicle parking spaces• Less noise pollution and air pollution• Contributes to rider’s physical health• Lessens traffic congestion• Saves money vs. automobile use
- less fuel
- Insurance, parking, wear & tear costs (repairs)
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Bike Use
Bicycle Use – It’s Valuable!
Did you know …
… if you live within two to five miles of your workplace or university, and live in a metro area or attend an urban-situated university, chances are you can get to your destination faster by riding a bike?
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Bike Use
Bicycle Use – It’s Valuable!
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Registration
Bike Registration – The Advantages
• Similar programs have reduced bike thefts• Increases lost or stolen bike recovery by 30%*• Opportunity for safety inspection and equipment check• Opportunity to educate about safety and bike laws
* National Bicycle Registry, 2004
• Rider identification in case of accident• Provides opportunity for communication• Assists in bicycle law enforcement• Can help raise funds for:
• Recovery of registration costs• Printing and distribution of literature, maps, etc.• Bike Coordinator• Bike facilities
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Registration
Bike Registration – The Advantages
Don’t Ask!
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Registration
Mandatory vs. Volunteer
The bicycle
registration launch is extremely important
• Marketing & promotion• Easy and accessible sign-up
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Registration
Registration Launch
Marketing & Promotion
• public service announcements• press releases• presentations for groups and organizations• flyers at bike shops, hot spots, etc.• e-mails, listservs, renewal mailouts, etc.
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Registration
Registration Launch
Easy and Accessible Sign-Up
• registration tables/booths - government buildings - student center - heavy-traffic bike area (near bike racks) - shopping centers - dorms, residence halls
These are in addition to on-line, bike office, etc.
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Registration
Registration Launch
• Online
- Best option; greater response
• In person
- may create wait time or longer lines
- less response and slower - better to have multiple location, tables
• Telephone• Mail-in application
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Registration
How to Register
You must EXPLAIN
the program and its benefits to gain support and acceptance
• University and student groups• Community agencies and leaders
• Local law enforcement • Bicycle dealers & organizations
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Registration
Explanation – Education - Expectation
You must EDUCATE
students, employees, and the community of the advantages
of bicycle registration
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Registration
Explanation – Education - Expectation
You must lay out what is EXPECTED
from cyclists and others
• ALL must register their bike• Consequences of not registering
• Enforcement guidelines
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Registration
Explanation – Education - Expectation
• Name, Address, Phone numbers• E-mail address• Student, employee or personal I.D.• Bike manufacturer and model• Primary and secondary color• Serial Number
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Registration
Bike Registration – Information Needed
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Bike Registration
Sample Bike Registration Form
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Registration
North Carolina Registration Form
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Background
North Carolina Registration Form
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Bike Permit
Where’s the Serial Number?
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Bike Permit
Where’s the Serial Number?
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Bike Permit
3 Main Types of Registration Identification
• sticker - applied directly to bike frame
• locking permit sleeve - Attach to handle bar
• engraving
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Bike Permit
Permit Sticker
$.72each
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Bike Permit
Permit Sleeve Cost
$14.30
each
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Bike Permit
Engraving Equipment Cost
$339each
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Bike Registration
Fee vs. No Fee
• The estimated cost to register a bike is $2
- decals- promotion- personnel
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Bike Registration
Fee vs. No Fee
Fee No Fee X Some cyclists will complain X X Less Cyclists will register X Can improve bike program X X May portray as more important Less complaints from public X
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Bike Registration
Various Fee Plans
No fee$3 per year$5 for 5 years$10 for life$15 for 10 years$15 for life
Note 1: Owner must report bike sold, lost, stolen or destroyedNote 2: Each new owner must register the bike
Pick the fee the best fits your situation
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Bike Registration
Bicycle Regulations
Bicycle Regulations must be
COMPREHENSIVE and
EASY TO UNDERSTAND
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Bike Registration
Bicycle Regulations
Bicycle Regulations must contain:
registration guidelines parking violations traffic violations penalties and costs for violations impound and appeal procedures
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Bike Registration
Education before Enforcement
Bike registration will give your university or municipality the opportunity to
communicate with cyclists about
bike laws and bike safety.
2010
Bike Registration
Education before Enforcement
Teach ‘embefore you
tow ‘em
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Bicycles
Improved Enforcement
• Cited bikes will have a known owner• Impounded bikes are easier to claim• Warnings can be issued before citation• Law enforcement agencies can contact owner
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Enforcement
Illegal Parking
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Enforcement
Illegal Parking
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Enforcement
Illegal Parking
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Safety Communication
Unsafe Cycling
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Safety Communication
Unsafe Cycling
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Safety Communication
Unsafe Cycling
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Bike Permit
Bike Rack Notification
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Bike Permit
Bike Rack Notification
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Bike Permit
Bike rack Notification
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Bike Registration
UK Success
Bicycle registration start date: July 2009
Estimated daily # of bikes on campus:
4,500
Number of registered bikes: 3,480
Percentage of bikes registered: 77%
UK bike use increase 1999-2009: 37%
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Bike Registration
Frequently Asked Questions (FAQ)
We never had to register our bicycles before. Why do we have to do this now?We believe that a registration program will help us better educate and enforce the rules that will make bicycling at UK a positive experience for everyone. Registration has benefits for all members of the UK community, not just cyclists.
Who must register their bicycles? Where can I do it?All members of the campus community who plan to park their bicycle on campus must have a valid bicycle permit. Starting in July 2009, bicyclepermits will be available at Parking Structure #6 (721 Press Avenue) and at www.uky.edu/Parking.
2010
Bike Registration
Frequently Asked Questions (FAQ)
What if I have more than one bicycle?You must register each bicycle that you plan to park on campus.
I don’t ride a bike. How will this benefit me?As more members of the University community turn to cycling, the demand for parking will be reduced. When that happens everyone wins – our campus, our community and our environment.
2010
Bike Registration
Frequently Asked Questions (FAQ)
2010
Bike Registration
Questions & Answers