INFOSYS.110 BUSINESS SYSTEMS: DELIVERABLE 2: BUSINESS
SECTION2014
NameAlastair Merrett
NetIDamer137
Group Number:420
Website Link:http://infosys1102014fcgroup420.blogspot.co.nz/
Tutorial DetailsTutor:Day:Time:
Claris ChungMonday 9am
Time Spent on Assignment: 30 HoursWord Count:1649
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portable Chargers limited INTRODUCTIONThere is one thing that I
have always found to be a significant problem in the world we live
in today. Nearly everyone has experienced his or her smart phone
running out of battery at a very annoying time. This core problem
of mobile phones running out of battery is very prominent in
countries all over the world and effects millions of people who own
smart phones. To solve such a problem, I could develop portable
solar-powered wireless charging pads, along with wireless charging
stations in crowded city centres. The portable charger alone will
allow people to charge on the go and hence keep their phone alive
whilst continuing with their busy lives. The charging stations will
also provide a great service for people, as people will be able to
charge their phones up whilst in the middle of the city, for
example at the bus stop, a caf, or even the library. They can then
continue on with their busy lives with full battery. Overall this
business will finally make phones practical and solve all the issue
involved with chargers we have today.
3. BUSINESS SECTION 3.1 Vision To provide New Zealand with the
most effective and efficient way of charging mobile phones to
enhancing their convenience and practicality, by allowing people to
charge their phone at any place, anywhere, any time. 3.2 Industry
Analysis: Wireless Phone Charger IndustryIndustry: Wireless Phone
Charger Industry. Force:High/Low:Justification:
Buyer power:LowBuyer power is low because consumers have little
choice of wireless charger providers as few businesses offer such
products. There are few competitors such as Nokia and The Duracell
Powermat. (Duracell, 2013) (Nokia, 2014)
Supplier power:LowSupplier power is going to be low in this
industry because there are many companies who can offer the raw
materials and software services to manufacture and develop the
wireless chargers. Regal Products is one company out of many.
(Regal Products, n.d.)
Threat of new entrants:High There is a high threat of new
entrants in this industry as technology is always improving
rapidly. For example Alliance for Wireless Power is currently
creating a new wireless power transfer technology known as Rezence.
(Alliance for Wireless Power , 2014).
Threat of substitutes:High Because technology is rapidly
changing there is a high threat that a substitute product/service
could put this industry out of business. For example Nokia have
explored infinite battery life, this alone would destroy the
wireless charger industry. (Blandford, 2014)
Rivalry among existing competitors:High The wireless phone
charging industry is competitive because the existing competitors
offer the same products/services, which creates rivalry among them.
Competition is increasing as the technology is becoming
increasingly integrated into consumer products. (Report Linker ,
2013)
Overall attractiveness of the industry: This is a relatively new
industry so there is a high threat for substitute products as this
industry is reliant on the development of innovative technology. A
totally new unimaginable technology could even cripple the
industry. So overall, the wireless phone charging industry is an
unattractive industry. 3.3 Customers and Their NeedsThe target
market for Portable Limited is particularly any customer who owns
any type of smart phone device. Consumers do not value traditional
phone chargers that are not portable or compatible between multiple
devices. (Wireless Power Consortium , 2014). So these potential
customers will all have a need to use their phone on a daily basis,
and by creating Solar Powered Wireless Charging pads we will be
able to fulfil these needs by allowing them to have a charged phone
anywhere, at any point in time. Each Charging pad is able to charge
any type of smart phone.3.4 The Product and ServiceFirstly, in
order for the charger to work, each smart phone must be equipped
with necessary case that they can purchase from us. We will
manufacture phone cases for every type of smart phone (large
market). These cases will be unique, as they will contain hidden
inductive coils that will allow the phone to charge. Using both
solar power and inductive charging (wireless charging)
technologies, we will be able to satisfy the needs of the customer
as the magnetic field allows for the transmitting of power through
any solid object and solar panels create a portable element meaning
customers can charge wherever they want.
3.5 Suppliers and PartnersWe will be manufacturing our chargers
so our suppliers could potentially comprise of companies who supply
the raw materials. For example ASUS is a company that sell a
variety of different electronic equipment that could be of use.
(ASUS, 2014). Another example is Regal Products Inc, this company
offers inductive coils that also could be useful. (Regal Products,
n.d.). We hope to sell our products to retailers who will then sell
on our behalf so a potential partner for our company could be a
particular retail store such as Dick Smith. Another partner could
potentially be Main Freight, an NZ based shipping company; they
would assist with the shipping of our goods to the customer. 3.6
Strategy: Differentiation Our method for Portable Chargers Limited
to become a successful and profitable company is to use the generic
strategy of differentiation. We will use a cost strategy that is
high to try and capture greater profits. We can afford to sell to
retailers at a high cost because it is a new and innovative
product. Our competitive scope will hence target a large market of
people, consisting of nearly every New Zealander who owns a smart
phone, as any person with a smart phone will be able to use our
chargers. Because of our high cost strategy and broad market scope
the overall strategy is therefore Differentiation.3.7 Value Chain
Activity: Marketing and Selling the ProductMarketing will play a
large part in the achievement of our vision, as New Zealanders need
to be informed about the benefits that our product will bring to
them. Because it is a relatively new product, people will be
sceptical and unsure, so to get our product into the market it will
require an emphasis on marketing and selling the product. For New
Zealanders to enhance their convenience and practicality of their
phones, they will need to purchase our products. So our strategy of
differentiation, marketing and selling the product will be our most
important value chain activity.
3.8 Business Processes3.8.1. THE SALES & Delivery PROCESS
Because retailers are our immediate customers, this process begins
when orders are received from the various retailers. When orders
are received, the warehouse will then check to see if they have the
stock. If not, the order will be sent to the factory where they
will then manufacture the correct amount of wireless chargers and
their corresponding phone cases. If the warehouse has the required
stock on hand, the finished goods will be shipped along with the
invoice, to the appropriate customer. The cash is then received
from the customer, which concludes the sale and delivery
process.
3.8.2. The Marketing Management process Firstly, we need to
research to have a good knowledge of our customers of what they
want and are interested in. Next involves developing a marketing
strategy or plan to establish future goals and how to achieve them.
After this, we must establish a marketing mix, which includes how
we will promote and advertise. We also may have to outsource some
marketing skills such as graphic design and website development
through other agencies. Agency management involves managing these
agencies to ensure work is delivered on time and designs are
exactly what we ask for. Finally, measuring success using KPIs,
such as change in sales figures, website hits and market share
data, will allow Portable Chargers Limited to understand whether or
not we fully satisfy customers and their needs.
3.9 Functionalities 3.9.1. sales and delivery process Package
goods for delivery Assembling the products components3.9.2.
Marketing management process Measuring change in sales figures
Outsource marketing skills3.10 Systems
3.10.1. Product analysis system - This system involves the
function that packaging of the products. It ensures that the
customer will be satisfied in receive the goods in perfect
condition. The system will support the sales and delivery process
to assist the company becoming a prominent figure in the New
Zealand Market. 3.10.2. Agency Management system This system has
functionalities that support the marketing management process, such
as, outsourcing particular marketing skills from other marketing
agencies. Doings so allows for a better workflow, as websites and
other promotional items can be outsourced to improve our brand
image and as a result assist with the implementation of Portable
Chargers Limited into the New Zealand Market. 3.10.3. Market
analysis system this process involves particular functions to
support the marketing management system. Assessing the success of
different marketing projects requires the function of measuring
change in sales figures. This system provides the business with
critical information that will be required in order for us to
achieve our vision.9
3.11. Summary Table: Value Chain to Systems
Value Chain ActivityProcessesFunctionalitiesSpecific Information
System(s)Broad Information System(s)
Marketing and Selling the Product 1. Sales and Delivery Process
1. Package goods for delivery.
2. Assembling of the products components. Product Analysis
System
Manufacture Analysis SystemSupply Chain Management System
Collaboration Systems
2. Marketing Management Process 1. Measuring change in the sales
figures
2. Outsourcing marketing skills Agency Management system
Market Analysis systemWorkflow Management System
Customer relationship management cheese system
CONCLUSION Portable Chargers Limited aims to give New Zealanders
the ability to use their smart phones at any time of day, anywhere
they want. In order to operate efficiently, this will require the
use of particular Information systems and technologies. It is the
way these information systems strategically manage, coordinate, and
control our organisation that will deliver the value we need. We
hope our technology will solve the problem of modern day phone
chargers to eventually make the world a better place.
Bibliography1. Alliance for Wireless Power . (2014). Meet Rezence.
(Alliance for Wireless Power) From
http://www.rezence.com/technology/meet-rezence2. ASUS. (2014). ASUS
Products . (ASUS) Retrieved May 17, 2014 from ASUS:
http://www.asus.com/nz/Motherboards/3. Blandford, R. (2014, April
7). Infinite battery life with Nokia's solar charging suit. From
All About Symbian :
http://wmpoweruser.com/nokia-strives-for-infinite-battery-life/4.
Duracell. (2013). Go Power Universal Batteries. (Duracell Powermat)
From Duracell Powermatt:
http://www.duracellpowermat.com/wireless-battery-backup/index.html5.
Nokia. (2014). Nokia Wireless Charging Shell for Lumia 820. (Nokia)
From nokia.com:
http://www.nokia.com/global/products/accessory/cc-3041/6. Power by
Proxi. (2014). Wireless Charging. Retrieved May 17, 2014 from
PowerbyProxi: http://powerbyproxi.com/wireless-charging/7. Regal
Products. (n.d.). About Regal Products Inc. (Regal Products) From
Regal Products: http://www.regalproducts.com/RegalProducts.html8.
Report Linker. (2013). Wireless Charging Market (2013-2018).
Retrieved May 25, 2014 from Report Linker:
et-Global-Market-Forecast-by-Technologies-Inductive-Coupling-Magnetic-Resonance-Radio-Frequency-Applications-Consumer-Electronics-Industrial-Electric-Vehicles-Medical-and-Military-and-Geography-North-America.html
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