How cool is our technology?

Dennis van der Veeke CTOArjan van Rooijen Chief Evangelist

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SDL Confidential

CONTEXT SERVICES

Shared

Customer ProfileDecision EngineContext Engine

Brand / Health Monitoring

Journey Analytics

Automated Translation

Translation Workspace Translation Memory

Industry Solutions

Deployment

Options

DATA & SERVICE INTEGRATION

SaaS / PaaS

Hybrid

On-Premises

Experience Management

Digital Marketing

eCommerce Optimization

Web Optimization

Digital ExperienceSelf-Service Support

Structured Content

Technical Documentation

Collaboration

Knowledge Center

Language

Customer Analytics Audience Analytics and Segmentation

Technical Publishing

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• Global• Hyper-relevant• Personal• Omnichannel• Contextual• Integrated• Seamless• Engaged

Experience

=

Your formula for CX success

Context

x• Device• Channel• Language• Location• Activity• Date/Time

Data

• Customer Profile• Purchase History• Demographic• Industry• Downloads• Social Media • Customer Support

Content

• Video• Blogs• Case Studies• Research• Landing Pages• Microsites• Social Posts• Whitepapers

Powering A New Way to Think About Digital Marketing

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Demo Context Engine

Real-time access to

profile, behavioral and

historical data

Connected service

extensions

Data-driven

personalization

improves marketing

ROI by 15%-20%

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Digital Experience Accelerator

o Production ready web application

○ New template paradigm decouples dynamic

content, presentation and style

○ Out-of-the-box adaptive design framework

○ Global ready

○ 1st design agency friendly WCM system

Decrease time to

“experience” by 20%

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The blending of commerce and marketing

“Emotional Commerce is all about taking the best offline shopping

experiences—of being lured in by storefronts, of browsing through

assortments and colors; it is the joy of the hunt and finding

something fabulous—having fun while shopping—and making that

entire experience even more amazing online.”

Jason Goldberg, CEO Fab.com

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Blended eCommerce experience

○ eCommerce throughout your site, not “in the shop”– No more “click here to find this

product in our shop site”

○ Immersive shopping experience

○ Editorial freedom, while keeping dynamic principles of catalog-driven sites– Easily determine what can and

cannot be modified by content editors

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Complete cloud

translation platform

Integrated with

SDL CXC

Demo Integrated Language Cloud

Over 78% more likely to buy if

communication in their

language

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Accelerating Language Solutions

New platforms address the unique language translation

challenges of each industry

XMT, the next generation of

machine translation technology

released

Improved user productivity for

industry's #1 and #2 translation

management systems:

SDL WorldServer and SDL TMS

FinanceTravel &

Hospitality

Manufact-

uring

Life

SciencesGlobal

MarketingConsumer

ElectronicseCommIT /

Technology

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Innovation Focus

Increasing Business Agility by Empowering Marketing Users

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DXA | Sites | Experience Manager

Work agile and

reduce time to

market

Edit content and

adapt to multiple

channels using

Experience

Manager

Reduce

implementation

time with DXA Choose from build-in

Site Types &

Page TemplatesBreak

dependency on IT,

focus on creativity

Launch Sites to global

audiences using

simple wizards

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Site Analytics

Preconfigured to

solve business

problems, based on

industry best

practices

Flexible Dashboards

coming to SDL Web Understand your

audience and their

behaviorChoose from various

out-of-the-box

business dashboards

Follow your Site’s

performance

using a variety of

metrics

Gain insights and

quickly react by

navigating to related

content using

Experience Manager

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Content Reports & Team Performance

See what’s in

progress and what’s

being published

Content reports for

editorial teams

See what your

team is working on

and who the top-

contributors are

Track work in

progress and time

to market

Keep an eye on

global & local

content changes

Follow workflow

processes and

track approval

status

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Stay in control, wherever you are

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Digital Experience

Accelerator

Deploy new

websites at least

20% faster than

ever before

73% increase in addressable global

market opportunity

Language Solutions

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Predictive

Predictive insight-driven

decisions powering increased

customer engagement

Accelerate

Rapidly orchestrate interactions

based on global insights across

the entire connected journey

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o Enables off-the-shelf digital experiences

o Deliver blended contextual experiences

through semantic content models

o Aligned with industry standards and

agency best practices

Instant Multi-Channel Experiences

o Multi-Tenant SaaS solution

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Intelligent

Intelligent and hyper-relevant

experiences

Driving increased conversions

Automate

Increase speed and accuracy

Next-generation machine

learning & advanced algorithms

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2014 2015 2016

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Simplified deployment

through integrated

solutions in the cloud &

common user experience

AutomateIncrease speed and

accuracy with next-

generation machine

learning and advanced

algorithms

AccelerateRapidly orchestrate

interactions based on global

insights across the entire

connected journey

SeamlessSeamless customer

experiences across

complete customer

journey

IntelligentIntelligent and hyper-

relevant experiences

delivering increased

conversion

PredictiveProactive insight-driven

decisions powering

increased customer

engagement

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service marks, images and logos are the property of their respective owners.

This presentation and its content are SDL confidential unless otherwise specified, and may not be

copied, used or distributed except as authorised by SDL.

Global Customer Experience Management