DESIGN FOR NEEDSgamification to persuade

Valentina Rao @ RanjGlas Werkt Workshop

10.06.2013v@playfulpandas.org

Physical VS Psychological

Maslow’s hierarchy of needs

Only when basicneeds are fulfilled,

it is useful to address the higher

onesBody

Mind

Intrinsic VS Extrinsic Motivation

Self-growth VS gratification

Liking

Social Proof

Authority

Scarcity

Source: D. Pink, Drive, 2009

What game mechanics for what needs?

Challenges -> self actualization

Endorsements -> social proof

Badges -> scarcity

Free play -> autonomy

Now you try it!

• take five cards from each of the two decks

• compare cards with posters: do the game mechanics help fulfill a psychological or a physical need? Self-growth? Social proof?

• now you have your behavior change strategy clear, put those game mechanics to action!

Now you try it!

• take five cards from each of the two decks

• compare cards with posters: do the game mechanics help fulfill a psychological or a physical need? Self-growth? Social proof?

• now you have your behavior change strategy clear, put those game mechanics to action!