Research methods

overview by María Hock

how to get insights from the different stakeholders?

interview guidekeep it flexible

ask with “rephrased why’s”

ladderinginterviews

way of use

observationscontext

situationbody language

daily routines

actionsenvironmentinteractionsobjectsusers

apprentice

get yourself into the situations

try out the tasks yourself

testing

existing products

mock-up prototypes

test usability and experience

sketch the phases

journeymaps

talk about a particular situation

review it

going through the situation two times allows deeper insights

why is it important?

legacy storytalk about a particular object

why is it loved?

to understand what is of value

boundary work

classify items into categories

compare brands/services/products on the same category

preference booklet

chose between objects

preferences, prioritizing

ask about previous experiences with products or services, what is of value?

capture emotions

ask for their feelings on the spot

go through them to find triggers

find out concerns surrounding the situation and abstract them to go deeper

Role play & TV frame

talk in third person

increases expression

changes perspective

generativetools

the user “creates”

3d/2d models

sensitizingworkbooks

photo diary

experience models/timelines

get deep insights from different stakeholder’s perspective

increase involvement

creativesessions

group sessions

generate ideas

facilitate expression