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A crash course on Design Thinking MILESTONE INNOVATION FESTIVAL
August 2020
Darjaservice and user experience designer at LiipDog cat and nature lover
Brief history of Design Thinking
Design Thinking is an iterative user customer human-centric method which allows us to identify complex problems and helps us find solutions
Design Thinking promotes co-creation
Design Thinking is a toolbox
Design Thinking is a structured processto successfully face changes
8Source Natasha Jen - ldquoDesign thinking is bullshitrdquo
9Source Natasha Jen - ldquoDesign thinking is bullshitrdquo
Origins of Design Thinking
3 pillars of Design Thinking
DesirabilityPeople Customers
ViabilityBusiness
Feasibilitytechnology
Start here
Design thinkingframework
Source wwwnngroupcomarticlesdesign-thinking
Design thinkingframework
Source wwwnngroupcomarticlesdesign-thinking
Designerrsquos mindset amp attitude
Show donrsquot tell Make itFocus on human values
Radical collaborationEmbrace experimentation
Embrace ambiguityLearn from failure
Listen
Vocabulary
Clarification questions
Ask question with a sole purpose to better understand
the proposal ideaWha983619 983542983585 yo983625 983578983541a983582
b983640
Feedbacks
The expression of an opinion a point of view Constructive and positive contribution to the idea
How 983543983585 983641983586u im983552983559983567983582e hellip
Wha983619 983566983612 hellip
If 983614 un983543983593983609s983619983549983582d ri983559983563t hellip
Wh983640 983582ot co983581983612983566d983541983608 hellip
Hav983593 983640983586u t983562o983625983560h983619
ab983585983626983619
It 983611e983593983579s 983619983586 me 983619983563983552t 983567983550
no butyes and
Design Thinking Steps
1 Step Empathise with people
To create meaningful innovations you need to know your customers and care about their lives
Conduct research in order to develop knowledge about what your customers do say think and feel ndash understand their needs feelings hopes frustrations desires etc within a defined frameworkndash identify inefficienciesndash identify areas of opportunity
1 Step Empathise with people2 Step Review your design challenge
Framing the right problem is the only way to create the right solution for your customers and business Take time to shape the question correctly
Combine all your research and observe where your usersrsquo problems exist In pinpointing your usersrsquo needs begin to highlight opportunities for innovation
ndash Remember this is more about the people youre trying to help than technologyndash Keep it focused Make sure the problem you are trying to tackle isnt too broad or vaguendash Refer back to the user profile to make sure youre on the right track
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities
ldquoItrsquos not about coming up with the lsquorightrsquo idea itrsquos about generating the broadest range of possibilitiesrdquo
ndash Brainstorm a range of crazy creative ideas that address the unmet user needs identified in the define phase
ndash Give yourself and your team total freedom no idea is too far-fetchedndash Quantity over quality - you will select laterndash Anchor everything to the user profile and problems you defined in the previous stages
Share ideas Ask questionsBuild upon ideas of othersCreate clustersSelect the favourite
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities4 Step Prototype your idea
ldquoBuild to think and test to learnrdquo
ndash Build real tactile representations for a subset of your ideas ndash The goal of this phase is to understand what components of your ideas work and which
do notndash In this phase you begin to weigh the impact vs feasibility of your ideas through feedback
on your prototypesndash Build with the user in mind
Source tisquirrelme20130517prototyping-storyboarding-paper-prototyping
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design
ldquoShare your prototype and gain invaluable feedback from the people that matter rdquo
ndash Return to your customers for feedback Ask yourself lsquoDoes this solution meet usersrsquo needsrsquo and lsquoHas it improved how they feel think or do their tasksrsquo
ndash Donrsquot interrupt or try to take over watch and learn Identify where they hit issues or look confused
ndash Donrsquot fall in love with your solution ndash Therersquos always room for improvement
31
Elevator pitchGuerilla testing
AB testing
Talk to at least 5 peopleLet them think at loudCritique is for your own goodDonrsquot fall in love with your ideaTake time to iterate
Source Photo by Maranda Vandergriff on Unsplash
1 Step Empathise with people2 Step Re-define a design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design 6 Step Iterate andor implement
Put the vision into effect Ensure that your solution is materialized and touches the lives of your customers
This is the most important part of design thinking but it is the one most often forgotten As Don Norman preaches ldquowe need more design doingrdquo Design thinking does not free you from the actual design doing Itrsquos not magic
ndash Define your Walking skeleton MVP and MLP ndash Keep in mind an iterative development and implementation
Source httpblogpiecemealgrowthnetworking-with-user-story-mapping
Templates amp collaborative tools
Now go and have fun
And donrsquot forgethellip Design Thinking is a mindset Itrsquos all what it takes to start
Find me here darjagartnerliipch
Contact
Source Photo by Wilhelm Gunkel on Unsplash
Darjaservice and user experience designer at LiipDog cat and nature lover
Brief history of Design Thinking
Design Thinking is an iterative user customer human-centric method which allows us to identify complex problems and helps us find solutions
Design Thinking promotes co-creation
Design Thinking is a toolbox
Design Thinking is a structured processto successfully face changes
8Source Natasha Jen - ldquoDesign thinking is bullshitrdquo
9Source Natasha Jen - ldquoDesign thinking is bullshitrdquo
Origins of Design Thinking
3 pillars of Design Thinking
DesirabilityPeople Customers
ViabilityBusiness
Feasibilitytechnology
Start here
Design thinkingframework
Source wwwnngroupcomarticlesdesign-thinking
Design thinkingframework
Source wwwnngroupcomarticlesdesign-thinking
Designerrsquos mindset amp attitude
Show donrsquot tell Make itFocus on human values
Radical collaborationEmbrace experimentation
Embrace ambiguityLearn from failure
Listen
Vocabulary
Clarification questions
Ask question with a sole purpose to better understand
the proposal ideaWha983619 983542983585 yo983625 983578983541a983582
b983640
Feedbacks
The expression of an opinion a point of view Constructive and positive contribution to the idea
How 983543983585 983641983586u im983552983559983567983582e hellip
Wha983619 983566983612 hellip
If 983614 un983543983593983609s983619983549983582d ri983559983563t hellip
Wh983640 983582ot co983581983612983566d983541983608 hellip
Hav983593 983640983586u t983562o983625983560h983619
ab983585983626983619
It 983611e983593983579s 983619983586 me 983619983563983552t 983567983550
no butyes and
Design Thinking Steps
1 Step Empathise with people
To create meaningful innovations you need to know your customers and care about their lives
Conduct research in order to develop knowledge about what your customers do say think and feel ndash understand their needs feelings hopes frustrations desires etc within a defined frameworkndash identify inefficienciesndash identify areas of opportunity
1 Step Empathise with people2 Step Review your design challenge
Framing the right problem is the only way to create the right solution for your customers and business Take time to shape the question correctly
Combine all your research and observe where your usersrsquo problems exist In pinpointing your usersrsquo needs begin to highlight opportunities for innovation
ndash Remember this is more about the people youre trying to help than technologyndash Keep it focused Make sure the problem you are trying to tackle isnt too broad or vaguendash Refer back to the user profile to make sure youre on the right track
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities
ldquoItrsquos not about coming up with the lsquorightrsquo idea itrsquos about generating the broadest range of possibilitiesrdquo
ndash Brainstorm a range of crazy creative ideas that address the unmet user needs identified in the define phase
ndash Give yourself and your team total freedom no idea is too far-fetchedndash Quantity over quality - you will select laterndash Anchor everything to the user profile and problems you defined in the previous stages
Share ideas Ask questionsBuild upon ideas of othersCreate clustersSelect the favourite
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities4 Step Prototype your idea
ldquoBuild to think and test to learnrdquo
ndash Build real tactile representations for a subset of your ideas ndash The goal of this phase is to understand what components of your ideas work and which
do notndash In this phase you begin to weigh the impact vs feasibility of your ideas through feedback
on your prototypesndash Build with the user in mind
Source tisquirrelme20130517prototyping-storyboarding-paper-prototyping
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design
ldquoShare your prototype and gain invaluable feedback from the people that matter rdquo
ndash Return to your customers for feedback Ask yourself lsquoDoes this solution meet usersrsquo needsrsquo and lsquoHas it improved how they feel think or do their tasksrsquo
ndash Donrsquot interrupt or try to take over watch and learn Identify where they hit issues or look confused
ndash Donrsquot fall in love with your solution ndash Therersquos always room for improvement
31
Elevator pitchGuerilla testing
AB testing
Talk to at least 5 peopleLet them think at loudCritique is for your own goodDonrsquot fall in love with your ideaTake time to iterate
Source Photo by Maranda Vandergriff on Unsplash
1 Step Empathise with people2 Step Re-define a design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design 6 Step Iterate andor implement
Put the vision into effect Ensure that your solution is materialized and touches the lives of your customers
This is the most important part of design thinking but it is the one most often forgotten As Don Norman preaches ldquowe need more design doingrdquo Design thinking does not free you from the actual design doing Itrsquos not magic
ndash Define your Walking skeleton MVP and MLP ndash Keep in mind an iterative development and implementation
Source httpblogpiecemealgrowthnetworking-with-user-story-mapping
Templates amp collaborative tools
Now go and have fun
And donrsquot forgethellip Design Thinking is a mindset Itrsquos all what it takes to start
Find me here darjagartnerliipch
Contact
Source Photo by Wilhelm Gunkel on Unsplash
Brief history of Design Thinking
Design Thinking is an iterative user customer human-centric method which allows us to identify complex problems and helps us find solutions
Design Thinking promotes co-creation
Design Thinking is a toolbox
Design Thinking is a structured processto successfully face changes
8Source Natasha Jen - ldquoDesign thinking is bullshitrdquo
9Source Natasha Jen - ldquoDesign thinking is bullshitrdquo
Origins of Design Thinking
3 pillars of Design Thinking
DesirabilityPeople Customers
ViabilityBusiness
Feasibilitytechnology
Start here
Design thinkingframework
Source wwwnngroupcomarticlesdesign-thinking
Design thinkingframework
Source wwwnngroupcomarticlesdesign-thinking
Designerrsquos mindset amp attitude
Show donrsquot tell Make itFocus on human values
Radical collaborationEmbrace experimentation
Embrace ambiguityLearn from failure
Listen
Vocabulary
Clarification questions
Ask question with a sole purpose to better understand
the proposal ideaWha983619 983542983585 yo983625 983578983541a983582
b983640
Feedbacks
The expression of an opinion a point of view Constructive and positive contribution to the idea
How 983543983585 983641983586u im983552983559983567983582e hellip
Wha983619 983566983612 hellip
If 983614 un983543983593983609s983619983549983582d ri983559983563t hellip
Wh983640 983582ot co983581983612983566d983541983608 hellip
Hav983593 983640983586u t983562o983625983560h983619
ab983585983626983619
It 983611e983593983579s 983619983586 me 983619983563983552t 983567983550
no butyes and
Design Thinking Steps
1 Step Empathise with people
To create meaningful innovations you need to know your customers and care about their lives
Conduct research in order to develop knowledge about what your customers do say think and feel ndash understand their needs feelings hopes frustrations desires etc within a defined frameworkndash identify inefficienciesndash identify areas of opportunity
1 Step Empathise with people2 Step Review your design challenge
Framing the right problem is the only way to create the right solution for your customers and business Take time to shape the question correctly
Combine all your research and observe where your usersrsquo problems exist In pinpointing your usersrsquo needs begin to highlight opportunities for innovation
ndash Remember this is more about the people youre trying to help than technologyndash Keep it focused Make sure the problem you are trying to tackle isnt too broad or vaguendash Refer back to the user profile to make sure youre on the right track
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities
ldquoItrsquos not about coming up with the lsquorightrsquo idea itrsquos about generating the broadest range of possibilitiesrdquo
ndash Brainstorm a range of crazy creative ideas that address the unmet user needs identified in the define phase
ndash Give yourself and your team total freedom no idea is too far-fetchedndash Quantity over quality - you will select laterndash Anchor everything to the user profile and problems you defined in the previous stages
Share ideas Ask questionsBuild upon ideas of othersCreate clustersSelect the favourite
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities4 Step Prototype your idea
ldquoBuild to think and test to learnrdquo
ndash Build real tactile representations for a subset of your ideas ndash The goal of this phase is to understand what components of your ideas work and which
do notndash In this phase you begin to weigh the impact vs feasibility of your ideas through feedback
on your prototypesndash Build with the user in mind
Source tisquirrelme20130517prototyping-storyboarding-paper-prototyping
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design
ldquoShare your prototype and gain invaluable feedback from the people that matter rdquo
ndash Return to your customers for feedback Ask yourself lsquoDoes this solution meet usersrsquo needsrsquo and lsquoHas it improved how they feel think or do their tasksrsquo
ndash Donrsquot interrupt or try to take over watch and learn Identify where they hit issues or look confused
ndash Donrsquot fall in love with your solution ndash Therersquos always room for improvement
31
Elevator pitchGuerilla testing
AB testing
Talk to at least 5 peopleLet them think at loudCritique is for your own goodDonrsquot fall in love with your ideaTake time to iterate
Source Photo by Maranda Vandergriff on Unsplash
1 Step Empathise with people2 Step Re-define a design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design 6 Step Iterate andor implement
Put the vision into effect Ensure that your solution is materialized and touches the lives of your customers
This is the most important part of design thinking but it is the one most often forgotten As Don Norman preaches ldquowe need more design doingrdquo Design thinking does not free you from the actual design doing Itrsquos not magic
ndash Define your Walking skeleton MVP and MLP ndash Keep in mind an iterative development and implementation
Source httpblogpiecemealgrowthnetworking-with-user-story-mapping
Templates amp collaborative tools
Now go and have fun
And donrsquot forgethellip Design Thinking is a mindset Itrsquos all what it takes to start
Find me here darjagartnerliipch
Contact
Source Photo by Wilhelm Gunkel on Unsplash
Design Thinking is an iterative user customer human-centric method which allows us to identify complex problems and helps us find solutions
Design Thinking promotes co-creation
Design Thinking is a toolbox
Design Thinking is a structured processto successfully face changes
8Source Natasha Jen - ldquoDesign thinking is bullshitrdquo
9Source Natasha Jen - ldquoDesign thinking is bullshitrdquo
Origins of Design Thinking
3 pillars of Design Thinking
DesirabilityPeople Customers
ViabilityBusiness
Feasibilitytechnology
Start here
Design thinkingframework
Source wwwnngroupcomarticlesdesign-thinking
Design thinkingframework
Source wwwnngroupcomarticlesdesign-thinking
Designerrsquos mindset amp attitude
Show donrsquot tell Make itFocus on human values
Radical collaborationEmbrace experimentation
Embrace ambiguityLearn from failure
Listen
Vocabulary
Clarification questions
Ask question with a sole purpose to better understand
the proposal ideaWha983619 983542983585 yo983625 983578983541a983582
b983640
Feedbacks
The expression of an opinion a point of view Constructive and positive contribution to the idea
How 983543983585 983641983586u im983552983559983567983582e hellip
Wha983619 983566983612 hellip
If 983614 un983543983593983609s983619983549983582d ri983559983563t hellip
Wh983640 983582ot co983581983612983566d983541983608 hellip
Hav983593 983640983586u t983562o983625983560h983619
ab983585983626983619
It 983611e983593983579s 983619983586 me 983619983563983552t 983567983550
no butyes and
Design Thinking Steps
1 Step Empathise with people
To create meaningful innovations you need to know your customers and care about their lives
Conduct research in order to develop knowledge about what your customers do say think and feel ndash understand their needs feelings hopes frustrations desires etc within a defined frameworkndash identify inefficienciesndash identify areas of opportunity
1 Step Empathise with people2 Step Review your design challenge
Framing the right problem is the only way to create the right solution for your customers and business Take time to shape the question correctly
Combine all your research and observe where your usersrsquo problems exist In pinpointing your usersrsquo needs begin to highlight opportunities for innovation
ndash Remember this is more about the people youre trying to help than technologyndash Keep it focused Make sure the problem you are trying to tackle isnt too broad or vaguendash Refer back to the user profile to make sure youre on the right track
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities
ldquoItrsquos not about coming up with the lsquorightrsquo idea itrsquos about generating the broadest range of possibilitiesrdquo
ndash Brainstorm a range of crazy creative ideas that address the unmet user needs identified in the define phase
ndash Give yourself and your team total freedom no idea is too far-fetchedndash Quantity over quality - you will select laterndash Anchor everything to the user profile and problems you defined in the previous stages
Share ideas Ask questionsBuild upon ideas of othersCreate clustersSelect the favourite
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities4 Step Prototype your idea
ldquoBuild to think and test to learnrdquo
ndash Build real tactile representations for a subset of your ideas ndash The goal of this phase is to understand what components of your ideas work and which
do notndash In this phase you begin to weigh the impact vs feasibility of your ideas through feedback
on your prototypesndash Build with the user in mind
Source tisquirrelme20130517prototyping-storyboarding-paper-prototyping
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design
ldquoShare your prototype and gain invaluable feedback from the people that matter rdquo
ndash Return to your customers for feedback Ask yourself lsquoDoes this solution meet usersrsquo needsrsquo and lsquoHas it improved how they feel think or do their tasksrsquo
ndash Donrsquot interrupt or try to take over watch and learn Identify where they hit issues or look confused
ndash Donrsquot fall in love with your solution ndash Therersquos always room for improvement
31
Elevator pitchGuerilla testing
AB testing
Talk to at least 5 peopleLet them think at loudCritique is for your own goodDonrsquot fall in love with your ideaTake time to iterate
Source Photo by Maranda Vandergriff on Unsplash
1 Step Empathise with people2 Step Re-define a design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design 6 Step Iterate andor implement
Put the vision into effect Ensure that your solution is materialized and touches the lives of your customers
This is the most important part of design thinking but it is the one most often forgotten As Don Norman preaches ldquowe need more design doingrdquo Design thinking does not free you from the actual design doing Itrsquos not magic
ndash Define your Walking skeleton MVP and MLP ndash Keep in mind an iterative development and implementation
Source httpblogpiecemealgrowthnetworking-with-user-story-mapping
Templates amp collaborative tools
Now go and have fun
And donrsquot forgethellip Design Thinking is a mindset Itrsquos all what it takes to start
Find me here darjagartnerliipch
Contact
Source Photo by Wilhelm Gunkel on Unsplash
Design Thinking promotes co-creation
Design Thinking is a toolbox
Design Thinking is a structured processto successfully face changes
8Source Natasha Jen - ldquoDesign thinking is bullshitrdquo
9Source Natasha Jen - ldquoDesign thinking is bullshitrdquo
Origins of Design Thinking
3 pillars of Design Thinking
DesirabilityPeople Customers
ViabilityBusiness
Feasibilitytechnology
Start here
Design thinkingframework
Source wwwnngroupcomarticlesdesign-thinking
Design thinkingframework
Source wwwnngroupcomarticlesdesign-thinking
Designerrsquos mindset amp attitude
Show donrsquot tell Make itFocus on human values
Radical collaborationEmbrace experimentation
Embrace ambiguityLearn from failure
Listen
Vocabulary
Clarification questions
Ask question with a sole purpose to better understand
the proposal ideaWha983619 983542983585 yo983625 983578983541a983582
b983640
Feedbacks
The expression of an opinion a point of view Constructive and positive contribution to the idea
How 983543983585 983641983586u im983552983559983567983582e hellip
Wha983619 983566983612 hellip
If 983614 un983543983593983609s983619983549983582d ri983559983563t hellip
Wh983640 983582ot co983581983612983566d983541983608 hellip
Hav983593 983640983586u t983562o983625983560h983619
ab983585983626983619
It 983611e983593983579s 983619983586 me 983619983563983552t 983567983550
no butyes and
Design Thinking Steps
1 Step Empathise with people
To create meaningful innovations you need to know your customers and care about their lives
Conduct research in order to develop knowledge about what your customers do say think and feel ndash understand their needs feelings hopes frustrations desires etc within a defined frameworkndash identify inefficienciesndash identify areas of opportunity
1 Step Empathise with people2 Step Review your design challenge
Framing the right problem is the only way to create the right solution for your customers and business Take time to shape the question correctly
Combine all your research and observe where your usersrsquo problems exist In pinpointing your usersrsquo needs begin to highlight opportunities for innovation
ndash Remember this is more about the people youre trying to help than technologyndash Keep it focused Make sure the problem you are trying to tackle isnt too broad or vaguendash Refer back to the user profile to make sure youre on the right track
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities
ldquoItrsquos not about coming up with the lsquorightrsquo idea itrsquos about generating the broadest range of possibilitiesrdquo
ndash Brainstorm a range of crazy creative ideas that address the unmet user needs identified in the define phase
ndash Give yourself and your team total freedom no idea is too far-fetchedndash Quantity over quality - you will select laterndash Anchor everything to the user profile and problems you defined in the previous stages
Share ideas Ask questionsBuild upon ideas of othersCreate clustersSelect the favourite
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities4 Step Prototype your idea
ldquoBuild to think and test to learnrdquo
ndash Build real tactile representations for a subset of your ideas ndash The goal of this phase is to understand what components of your ideas work and which
do notndash In this phase you begin to weigh the impact vs feasibility of your ideas through feedback
on your prototypesndash Build with the user in mind
Source tisquirrelme20130517prototyping-storyboarding-paper-prototyping
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design
ldquoShare your prototype and gain invaluable feedback from the people that matter rdquo
ndash Return to your customers for feedback Ask yourself lsquoDoes this solution meet usersrsquo needsrsquo and lsquoHas it improved how they feel think or do their tasksrsquo
ndash Donrsquot interrupt or try to take over watch and learn Identify where they hit issues or look confused
ndash Donrsquot fall in love with your solution ndash Therersquos always room for improvement
31
Elevator pitchGuerilla testing
AB testing
Talk to at least 5 peopleLet them think at loudCritique is for your own goodDonrsquot fall in love with your ideaTake time to iterate
Source Photo by Maranda Vandergriff on Unsplash
1 Step Empathise with people2 Step Re-define a design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design 6 Step Iterate andor implement
Put the vision into effect Ensure that your solution is materialized and touches the lives of your customers
This is the most important part of design thinking but it is the one most often forgotten As Don Norman preaches ldquowe need more design doingrdquo Design thinking does not free you from the actual design doing Itrsquos not magic
ndash Define your Walking skeleton MVP and MLP ndash Keep in mind an iterative development and implementation
Source httpblogpiecemealgrowthnetworking-with-user-story-mapping
Templates amp collaborative tools
Now go and have fun
And donrsquot forgethellip Design Thinking is a mindset Itrsquos all what it takes to start
Find me here darjagartnerliipch
Contact
Source Photo by Wilhelm Gunkel on Unsplash
Design Thinking is a toolbox
Design Thinking is a structured processto successfully face changes
8Source Natasha Jen - ldquoDesign thinking is bullshitrdquo
9Source Natasha Jen - ldquoDesign thinking is bullshitrdquo
Origins of Design Thinking
3 pillars of Design Thinking
DesirabilityPeople Customers
ViabilityBusiness
Feasibilitytechnology
Start here
Design thinkingframework
Source wwwnngroupcomarticlesdesign-thinking
Design thinkingframework
Source wwwnngroupcomarticlesdesign-thinking
Designerrsquos mindset amp attitude
Show donrsquot tell Make itFocus on human values
Radical collaborationEmbrace experimentation
Embrace ambiguityLearn from failure
Listen
Vocabulary
Clarification questions
Ask question with a sole purpose to better understand
the proposal ideaWha983619 983542983585 yo983625 983578983541a983582
b983640
Feedbacks
The expression of an opinion a point of view Constructive and positive contribution to the idea
How 983543983585 983641983586u im983552983559983567983582e hellip
Wha983619 983566983612 hellip
If 983614 un983543983593983609s983619983549983582d ri983559983563t hellip
Wh983640 983582ot co983581983612983566d983541983608 hellip
Hav983593 983640983586u t983562o983625983560h983619
ab983585983626983619
It 983611e983593983579s 983619983586 me 983619983563983552t 983567983550
no butyes and
Design Thinking Steps
1 Step Empathise with people
To create meaningful innovations you need to know your customers and care about their lives
Conduct research in order to develop knowledge about what your customers do say think and feel ndash understand their needs feelings hopes frustrations desires etc within a defined frameworkndash identify inefficienciesndash identify areas of opportunity
1 Step Empathise with people2 Step Review your design challenge
Framing the right problem is the only way to create the right solution for your customers and business Take time to shape the question correctly
Combine all your research and observe where your usersrsquo problems exist In pinpointing your usersrsquo needs begin to highlight opportunities for innovation
ndash Remember this is more about the people youre trying to help than technologyndash Keep it focused Make sure the problem you are trying to tackle isnt too broad or vaguendash Refer back to the user profile to make sure youre on the right track
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities
ldquoItrsquos not about coming up with the lsquorightrsquo idea itrsquos about generating the broadest range of possibilitiesrdquo
ndash Brainstorm a range of crazy creative ideas that address the unmet user needs identified in the define phase
ndash Give yourself and your team total freedom no idea is too far-fetchedndash Quantity over quality - you will select laterndash Anchor everything to the user profile and problems you defined in the previous stages
Share ideas Ask questionsBuild upon ideas of othersCreate clustersSelect the favourite
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities4 Step Prototype your idea
ldquoBuild to think and test to learnrdquo
ndash Build real tactile representations for a subset of your ideas ndash The goal of this phase is to understand what components of your ideas work and which
do notndash In this phase you begin to weigh the impact vs feasibility of your ideas through feedback
on your prototypesndash Build with the user in mind
Source tisquirrelme20130517prototyping-storyboarding-paper-prototyping
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design
ldquoShare your prototype and gain invaluable feedback from the people that matter rdquo
ndash Return to your customers for feedback Ask yourself lsquoDoes this solution meet usersrsquo needsrsquo and lsquoHas it improved how they feel think or do their tasksrsquo
ndash Donrsquot interrupt or try to take over watch and learn Identify where they hit issues or look confused
ndash Donrsquot fall in love with your solution ndash Therersquos always room for improvement
31
Elevator pitchGuerilla testing
AB testing
Talk to at least 5 peopleLet them think at loudCritique is for your own goodDonrsquot fall in love with your ideaTake time to iterate
Source Photo by Maranda Vandergriff on Unsplash
1 Step Empathise with people2 Step Re-define a design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design 6 Step Iterate andor implement
Put the vision into effect Ensure that your solution is materialized and touches the lives of your customers
This is the most important part of design thinking but it is the one most often forgotten As Don Norman preaches ldquowe need more design doingrdquo Design thinking does not free you from the actual design doing Itrsquos not magic
ndash Define your Walking skeleton MVP and MLP ndash Keep in mind an iterative development and implementation
Source httpblogpiecemealgrowthnetworking-with-user-story-mapping
Templates amp collaborative tools
Now go and have fun
And donrsquot forgethellip Design Thinking is a mindset Itrsquos all what it takes to start
Find me here darjagartnerliipch
Contact
Source Photo by Wilhelm Gunkel on Unsplash
Design Thinking is a structured processto successfully face changes
8Source Natasha Jen - ldquoDesign thinking is bullshitrdquo
9Source Natasha Jen - ldquoDesign thinking is bullshitrdquo
Origins of Design Thinking
3 pillars of Design Thinking
DesirabilityPeople Customers
ViabilityBusiness
Feasibilitytechnology
Start here
Design thinkingframework
Source wwwnngroupcomarticlesdesign-thinking
Design thinkingframework
Source wwwnngroupcomarticlesdesign-thinking
Designerrsquos mindset amp attitude
Show donrsquot tell Make itFocus on human values
Radical collaborationEmbrace experimentation
Embrace ambiguityLearn from failure
Listen
Vocabulary
Clarification questions
Ask question with a sole purpose to better understand
the proposal ideaWha983619 983542983585 yo983625 983578983541a983582
b983640
Feedbacks
The expression of an opinion a point of view Constructive and positive contribution to the idea
How 983543983585 983641983586u im983552983559983567983582e hellip
Wha983619 983566983612 hellip
If 983614 un983543983593983609s983619983549983582d ri983559983563t hellip
Wh983640 983582ot co983581983612983566d983541983608 hellip
Hav983593 983640983586u t983562o983625983560h983619
ab983585983626983619
It 983611e983593983579s 983619983586 me 983619983563983552t 983567983550
no butyes and
Design Thinking Steps
1 Step Empathise with people
To create meaningful innovations you need to know your customers and care about their lives
Conduct research in order to develop knowledge about what your customers do say think and feel ndash understand their needs feelings hopes frustrations desires etc within a defined frameworkndash identify inefficienciesndash identify areas of opportunity
1 Step Empathise with people2 Step Review your design challenge
Framing the right problem is the only way to create the right solution for your customers and business Take time to shape the question correctly
Combine all your research and observe where your usersrsquo problems exist In pinpointing your usersrsquo needs begin to highlight opportunities for innovation
ndash Remember this is more about the people youre trying to help than technologyndash Keep it focused Make sure the problem you are trying to tackle isnt too broad or vaguendash Refer back to the user profile to make sure youre on the right track
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities
ldquoItrsquos not about coming up with the lsquorightrsquo idea itrsquos about generating the broadest range of possibilitiesrdquo
ndash Brainstorm a range of crazy creative ideas that address the unmet user needs identified in the define phase
ndash Give yourself and your team total freedom no idea is too far-fetchedndash Quantity over quality - you will select laterndash Anchor everything to the user profile and problems you defined in the previous stages
Share ideas Ask questionsBuild upon ideas of othersCreate clustersSelect the favourite
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities4 Step Prototype your idea
ldquoBuild to think and test to learnrdquo
ndash Build real tactile representations for a subset of your ideas ndash The goal of this phase is to understand what components of your ideas work and which
do notndash In this phase you begin to weigh the impact vs feasibility of your ideas through feedback
on your prototypesndash Build with the user in mind
Source tisquirrelme20130517prototyping-storyboarding-paper-prototyping
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design
ldquoShare your prototype and gain invaluable feedback from the people that matter rdquo
ndash Return to your customers for feedback Ask yourself lsquoDoes this solution meet usersrsquo needsrsquo and lsquoHas it improved how they feel think or do their tasksrsquo
ndash Donrsquot interrupt or try to take over watch and learn Identify where they hit issues or look confused
ndash Donrsquot fall in love with your solution ndash Therersquos always room for improvement
31
Elevator pitchGuerilla testing
AB testing
Talk to at least 5 peopleLet them think at loudCritique is for your own goodDonrsquot fall in love with your ideaTake time to iterate
Source Photo by Maranda Vandergriff on Unsplash
1 Step Empathise with people2 Step Re-define a design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design 6 Step Iterate andor implement
Put the vision into effect Ensure that your solution is materialized and touches the lives of your customers
This is the most important part of design thinking but it is the one most often forgotten As Don Norman preaches ldquowe need more design doingrdquo Design thinking does not free you from the actual design doing Itrsquos not magic
ndash Define your Walking skeleton MVP and MLP ndash Keep in mind an iterative development and implementation
Source httpblogpiecemealgrowthnetworking-with-user-story-mapping
Templates amp collaborative tools
Now go and have fun
And donrsquot forgethellip Design Thinking is a mindset Itrsquos all what it takes to start
Find me here darjagartnerliipch
Contact
Source Photo by Wilhelm Gunkel on Unsplash
8Source Natasha Jen - ldquoDesign thinking is bullshitrdquo
9Source Natasha Jen - ldquoDesign thinking is bullshitrdquo
Origins of Design Thinking
3 pillars of Design Thinking
DesirabilityPeople Customers
ViabilityBusiness
Feasibilitytechnology
Start here
Design thinkingframework
Source wwwnngroupcomarticlesdesign-thinking
Design thinkingframework
Source wwwnngroupcomarticlesdesign-thinking
Designerrsquos mindset amp attitude
Show donrsquot tell Make itFocus on human values
Radical collaborationEmbrace experimentation
Embrace ambiguityLearn from failure
Listen
Vocabulary
Clarification questions
Ask question with a sole purpose to better understand
the proposal ideaWha983619 983542983585 yo983625 983578983541a983582
b983640
Feedbacks
The expression of an opinion a point of view Constructive and positive contribution to the idea
How 983543983585 983641983586u im983552983559983567983582e hellip
Wha983619 983566983612 hellip
If 983614 un983543983593983609s983619983549983582d ri983559983563t hellip
Wh983640 983582ot co983581983612983566d983541983608 hellip
Hav983593 983640983586u t983562o983625983560h983619
ab983585983626983619
It 983611e983593983579s 983619983586 me 983619983563983552t 983567983550
no butyes and
Design Thinking Steps
1 Step Empathise with people
To create meaningful innovations you need to know your customers and care about their lives
Conduct research in order to develop knowledge about what your customers do say think and feel ndash understand their needs feelings hopes frustrations desires etc within a defined frameworkndash identify inefficienciesndash identify areas of opportunity
1 Step Empathise with people2 Step Review your design challenge
Framing the right problem is the only way to create the right solution for your customers and business Take time to shape the question correctly
Combine all your research and observe where your usersrsquo problems exist In pinpointing your usersrsquo needs begin to highlight opportunities for innovation
ndash Remember this is more about the people youre trying to help than technologyndash Keep it focused Make sure the problem you are trying to tackle isnt too broad or vaguendash Refer back to the user profile to make sure youre on the right track
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities
ldquoItrsquos not about coming up with the lsquorightrsquo idea itrsquos about generating the broadest range of possibilitiesrdquo
ndash Brainstorm a range of crazy creative ideas that address the unmet user needs identified in the define phase
ndash Give yourself and your team total freedom no idea is too far-fetchedndash Quantity over quality - you will select laterndash Anchor everything to the user profile and problems you defined in the previous stages
Share ideas Ask questionsBuild upon ideas of othersCreate clustersSelect the favourite
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities4 Step Prototype your idea
ldquoBuild to think and test to learnrdquo
ndash Build real tactile representations for a subset of your ideas ndash The goal of this phase is to understand what components of your ideas work and which
do notndash In this phase you begin to weigh the impact vs feasibility of your ideas through feedback
on your prototypesndash Build with the user in mind
Source tisquirrelme20130517prototyping-storyboarding-paper-prototyping
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design
ldquoShare your prototype and gain invaluable feedback from the people that matter rdquo
ndash Return to your customers for feedback Ask yourself lsquoDoes this solution meet usersrsquo needsrsquo and lsquoHas it improved how they feel think or do their tasksrsquo
ndash Donrsquot interrupt or try to take over watch and learn Identify where they hit issues or look confused
ndash Donrsquot fall in love with your solution ndash Therersquos always room for improvement
31
Elevator pitchGuerilla testing
AB testing
Talk to at least 5 peopleLet them think at loudCritique is for your own goodDonrsquot fall in love with your ideaTake time to iterate
Source Photo by Maranda Vandergriff on Unsplash
1 Step Empathise with people2 Step Re-define a design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design 6 Step Iterate andor implement
Put the vision into effect Ensure that your solution is materialized and touches the lives of your customers
This is the most important part of design thinking but it is the one most often forgotten As Don Norman preaches ldquowe need more design doingrdquo Design thinking does not free you from the actual design doing Itrsquos not magic
ndash Define your Walking skeleton MVP and MLP ndash Keep in mind an iterative development and implementation
Source httpblogpiecemealgrowthnetworking-with-user-story-mapping
Templates amp collaborative tools
Now go and have fun
And donrsquot forgethellip Design Thinking is a mindset Itrsquos all what it takes to start
Find me here darjagartnerliipch
Contact
Source Photo by Wilhelm Gunkel on Unsplash
9Source Natasha Jen - ldquoDesign thinking is bullshitrdquo
Origins of Design Thinking
3 pillars of Design Thinking
DesirabilityPeople Customers
ViabilityBusiness
Feasibilitytechnology
Start here
Design thinkingframework
Source wwwnngroupcomarticlesdesign-thinking
Design thinkingframework
Source wwwnngroupcomarticlesdesign-thinking
Designerrsquos mindset amp attitude
Show donrsquot tell Make itFocus on human values
Radical collaborationEmbrace experimentation
Embrace ambiguityLearn from failure
Listen
Vocabulary
Clarification questions
Ask question with a sole purpose to better understand
the proposal ideaWha983619 983542983585 yo983625 983578983541a983582
b983640
Feedbacks
The expression of an opinion a point of view Constructive and positive contribution to the idea
How 983543983585 983641983586u im983552983559983567983582e hellip
Wha983619 983566983612 hellip
If 983614 un983543983593983609s983619983549983582d ri983559983563t hellip
Wh983640 983582ot co983581983612983566d983541983608 hellip
Hav983593 983640983586u t983562o983625983560h983619
ab983585983626983619
It 983611e983593983579s 983619983586 me 983619983563983552t 983567983550
no butyes and
Design Thinking Steps
1 Step Empathise with people
To create meaningful innovations you need to know your customers and care about their lives
Conduct research in order to develop knowledge about what your customers do say think and feel ndash understand their needs feelings hopes frustrations desires etc within a defined frameworkndash identify inefficienciesndash identify areas of opportunity
1 Step Empathise with people2 Step Review your design challenge
Framing the right problem is the only way to create the right solution for your customers and business Take time to shape the question correctly
Combine all your research and observe where your usersrsquo problems exist In pinpointing your usersrsquo needs begin to highlight opportunities for innovation
ndash Remember this is more about the people youre trying to help than technologyndash Keep it focused Make sure the problem you are trying to tackle isnt too broad or vaguendash Refer back to the user profile to make sure youre on the right track
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities
ldquoItrsquos not about coming up with the lsquorightrsquo idea itrsquos about generating the broadest range of possibilitiesrdquo
ndash Brainstorm a range of crazy creative ideas that address the unmet user needs identified in the define phase
ndash Give yourself and your team total freedom no idea is too far-fetchedndash Quantity over quality - you will select laterndash Anchor everything to the user profile and problems you defined in the previous stages
Share ideas Ask questionsBuild upon ideas of othersCreate clustersSelect the favourite
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities4 Step Prototype your idea
ldquoBuild to think and test to learnrdquo
ndash Build real tactile representations for a subset of your ideas ndash The goal of this phase is to understand what components of your ideas work and which
do notndash In this phase you begin to weigh the impact vs feasibility of your ideas through feedback
on your prototypesndash Build with the user in mind
Source tisquirrelme20130517prototyping-storyboarding-paper-prototyping
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design
ldquoShare your prototype and gain invaluable feedback from the people that matter rdquo
ndash Return to your customers for feedback Ask yourself lsquoDoes this solution meet usersrsquo needsrsquo and lsquoHas it improved how they feel think or do their tasksrsquo
ndash Donrsquot interrupt or try to take over watch and learn Identify where they hit issues or look confused
ndash Donrsquot fall in love with your solution ndash Therersquos always room for improvement
31
Elevator pitchGuerilla testing
AB testing
Talk to at least 5 peopleLet them think at loudCritique is for your own goodDonrsquot fall in love with your ideaTake time to iterate
Source Photo by Maranda Vandergriff on Unsplash
1 Step Empathise with people2 Step Re-define a design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design 6 Step Iterate andor implement
Put the vision into effect Ensure that your solution is materialized and touches the lives of your customers
This is the most important part of design thinking but it is the one most often forgotten As Don Norman preaches ldquowe need more design doingrdquo Design thinking does not free you from the actual design doing Itrsquos not magic
ndash Define your Walking skeleton MVP and MLP ndash Keep in mind an iterative development and implementation
Source httpblogpiecemealgrowthnetworking-with-user-story-mapping
Templates amp collaborative tools
Now go and have fun
And donrsquot forgethellip Design Thinking is a mindset Itrsquos all what it takes to start
Find me here darjagartnerliipch
Contact
Source Photo by Wilhelm Gunkel on Unsplash
3 pillars of Design Thinking
DesirabilityPeople Customers
ViabilityBusiness
Feasibilitytechnology
Start here
Design thinkingframework
Source wwwnngroupcomarticlesdesign-thinking
Design thinkingframework
Source wwwnngroupcomarticlesdesign-thinking
Designerrsquos mindset amp attitude
Show donrsquot tell Make itFocus on human values
Radical collaborationEmbrace experimentation
Embrace ambiguityLearn from failure
Listen
Vocabulary
Clarification questions
Ask question with a sole purpose to better understand
the proposal ideaWha983619 983542983585 yo983625 983578983541a983582
b983640
Feedbacks
The expression of an opinion a point of view Constructive and positive contribution to the idea
How 983543983585 983641983586u im983552983559983567983582e hellip
Wha983619 983566983612 hellip
If 983614 un983543983593983609s983619983549983582d ri983559983563t hellip
Wh983640 983582ot co983581983612983566d983541983608 hellip
Hav983593 983640983586u t983562o983625983560h983619
ab983585983626983619
It 983611e983593983579s 983619983586 me 983619983563983552t 983567983550
no butyes and
Design Thinking Steps
1 Step Empathise with people
To create meaningful innovations you need to know your customers and care about their lives
Conduct research in order to develop knowledge about what your customers do say think and feel ndash understand their needs feelings hopes frustrations desires etc within a defined frameworkndash identify inefficienciesndash identify areas of opportunity
1 Step Empathise with people2 Step Review your design challenge
Framing the right problem is the only way to create the right solution for your customers and business Take time to shape the question correctly
Combine all your research and observe where your usersrsquo problems exist In pinpointing your usersrsquo needs begin to highlight opportunities for innovation
ndash Remember this is more about the people youre trying to help than technologyndash Keep it focused Make sure the problem you are trying to tackle isnt too broad or vaguendash Refer back to the user profile to make sure youre on the right track
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities
ldquoItrsquos not about coming up with the lsquorightrsquo idea itrsquos about generating the broadest range of possibilitiesrdquo
ndash Brainstorm a range of crazy creative ideas that address the unmet user needs identified in the define phase
ndash Give yourself and your team total freedom no idea is too far-fetchedndash Quantity over quality - you will select laterndash Anchor everything to the user profile and problems you defined in the previous stages
Share ideas Ask questionsBuild upon ideas of othersCreate clustersSelect the favourite
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities4 Step Prototype your idea
ldquoBuild to think and test to learnrdquo
ndash Build real tactile representations for a subset of your ideas ndash The goal of this phase is to understand what components of your ideas work and which
do notndash In this phase you begin to weigh the impact vs feasibility of your ideas through feedback
on your prototypesndash Build with the user in mind
Source tisquirrelme20130517prototyping-storyboarding-paper-prototyping
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design
ldquoShare your prototype and gain invaluable feedback from the people that matter rdquo
ndash Return to your customers for feedback Ask yourself lsquoDoes this solution meet usersrsquo needsrsquo and lsquoHas it improved how they feel think or do their tasksrsquo
ndash Donrsquot interrupt or try to take over watch and learn Identify where they hit issues or look confused
ndash Donrsquot fall in love with your solution ndash Therersquos always room for improvement
31
Elevator pitchGuerilla testing
AB testing
Talk to at least 5 peopleLet them think at loudCritique is for your own goodDonrsquot fall in love with your ideaTake time to iterate
Source Photo by Maranda Vandergriff on Unsplash
1 Step Empathise with people2 Step Re-define a design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design 6 Step Iterate andor implement
Put the vision into effect Ensure that your solution is materialized and touches the lives of your customers
This is the most important part of design thinking but it is the one most often forgotten As Don Norman preaches ldquowe need more design doingrdquo Design thinking does not free you from the actual design doing Itrsquos not magic
ndash Define your Walking skeleton MVP and MLP ndash Keep in mind an iterative development and implementation
Source httpblogpiecemealgrowthnetworking-with-user-story-mapping
Templates amp collaborative tools
Now go and have fun
And donrsquot forgethellip Design Thinking is a mindset Itrsquos all what it takes to start
Find me here darjagartnerliipch
Contact
Source Photo by Wilhelm Gunkel on Unsplash
Design thinkingframework
Source wwwnngroupcomarticlesdesign-thinking
Design thinkingframework
Source wwwnngroupcomarticlesdesign-thinking
Designerrsquos mindset amp attitude
Show donrsquot tell Make itFocus on human values
Radical collaborationEmbrace experimentation
Embrace ambiguityLearn from failure
Listen
Vocabulary
Clarification questions
Ask question with a sole purpose to better understand
the proposal ideaWha983619 983542983585 yo983625 983578983541a983582
b983640
Feedbacks
The expression of an opinion a point of view Constructive and positive contribution to the idea
How 983543983585 983641983586u im983552983559983567983582e hellip
Wha983619 983566983612 hellip
If 983614 un983543983593983609s983619983549983582d ri983559983563t hellip
Wh983640 983582ot co983581983612983566d983541983608 hellip
Hav983593 983640983586u t983562o983625983560h983619
ab983585983626983619
It 983611e983593983579s 983619983586 me 983619983563983552t 983567983550
no butyes and
Design Thinking Steps
1 Step Empathise with people
To create meaningful innovations you need to know your customers and care about their lives
Conduct research in order to develop knowledge about what your customers do say think and feel ndash understand their needs feelings hopes frustrations desires etc within a defined frameworkndash identify inefficienciesndash identify areas of opportunity
1 Step Empathise with people2 Step Review your design challenge
Framing the right problem is the only way to create the right solution for your customers and business Take time to shape the question correctly
Combine all your research and observe where your usersrsquo problems exist In pinpointing your usersrsquo needs begin to highlight opportunities for innovation
ndash Remember this is more about the people youre trying to help than technologyndash Keep it focused Make sure the problem you are trying to tackle isnt too broad or vaguendash Refer back to the user profile to make sure youre on the right track
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities
ldquoItrsquos not about coming up with the lsquorightrsquo idea itrsquos about generating the broadest range of possibilitiesrdquo
ndash Brainstorm a range of crazy creative ideas that address the unmet user needs identified in the define phase
ndash Give yourself and your team total freedom no idea is too far-fetchedndash Quantity over quality - you will select laterndash Anchor everything to the user profile and problems you defined in the previous stages
Share ideas Ask questionsBuild upon ideas of othersCreate clustersSelect the favourite
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities4 Step Prototype your idea
ldquoBuild to think and test to learnrdquo
ndash Build real tactile representations for a subset of your ideas ndash The goal of this phase is to understand what components of your ideas work and which
do notndash In this phase you begin to weigh the impact vs feasibility of your ideas through feedback
on your prototypesndash Build with the user in mind
Source tisquirrelme20130517prototyping-storyboarding-paper-prototyping
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design
ldquoShare your prototype and gain invaluable feedback from the people that matter rdquo
ndash Return to your customers for feedback Ask yourself lsquoDoes this solution meet usersrsquo needsrsquo and lsquoHas it improved how they feel think or do their tasksrsquo
ndash Donrsquot interrupt or try to take over watch and learn Identify where they hit issues or look confused
ndash Donrsquot fall in love with your solution ndash Therersquos always room for improvement
31
Elevator pitchGuerilla testing
AB testing
Talk to at least 5 peopleLet them think at loudCritique is for your own goodDonrsquot fall in love with your ideaTake time to iterate
Source Photo by Maranda Vandergriff on Unsplash
1 Step Empathise with people2 Step Re-define a design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design 6 Step Iterate andor implement
Put the vision into effect Ensure that your solution is materialized and touches the lives of your customers
This is the most important part of design thinking but it is the one most often forgotten As Don Norman preaches ldquowe need more design doingrdquo Design thinking does not free you from the actual design doing Itrsquos not magic
ndash Define your Walking skeleton MVP and MLP ndash Keep in mind an iterative development and implementation
Source httpblogpiecemealgrowthnetworking-with-user-story-mapping
Templates amp collaborative tools
Now go and have fun
And donrsquot forgethellip Design Thinking is a mindset Itrsquos all what it takes to start
Find me here darjagartnerliipch
Contact
Source Photo by Wilhelm Gunkel on Unsplash
Design thinkingframework
Source wwwnngroupcomarticlesdesign-thinking
Designerrsquos mindset amp attitude
Show donrsquot tell Make itFocus on human values
Radical collaborationEmbrace experimentation
Embrace ambiguityLearn from failure
Listen
Vocabulary
Clarification questions
Ask question with a sole purpose to better understand
the proposal ideaWha983619 983542983585 yo983625 983578983541a983582
b983640
Feedbacks
The expression of an opinion a point of view Constructive and positive contribution to the idea
How 983543983585 983641983586u im983552983559983567983582e hellip
Wha983619 983566983612 hellip
If 983614 un983543983593983609s983619983549983582d ri983559983563t hellip
Wh983640 983582ot co983581983612983566d983541983608 hellip
Hav983593 983640983586u t983562o983625983560h983619
ab983585983626983619
It 983611e983593983579s 983619983586 me 983619983563983552t 983567983550
no butyes and
Design Thinking Steps
1 Step Empathise with people
To create meaningful innovations you need to know your customers and care about their lives
Conduct research in order to develop knowledge about what your customers do say think and feel ndash understand their needs feelings hopes frustrations desires etc within a defined frameworkndash identify inefficienciesndash identify areas of opportunity
1 Step Empathise with people2 Step Review your design challenge
Framing the right problem is the only way to create the right solution for your customers and business Take time to shape the question correctly
Combine all your research and observe where your usersrsquo problems exist In pinpointing your usersrsquo needs begin to highlight opportunities for innovation
ndash Remember this is more about the people youre trying to help than technologyndash Keep it focused Make sure the problem you are trying to tackle isnt too broad or vaguendash Refer back to the user profile to make sure youre on the right track
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities
ldquoItrsquos not about coming up with the lsquorightrsquo idea itrsquos about generating the broadest range of possibilitiesrdquo
ndash Brainstorm a range of crazy creative ideas that address the unmet user needs identified in the define phase
ndash Give yourself and your team total freedom no idea is too far-fetchedndash Quantity over quality - you will select laterndash Anchor everything to the user profile and problems you defined in the previous stages
Share ideas Ask questionsBuild upon ideas of othersCreate clustersSelect the favourite
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities4 Step Prototype your idea
ldquoBuild to think and test to learnrdquo
ndash Build real tactile representations for a subset of your ideas ndash The goal of this phase is to understand what components of your ideas work and which
do notndash In this phase you begin to weigh the impact vs feasibility of your ideas through feedback
on your prototypesndash Build with the user in mind
Source tisquirrelme20130517prototyping-storyboarding-paper-prototyping
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design
ldquoShare your prototype and gain invaluable feedback from the people that matter rdquo
ndash Return to your customers for feedback Ask yourself lsquoDoes this solution meet usersrsquo needsrsquo and lsquoHas it improved how they feel think or do their tasksrsquo
ndash Donrsquot interrupt or try to take over watch and learn Identify where they hit issues or look confused
ndash Donrsquot fall in love with your solution ndash Therersquos always room for improvement
31
Elevator pitchGuerilla testing
AB testing
Talk to at least 5 peopleLet them think at loudCritique is for your own goodDonrsquot fall in love with your ideaTake time to iterate
Source Photo by Maranda Vandergriff on Unsplash
1 Step Empathise with people2 Step Re-define a design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design 6 Step Iterate andor implement
Put the vision into effect Ensure that your solution is materialized and touches the lives of your customers
This is the most important part of design thinking but it is the one most often forgotten As Don Norman preaches ldquowe need more design doingrdquo Design thinking does not free you from the actual design doing Itrsquos not magic
ndash Define your Walking skeleton MVP and MLP ndash Keep in mind an iterative development and implementation
Source httpblogpiecemealgrowthnetworking-with-user-story-mapping
Templates amp collaborative tools
Now go and have fun
And donrsquot forgethellip Design Thinking is a mindset Itrsquos all what it takes to start
Find me here darjagartnerliipch
Contact
Source Photo by Wilhelm Gunkel on Unsplash
Designerrsquos mindset amp attitude
Show donrsquot tell Make itFocus on human values
Radical collaborationEmbrace experimentation
Embrace ambiguityLearn from failure
Listen
Vocabulary
Clarification questions
Ask question with a sole purpose to better understand
the proposal ideaWha983619 983542983585 yo983625 983578983541a983582
b983640
Feedbacks
The expression of an opinion a point of view Constructive and positive contribution to the idea
How 983543983585 983641983586u im983552983559983567983582e hellip
Wha983619 983566983612 hellip
If 983614 un983543983593983609s983619983549983582d ri983559983563t hellip
Wh983640 983582ot co983581983612983566d983541983608 hellip
Hav983593 983640983586u t983562o983625983560h983619
ab983585983626983619
It 983611e983593983579s 983619983586 me 983619983563983552t 983567983550
no butyes and
Design Thinking Steps
1 Step Empathise with people
To create meaningful innovations you need to know your customers and care about their lives
Conduct research in order to develop knowledge about what your customers do say think and feel ndash understand their needs feelings hopes frustrations desires etc within a defined frameworkndash identify inefficienciesndash identify areas of opportunity
1 Step Empathise with people2 Step Review your design challenge
Framing the right problem is the only way to create the right solution for your customers and business Take time to shape the question correctly
Combine all your research and observe where your usersrsquo problems exist In pinpointing your usersrsquo needs begin to highlight opportunities for innovation
ndash Remember this is more about the people youre trying to help than technologyndash Keep it focused Make sure the problem you are trying to tackle isnt too broad or vaguendash Refer back to the user profile to make sure youre on the right track
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities
ldquoItrsquos not about coming up with the lsquorightrsquo idea itrsquos about generating the broadest range of possibilitiesrdquo
ndash Brainstorm a range of crazy creative ideas that address the unmet user needs identified in the define phase
ndash Give yourself and your team total freedom no idea is too far-fetchedndash Quantity over quality - you will select laterndash Anchor everything to the user profile and problems you defined in the previous stages
Share ideas Ask questionsBuild upon ideas of othersCreate clustersSelect the favourite
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities4 Step Prototype your idea
ldquoBuild to think and test to learnrdquo
ndash Build real tactile representations for a subset of your ideas ndash The goal of this phase is to understand what components of your ideas work and which
do notndash In this phase you begin to weigh the impact vs feasibility of your ideas through feedback
on your prototypesndash Build with the user in mind
Source tisquirrelme20130517prototyping-storyboarding-paper-prototyping
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design
ldquoShare your prototype and gain invaluable feedback from the people that matter rdquo
ndash Return to your customers for feedback Ask yourself lsquoDoes this solution meet usersrsquo needsrsquo and lsquoHas it improved how they feel think or do their tasksrsquo
ndash Donrsquot interrupt or try to take over watch and learn Identify where they hit issues or look confused
ndash Donrsquot fall in love with your solution ndash Therersquos always room for improvement
31
Elevator pitchGuerilla testing
AB testing
Talk to at least 5 peopleLet them think at loudCritique is for your own goodDonrsquot fall in love with your ideaTake time to iterate
Source Photo by Maranda Vandergriff on Unsplash
1 Step Empathise with people2 Step Re-define a design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design 6 Step Iterate andor implement
Put the vision into effect Ensure that your solution is materialized and touches the lives of your customers
This is the most important part of design thinking but it is the one most often forgotten As Don Norman preaches ldquowe need more design doingrdquo Design thinking does not free you from the actual design doing Itrsquos not magic
ndash Define your Walking skeleton MVP and MLP ndash Keep in mind an iterative development and implementation
Source httpblogpiecemealgrowthnetworking-with-user-story-mapping
Templates amp collaborative tools
Now go and have fun
And donrsquot forgethellip Design Thinking is a mindset Itrsquos all what it takes to start
Find me here darjagartnerliipch
Contact
Source Photo by Wilhelm Gunkel on Unsplash
Show donrsquot tell Make itFocus on human values
Radical collaborationEmbrace experimentation
Embrace ambiguityLearn from failure
Listen
Vocabulary
Clarification questions
Ask question with a sole purpose to better understand
the proposal ideaWha983619 983542983585 yo983625 983578983541a983582
b983640
Feedbacks
The expression of an opinion a point of view Constructive and positive contribution to the idea
How 983543983585 983641983586u im983552983559983567983582e hellip
Wha983619 983566983612 hellip
If 983614 un983543983593983609s983619983549983582d ri983559983563t hellip
Wh983640 983582ot co983581983612983566d983541983608 hellip
Hav983593 983640983586u t983562o983625983560h983619
ab983585983626983619
It 983611e983593983579s 983619983586 me 983619983563983552t 983567983550
no butyes and
Design Thinking Steps
1 Step Empathise with people
To create meaningful innovations you need to know your customers and care about their lives
Conduct research in order to develop knowledge about what your customers do say think and feel ndash understand their needs feelings hopes frustrations desires etc within a defined frameworkndash identify inefficienciesndash identify areas of opportunity
1 Step Empathise with people2 Step Review your design challenge
Framing the right problem is the only way to create the right solution for your customers and business Take time to shape the question correctly
Combine all your research and observe where your usersrsquo problems exist In pinpointing your usersrsquo needs begin to highlight opportunities for innovation
ndash Remember this is more about the people youre trying to help than technologyndash Keep it focused Make sure the problem you are trying to tackle isnt too broad or vaguendash Refer back to the user profile to make sure youre on the right track
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities
ldquoItrsquos not about coming up with the lsquorightrsquo idea itrsquos about generating the broadest range of possibilitiesrdquo
ndash Brainstorm a range of crazy creative ideas that address the unmet user needs identified in the define phase
ndash Give yourself and your team total freedom no idea is too far-fetchedndash Quantity over quality - you will select laterndash Anchor everything to the user profile and problems you defined in the previous stages
Share ideas Ask questionsBuild upon ideas of othersCreate clustersSelect the favourite
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities4 Step Prototype your idea
ldquoBuild to think and test to learnrdquo
ndash Build real tactile representations for a subset of your ideas ndash The goal of this phase is to understand what components of your ideas work and which
do notndash In this phase you begin to weigh the impact vs feasibility of your ideas through feedback
on your prototypesndash Build with the user in mind
Source tisquirrelme20130517prototyping-storyboarding-paper-prototyping
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design
ldquoShare your prototype and gain invaluable feedback from the people that matter rdquo
ndash Return to your customers for feedback Ask yourself lsquoDoes this solution meet usersrsquo needsrsquo and lsquoHas it improved how they feel think or do their tasksrsquo
ndash Donrsquot interrupt or try to take over watch and learn Identify where they hit issues or look confused
ndash Donrsquot fall in love with your solution ndash Therersquos always room for improvement
31
Elevator pitchGuerilla testing
AB testing
Talk to at least 5 peopleLet them think at loudCritique is for your own goodDonrsquot fall in love with your ideaTake time to iterate
Source Photo by Maranda Vandergriff on Unsplash
1 Step Empathise with people2 Step Re-define a design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design 6 Step Iterate andor implement
Put the vision into effect Ensure that your solution is materialized and touches the lives of your customers
This is the most important part of design thinking but it is the one most often forgotten As Don Norman preaches ldquowe need more design doingrdquo Design thinking does not free you from the actual design doing Itrsquos not magic
ndash Define your Walking skeleton MVP and MLP ndash Keep in mind an iterative development and implementation
Source httpblogpiecemealgrowthnetworking-with-user-story-mapping
Templates amp collaborative tools
Now go and have fun
And donrsquot forgethellip Design Thinking is a mindset Itrsquos all what it takes to start
Find me here darjagartnerliipch
Contact
Source Photo by Wilhelm Gunkel on Unsplash
Vocabulary
Clarification questions
Ask question with a sole purpose to better understand
the proposal ideaWha983619 983542983585 yo983625 983578983541a983582
b983640
Feedbacks
The expression of an opinion a point of view Constructive and positive contribution to the idea
How 983543983585 983641983586u im983552983559983567983582e hellip
Wha983619 983566983612 hellip
If 983614 un983543983593983609s983619983549983582d ri983559983563t hellip
Wh983640 983582ot co983581983612983566d983541983608 hellip
Hav983593 983640983586u t983562o983625983560h983619
ab983585983626983619
It 983611e983593983579s 983619983586 me 983619983563983552t 983567983550
no butyes and
Design Thinking Steps
1 Step Empathise with people
To create meaningful innovations you need to know your customers and care about their lives
Conduct research in order to develop knowledge about what your customers do say think and feel ndash understand their needs feelings hopes frustrations desires etc within a defined frameworkndash identify inefficienciesndash identify areas of opportunity
1 Step Empathise with people2 Step Review your design challenge
Framing the right problem is the only way to create the right solution for your customers and business Take time to shape the question correctly
Combine all your research and observe where your usersrsquo problems exist In pinpointing your usersrsquo needs begin to highlight opportunities for innovation
ndash Remember this is more about the people youre trying to help than technologyndash Keep it focused Make sure the problem you are trying to tackle isnt too broad or vaguendash Refer back to the user profile to make sure youre on the right track
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities
ldquoItrsquos not about coming up with the lsquorightrsquo idea itrsquos about generating the broadest range of possibilitiesrdquo
ndash Brainstorm a range of crazy creative ideas that address the unmet user needs identified in the define phase
ndash Give yourself and your team total freedom no idea is too far-fetchedndash Quantity over quality - you will select laterndash Anchor everything to the user profile and problems you defined in the previous stages
Share ideas Ask questionsBuild upon ideas of othersCreate clustersSelect the favourite
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities4 Step Prototype your idea
ldquoBuild to think and test to learnrdquo
ndash Build real tactile representations for a subset of your ideas ndash The goal of this phase is to understand what components of your ideas work and which
do notndash In this phase you begin to weigh the impact vs feasibility of your ideas through feedback
on your prototypesndash Build with the user in mind
Source tisquirrelme20130517prototyping-storyboarding-paper-prototyping
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design
ldquoShare your prototype and gain invaluable feedback from the people that matter rdquo
ndash Return to your customers for feedback Ask yourself lsquoDoes this solution meet usersrsquo needsrsquo and lsquoHas it improved how they feel think or do their tasksrsquo
ndash Donrsquot interrupt or try to take over watch and learn Identify where they hit issues or look confused
ndash Donrsquot fall in love with your solution ndash Therersquos always room for improvement
31
Elevator pitchGuerilla testing
AB testing
Talk to at least 5 peopleLet them think at loudCritique is for your own goodDonrsquot fall in love with your ideaTake time to iterate
Source Photo by Maranda Vandergriff on Unsplash
1 Step Empathise with people2 Step Re-define a design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design 6 Step Iterate andor implement
Put the vision into effect Ensure that your solution is materialized and touches the lives of your customers
This is the most important part of design thinking but it is the one most often forgotten As Don Norman preaches ldquowe need more design doingrdquo Design thinking does not free you from the actual design doing Itrsquos not magic
ndash Define your Walking skeleton MVP and MLP ndash Keep in mind an iterative development and implementation
Source httpblogpiecemealgrowthnetworking-with-user-story-mapping
Templates amp collaborative tools
Now go and have fun
And donrsquot forgethellip Design Thinking is a mindset Itrsquos all what it takes to start
Find me here darjagartnerliipch
Contact
Source Photo by Wilhelm Gunkel on Unsplash
no butyes and
Design Thinking Steps
1 Step Empathise with people
To create meaningful innovations you need to know your customers and care about their lives
Conduct research in order to develop knowledge about what your customers do say think and feel ndash understand their needs feelings hopes frustrations desires etc within a defined frameworkndash identify inefficienciesndash identify areas of opportunity
1 Step Empathise with people2 Step Review your design challenge
Framing the right problem is the only way to create the right solution for your customers and business Take time to shape the question correctly
Combine all your research and observe where your usersrsquo problems exist In pinpointing your usersrsquo needs begin to highlight opportunities for innovation
ndash Remember this is more about the people youre trying to help than technologyndash Keep it focused Make sure the problem you are trying to tackle isnt too broad or vaguendash Refer back to the user profile to make sure youre on the right track
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities
ldquoItrsquos not about coming up with the lsquorightrsquo idea itrsquos about generating the broadest range of possibilitiesrdquo
ndash Brainstorm a range of crazy creative ideas that address the unmet user needs identified in the define phase
ndash Give yourself and your team total freedom no idea is too far-fetchedndash Quantity over quality - you will select laterndash Anchor everything to the user profile and problems you defined in the previous stages
Share ideas Ask questionsBuild upon ideas of othersCreate clustersSelect the favourite
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities4 Step Prototype your idea
ldquoBuild to think and test to learnrdquo
ndash Build real tactile representations for a subset of your ideas ndash The goal of this phase is to understand what components of your ideas work and which
do notndash In this phase you begin to weigh the impact vs feasibility of your ideas through feedback
on your prototypesndash Build with the user in mind
Source tisquirrelme20130517prototyping-storyboarding-paper-prototyping
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design
ldquoShare your prototype and gain invaluable feedback from the people that matter rdquo
ndash Return to your customers for feedback Ask yourself lsquoDoes this solution meet usersrsquo needsrsquo and lsquoHas it improved how they feel think or do their tasksrsquo
ndash Donrsquot interrupt or try to take over watch and learn Identify where they hit issues or look confused
ndash Donrsquot fall in love with your solution ndash Therersquos always room for improvement
31
Elevator pitchGuerilla testing
AB testing
Talk to at least 5 peopleLet them think at loudCritique is for your own goodDonrsquot fall in love with your ideaTake time to iterate
Source Photo by Maranda Vandergriff on Unsplash
1 Step Empathise with people2 Step Re-define a design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design 6 Step Iterate andor implement
Put the vision into effect Ensure that your solution is materialized and touches the lives of your customers
This is the most important part of design thinking but it is the one most often forgotten As Don Norman preaches ldquowe need more design doingrdquo Design thinking does not free you from the actual design doing Itrsquos not magic
ndash Define your Walking skeleton MVP and MLP ndash Keep in mind an iterative development and implementation
Source httpblogpiecemealgrowthnetworking-with-user-story-mapping
Templates amp collaborative tools
Now go and have fun
And donrsquot forgethellip Design Thinking is a mindset Itrsquos all what it takes to start
Find me here darjagartnerliipch
Contact
Source Photo by Wilhelm Gunkel on Unsplash
Design Thinking Steps
1 Step Empathise with people
To create meaningful innovations you need to know your customers and care about their lives
Conduct research in order to develop knowledge about what your customers do say think and feel ndash understand their needs feelings hopes frustrations desires etc within a defined frameworkndash identify inefficienciesndash identify areas of opportunity
1 Step Empathise with people2 Step Review your design challenge
Framing the right problem is the only way to create the right solution for your customers and business Take time to shape the question correctly
Combine all your research and observe where your usersrsquo problems exist In pinpointing your usersrsquo needs begin to highlight opportunities for innovation
ndash Remember this is more about the people youre trying to help than technologyndash Keep it focused Make sure the problem you are trying to tackle isnt too broad or vaguendash Refer back to the user profile to make sure youre on the right track
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities
ldquoItrsquos not about coming up with the lsquorightrsquo idea itrsquos about generating the broadest range of possibilitiesrdquo
ndash Brainstorm a range of crazy creative ideas that address the unmet user needs identified in the define phase
ndash Give yourself and your team total freedom no idea is too far-fetchedndash Quantity over quality - you will select laterndash Anchor everything to the user profile and problems you defined in the previous stages
Share ideas Ask questionsBuild upon ideas of othersCreate clustersSelect the favourite
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities4 Step Prototype your idea
ldquoBuild to think and test to learnrdquo
ndash Build real tactile representations for a subset of your ideas ndash The goal of this phase is to understand what components of your ideas work and which
do notndash In this phase you begin to weigh the impact vs feasibility of your ideas through feedback
on your prototypesndash Build with the user in mind
Source tisquirrelme20130517prototyping-storyboarding-paper-prototyping
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design
ldquoShare your prototype and gain invaluable feedback from the people that matter rdquo
ndash Return to your customers for feedback Ask yourself lsquoDoes this solution meet usersrsquo needsrsquo and lsquoHas it improved how they feel think or do their tasksrsquo
ndash Donrsquot interrupt or try to take over watch and learn Identify where they hit issues or look confused
ndash Donrsquot fall in love with your solution ndash Therersquos always room for improvement
31
Elevator pitchGuerilla testing
AB testing
Talk to at least 5 peopleLet them think at loudCritique is for your own goodDonrsquot fall in love with your ideaTake time to iterate
Source Photo by Maranda Vandergriff on Unsplash
1 Step Empathise with people2 Step Re-define a design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design 6 Step Iterate andor implement
Put the vision into effect Ensure that your solution is materialized and touches the lives of your customers
This is the most important part of design thinking but it is the one most often forgotten As Don Norman preaches ldquowe need more design doingrdquo Design thinking does not free you from the actual design doing Itrsquos not magic
ndash Define your Walking skeleton MVP and MLP ndash Keep in mind an iterative development and implementation
Source httpblogpiecemealgrowthnetworking-with-user-story-mapping
Templates amp collaborative tools
Now go and have fun
And donrsquot forgethellip Design Thinking is a mindset Itrsquos all what it takes to start
Find me here darjagartnerliipch
Contact
Source Photo by Wilhelm Gunkel on Unsplash
1 Step Empathise with people
To create meaningful innovations you need to know your customers and care about their lives
Conduct research in order to develop knowledge about what your customers do say think and feel ndash understand their needs feelings hopes frustrations desires etc within a defined frameworkndash identify inefficienciesndash identify areas of opportunity
1 Step Empathise with people2 Step Review your design challenge
Framing the right problem is the only way to create the right solution for your customers and business Take time to shape the question correctly
Combine all your research and observe where your usersrsquo problems exist In pinpointing your usersrsquo needs begin to highlight opportunities for innovation
ndash Remember this is more about the people youre trying to help than technologyndash Keep it focused Make sure the problem you are trying to tackle isnt too broad or vaguendash Refer back to the user profile to make sure youre on the right track
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities
ldquoItrsquos not about coming up with the lsquorightrsquo idea itrsquos about generating the broadest range of possibilitiesrdquo
ndash Brainstorm a range of crazy creative ideas that address the unmet user needs identified in the define phase
ndash Give yourself and your team total freedom no idea is too far-fetchedndash Quantity over quality - you will select laterndash Anchor everything to the user profile and problems you defined in the previous stages
Share ideas Ask questionsBuild upon ideas of othersCreate clustersSelect the favourite
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities4 Step Prototype your idea
ldquoBuild to think and test to learnrdquo
ndash Build real tactile representations for a subset of your ideas ndash The goal of this phase is to understand what components of your ideas work and which
do notndash In this phase you begin to weigh the impact vs feasibility of your ideas through feedback
on your prototypesndash Build with the user in mind
Source tisquirrelme20130517prototyping-storyboarding-paper-prototyping
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design
ldquoShare your prototype and gain invaluable feedback from the people that matter rdquo
ndash Return to your customers for feedback Ask yourself lsquoDoes this solution meet usersrsquo needsrsquo and lsquoHas it improved how they feel think or do their tasksrsquo
ndash Donrsquot interrupt or try to take over watch and learn Identify where they hit issues or look confused
ndash Donrsquot fall in love with your solution ndash Therersquos always room for improvement
31
Elevator pitchGuerilla testing
AB testing
Talk to at least 5 peopleLet them think at loudCritique is for your own goodDonrsquot fall in love with your ideaTake time to iterate
Source Photo by Maranda Vandergriff on Unsplash
1 Step Empathise with people2 Step Re-define a design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design 6 Step Iterate andor implement
Put the vision into effect Ensure that your solution is materialized and touches the lives of your customers
This is the most important part of design thinking but it is the one most often forgotten As Don Norman preaches ldquowe need more design doingrdquo Design thinking does not free you from the actual design doing Itrsquos not magic
ndash Define your Walking skeleton MVP and MLP ndash Keep in mind an iterative development and implementation
Source httpblogpiecemealgrowthnetworking-with-user-story-mapping
Templates amp collaborative tools
Now go and have fun
And donrsquot forgethellip Design Thinking is a mindset Itrsquos all what it takes to start
Find me here darjagartnerliipch
Contact
Source Photo by Wilhelm Gunkel on Unsplash
1 Step Empathise with people2 Step Review your design challenge
Framing the right problem is the only way to create the right solution for your customers and business Take time to shape the question correctly
Combine all your research and observe where your usersrsquo problems exist In pinpointing your usersrsquo needs begin to highlight opportunities for innovation
ndash Remember this is more about the people youre trying to help than technologyndash Keep it focused Make sure the problem you are trying to tackle isnt too broad or vaguendash Refer back to the user profile to make sure youre on the right track
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities
ldquoItrsquos not about coming up with the lsquorightrsquo idea itrsquos about generating the broadest range of possibilitiesrdquo
ndash Brainstorm a range of crazy creative ideas that address the unmet user needs identified in the define phase
ndash Give yourself and your team total freedom no idea is too far-fetchedndash Quantity over quality - you will select laterndash Anchor everything to the user profile and problems you defined in the previous stages
Share ideas Ask questionsBuild upon ideas of othersCreate clustersSelect the favourite
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities4 Step Prototype your idea
ldquoBuild to think and test to learnrdquo
ndash Build real tactile representations for a subset of your ideas ndash The goal of this phase is to understand what components of your ideas work and which
do notndash In this phase you begin to weigh the impact vs feasibility of your ideas through feedback
on your prototypesndash Build with the user in mind
Source tisquirrelme20130517prototyping-storyboarding-paper-prototyping
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design
ldquoShare your prototype and gain invaluable feedback from the people that matter rdquo
ndash Return to your customers for feedback Ask yourself lsquoDoes this solution meet usersrsquo needsrsquo and lsquoHas it improved how they feel think or do their tasksrsquo
ndash Donrsquot interrupt or try to take over watch and learn Identify where they hit issues or look confused
ndash Donrsquot fall in love with your solution ndash Therersquos always room for improvement
31
Elevator pitchGuerilla testing
AB testing
Talk to at least 5 peopleLet them think at loudCritique is for your own goodDonrsquot fall in love with your ideaTake time to iterate
Source Photo by Maranda Vandergriff on Unsplash
1 Step Empathise with people2 Step Re-define a design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design 6 Step Iterate andor implement
Put the vision into effect Ensure that your solution is materialized and touches the lives of your customers
This is the most important part of design thinking but it is the one most often forgotten As Don Norman preaches ldquowe need more design doingrdquo Design thinking does not free you from the actual design doing Itrsquos not magic
ndash Define your Walking skeleton MVP and MLP ndash Keep in mind an iterative development and implementation
Source httpblogpiecemealgrowthnetworking-with-user-story-mapping
Templates amp collaborative tools
Now go and have fun
And donrsquot forgethellip Design Thinking is a mindset Itrsquos all what it takes to start
Find me here darjagartnerliipch
Contact
Source Photo by Wilhelm Gunkel on Unsplash
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities
ldquoItrsquos not about coming up with the lsquorightrsquo idea itrsquos about generating the broadest range of possibilitiesrdquo
ndash Brainstorm a range of crazy creative ideas that address the unmet user needs identified in the define phase
ndash Give yourself and your team total freedom no idea is too far-fetchedndash Quantity over quality - you will select laterndash Anchor everything to the user profile and problems you defined in the previous stages
Share ideas Ask questionsBuild upon ideas of othersCreate clustersSelect the favourite
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities4 Step Prototype your idea
ldquoBuild to think and test to learnrdquo
ndash Build real tactile representations for a subset of your ideas ndash The goal of this phase is to understand what components of your ideas work and which
do notndash In this phase you begin to weigh the impact vs feasibility of your ideas through feedback
on your prototypesndash Build with the user in mind
Source tisquirrelme20130517prototyping-storyboarding-paper-prototyping
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design
ldquoShare your prototype and gain invaluable feedback from the people that matter rdquo
ndash Return to your customers for feedback Ask yourself lsquoDoes this solution meet usersrsquo needsrsquo and lsquoHas it improved how they feel think or do their tasksrsquo
ndash Donrsquot interrupt or try to take over watch and learn Identify where they hit issues or look confused
ndash Donrsquot fall in love with your solution ndash Therersquos always room for improvement
31
Elevator pitchGuerilla testing
AB testing
Talk to at least 5 peopleLet them think at loudCritique is for your own goodDonrsquot fall in love with your ideaTake time to iterate
Source Photo by Maranda Vandergriff on Unsplash
1 Step Empathise with people2 Step Re-define a design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design 6 Step Iterate andor implement
Put the vision into effect Ensure that your solution is materialized and touches the lives of your customers
This is the most important part of design thinking but it is the one most often forgotten As Don Norman preaches ldquowe need more design doingrdquo Design thinking does not free you from the actual design doing Itrsquos not magic
ndash Define your Walking skeleton MVP and MLP ndash Keep in mind an iterative development and implementation
Source httpblogpiecemealgrowthnetworking-with-user-story-mapping
Templates amp collaborative tools
Now go and have fun
And donrsquot forgethellip Design Thinking is a mindset Itrsquos all what it takes to start
Find me here darjagartnerliipch
Contact
Source Photo by Wilhelm Gunkel on Unsplash
Share ideas Ask questionsBuild upon ideas of othersCreate clustersSelect the favourite
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities4 Step Prototype your idea
ldquoBuild to think and test to learnrdquo
ndash Build real tactile representations for a subset of your ideas ndash The goal of this phase is to understand what components of your ideas work and which
do notndash In this phase you begin to weigh the impact vs feasibility of your ideas through feedback
on your prototypesndash Build with the user in mind
Source tisquirrelme20130517prototyping-storyboarding-paper-prototyping
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design
ldquoShare your prototype and gain invaluable feedback from the people that matter rdquo
ndash Return to your customers for feedback Ask yourself lsquoDoes this solution meet usersrsquo needsrsquo and lsquoHas it improved how they feel think or do their tasksrsquo
ndash Donrsquot interrupt or try to take over watch and learn Identify where they hit issues or look confused
ndash Donrsquot fall in love with your solution ndash Therersquos always room for improvement
31
Elevator pitchGuerilla testing
AB testing
Talk to at least 5 peopleLet them think at loudCritique is for your own goodDonrsquot fall in love with your ideaTake time to iterate
Source Photo by Maranda Vandergriff on Unsplash
1 Step Empathise with people2 Step Re-define a design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design 6 Step Iterate andor implement
Put the vision into effect Ensure that your solution is materialized and touches the lives of your customers
This is the most important part of design thinking but it is the one most often forgotten As Don Norman preaches ldquowe need more design doingrdquo Design thinking does not free you from the actual design doing Itrsquos not magic
ndash Define your Walking skeleton MVP and MLP ndash Keep in mind an iterative development and implementation
Source httpblogpiecemealgrowthnetworking-with-user-story-mapping
Templates amp collaborative tools
Now go and have fun
And donrsquot forgethellip Design Thinking is a mindset Itrsquos all what it takes to start
Find me here darjagartnerliipch
Contact
Source Photo by Wilhelm Gunkel on Unsplash
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities4 Step Prototype your idea
ldquoBuild to think and test to learnrdquo
ndash Build real tactile representations for a subset of your ideas ndash The goal of this phase is to understand what components of your ideas work and which
do notndash In this phase you begin to weigh the impact vs feasibility of your ideas through feedback
on your prototypesndash Build with the user in mind
Source tisquirrelme20130517prototyping-storyboarding-paper-prototyping
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design
ldquoShare your prototype and gain invaluable feedback from the people that matter rdquo
ndash Return to your customers for feedback Ask yourself lsquoDoes this solution meet usersrsquo needsrsquo and lsquoHas it improved how they feel think or do their tasksrsquo
ndash Donrsquot interrupt or try to take over watch and learn Identify where they hit issues or look confused
ndash Donrsquot fall in love with your solution ndash Therersquos always room for improvement
31
Elevator pitchGuerilla testing
AB testing
Talk to at least 5 peopleLet them think at loudCritique is for your own goodDonrsquot fall in love with your ideaTake time to iterate
Source Photo by Maranda Vandergriff on Unsplash
1 Step Empathise with people2 Step Re-define a design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design 6 Step Iterate andor implement
Put the vision into effect Ensure that your solution is materialized and touches the lives of your customers
This is the most important part of design thinking but it is the one most often forgotten As Don Norman preaches ldquowe need more design doingrdquo Design thinking does not free you from the actual design doing Itrsquos not magic
ndash Define your Walking skeleton MVP and MLP ndash Keep in mind an iterative development and implementation
Source httpblogpiecemealgrowthnetworking-with-user-story-mapping
Templates amp collaborative tools
Now go and have fun
And donrsquot forgethellip Design Thinking is a mindset Itrsquos all what it takes to start
Find me here darjagartnerliipch
Contact
Source Photo by Wilhelm Gunkel on Unsplash
Source tisquirrelme20130517prototyping-storyboarding-paper-prototyping
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design
ldquoShare your prototype and gain invaluable feedback from the people that matter rdquo
ndash Return to your customers for feedback Ask yourself lsquoDoes this solution meet usersrsquo needsrsquo and lsquoHas it improved how they feel think or do their tasksrsquo
ndash Donrsquot interrupt or try to take over watch and learn Identify where they hit issues or look confused
ndash Donrsquot fall in love with your solution ndash Therersquos always room for improvement
31
Elevator pitchGuerilla testing
AB testing
Talk to at least 5 peopleLet them think at loudCritique is for your own goodDonrsquot fall in love with your ideaTake time to iterate
Source Photo by Maranda Vandergriff on Unsplash
1 Step Empathise with people2 Step Re-define a design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design 6 Step Iterate andor implement
Put the vision into effect Ensure that your solution is materialized and touches the lives of your customers
This is the most important part of design thinking but it is the one most often forgotten As Don Norman preaches ldquowe need more design doingrdquo Design thinking does not free you from the actual design doing Itrsquos not magic
ndash Define your Walking skeleton MVP and MLP ndash Keep in mind an iterative development and implementation
Source httpblogpiecemealgrowthnetworking-with-user-story-mapping
Templates amp collaborative tools
Now go and have fun
And donrsquot forgethellip Design Thinking is a mindset Itrsquos all what it takes to start
Find me here darjagartnerliipch
Contact
Source Photo by Wilhelm Gunkel on Unsplash
1 Step Empathise with people2 Step Review your design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design
ldquoShare your prototype and gain invaluable feedback from the people that matter rdquo
ndash Return to your customers for feedback Ask yourself lsquoDoes this solution meet usersrsquo needsrsquo and lsquoHas it improved how they feel think or do their tasksrsquo
ndash Donrsquot interrupt or try to take over watch and learn Identify where they hit issues or look confused
ndash Donrsquot fall in love with your solution ndash Therersquos always room for improvement
31
Elevator pitchGuerilla testing
AB testing
Talk to at least 5 peopleLet them think at loudCritique is for your own goodDonrsquot fall in love with your ideaTake time to iterate
Source Photo by Maranda Vandergriff on Unsplash
1 Step Empathise with people2 Step Re-define a design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design 6 Step Iterate andor implement
Put the vision into effect Ensure that your solution is materialized and touches the lives of your customers
This is the most important part of design thinking but it is the one most often forgotten As Don Norman preaches ldquowe need more design doingrdquo Design thinking does not free you from the actual design doing Itrsquos not magic
ndash Define your Walking skeleton MVP and MLP ndash Keep in mind an iterative development and implementation
Source httpblogpiecemealgrowthnetworking-with-user-story-mapping
Templates amp collaborative tools
Now go and have fun
And donrsquot forgethellip Design Thinking is a mindset Itrsquos all what it takes to start
Find me here darjagartnerliipch
Contact
Source Photo by Wilhelm Gunkel on Unsplash
31
Elevator pitchGuerilla testing
AB testing
Talk to at least 5 peopleLet them think at loudCritique is for your own goodDonrsquot fall in love with your ideaTake time to iterate
Source Photo by Maranda Vandergriff on Unsplash
1 Step Empathise with people2 Step Re-define a design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design 6 Step Iterate andor implement
Put the vision into effect Ensure that your solution is materialized and touches the lives of your customers
This is the most important part of design thinking but it is the one most often forgotten As Don Norman preaches ldquowe need more design doingrdquo Design thinking does not free you from the actual design doing Itrsquos not magic
ndash Define your Walking skeleton MVP and MLP ndash Keep in mind an iterative development and implementation
Source httpblogpiecemealgrowthnetworking-with-user-story-mapping
Templates amp collaborative tools
Now go and have fun
And donrsquot forgethellip Design Thinking is a mindset Itrsquos all what it takes to start
Find me here darjagartnerliipch
Contact
Source Photo by Wilhelm Gunkel on Unsplash
Talk to at least 5 peopleLet them think at loudCritique is for your own goodDonrsquot fall in love with your ideaTake time to iterate
Source Photo by Maranda Vandergriff on Unsplash
1 Step Empathise with people2 Step Re-define a design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design 6 Step Iterate andor implement
Put the vision into effect Ensure that your solution is materialized and touches the lives of your customers
This is the most important part of design thinking but it is the one most often forgotten As Don Norman preaches ldquowe need more design doingrdquo Design thinking does not free you from the actual design doing Itrsquos not magic
ndash Define your Walking skeleton MVP and MLP ndash Keep in mind an iterative development and implementation
Source httpblogpiecemealgrowthnetworking-with-user-story-mapping
Templates amp collaborative tools
Now go and have fun
And donrsquot forgethellip Design Thinking is a mindset Itrsquos all what it takes to start
Find me here darjagartnerliipch
Contact
Source Photo by Wilhelm Gunkel on Unsplash
1 Step Empathise with people2 Step Re-define a design challenge3 Step Ideate possibilities4 Step Prototype your idea 5 Step Test your design 6 Step Iterate andor implement
Put the vision into effect Ensure that your solution is materialized and touches the lives of your customers
This is the most important part of design thinking but it is the one most often forgotten As Don Norman preaches ldquowe need more design doingrdquo Design thinking does not free you from the actual design doing Itrsquos not magic
ndash Define your Walking skeleton MVP and MLP ndash Keep in mind an iterative development and implementation
Source httpblogpiecemealgrowthnetworking-with-user-story-mapping
Templates amp collaborative tools
Now go and have fun
And donrsquot forgethellip Design Thinking is a mindset Itrsquos all what it takes to start
Find me here darjagartnerliipch
Contact
Source Photo by Wilhelm Gunkel on Unsplash
Source httpblogpiecemealgrowthnetworking-with-user-story-mapping
Templates amp collaborative tools
Now go and have fun
And donrsquot forgethellip Design Thinking is a mindset Itrsquos all what it takes to start
Find me here darjagartnerliipch
Contact
Source Photo by Wilhelm Gunkel on Unsplash
Templates amp collaborative tools
Now go and have fun
And donrsquot forgethellip Design Thinking is a mindset Itrsquos all what it takes to start
Find me here darjagartnerliipch
Contact
Source Photo by Wilhelm Gunkel on Unsplash
Now go and have fun
And donrsquot forgethellip Design Thinking is a mindset Itrsquos all what it takes to start
Find me here darjagartnerliipch
Contact
Source Photo by Wilhelm Gunkel on Unsplash
And donrsquot forgethellip Design Thinking is a mindset Itrsquos all what it takes to start
Find me here darjagartnerliipch
Contact
Source Photo by Wilhelm Gunkel on Unsplash
Find me here darjagartnerliipch
Contact
Source Photo by Wilhelm Gunkel on Unsplash
Source Photo by Wilhelm Gunkel on Unsplash
