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Michelle Pappas
live freely.
enjoy the little things
“ u n p l u gwe often rate our days by what we’ve accomplished, applauding ourselves for a workout logged, an errand completed, a task crossed off. But consider grading today on a new curve: Give yourself credit not for doing but simply for being- for taking time to sit alone, listening, daydreaming, creating space to think. Only then can you connect with the most important person in your world: yourself.”
- self magazine
Reflection
Camille has recently picked up a daily yoga routine every morning. David began using natural remedies versus over the counter quick fixes. Matthew began writing all his thoughts down in his new journal to help deal with his anxiety. Chelsea picked up some new books on meditation to help her relax. The world as we know it is changing. All these people mentioned are partaking in a new phenomenon known as Reflection: the new quest for deep meaning and connection to everything around us. With the economy crashing and many things happening around us that we cannot control, this makes us take a step back and remember what is really important to us. We must emerge from our tragedies and begin to enjoy life again. We as customers desire quality over quantity. We know overconsumption is death to our peace and balance.
Just breathe.
“Life is what happens when you are busy making other plans” -John Lennon
JustificationInspired by the lifestyle of freelance designers. More and more women are working from home. They also have to run errands and attend business meetings. These are the new women of today. They must be comfortable and effortlessly chic at the same time. They need pieces to transition them from function to function. Clothing needs to meet these standards at different events while still maintaining style and representing our customer. In a new ‘self-branding’ world were consumers need their clothing to adapt to them, not the other way around.
To create a unique knitwear brand that’s inspired by the new quest for meaning and soul in a product. Multifunctional garments cater to the woman who desires comfortable pieces she can alter to further represent herself.
We are shaped by our t h o u g h t s .
We become what we t h i n k . When the mind is pure, joy
follows like a shadow that never leaves.
-buddha
experiential. spiritual. thoughtful and mindful. conscientious. takes her time. modern and timeless. used to have a regular 9-5 job. now a freelance web developer in rural Connecticut. enjoys hiking, yoga, reading spiritual books. trys her hand at the arts. likes to experiment with new things. creative. wants to look effortlessly chic. loves to snack on trail mix. looks forward to her biscotti on sunday mornings with her coffee and newspaper. appreciates handcrafted and unique pieces made by local artists and vendors. wants to connect more with nature. dreams of traveling to India and Instanbul. used to be more plugged in and on the go, but is looking back to enjoy life more. buy less and savor more.
Emma
This is me.
Meditation in India.
Getting lost in the woods.
EmmaWishlist
I dream of sunsets in Istanbul.
Life of a freelancer
Common Positions: music, journalism, filmmaking, cosmetics, event planning, copywriting, web design, graphic design, web development, illustrating, tour guiding, blogging.
Freelancer:-Versatile work schedule-Must be very motivated-Strong Self-Brand-Builds broad and strong portfolio-Must be used to uncertainty-Independent-On the go, errand running, meeting with clients
Fabrics & Colors
Bambi
Rock(4,3) Natural Organic Cotton/Spandex Jersey 60/40(6) Natural Cotton Sherpa, 10% Polyester(5) 100% Organic Cotton Rib knit, Wide & Fine(2) Stretch Cotton Poplin 97% Cotton 3% Lycra(1) 100% Cashmere
Campfire Ash
Mountain Berry
1. 3.
4. 6.5.
2.
Conceptual
Details
Cowl necks create drape and movement. Can be styled different ways. Drawstrings and their placement can change volume and drape dramatically. The customer is the stylist.
live freely.
Size: Small100% CashmereDry Clean OnlyMade in USASku: 10038573
$300
.com
Cowl Hood DressCotton/Spandex Jerseyxs-xl$250sku: 31025
Simple Drape TopCotton/Spandex Jerseyxs-xl$150sku: 11045
Drape Crop PantsCotton/Lycra Poplinxs-xl$250sku: 22025
Flats live freely.
V DressSpandex/Jerseyxs-xl$80sku: 30040
Comfort Fit Skinny CutStretch Cotton Poplinxs-xl$150sku: 20020
DropTopCotton Sherpa/Polyesteror 100% Cashmerexs-xl$150-$450sku: 11040, 12020
Flats live freely.
Bunch DressCashmerexs-xl$500sku: 31035
Cowl CropWide/fine cotton rib knitSherpa/Polyesterxs-xl$95sku: 11035
Shortieswide/fine cotton rib knitSherpa/Polyesterxs-xl$75sku: 21015
live freely.Flats
Off Shoulder DressCashmerexs-xl$550sku: 33025
Draw ShirtCotton/Spandex Jerseyxs-xl$90sku: 14040
Scoop SkirtCotton/Spandex Jerseyxs-xl$120sku: 40025
Flats live freely.
Attributes Benefitsstylish knitwear
adaptable
local knits/dyes
not trend-driven
work and live without feeling uncomfortable
change to your mood or occasion
more sustainable clothing that supports your com-munity
able to wear pieces for longer periods of time
live freely.
Our Brand
Equitymore focused at work and on important things
be more confident with your appearance
clothing that makes a positive impact
spend less money on clothing
hold more memories and care with each piece of clothing, save money, be more successful in your career.
Retail
We started as a small independent shop located in San Francisco in 2009. We have grown to become a major competitor to other transitional knitwear brands across the world. Most of our business comes through our online boutique, FreeFlow.com, but we also sell in upscale boutiques in metropolitan areas. A few of our most notable boutiques we sell in are Azalea, Anik, & Gigi. We are looking to grow and expand to more cities each year.
Ad Campaignlive freely.
live freely.
Freeflow also uses google ads and google adwords to grow awareness in our brand.
Meet our bloggersManrepeller
Cupcakes & Cashmere
luxirare
into the gloss
Bloggers and vloggers are a new emerging group that is extremely innovative in the fashion industry. As part of our advertising campaign, we use real customers to help grow support. A new kind of advertising, these women connect with our customer. They are living the same life. This is who our customers are, and who they aspire to be.
Always inspiring, always unique, always true.
Our Promise
It’s our promise to you to always be transparent and socially responsible. We started as a business that cared. We care about you and we care about the environment; how we affect the world around us is one of our core values. Our dyes are made from only natural ingredients, our cotton is always organic and natural. We source all our materials from American manufacturers, which are listed on our website. We keep you informed. Our company model is “cradle-to-cradle,” we produce no waste. All our ‘waste’ is reused and recycled over and over again by our new technologies and innovations. We only use sustainable energy sources. We will always stay this way, because we care. That’s our promise to you.
