DESIGNING AND MARKETING A CELL PHONE SPEAKER AMPLIFIER SPECIFICALLY FOR THE IPHONEMR. COLBY - MARKETING

IPHONE SPEAKER PLACEMENT Where is the speaker located on the phone? Direction of the sound? What could Apple change to produce better

sound? What can YOU do to remedy the issue?

LET’S TAKE A LOOK

WHAT ARE WE GOING TO MARKET?

YOUR OBJECTIVES There will be two teams of two and one team of

three members. Please self-assign yourselves to the team that will provide you with the best democratic decision making process. You need to assign each team member a role.

Use a computer and Internet to research and successfully implement the 4 “P”s of marketing Product, Place, Price, Promotion

Design an iPhone speaker amplifier that your target market would buy. You may use additional materials in your design not supplied by me. Please remember this project is due Friday by 2:56 p.m.

WHAT DO YOU NEED TO INCLUDE IN THE PRESENTATION? The marketing mix is a business tool used

in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand's offering, and is often synonymous with the four Ps: price, product, promotion, and place

LET’S REVIEW…

PRICE What is the value of this product to the buyer? Are there established price points for products

similar to this? How will your price compare with your competitors?

Is the customer price sensitive? Will a small decrease in price help you gain extra market exposure? Will a small increase in price be undetectable by the consumer and therefore help you increase your profit margin?

What discounts should be offered to trade customers, or to other specific segments of your market?

PRODUCT What does the customer want from the product/service?

What needs does it satisfy? What features does it have to meet these needs? Are there any features you've missed out? Are you including costly features that the customer won't

actually use? How and where will the customer use it? What does it look like? How will customers experience it? What size(s), color(s), and so on, should it be? What is it to be called? How is it branded? How is it differentiated versus your competitors? What is the most it can cost to provide, and still be sold

sufficiently? What is the profitably?

PROMOTION Where and when can you get across your

marketing messages to your target market? Will you reach your audience by advertising in the

press, or on TV, or radio, or on billboards? By using direct marketing mailshot? Through PR? On the Internet?

When is the best time to promote? Is there seasonality in the market? Are there any wider environmental issues that suggest or dictate the timing of your market launch, or the timing of subsequent promotions?

How do your competitors do their promotions? And how does that influence your choice of promotional activity?

PLACE Where do buyers look for your product or

service? If they look in a store, what kind? A specialist

boutique or in a supermarket, or both? Or online? Or direct, via a catalogue?

What do you competitors do, and how can you learn from that and/or differentiate?

HOW WILL BE YOU BE GRADED? Two rubrics will be used

Rubric 1 – Used for the Product Design Design an iPhone Amplifier that you can market

to your target market

Rubric 2 – Used for the PowerPoint Presentation Present the answers to the four “P”s of

marketing.

WHERE DO I START?YOUR GROUP NEEDS TO DECIDE!

POWERPOINT RESEARCHOR

AMPLIFIER DESIGNOR

BOTH

DIVIDE AND CONQUER?GOOD LUCK!

ANY QUESTIONS?