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Vishwanath Alluri Founder & Chairman IMImobile [email protected] Devices or Clouds ?

Devices or Clouds ?

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Devices or Clouds ?. Vishwanath Alluri Founder & Chairman IMImobile. What’s new about Developer forums?. Apple App Store stats. 53,000 developers. 250,000 apps. 6.5 billion downloads. 85.3% unpaid downloads. Does your application work with ME??. Does your application work with ME??. - PowerPoint PPT Presentation

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Page 1: Devices or  Clouds ?

Vishwanath AlluriFounder & Chairman

[email protected]

Devices or Clouds ?

Page 3: Devices or  Clouds ?

Apple App Store stats

[email protected]

53,000 developers

250,000 apps

6.5 billion downloads

85.3% unpaid downloads

Page 4: Devices or  Clouds ?

Firmware Updates

Versions

S60, Symbian^1, Symbian^2, Symbian^3

OEM CompatibilitySamsung , HTC, Sony Ericsson

Versions

Windows Mobile 2003, 5.0, 6.0, 6.1, 6.5, 7Versions

1.0, 2.0, 3.0, 4.0,and 5.0

Does your application work with ME??Does your application work with ME??

Firmware Updates

Editions 2nd , 3rd and 5th Edition

Feature Packs Pack 1 and Pack 2Firmware Updates

OEM Compatibility Samsung , HTC, LG…

Firmware Updates

Does your application work with ME??Does your application work with ME??Does your application work with ME??

46% 15%19%14% 6%

Versions

1.0, 1.5, 1.6, 2.0, 2.1 and 2.2

[email protected]

Page 5: Devices or  Clouds ?

Versions

S60, Symbian^1, Symbian^2, Symbian^3

Does your application work with ME??

Firmware Updates

Editions 2nd , 3rd and 5th Edition

Feature Packs Pack 1 and Pack 2

46%

[email protected]

Page 6: Devices or  Clouds ?

Firmware Updates

OEM Compatibility Samsung , HTC, LG…

Does your application work with ME??

6%

Versions

1.0, 1.5, 1.6, 2.0, 2.1 and 2.2

[email protected]

Page 7: Devices or  Clouds ?

Versions

1.0, 2.0, 3.0, 4.0,and 5.0

Firmware Updates

Does your application work with ME??

19%

[email protected]

Page 8: Devices or  Clouds ?

Firmware Updates

OEM CompatibilitySamsung , HTC, Sony Ericsson

Versions

Windows Mobile 2003, 5.0, 6.0, 6.1, 6.5, 7

Does your application work with ME??

15%

[email protected]

Page 9: Devices or  Clouds ?

Inconsistent implementation of

“standards”

Distribution and monetization

challenge

Inconsistencies in capabilities exposed

Limited API access

[email protected]

Page 11: Devices or  Clouds ?

[email protected]

Devices Clouds

Fragmentation Integration

Page 12: Devices or  Clouds ?

[email protected]

NetworksSubscribers

Mobile Networks

Page 13: Devices or  Clouds ?

App Generator Network API’s

MarketplaceForumDaVinci

Campaign Manager

Communication Gateways

Studio

Ad Ring

App Shop

DaVinci ESP

[email protected]

Page 14: Devices or  Clouds ?

OTT Service Providers

APIs APIs APIs APIs APIs

Developers Developers Developers Developers Developers

APIs

Developers

OEMs

Developers Developers Developers Developers Developers

SDK SDKSDKSDK

14

Operator’s challenge

OTT Service Providers

APIs APIs APIs APIs APIs

Developers Developers Developers Developers Developers

APIs

Developers

OEMs

Developers Developers Developers Developers Developers

SDK SDKSDKSDK

Contacts

Location (GPS)

Calendar Media

Messaging CameraSensors

Contacts

Social profile

Calendar Media

Usage stats UGCMail

Mobile Network Operator

End usersBecoming a

“Bit pipe”

IMImobile’s solution to Operator’s challenge – Mobile Marketplace

Mob

ile

Mar

ketp

lace

Mob

ile

Mar

ketp

lace

Mobile Network Operator

End users

+ Channels+ User Profile+ CRM data+ Presence + Charging+ Hosting Environment

“Smart pipe”Service

Providers

Enterprise

Developers

Content Providers

Access channels, charging and user profile are Operator’s core assets

Page 15: Devices or  Clouds ?

ForumDaVinciData Analytics

DevelopersBusiness

Intelligence

The Holy Grailfor mobile operators

[email protected]