Difference between Retail and Industrial Advertising
Motives for Retail AdvertisingSales PromotionSuspense of a new
productIncreasing/Maintaining market shareConsumer
awarenessMotivation for repeat purchases
Sales Promotion
Suspense of a new product
Increasing/Maintaining market share
Consumer awareness
Motivation for repeat purchases
Motives for Manufacturers(Industrial) advertisementPublic
AwarenessSponsorship of eventsMotivation for attracting public
investmentsLobbyingMarketing during specific
seasons/events/exhibitions
