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Digital Citizens AllianceNationwide Survey of Voter Attitudes Surrounding Internet SafetyN=1,006 Registered Voters
February 19 – 23rd, 2014
MoE ±3.1%
2
Methodology 1,006 Interviews Nationwide
Registered voters Phone Interviews
32% cell phone interviews 68% landline interviews Live Interviewers
Fielded 2/19 – 2/23/2014 Margin of error on findings: ±3.1%
Higher for subgroups.
3
Just 18% of Americans Feel “Very Safe” On-line (47 Points Below Those Feeling Safe In Their Neighborhoods)
Series1 25%
40%
65%
18%
-6%
-21%
-3%
-11%
How safe do you feel…
Somewhat Safe Very SafeSomewhat Unsafe Very Unsafe
Walking around your neighborhood?
On-line conducting business?
90% Safe
59% Safe
4
Strong Support for Limiting Google/YouTube Ads From Illegal Sites
Series1-11%
-22%
16%
41%
Do you support or oppose limiting Google and YouTube from accepting ad revenue from sites that are known to be providing illegal products or services?
57% Support | 41% Strongly Support
Strongly Support Somewhat SupportStrongly Oppose Somewhat Oppose
Strongest Supporters:• Middle-Aged Americans (45-54) (65%)• Mothers (64%)• Young women (64%)
Majority (50%+) of no group opposes.
5
Less Interest in Government Solutions;More Interest in Google Stepping Up
-30
50
Who should play a bigger role when it comes to protecting people from crime and harm on the Internet?
Government regulatorsLeading Internet companies like Google
Both: 10%Neither: 5%
6
Google Has a “Responsibility”
Agree; 88%
Disagree; 9% Don't know; 3%
As a nearly $40 billion business, Google has a responsibility to help make the Internet safe.
Agree
Strongly Agree; 61%
Somewhat Agree; 27%