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Digital Citizens Alliance Nationwide Survey of Voter Attitudes Surrounding Internet Safety N=1,006 Registered Voters February 19 – 23rd, 2014 MoE ±3.1%

Digital Citizens Alliance Nationwide Survey of Voter Attitudes Surrounding Internet Safety N=1,006 Registered Voters February 19 – 23rd, 2014 MoE ±3.1%

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Page 1: Digital Citizens Alliance Nationwide Survey of Voter Attitudes Surrounding Internet Safety N=1,006 Registered Voters February 19 – 23rd, 2014 MoE ±3.1%

Digital Citizens AllianceNationwide Survey of Voter Attitudes Surrounding Internet SafetyN=1,006 Registered Voters

February 19 – 23rd, 2014

MoE ±3.1%

Page 2: Digital Citizens Alliance Nationwide Survey of Voter Attitudes Surrounding Internet Safety N=1,006 Registered Voters February 19 – 23rd, 2014 MoE ±3.1%

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Methodology 1,006 Interviews Nationwide

Registered voters Phone Interviews

32% cell phone interviews 68% landline interviews Live Interviewers

Fielded 2/19 – 2/23/2014 Margin of error on findings: ±3.1%

Higher for subgroups.

Page 3: Digital Citizens Alliance Nationwide Survey of Voter Attitudes Surrounding Internet Safety N=1,006 Registered Voters February 19 – 23rd, 2014 MoE ±3.1%

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Just 18% of Americans Feel “Very Safe” On-line (47 Points Below Those Feeling Safe In Their Neighborhoods)

Series1 25%

40%

65%

18%

-6%

-21%

-3%

-11%

How safe do you feel…

Somewhat Safe Very SafeSomewhat Unsafe Very Unsafe

Walking around your neighborhood?

On-line conducting business?

90% Safe

59% Safe

Page 4: Digital Citizens Alliance Nationwide Survey of Voter Attitudes Surrounding Internet Safety N=1,006 Registered Voters February 19 – 23rd, 2014 MoE ±3.1%

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Strong Support for Limiting Google/YouTube Ads From Illegal Sites

Series1-11%

-22%

16%

41%

Do you support or oppose limiting Google and YouTube from accepting ad revenue from sites that are known to be providing illegal products or services?

57% Support | 41% Strongly Support

Strongly Support Somewhat SupportStrongly Oppose Somewhat Oppose

Strongest Supporters:• Middle-Aged Americans (45-54) (65%)• Mothers (64%)• Young women (64%)

Majority (50%+) of no group opposes.

Page 5: Digital Citizens Alliance Nationwide Survey of Voter Attitudes Surrounding Internet Safety N=1,006 Registered Voters February 19 – 23rd, 2014 MoE ±3.1%

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Less Interest in Government Solutions;More Interest in Google Stepping Up

-30

50

Who should play a bigger role when it comes to protecting people from crime and harm on the Internet?

Government regulatorsLeading Internet companies like Google

Both: 10%Neither: 5%

Page 6: Digital Citizens Alliance Nationwide Survey of Voter Attitudes Surrounding Internet Safety N=1,006 Registered Voters February 19 – 23rd, 2014 MoE ±3.1%

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Google Has a “Responsibility”

Agree; 88%

Disagree; 9% Don't know; 3%

As a nearly $40 billion business, Google has a responsibility to help make the Internet safe.

Agree

Strongly Agree; 61%

Somewhat Agree; 27%