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CCUSA DPR Network Webinar Series
Social Media in
Disaster:
How, Why and When
Carol Spruell, CC Baton Rouge
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Session Logistics
Do not place the call on hold
Share your questions, ideas, andcomments at the end of the
webinar
Raise hand icon
Use the Chat feature to submitquestions at any time or press *0
to talk
to the Operator
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Agenda
Introductions
Overview of Webinar Series
What will be covered in this Webinar: SocialMedia in Disaster:
How, Why and When
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Introductions
CCUSA: Kathleen Oldaker, Director, Disaster
Response Operations
[email protected]
Agency Expert:
Carol S. Spruell, Communication Coordinator,
Catholic Charities of Diocese of Baton Rouge
[email protected]
mailto:[email protected]:[email protected]:[email protected]:[email protected]
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Preparedness Webinar Series
Bi-monthly, CEU eligible, action driven
Next Webinars:
May 9th: Domestic Terrorism, aCommunity DisasterMonsignor Robert
Weiss, Priest of St. Rose of LimaChurch, Newtown, CT
Mike Miron, Director, Homeland Security Advisory
Council.
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Why social media?
Whos online?
67% of internet users
Facebook 1.6 BILLION
Twitter 500 Million
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Social Media to the Rescue
One Twitter post = 17,000
responses
Red Cross Survey
80% -- Gov should monitor
30% -- Expect help within hour
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Benefits of social media
Real time coverage
Free to use
Flexible
Reaching the masses
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Challenges of social media
Staying relevant
Being heard
Rumors & misinformation
Overload of information
Creating two-way
conversation
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Start planning when thesun is shining!
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Disaster Social Media Strategy
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Disaster Social Media Strategy
Who can post during
disaster?
Who will monitor?
What happens if you dont
have power or internet ?
What platforms will youuse?
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Traditional Social Media
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Choosing the right platform
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Choosing the right platform
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Choosing the right platform
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Disaster Social Media Strategy
Who can post during
disaster?
Who will monitor?
What happens if you dont
have power or internet ?
What platforms will youuse?
Tools?
What will you post?
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Creating your SM toolkit
Start monitoring other pages
Partner agencies
First responders
CCUSA & network agencies
Follow a disaster
Get ready!
Sample posts
Photographs
All hazards
CCUSA website
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Social Media Management
Tools
Organize accounts
Share across a variety networks
Gather analytics Schedule posts
Monitor keywords
Free
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Phases of Disaster
Preparedness
ResponseRecovery
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Preparedness
Preparedness awareness
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Preparedness
Build your volunteer teams and response
inventory
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Preparedness
Raise brand awareness
Share CCUSA network activity on your wall
Localize other disasters
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Response
Develop response plan
Situational awareness
Damage reports
Relief activities
Unmet needs
Monitor pages of partner agencies, FEMA,
first responders, GOSHEP, MOSHEP, VOAD
Crowdsourcing & Geo-mapping
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Response
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Crisis Commons
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Response
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Response
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Response
Monitor
Inform
Verify, verify, verify
On the ground info
Agency updates
Disaster updates
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Response
Monitor
Inform
Give help Points of distribution
sites
FEMA info
Other resources
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Response
Monitor
Inform
Give help Get help
Volunteers
Relief supplies Warehouse space
Equipment
Cash donations
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Response
Fundraising on SM
ASK!
Tell compelling stories
Be specific
Photographs & video
Share your successes
Share
Make it easy to give
Rely on the power of the
CCUSA brand
U i th f th CCUSA
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Using the power of the CCUSA
Network
Top 3 disaster responseorganizations in the country
following Katrina
Leading disaster casemanagement provider
Known for sticking around for
the long haul & doing the hardwork of rebuilding peoples
lives
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Recovery
Top of mind status
Recruit volunteers
Donations Share successes
Push for preparedness
Advocacy
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Questions and/or Comments?
Questions ??...
Comments??
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Wrap Up
Next Webinar May 9th at 2:PM
Domestic Terrorism, a Community Disaster
Monsignor Robert Weiss, Priest of St. Rose of
Lima Church, Newtown, CT
Mike Miron, Director, Homeland SecurityAdvisory Council.
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