NEXUS BRANDS, LLC

Definition: n. pl. NEXUS

1. A means of connection between members of

a group or things in a series; link; a bond

2. A connected group or series

Mission: Become a leading force in the growing

movement to combat childhood obesity and Type-2

diabetes with products and services that promote

healthy eating habits and regular physical activity.

NEXUS – “Health Juice”

• Product Description:

- The healthiest juice products for kids

- NEXUS Health Juices are vitamin fortified fruit juice

beverages made with all natural ingredients, advanced

nutritional supplements and no high fructose corn syrup

• Target Audience:

- 50 million school children K-12

- Concerned Moms and caregivers at retail

- Fast food, government, military & hospital services

• Consumer Proposition:

- 50% less sugar and calories than regular juice

- 3 servings of fruits and vegetables per 8 oz serving

- More vitamins than Vitamin Water

Manufacturing Partner Global Brands:

- Same manufacturer for Snapple and Fuze

- Over 15 years in the beverages industry

- Key contacts, distribution resources and

consultation to keep NEXUS on

track

Competitive Analysis

Brand

Calories

Sugar (g)

No Corn Syrup

10% Vitamin A

25% Vitamin B

100% Vitamin C

10% Vitamin D

20% Vitamin E

20% Calcium

30% Folate

NEXUS Minute Maid Tropicana Welch’s Capri-Sun Hi-C Kool-Aid

60 150 130 160 110 90 100

19 34 40 38 28 25 25

✓ ✓ ✓

✓

✓

✓ ✓ ✓ ✓ ✓ ✓ ✓

✓

✓

✓

✓

A Political Movement!

• Combating Childhood Obesity

- The first lady, Michelle Obama, is launching a campaign

to fight childhood obesity.

- The U.S. Department of Agriculture is restricting the sale

of sugary drinks in school vending machines.

- NEXUS has already met with key White House

personnel and we are positioning NEXUS

Juice as the “healthy alternative” to combat childhood

obesity.

“There is no reason why we can’t have water and healthy juice

drinks in vending machines.”

Michelle Obama (USA Today 02.09.2010)

NEXUS Political Supporters • New York State Political Supports

- Dr. Dorothy Height (recently passed away)

- Michelle Paterson (wife of Governor Paterson)

- Bronx Borough President, Ruben Diaz

- Senator John Sampson

- Senator Malcolm Smith

- Senator Adam Clayton Powell, Jr.

“I am very proud of my great nephew for continuing to invest

in the future of our country; Our Children!”

Dr. Dorothy I, Height, The National Conference of Negro Women

Community Marketing Strategy

• NEXUS Brands will reinvest $1.00 per case!

- NEXUS Brand’s “Change 4 A Dollar”

- $1.00 from each NEXUS case sold will

go back into the communities in an

effort to support education initiatives

and to combat childhood obesity

NEXUS – POWERS YOUR COMMUNITY.

School Marketing Strategy

• NYS Public Schools Reinvestment

- 3 million students in New York State

- If 1 in 5 kids drink NEXUS each day at school,

$500,000 per month reinvested in public schools

THAT’S $6 MILLION PER YEAR!

MBE Growth Strategy

• Minority Business Enterprise Bottler

- NEXUS is the only African American owned and

operated national beverage company

- 15% of all retail, fast food and municipal juice sales

- MBE allocated guaranteed Supermarket shelf space

Fast Food Growth Strategy

• Healthy Alternative in McDonald’s Happy Meals

- Millions of Happy Meals sold each year

- Desperately seeking “healthy choices”

- Restaurants located in urban communities

- Most significant source of long term growth

In-Store Activations

• Leverage Celebrity Partners

- In-store appearances by pro athletes

- Radio, TV, web, mobile and in-store circulars

- In-school promotions with celebrities

- Fitness equipment to top schools and organizations

Celebrity Charitable Partners

-Diverse portfolio of celebrity spokespersons including

musicians, actors and athletes that resonate with youth

and exhibit the core values of the NEXUS brand

“I choose to work with NEXUS because they

truly care about the kids.”

Diana Vishneva, Prima Ballerina

Celebrity Charitable Partners

• Branded NEXUS Celebrity Bottles

- Paul Pierce, NBA

- Alexander Ovechkin, NHL

- Grant Hill, NBA

- Sam Madison, NFL

- Summer Sanders, Olympian

- Diana Vishneva, Ballet

- Marcos Ambrose, NASCAR

- Terrence & Rocsi, BET 106 & Park