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DoD Mentor Protégé Training Week
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Blue Ocean StrategyMaking Your Competition Irrelevant
August 16, 2017
Ruth DaileyMentor Protégé Program ManagerMissile Defense Agency
Steve ReedDirector, Partner ProgramsTec-Masters
Unclassified - Mentor Protege Training Week 2016 - FOUO
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Learn to make your competition irrelevant
Provide solutions that separates you from the crowded market
How to streamline your operations to save cost to the customer while increasing value
Creating uncontested Blue Oceans from crowded, very competitive Red Oceans
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Presentation Overview
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Red vs. Blue Ocean
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Where are you going?
“If one does not know to which port one issailing, no wind is favorable.”
Seneca
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Blue Ocean – What is it?
Compete in existing market space
Create uncontested market space
Beat the competition Make the competition irrelevant
Focus on customers Target non-customers
Higher value OR lower cost Higher value AND lower cost
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Blue Ocean – What is it?
Eliminate Reduce
Raise Create
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Blue Ocean – Value Curve
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Major AirlinesSouthwest
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User Persona
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Exercise
Safe Uber/Lyft for elderly, kids, disabled- Market competition Uber/Lyft- Define your user persona- What would you eliminate and reduce?- What would you raise and create?- Draw value curve for your service- Draw value curve for the competition- What would be your Value Prop tagline?
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Learn to make your competition irrelevant
Provide solutions that separates you from the crowded market
How to streamline your operations to save cost to the customer while increasing value
Creating uncontested Blue Oceans from crowded, very competitive Red Oceans
Unclassified - Mentor Protege Training Week 2016 - FOUO
Summary Slide
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QUESTION AND ANSWER SESSION
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Ruth DaileyMentor Protégé Program Manager
Missile Defense Agency
Steve ReedDirector, Partner Programs
(256)520-8100
Unclassified - Mentor Protege Training Week 2016 - FOUO
POC Information Slide
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Backup slides
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