Downtown Alliance SLC Parking Presentation

7/27/2019 Downtown Alliance SLC Parking Presentation

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DOWNTOWN ALLIANCEDOWNTOWN SALT LAKE CITY PARKING RESEARCH


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RESEARCH OVERVIEW


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PROJECT GOALS

Determine general sentiments and opinions aboutparking in Downtown Salt Lake City

Determine general sentiments, opinions and pain pointswhen using metered on-street parking

Are there specific groups of people who are experiencingunique problems or challenges with metered streetparking?


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RESEARCH METHODOLOGY

Participants were randomly selected within Davis andSalt Lake County to participate in 1-on-1 phone calls. Thesurvey was conducted by Light House Research.

Number of Questions: 30

Average Phone Call Length: 8 10 min

Sample Size: 406

Confidence Level 95%

Margin of Error +/- 4.9%


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Q4: HAVE YOU VISITED SALT LAKE CITY IN THE LAST 12 MONTHS? If respondent answered YES skipped to Question 8

If respondent answered NO continued to Question 5

371, 92% 34, 8%

Yes No


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Q5: IF NO IN Q4- WHAT ARE THE MAIN REASONS WHY YOU HAVENOT VISITED SALT LAKE CITY IN THE LAST 12 MONTHS? Answers are aggregated based on similar verbatim answers

Responses are generally neutral, with most just not needing to visitDowntown Salt Lake City.

For a list of verbatim responses, see Appendix A.

0

2

4

6

8

10

Have EverythingI Need Where I

Live

No Need To GoDowntown

Too Busy / Don'tHave the Time

Distance Parking Miscellaneous

76

5

2 2

10


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Q6: DID THE RESPONDENT MENTION PARKING IN THE PREVIOUSQUESTION?

4, 12%

28, 88%

Yes No

If respondent answered YES continued to Question 8

If respondent answered NO skipped to demographics and ended survey


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Q7: IF YES IN Q6 WHAT SPECIFICALLY ABOUT PARKINGCAUSED YOU NOT TO VISIT DOWNTOWN SALT LAKE CITY?

Great distances, walking

I haven't been down there for a while, but I knew it used to be hard tofind parking and it costs a lot.

It's not very easy access and having to pay for it.

When you park you have to walk a long way to the stores or whereveryou're going.


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Q8: HAVE YOU PARKED IN DOWNTOWN SLC IN THE LAST 12 MONTHS?

338, 91% 33, 9%

Yes No

When you include the 34 respondents who have NOT been to downtown

Salt Lake City with the 33 who have been downtown, but havent parkedthere, the total comes to 67 respondents or 16.5% of all respondents whohave not parked in downtown Salt Lake City in the past 12 months.


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Q9: IF NO IN Q8 WHAT METHODS OF TRANSPORTATION DIDYOU USE TO GET TO DOWNTOWN SLC IN THE PAST 12 MONTHS?

Its positive to see public transit is the top alternative form of

transportation to visit Downtown Salt Lake City

0

2

4

6

8

10

12

14

Trax Bus Carpool Got DroppedOff by

SomeoneElse

Bike Walked Other(Specify)

13

5 5

2 1 1

5

For a list of verbatim responses, see Appendix I.


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Q10: IF NO IN Q8 WHY DID YOU DECIDE TO USE THAT METHODOF TRANSPORTATION INSTEAD OF DRIVING AND PARKING YOURCAR IN DOWNTOWN SALT LAKE CITY?

Cant find parking

Dont own a car

Driving in congested areas is stressful

Expenses (gas and paid parking)

Carpool/public transit

For a list of verbatim responses, see Appendix C.


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Q11: IF YES IN Q8 IN THE LAST 12 MONTHS, WHICH OF THEFOLLOWING OPTIONS HAVE YOU USED IN DOWNTOWN SLC?

Of the 338 respondents who answered Yes, 89% paid for off-street

parking, compared to only 55% who paid for metered street parking

050

100

150

200

250

300

Off-street Paid Parking(Parking Garages,

Parking Lots, City CreekCenter Parking, The

Gateway Parking, etc.)

Free Street Parking Metered Street Parking Off-street Free Parking

300

209 184 165


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Q12: IF OFF-STREET PAID PARKING IN Q11 IN THE LAST 12 MONTHS,HAVE YOU EVER PARKED AT THE CITY CREEK CENTER PARKING LOT?

Over half (56%) of total respondents who parked in Downtown SaltLake City AND used off-street paid parking parked at the City CreekCenter parking lot

189, 63%111, 37%

Yes No


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Q13: IF OFF-STREET PAID PARKING IN Q11 IN THE LAST 12MONTHS, HAVE YOU EVER PARKED AT THE GATEWAY PARKING LOT? Over half (58%) of total respondents who parked Downtown AND usedoff-street paid parking had parked at the Gateway parking lot Slightly more respondents parked at the Gateway compared to City Creek

194 compared to 189

194, 65% 104, 35%

Yes No


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Q14: DO YOU PREFER TO PARK AT METERED STREET PARKING ORWOULD YOU RATHER LOOK FOR & PARK IN A PARKING GARAGE/LOT?

67% of respondents preferred parking in a garage or lot

Only 20% preferred parking at a metered street parking spot

0

50

100

150

200

250

Parking garageor lot

Metered streetparking

Dont Know

224

6643


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Q15: ON A SCALE OF 1 7 HOW EASY WAS THE DIGITAL PARKINGMETER TO USE, WHERE 1 IS VERY DIFFICULT & 7 IS VERY EASY?

70% chose 5 or higher, showing a strong understanding of usage However, with 18% choosing 3 or lower, some issues are still occurring

05

10

15202530354045

7 VeryEasy

6 5 4 3 2 1 VeryDifficult

42 42

34

2217

9

3


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Q16: IF RATING OF 5, 6 OR 7 IN Q15 WHAT FEATURES ORASPECTS OF THE DIGITAL PARKING METER MADE IT EASY TO USE?

The ability to use a credit/debit card (39%)to pay for parking was thedominant feature that people chose for ease of use

0

10

20

30

40

50 46

17

96 5 4 4 4 4 3 2 2

7 6

For a list of verbatim responses, see Appendix D.


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Q17: IF RATING 1, 2 OR 3 IN Q15 WHAT FEATURES OR ASPECTSOF THE DIGITAL PARKING METER MADE IT DIFFICULT TO USE?

In general, no single issue was more prominent than another

Learning curve issues going from the coin style meters to the new digitalmeters was mentioned most

0

2

46

88

6

43 3 3 3

2

For a list of verbatim responses, see Appendix E.


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Q15A: ON A SCALE OF 1 7 HOW EASY WAS THE DIGITAL PARKINGMETER TO USE, WHERE 1 IS VERY DIFFICULT & 7 IS VERY EASY?

Cross-tabbed: Live in Davis County vs. Salt Lake County No large differences, but Salt Lake County seems to trend towardseasy while Davis County is more bell shaped. With small Davis Countysample size, analysis is directional at best.

05

10

1520253035

40

1 - VeryDifficult

2 3 4 5 6 7 - VeryEasy

Don'tKnow

0 14 5 6 7 5 33

8

1317

28

35 37

12

Davis County Salt Lake County


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Q15B: ON A SCALE OF 1 7 HOW EASY WAS THE DIGITAL PARKINGMETER TO USE, WHERE 1 IS VERY DIFFICULT & 7 IS VERY EASY?

Cross-tabbed: Live in Downtown Salt Lake County (84103, 84102, 84101 &84111) vs. Non-Downtown Salt Lake County Sample size for Downtown Salt Lake County was very low, resulting inlow confidence for analysis. Of the 7 living in Downtown SLC, 85%answered 5 or higher.

0

10

20

30

40

1 - VeryDifficult

2 3 4 5 6 7 - VeryEasy

Don'tKnow

0 0 1 0 23 1 0

38

1217

26

32 36

12

Downtown Salt Lake County Non-Downtown Salt Lake County


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Q15C: ON A SCALE OF 1 7 HOW EASY WAS THE DIGITAL PARKINGMETER TO USE, WHERE 1 IS VERY DIFFICULT & 7 IS VERY EASY?

Cross-tabbed: Work Downtown (84103, 84102, 84101 & 84111) vs. Dont WorkDowntown No large differences. Although it appears non-downtown workers weremore positive, the downtown worker sample size makes final analysisdirectional instead of firm. Overall, both sides trended towards easy.

0

510

15

20

25

3035

1 - VeryDifficult

2 3 4 5 6 7 - VeryEasy

Don'tKnow

02

7

0

810 10

13

810

21

2631 32

14

Downtown Workers Non-Downtown Workers


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Q18: WHAT METHODS OF PAYMENT ARE YOU AWARE OF FORDIGITAL PARKING METERS IN DOWNTOWN SALT LAKE CITY?

Credit card was the top choice at 84% awareness amongst respondents

At only 10% the QuickPay app has very low awareness

0

20

40

60

80

100120

140

160

Credit Card Cash Coins QP QuickPaySmartphone

App

Don't Know Other (specify)

154

6244

18 13 2

For a list of verbatim responses, see Appendix I.


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Q19: IF QP/QUICK PAY APP IN Q18 WHEN USING THE DIGITALPARKING METERS, HAVE YOU USED THE QP QUICKPAY APP TOPAY FOR YOUR PARKING?

At an already low awareness, an even smaller amount have actuallyused the QuickPay app

With awareness and usage so low, it is difficult to determinerespondents experiences (positive or negative) with the app

3, 17%

15, 83%

Yes No


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Q20: ARE YOU AWARE THAT YOU DO NOT HAVE TO LEAVE THEPARKING METER RECEIPT IN YOUR CAR? Nearly half of respondents think they must leave their metered parking

receipt in their vehicle This behavior has likely been learned from paid parking lots in andaround Downtown and Park City

100, 55% 82, 45%

Yes No

Documents

Downtown Alliance SLC Parking Presentation