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DEVELOPING A PROFESSIONAL DEVELOPMENT
SPEAKER SERIES: A MULTICULTURAL
PERSPECTIVEDr. Osaro E. Airen
Director of Multicultural AffairsAdjunct Professor, Human
ServicesStephen F. Austin State
University
IT ALL STARTS WITH AN IDEA
IDEA INCLUDES… Thinking about what
Multicultural means:Multicultural: relating to or
including many different cultures
IMPORTANT STEP: WHAT DOES A MULTICULTURAL PERSPECTIVE MEAN?
It includes:Social JusticeThought provokingTopics that many may avoidTopics that promote the
importance of respecting diversity
Topics that highlight our differences and celebrates them
NEXT: THINK ABOUT A NAME FOR THE
PROGRAM It has to be: short and catchy a name that you feel invested in
a name that is connected with what you want to do
It has to be a name that is connected with your VISION
So what is your VISION?
VISION What is your vision Who is your target audience? What time(s) do you want the
program to occur? How many speakers will you
have per semester? What do you want your audience
to take away from the event?
OUR PROGRAM NAME IS…
Conscious Speakers Series Conscious means:Awake and able to understand
what is happening around you Ties in perfectly with the
definition of Multicultural Ties in perfectly with our VISION What is our VISION?
OUR VISION Develop a professional develop series for faculty/staff/community members that raises awareness about diversity related issues
How did we do this:Being deliberate w/ our Speaker selections
HOW TO DEVISE PROGRAM IDEAS
Make it Simple: Use the history weeks/months as
a way to develop speaker ideas Use important dates/themes
attached to your school Collaborate with faculty/staff to
think up ideas-can help increase attendance
VISION IS NOTHING WITHOUT ADVERTISEMENT It is nothing without
advertisement How we advertised:Went to nearly every
department on campus to tell them about the speakers (Direct Contact)
Created posters and handbills (placed throughout campus
Student newspaperUtilize local media: newspaper
and news (KTRE/Daily Sentinel)
VISION IS NOTHING WITHOUT
ADVERTISEMENTUtilize any school electronic form of advertisement-SFA Today
Social Media-Facebook, Twitter, etc.
Invite the community to Speaker Series
HOW TO STRETCH A DOLLAR
Get the most bang out of your buckHire your Conscious Speaker to do a
program for students as well (Ex. Dr. Joshua Joseph & Jes Baker)• It can increase your attendance and enhance your community ties
It can be very cost effective so it is important to use speakers that would interest students as well as faculty/staff/community (May get donations)
TRIAL & ERROR Needed to develop new ways of
advertisementDeveloped a group of faculty/staff to help
get the word out (OMA Caucus) Less speakers per semester Start advertising early (Problem is…) Create more and more partnerships
(collaboration is key) Do not get discouraged w/ poor
attendance Need to assess every program Utilize focus groups
ASSESSMENT Paper and pen surveys works
much better than online Utilize surveys right after the
program completes Keeps surveys short and simple Helps you tailor future programs Helps you determine whether a
program should be replicated
SURVEY RESULTS Our Most popular speaker event: Drum Circle
Because…
QUESTIONS?
