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Re-defining IT’s Role in Empowering the Line of Business and Driving Business Agility

David Le Strat| Senior Director, Product Management | Oracle

Driving Innovation and Engagement with Oracle Content and Process Cloud

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |

• Nearly 40% of all IT projects are no longer assigned to the IT department

• Bimodal IT

– IT Control vs. Agility

– IT Centric vs. Business Centric

• Deeply Different, Both Essential

Consumption of IT Service is Changing

Source: Kim Bjoern Nielsen, Bimodal IT: How to Be Digitally Agile- Without Making a Mess!, © Gartner, 2015

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

So, What Changed?

3


Line of Business Users Are More Technology Savvy


Head of HR

But… Challenges Remain

Head ofSales

Head of Marketing

Enable Better Sales Performance,

Process Insights

Drive Campaign Mgmt, Sales Enablement

Empower, Train and Engage Employees

Head of Biz Dev

Empower Partners and Suppliers thru

Self Service

Head of IT

… empower business stakeholders to drive business agility & faster

innovation

… Easily Extend Enterprise Apps

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IT is kept out of the loop…

• Shadow IT projects take place

‒ Silo’s create IT security, administration, maintenance overhead

• Line of business investments often short term solutions

‒ Rip and replace drive up costs, resource investments, unreliability

• Business feels that IT moves too slowly yet IT is inundated with service requests

There is a Better Way…

Services

initially

^


BUT Business success requires line of business and

IT to work together to drive innovation and agility.


Self Service and Engagement Solutions and Use Cases

8


Cloud Platform for Line of Business InnovationPowered by the Oracle Cloud Platform

24/7 Anytime, Anywhere Access |

Mobile | Social | Integrated and

Contextual | Hybrid

CONTENT, SOCIAL,

MOBILE ENGAGEMENT

Work Orchestration | Integrating

People, Processes and Information |

Actionable Insight | Rapid Iteration |

Cloud-On-Premise Portability

SIMPLIFIED LINE OF

BUSINESS AUTOMATION

Mobile Optimized | Easy to Build |

Content Rich | Personalized | Single

Pane for Governance

MICROSITES AND

COMMUNITIES

Documents Cloud Service

Process Cloud Service

Sites Cloud Service

CONTENT & PROCESS

MobileCloud Service


Self Service and Engagement Solutions

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SAMPLE USE CASES

Sales performance integrated w/ Sales Cloud and Siebel CRM

New hire on-boarding & training integrated w/ HCM

Marketing asset management integrated w/ Marketing Cloud

Business services portal for suppliers & partners integrated w/ EBS

Engage Sales teams via Siebel CRM and community sites by providing the information and connections to advance the buyer journey.

Provide a personalized on-boarding checklist for faster productivity and team connectivity, while giving a holistic view for regulatory compliance.

Empower LOB with intuitive tools for centralized asset management to ensure compliant, consistent marketing messages and fast time-to-market for digital campaigns.

The business services portal provides your B2B customers consolidated order information across ERP and SaaS systems.


Driving Sales PerformanceIntegrated with CRM

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Integrated with CRM:Sales Cloud, Siebel CRM

Curated Content

Quote Approval

Anywhere Access

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Quotes waiting and open for resolution at any time

5,000

Effective Sales Engagement with Process, Documents, Integration

• Quick turnaround on reseller quote approvals, discount exceptions, pricing queries, document verification using Process Cloud and Documents Cloud

• Drive account based management within Sales Cloud, integrated with EBS

Resellers across the region

4,000

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Top Priority: Best Companies Are Committed to Employee Development through improved …

Employee Service• 24x7 HR helpdesk• Drive knowledge basis to Self-Service

HR Policy Automation• Encode digital HR policies• Minimize Legal and

Compliance Risks

Employee Engagement• Facilitate & Create social networks

• Identify & Promote the right talent for each project

Applicant Engagement• Target social recruitment

campaigns

• End to end Recruitment Campaign Management

Employee On Boarding• New Hire Retention• Simplify on–boarding process


HR and Employee ServicesIntegrated with HCM

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New Hire Services: new employee welcome

microsite, new employee community, new hire

training checklist,

Employee Self-Service: travel

request approval, vacation approval,

expense request approval, etc.

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Empower Employees with Mobile Self Service Apps

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Empower Marketers Everywhere

17

Collaborate with stakeholders and partners in-context

Optimize contentand delivery

across channels

Create marketing micrositeswith no IT help


Marketing Asset ManagementIntegrated with Marketing Cloud

Marketing

microsite and

Agency

Collaboration:

Product launches,

events, campaigns

Assets

Approval

Multi-Channel

Integration:

Marketing cloud

(Eloqua, SRM),

WebCenter

Sites, etc.

http://dx.us.oracle.com/

http://dx.us.oracle.com/


Partner Community Site Sites Cloud

Embedded Process Cloud

Custom Partner Search App

EmbeddedConversation

Embedded Documents

https://documents.us.oracle.com:4443/PartnerPortalDemo/

https://documents.us.oracle.com:4443/PartnerPortalDemo/


Global Leader in New Cutting Tools Technology

Consistent product introduction process across engineering, marketing, finance, manufacturing and logistics Automation of approval workflows for marketing asset management

100New products / year

REDEFINING AGILITY AND ENGAGEMENT

Up to 50%Reduction in time from new business requirements to new product


Partners and Suppliers Self Service Integrated with EBS

Order Review:

Order history,

RMA request

submitted to

EBS, service

requests,

warranty request

Product Information:

In context access to

product information,

maintenance

procedures


How to Build Engagement SolutionsBreaking the Dev / UX / LOB Gridlock

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Sites Cloud Service

WEB COMPOSITE UI

WYSIWYG Component Assembly for the LOB

Marketer / LOB User

APP CATALOG

COMPONENT CATALOGCUSTOM CODE COMPONENT

THEMESNO CODE COMPONENT

APP SERVICES

Documents | Social | Process | Integration

OOTB | IT Provided

OOTB | IT Provided

UX Designer

Built with the design tool of choice, CSS based

Developer / Power User

Built with Application Builder Cloud

Built with UI Technology of Choice

BYO UI


ProcessCloud Service

IntegrationCloud Service

BYO Theme


Roadmap Update in the Next 4 Months

Oracle Confidential – Internal/Restricted/Highly Restricted 23

Feb

What’s Coming Business Impact

Documents Sites

May

Federated SSO

Metadata

Action framework

Outlook plugin

Authenticated sites

Components actions / triggers

Unified Documents and Social clients

Analytics

Role support for secure sites

Analytics

Social objects API

Apps Catalog

Custom components

Content centric applications

• Large scale deployment thru SSO (will be rolled out within Oracle)

• High value solutions leveraging metadata and components interaction

• Full social collaboration offering highly differentiate from Box

• Communities of engagement leveraging roles based access

• Insight into usage

• Social enable 3rd party application

• Full support for custom components and application catalog for rapid app creation from template

Process

Application Templates and Sample

Inbound / outbound REST support

MCS connector

Enhance document WF

Custom business analytics

Apr


SELF SERVICE and ENGAGEMENT

Benefits


Satisfied users, empowered lines of businesses

Mobilized Enterprise

Productive and satisfied IT

Flexible and agile model to keep pace with business

Accelerated response to business requests, market demands

Driving Business Agility and Rapid Innovation

The New IT Experience

30% improvement in

response rates with process automation, collaboration

30% reduction in project

administration time, improved mobility, collaboration

Improves capacity to innovate

by 2X, reduced IT costs by

29%

90% of IT consultants report

improved productivity and efficiency

Up to 50% reduction in time

between new business requirements to new product introduction


Next Steps & Call to Action

26


Start Thinking About:

• Which business units would benefit from self service and communities?

• How mobile is your workforce? And self-reliant?

• How does your organization collaborate with internal / external stakeholders?

• How easy is it for business lines to extend their applications for self service, meaningful collaboration?

• How would your line of business customers benefits from automating their processes without IT involvement?

27

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Get Started

Engage with Oracle for an on-site strategy day Start your FREE TRIAL today: cloud.oracle.com/documents

Learn more at: oracle.com/digitalcollaboration

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Collaborate AnywhereBringing together people and information

Web

DesktopMS OutlookMS Office


Mobile


Simplify Process AutomationSimplifying Process Automation and Self Service

Process Cloud Service

Compose Application Review and Approve


Engage and CommunicateMobile-First Web Experiences for the Enterprise

Sites Cloud Service

WYSIWYG Sites Creation


Oracle’s Integrated Partner Experience

Oracle Confidential – Internal/Restricted/Highly

Restricted34

Recruit Engage Deliver

ColbyChannel Manager

BobPartner Sales Manager

Broadest PRM Portfolio for Your Channel Needs

CX SaaS + PaaS Applications

MARKETING CLOUD

SALES CLOUD CPQ CLOUD MARKETPLACESITES CLOUD (PAAS)

Partner Enrollment

Market Development Fund

Channel Program

Partner Portal

Sales Execution

Deal and Quote Management

Account Planning

Channel Dashboards

Copyright © 2014 Oracle and/or its affiliates. All rights reserved.

MOBILITY

89% of organizations will offer work mobility by 2020

WORK HABITS

Only 39% of the work week is spent on actual work.

81% employees bring their own work productivity app

TECHNOLOGY SOURCING

Nearly 40% of all IT projects are no longer assigned to

the IT department

Lines of Business Are More Technology Savvy

Sources: Citrix Workplace of the Future Global Report 2014; McKinsey: The Social Economy 2012; Gartner Digital Employee Survey;Bain & Company Survey