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The concept:The digital artwork/banners utilise the existing branding to create concruency in areas where there was none. Using the brands cur-rent tpye family and colour scheme meant the work looked like an extension of an idea rather than a completely new one.

The concept for ‘Blues, Beers & Burgers’ was born from the

idea that the target audience, (music & art students) would re-spond to a hand-rendered illustration because they can relate to the more creative process that goes into this kind of artwork. The burger violently marries typical blues instruments with the food being sold- a blues burger.

Spec: All digital artwork:set in RGB colour mode at 72 PPI.

All work sent for print: A6 format, 350gsm uncoated stock.

The brief: Refresh existing promotional material for online mail-outs; consolidate and create consistency by exploiting the current system.

Produce a promotional flyer with a solid concept that has design longevity to avoid unnecessary costs.

Bebas neue regular

The Wardrobe promotional material

GOTHAM BOLDExisting branding incorporated in menu.

A more friendly and confident typeface that reflects the outspoken message behind blues, whilst mirroring a quality hearty burger.