Earth Hour-2011 Baga

8/6/2019 Earth Hour-2011 Baga

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About EARTH HOUR What is Earth Hour?

Objective

Promotion activation tactic

Promotion plan and report TV

Newspaper

Online AD

FM

Outdoor

Indoor

Event

Saved electricity

Budget

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Earth Hour is a global event organized by WWF (World Wide Fund

for Nature, also known as World Wildlife Fund) and is held on the

last Saturday of March annually, asking households and businesses

to turn off their non-essential lights and other electrical appliances

for one hour to raise awareness towards the need to take action on

climate change. Earth Hour was conceived by WWF and The Sydney

Morning Heraldin 2007, when 2.2 million residents of Sydney

participated by turning off all non-essential lights. Following

Sydney's lead, many other cities around the world adopted the

event in 2008. Earth Hour 2011 will take place on March 26, 2011

from 8:30 p.m. to 9:30 p.m., at participants' respective local time.

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2011.03.26 20:30-21:30

2011.03.26 20:30-21:30


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Strengthen the LIVE POSITIVELY climate

protection, energy management Branding

To capture the change that is taking place in

our world and allow these actions to inspire

more action and it is sum of people individual

actions that will create a sustainable future.

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2011.03.26 20:30-21:30


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5

2011.03.26 20:30-21:30

Outdoor

Track backto drive

association and fully

amplify the

excitement with

Event

Earthhourpartyto

drive association and

fully amplify the

excitement with EH.

Online

Online mediato drive

association and

engagement trough

interactive experience.

Create strong linkage between Coke and Earth HourAmplify the experience throughout

marketing mix

PR

Advertorials:

initiative of earth hour

and encourage to join

earth hour.

Indoordoor

Office

decoration to

drive associationand fully amplify

the excitement

with stand

banner,dangler,

switch sticker.

2011.03.26 20:30-21:30


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Earth HourActivationEarth HourActivation

Promotion period:

March 19t h- March 30t h

2011 20:30-21:30 / 12 days/

Promotion brand:

Live positively Energy

Management and Climate

ProtectionOrganizers:

WWF

MCS COCA-COLA

SENGUR brand

Media Communication:

Earth hour TV program:

March 12th March 25th (2

weeks)

Coke + Earth Hour and L+

TVC Ad

March 19 th -26th (1 week)

Online and Radio Ad

Outdoor Earth Hour :

35 Coca Cola Track back AdMarch 14th March 26th (2 weeks)

Indoor Decoration:

POSM : light box, stand banner, Dangler,

switch sticker.

Earth Hour event

Location: SUKHBATOR square,

Date: 2011.03.26 20:00-21:30

Entertainment

Announcer /Rock star

Munkhsaikhan/

Switch off action - buildings

around of SB square

Operation to burn candles Dancer show /UB dance/

Singers and groups

Fire show /actors of circus /

Drum show

Brass band

To paint on face

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EARTHHOUR

TV

FM

Press

On line

outdoor

Training foremployees

Event

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IMC: 360IMC: 360 CommunicationCommunication2011.03.26 20:30-21:302011.03.26 20:30-21:30


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Openingoperation

Operation to burncandles

Singers andgroups

Dance show

Fire show Drum show

Brass band

To leave animpression

To paint on face

Sign board-1

LCD banner /office/

Dangler /office/-7

Light box /office/-1

Stand banner-5

Track back-35

Switch sticker-2000

TV C /7 TV/ ,TV program /5TV/,News /10 TV/

Online Ad -4Web pages

Press news/6 newspaper/

FM /3 channel/

MEDIAMEDIAOUTDOOUTDOOR &OR &

INDOORINDOOR

EVENTEVENTentertaenterta

inmentinment

EVENEVENTT

PRINPRINTT

Integrated MarketingIntegrated Marketing

CommunicationCommunicationObjective: To Aggressively Promote Coca Cola joint with earthObjective: To Aggressively Promote Coca Cola joint with earth

hour.hour.

2011.03.26 20:30-21:302011.03.26 20:30-21:30


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TV program-30 min and news (5 TV=6 days) total airing=150 min 2011.03.21-26

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MediaMedia--TVTV2011.03.26 20:30-21:30

TVC- 20 sec (5 TV=2 days) total airing=1200 sec =20 min march 19-20

TV8

TVC- 5 sec (7 TV=6 days) total airing=990 sec=16,5 min march.21-26

TV8

TV news (9TV) 2011.03.27,28,29

ETV

TV program 20,30 sec (2TV=3 days) total airing=110 sec=1,8 min march.27,28,30

2011.03.26 20:30-21:30


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TV programsTV programs 2011.03.26 20:30-21:30


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Press newsPress news 2011.03.26 20:30-21:30

Newspapers

UNUUDURMONGOLIINUNEN

ARDCHILALUDRIIN

SONIN

ZUUNII

MEDEE

UNDESNII

SHUUDAN

March.7-28 March.9-24 March.10-25 March.15-28 March.14-28 March.16-24

1.What is Earth Hour

2. Earth Hour has done a

lot to raise awareness of

sustainability issues. But

theres more to it than

switching off lights for

one hour once a year.

Its all about giving

people a voice and

working together to

create a better futurefor our planet.

3. To call for people to

join with Earth Hour

4. News reporting about

Earth Hour

1.What is earth

Hour 2.About

technologies which

ecofriedly 3. Lets

manage electricity

(Method to manage

electric ity, Famous

people how to use

this method in

practical) 4. News

reporting aboutEarth Hour

1.What is earth

Hour 2. How to

manage electricity in

home situation

3. What is green

house gas

4. Mongolians stars

thought about earth

hour

1. What is earth

Hour 2. How to

reported in Buddha

formula about

information to

protect environment

3. News reporting

about Earth Hour

1. What is earth

Hour 2. History of

Mongolians habit to

protect nature,

3. Eco masthead

4. News reporting

about Earth Hour

1. What is earth

Hour 2. The

problems of

Ecosystem 3. Eco

masthead 4. News

reporting about

Earth Hour

3500 pieces 3400 pieces 13000 pieces 5600 pieces 1000 pieces 3000 pieces

PUBLISHED

min =29500 consumers read the

information about EARTH HOUR

2011.03.26 20:30-21:30


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EARTH HOUREARTH HOUR--2011 in newsletter2011 in newsletter2011.03.26 20:30-21:302011.03.26 20:30-21:30


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EARTH HOUREARTH HOUR--2011 in newsletter2011 in newsletter2011.03.26 20:30-21:302011.03.26 20:30-21:30


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Online ADOnline AD 2011.03.26 20:30-21:30

www.news.mn

www.zaluu.mn

www.gogo.mn

WEB banner

2011.march.23-26

WEB banner

2011.march.23-26

www.news.mn

www.zaluu.mn

www.gogo.mn

www.asunews.mn

www.zasag.mn

www.shuud.mn

www.nuuts.mn

Pre news

2011.march.23-25

Pre news

2011.march.23-25

www.news.mn

www.zaluu.mn

www.gogo.mn

www.baabar.mn www.asunews.mn

www.caak.mn

www.olloo.mn

Photo news

2011.march.28,29

Photo news

2011.march.28,29

2011.03.26 20:30-21:30


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Online ADOnline AD-- beforebefore 2011.03.26 20:30-21:302011.03.26 20:30-21:30


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Online ADOnline AD-- afterafter 2011.03.26 20:30-21:302011.03.26 20:30-21:30


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FM 104

FM 101.7

FM 98.1

18

FM radioFM radio 2011.03.26 20:30-21:30

20 sec10-20 times

per day

4 days 3 FM

Total airing=200 times=66.6min

2011.03.26 20:30-21:30


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MCS _all

3000 people

Mongolchamber all

6700people

Center ofdemocraticeducation

800 people

10500people

read this

letter

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Online ADOnline AD--letterletter 2011.03.26 20:30-21:30

1. What is Earth

Hour

2. Why Coca-Cola

joined

earth Hour

3. Call to for Earth

Hour

Letter 1 content

1. How to pass

Earth Hour

/ funny information/

2. Call to for Earth

Hour

Letter 2content

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Training forsalesdepartment

Trainin

g for allemployees

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to deliver

info to

customer

To deliver

info to

your

family and

friends

2011.03.26 20:30-21:30


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EventcontentEventcontent 2011.03.26 20:30-21:30

EARTHHOUR

EVENTPressrelease

Opening

Operation toburn

candles

Singers andgroups

dancerFire

show

Drum show

Brass band

To leaveanimpression

To paint onface

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Press conferencePress conference 2011.03.26 20:30-21:302011.03.26 20:30-21:30


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MCS Coca-Cola director

L.MYAGMARJAVWWF director

B.LHAGVASUREN

EARTH HOUREARTH HOUR-- 20112011 SWITCH OFF ACTIONSWITCH OFF ACTIONBuildings around of the SUKHBAATAR squareBuildings around of the SUKHBAATAR square

2011.03.26 20:30-21:30

Government house of Mongolia

Coke sign

Central house of cultureMongolian

dramatichouse

2011.03.26 20:30-21:30

Government house of Mongolia


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EARTH HOUREARTH HOUR-- 20112011 BURNING CANDLESBURNING CANDLES2011.03.26 20:30-21:302011.03.26 20:30-21:30


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EARTH HOUREARTH HOUR-- 20112011 INTERTAINMENTSINTERTAINMENTS2011.03.26 20:30-21:30

Bicycle show Dance group

Fire show

Singer groups

Brass band

Paint on face

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EARTH HOUREARTH HOUR-- 20112011 PEOPLE IN EVENTPEOPLE IN EVENT2011.03.26 20:30-21:302011.03.26 20:30-21:30


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Switched off 12 buildings around the SB square

We saved 152 KBT*H electrical energy

/ Calculated by Ph . D HUYAGDORJ.M-teacher of MUST -

UE/

It means that we can cook 1824 L tea during 1 hour.

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EARTH HOUREARTH HOUR-- Saved electrical energySaved electrical energy during the Earth Hourduring the Earth Hour2011.03.26 20:30-21:30


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2011.03.26 20:30-21:302011.03.26 20:30-21:30

Documents

Earth Hour-2011 Baga