Ecomm Project

8/2/2019 Ecomm Project

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GOVERNMENT INITIATIVES TO PUSH

E-COMMERCE ACTIVITY

• Announcement of the Information TechnologyAct 2000

• Announcement of the ISP policy for the entry

of private Internet service providers inNovember 1998.

• Permission of Internet access through cable

TV infrastructure.• 100 percent FDI has been allowed in B2B e-

commerce.



4 Reasons E-Commerce Is Set To

Boom In India

• Report by Internet and Mobile Association of

India, 2011 reveals that India's e-commerce

market is growing at an average rate of 70

percent annually.

1. Critical mass of Internet users

2. Rising middle class with disposable income

3. Payment gateways & logistics

4. User Experience



1. Critical mass of Internet users

• More than 100 million Internet users in 2011,

the country is beginning to achieve a critical

mass of users who are familiar with web

services.

• Online Travel Agents (OTAs) such as

MakeMyTrip – which started turning these

initial Web users into Web consumers – havedominated Indian e-commerce.



2. Rising middle class with disposable

income

• With the rise of small and medium enterprises,foreign direct investment, and India’s MNCcreating millions of new jobs, a new generation of

globally-minded Indian consumers has beencreated.

• Access to many global and domestic brands islimited to metropolitan regions. Therefore, this

growing middle class is turning to e-commerce asthe primary outlet for consumer products andservices.



3. Payment gateways & logistics

• Challenges to e-commerce in India is the lack of infrastructure to support new businesses.

• Indians aversion to credit cards is estimated to be 2 percentof the nation. However, the new breed of domestic logistics

companies recognize the importance of reliable deliveryand technology investment, and a number of new paymentgateway companies such as CC Avenue have sprung up toservice the growing e-commerce ecosystem. Alternativepayment methods such as netbanking and cash on deliveryare now mandatory offerings for leading e-commerceplatforms and can drive as much as 75 percent or more of transactions, and sophisticated technical integrations makethe experience seamless.

http://www.ccavenue.com/





4. User Experience

• Of course, the primary driver for e-commerce anywhere is the userexperience. Customers prefer a trusted relationship with an e-commerce brand, and the conveniences and reliability of e-commerce businesses have to outweigh the benefits of traditionalretail outlets. Because there have been a relatively small number of

successful consumer Internet companies in India, there has beenless competitive pressure to force implementation of global bestpractices. However, as the number of e-commerce companies hasgrown, companies have started to place more emphasis oninvesting in the user experience. Best practices that have driven e-commerce globally are now a key focus of successful Internet

companies, including merchandising, customer service, userinterface design, and guaranteed delivery and return policy. In thiscompetitive drive to differentiate via user experience, the ultimatewinner is the Indian online consumer.



FACILITATORS OF E-COMMERCE IN

INDIA 1. INFORMATION DIRECTORIES:

• Portals like trade-india.com and indiamart.com maintain directoriesgiving trade details on almost any topic, whether it is from apparelto toys, from gems to heavy machinery, or from food toemployment.

• Allied services provided-- Message boards, chat rooms, forums, etc. 2. BANKS:

a. Netbanking/phone banking:

• This is an online banking facility available for savings accountholders as well as current account holders. Some of the special

Netbanking services are:• Demat accounts for sale/purchase of stocks and shares

• Foreign Exchange services

• Direct/Instant payment of bills on the account-holder’s behalf



b. Credit/Debit Cards:

• Banks facilitate E-commerce by providing the

most vital trade instrument, namely the Credit

or Debit Card, without which E-commerce

would be impossible. Some of the major

Indian players in this field are: HDFC Bank,

ICICI ank and SBI.



E-COMMERCE IN INDIA TODAY

• Today E-commerce is a byword in Indian

society and it has become an integral part of

our daily life. There are websites providing any

number of goods and services. Then there are

those, which provide a specific product along

with its allied services.



A) MULTI-PRODUCT E-COMMERCE:

• Some Internet portals provide all categories of goodsand services in a single site; hence, they target buyersof every possible product/service. The most popularexamples are indiaplaza.com, thebestofindia.com,

khoj.com, sify.com, rediff.com, indiatimes.com.• These Indian E-commerce portals provide goods and

services in a variety of categories. To name a few:

• Apparel and accessories for men and women

•

Health and beauty products• Books and magazines

• Computers and peripherals



B) SINGLE-PRODUCT E-COMMERCE

• 1) AUTOMOBILES:

• Examples are: indiacar.com andautomartindia.com

•

On these sites we can buy and sell four-wheelersand two-wheelers, new as well as used vehicles,online. Some of the services they provide are:

• Car research and reviews

•

Online evaluation• Technical specifications

• Vehicle Insurance



2) STOCKS AND SHARES AND E-COMMERCE:

• In India today, we can even deal in stocks and sharesthrough e-commerce.Some of the sites are:http://www.equitymaster.com/ and www.5paisa.com/.

• Some of the services offered to registered membersare:

• Online buying/delling of stocks and shares;

•

Market analysis and research• Company information

• Comparison of companies

http://www.equitymaster.com/

http://www.5paisa.com/

http://www.5paisa.com/

http://www.equitymaster.com/





• 4) TRAVEL & TOURISM AND E-COMMERCE:

• India has a rich history and heritage and e-commerce isinstrumental, to a large extent, in selling India as a product,encouraging Indians as well as foreigners to see itsmultifaceted culture and beauty. A major Government of India portal, http://www.tourisminindia.com/, has a vastvariety of information for a potential tourist.

• The tourist destination sites are categorized according tothemes like:

•

Adventure - trekking, mountain climbing etc• Eco-Themes pertains to jungles, flora and fauna

• Beaches of India

• Architectural attractions

http://www.tourisminindia.com/



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