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EMBA Syllabus Sem4

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  • 1

    Department of Management Sciences (PUMBA)

    Course Structure of Proposed Executive MBA Programme (AY 2009-10)

    First Year Semester I



    Course Title Marks

    Internal External

    101 Principles of Management & Organizational Behaviour 50 50

    102 Financial & Management Accounting 50 50

    103 Managerial Economics 50 50

    104 Statistical Methods & Research Methodology 50 50

    105 Legal Aspects of Business 50 50

    Total 500

    First Year Semester II



    Course Title Marks

    Internal External

    201 Marketing Management 50 50

    202 International Business Management 50 50

    203 Human Resource Management 50 50

    204 Operations Management 50 50

    205 Management Information Systems 50 50

    Total 500

    Second Year Semester III



    Course Title Marks

    Internal External

    301 Business Policy & Strategic Management 50 50

    302 Advanced Financial Management 50 50

    303 Functional Elective I 50 50

    304 Functional Elective II 50 50

    305 Functional Elective - III 50 50

    306 Individual Research Project 50 50

    Total 600

    Second Year Semester IV



    Course Title Marks

    Internal External

    401 Management Control Systems 50 50

    402 Business Environment & Managing for Excellence 50 50

    403 Functional Elective IV 50 50

    404 Functional Elective V 50 50

    405 Functional Elective - VI 50 50

    Total 500

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    Functional Electives

    Marketing (Group A)

    Elective I (303-A) Product & Brand Management

    Elective II (304-A) Marketing Research & Consumer Behaviour

    Elective III (305-A) Sales & Distribution Management

    Elective IV (403-A) International Marketing

    Elective V (404-A) Services Marketing & Customer Relationship Management

    Elective VI (405-A) Integrated Marketing Communication

    Finance (Group B)

    Elective I (303-B) Financial Services

    Elective II (304-B) Legal & Procedural Aspects of Finance

    Elective III (305-B) Financial Institutions & Markets

    Elective IV (403-B) International Finance

    Elective V (404-B) Security Analysis & Portfolio Management

    Elective VI (405-B) Risk Management & Taxation Laws

    Human Resources Management (Group C)

    Elective I (303-C) HR Administration & Social Security Schemes

    Elective II (304-C) Training, Development & Performance Management

    Elective III (305-C) Industrial Relations

    Elective IV (403-C) Labour Legislation

    Elective V (404-C) Strategic Human Resources Management

    Elective VI (405-C) Organizational Development

    Operations Management (Group D)

    Paper I (303 D) - Operations Planning & Control

    Paper II (304 D) - Logistics & Supply Chain Management

    Paper III (305 D) - Quality and Technology Management

    Paper IV (403 D) - Advanced Project Management

    Paper V (404 D) - Strategic Manufacturing & Operations Management

    Paper VI (405 D) - World Class Manufacturing

    Systems Management (Group E)

    Paper I (303 E) - Computing Environment and Technology

    Paper II (304 E) - Business Applications of IT

    Paper III (305 E) - HRM & infrastructure management for IT

    Paper IV (403 E) - Strategic IT management and Trends in Information Technology

    Paper V (404 E) - Software Engineering

    Paper VI (405 E) - Information Systems Audit & Control

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    International Business Management (Group F)

    Paper I (303 F) International Business Environment & Global Competitiveness

    Paper II (304 F) International Marketing

    Paper III (305 F) International Finance

    Paper IV (403 F) International Regulatory Environment & Business Operations

    Paper V (404 F) International Logistics & Supply Chain Management

    Paper VI (405 F) International Diversity Management & Corporate Social Responsibility

  • 35

    Semester IV


    1. Characteristics of Management Control System Evolution of control systems in an

    organization Relating system to organizational objectives - Strategic Planning,

    Management Control and Operational Control Goal Congruence Cybernetic Paradigm

    of Grissinger Functions of the Controller

    2. Responsibility Centers Types of Responsibility Centers Expense Centers, Profit

    Centers and Investment Centers Budgetary Control as a tool for Management Control

    Systems - Engineered, Discretionary and Committed Costs Approaches to budgeting

    w.r.t. Engineered and Discretionary costs Benchmarking and Total Cost Management

    3. Transfer Pricing (Market based and Cost Based) Related numerical problems Return

    on Investment, Economic Value Added, Capital Budgeting and ratio analysis as a tool for

    management performance measurement

    4. Management Control Systems in Service Sector vis--vis in Manufacturing Sector

    5. Financial and non- financial performance measures w.r.t.Balanced Scorecard ( Rock

    Waters Model)

    6. Long Range Planning Converting corporate vision into a long-range plan input output


    7. Introduction to Audit Function as a control tool covering Financial Audit, Internal Audit,

    Cost Audit - Management Audit Principles and Objectives

    8. A Minimum Five cases I designing and implementation of control systems

    Books Recommended

    1. Management Control Systems, 10th Ed. Anthony and Govindrajan

    2. Practical Auditing B.N.Tandon

    3. Cost Accounting B.K.Bhar

    4. Management Accounting Khan & Jain

    5. Management Accounting Pandi Kumar

    6. Financial Management Prasanna Chandra



    1. a) Internal and external environment of business.

    b) Changing Business environment.

    2. Background of economic reforms in India

    3. Reforms in Agricultural sector

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    4. Reforms in Industrial sector/ service sector

    5. Reforms in Banking Sector

    6. Reforms in Money & Capital Markets

    7. Reforms in Industrial Trade

    8. Budget and Reforms in Taxation.

    9. Current Global Business Scenario

    10. Indian Business in the context of Global Competitive Environment

    Books Recommended

    1. Business Environment : Ashwathapa

    2. Global Competitveness Report : World Economic Forum

    3. Indian Economy : Datta, Sundaram

    4. Indian Economy : Mishra, Puri


    1. Managing and Excellence Definations, approaches and real life implications

    2. Importance of Excellence in Management Micro and Macro Level Reparations and


    3. Frameworks of Management (Functional Framework, 7S framework, Hierarchical


    4. Business Ethics, values, CSR and Corporate Governance Emaphasis to be given on

    the concepts, implementation and their impact on achieving excellence.

    5. Role of top management/individual managers in achieving excellence.

    6. Leveraging Quality Concepts for excellence Quality, TQM, Kaizen, 5S, Quality Circle,

    Six Sigma, Lean and World class manufacturing

    Books Recommended

    1. Built to Last - Peters

    2. In search of Excellence Peters

    3. The Toyota Way

    4. Kaizen Imai Masaki

  • 37

    Elective Group A : Marketing


    1 Objectives of International Marketing Challenges and opportunities in International

    Marketing Quality considerations in International Marketing Underlying forces of

    International Marketing.

    2. Global marketing environment Economic Environment, Socio-cultural Environment

    Legal and Statutory Framework.

    3. Global Marketing Information System and Research.

    4. Planning for International Marketing- Market Analysis and Foreign Market Entry


    5. MNE and lifecycle of its products- Basic Product strategies.

    6. Documentation and procedural complexities- Registration with various agencies

    Compulsory Quality Control- Processing Export Orders.

    7. Limitations of Global Marketing.

    Books Recommended

    1. International Marketing-Cateora.

    2. Managing International Marketing Varkey.

    3. Creating Market across the Globe: Strategies for business excellence Korwar

    4. Essence of International Marketing Stan Paliwoda.

    5. International Marketing Vasudeva

    6. Global Competitiveness - Ajitabh

    7. Global Marketing Management-Warren J. Keegan.

    8. International Marketing Management-Subhash Jain.


    Part A : Services Marketing

    1. Service Industry Growth in services sector, Nature of Services, Classification of services

    Importance of Service Marketing.

    2. Unique Characteristics of services: Intangibility, Inseparability, Heterogeneity, Perish

    ability of services.

    3. Designing the service enterprise: New service development, Service blueprinting,

    Segmentation, Targeting and Positioning of Services

    4. Pricing strategies in services: Factors involved in pricing a service product, Demand

    variation and capacity constraints, measures to respond to changes in demand,

    strategies to manage perish ability