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8/14/2019 EmbarQ-PBS - Presentation-2July09
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Message from Paris: 2 July 2009Public Bikes in Latin American Cities: What next?
World Streets
New Mobility Partnerships www.newmobility.orgWorld Streets The voice of sustainable transportationEurope: 8/10 rue Joseph Bara, 75006 Paris, France.USA: 9440 Readcrest Dr. Los Angeles, CA 90210
Eric Britton , EMBARQ, Cuernavaca, 2 July 2009
http://www.newmobility.org/http://www.worldstreets.org/http://www.worldstreets.org/http://www.newmobility.org/8/14/2019 EmbarQ-PBS - Presentation-2July09
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New Mobility Partnerships
Authors introduction to this presentation
This presentation was made to a strategy session organized by the
EMBARQ program of the World Resources Institute that took place in
Cuernavaca Mexico on 2 July 2009. I was asked specifically to report
on the role that public or shared bike systems might eventually play in
Latin American cities. There has been considerable interest shown by
politicians, some planners and transporters, public interest groups
(mainly cyclists of course) and the media across the region over the last
year or so. But how to move ahead with a concept which until now has
been largely successful in European cities, under circumstances on the
ground that differ considerably in most cases. This presentation
represents my attempt to plant a few seeds.
Eric Britton
New Mobility Partnerships and World Streets
Paris, 2 July 2009
Public Bikes in Latin American Cities: What next? 2
Author checking his hot air
Cuernavaca, 2 July 2009
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New Mobility Partnerships
In brief:
2. Why bikes in cities?
3. And public bikes?
4. Short history of PBS time line
5. Shared bikes today Worldwide, and by region
6. Planning and decision checklists
7. Criteria for success
8. Alternative approaches
9. Reinventing the public bike for LA cities
10. Now what?
Public Bikes in Latin American Cities: What next? 3Cuernavaca, 2 July 2009
Pointing the way
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New Mobility Partnerships
Challenges of transport in cities? (And whatever are those?)
EMBARQ, Cuernavaca, 2/07/09 Public Bikes in Latin American Cities: What next? 4
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New Mobility Partnerships
Bikes are important, because they offer . . .
High quality, no-wait O/D transport
Economical for users
Lost cost to public sector
Excellent environmental impacts Takes pressure off the transit system
Public health benefits
Increase city amenity and neighborly behavior
Because they are democratic
Because they simulate new thinking & inspire new approaches
And because they are cool
EMBARQ, Cuernavaca, 2/07/09 Public Bikes in Latin American Cities: What next? 5
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New Mobility Partnerships
Whats a Public Bike?
Day to day city transportation by shared (public) bicycles
Open to all registered users/clients.
Bikes located in on-street stations (i.e., not garaged)
Pick up/drop off at multiple locations within service area Fully automated check-out/check-in service
Available 24/7.
Free or almost free for very short periods
Implementable with many different variants
It is, in fact, a true form of automobility.
EMBARQ, Cuernavaca, 2/07/09 Public Bikes in Latin American Cities: What next? 6
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New Mobility Partnerships
The Public Bike Tsunami: Some highpoints, 1966 - 2009
Public Bikes in Latin American Cities: What next? 7Cuernavaca, 2 July 2009
1966 Amsterdam White Bikes (Netherlands)
1973 La Rochelle Vlos Jaunes (France)
1996 Copenhagen Bycyklen (Denmark)
1998 Rennes Vlo la Carte (France)
2002 DB Berlin Call-a-Bike (Germany)2003 Citybike Wien Vienna (Austria)
2004 Dutch Rail OV-fiets (Netherlands)
8 Lyon Vlov (France)
2005 Chivasso Bicincitt (Italy)
2007 Paris Vlib (France)11 Barcelona (Spain)
12 Seville SEVici (Spain)
13 Montreal BiXi (Canada)
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New Mobility Partnerships
A genuine new urban transport mode
Public Bikes in Latin American Cities: What next? 8Cuernavaca, 2 July 2009
Very quickly, we have moved from being a curiosity to a genuine new
urban transport mode. We invented the public/individual transport system.
- Gilles Vesco, Vice-president, Grand Lyon,
on his citys experience with Vlov
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New Mobility Partnerships
World Wide Bikesharing The big picture, July 2009
Public Bikes in Latin American Cities: What next? 9Cuernavaca, 2 July 2009
Source: MetroBike/GoogleGreen = go. And ? = ?
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New Mobility Partnerships
Bike-sharing in Europe
Public Bikes in Latin American Cities: What next? 10Cuernavaca, 2 July 2009
Source: MetroBike/Google
The original Bikeshare project
White Bikes, Amsterdam, 1967
Edited copy of Paul's PBS map
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New Mobility Partnerships
Bike-sharing in North America
Public Bikes in Latin American Cities: What next? 11Cuernavaca, 2 July 2009
Source: MetroBike/GoogleLook at all those question marks.
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New Mobility Partnerships
Bike-sharing in Latin America
Public Bikes in Latin American Cities: What next? 12Cuernavaca, 2 July 2009
Source: MetroBike/Google
Edited copy of Paul's PBS map
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New Mobility Partnerships
Bicycle modal share in selected European cities
Public Bikes in Latin American Cities: What next? 13Cuernavaca, 2 July 2009
Source: Cycling in the Netherlands 2009
Protected cycling
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New Mobility Partnerships
City cycling trends International comparisons
Public Bikes in Latin American Cities: What next? 14Cuernavaca, 2 July 2009
Source: Cycling in the Netherlands 2009
Cycling as daily transport for all
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New Mobility Partnerships
Common Public Bike Features
Public Bikes in Latin American Cities: What next? 15Cuernavaca, 2 July 2009
Add a new dimension to urban mobility
Extend and complete range of public transport services
Integrate the options into a seamless multimodal package
Available on-demand
For city-length journeys.
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New Mobility Partnerships
Multiple advantages and benefits
Public Bikes in Latin American Cities: What next? 16Cuernavaca, 2 July 2009
Provide cost-effective on-demand transportation
Huge environmental and public benefits
Reach out to destinations un- or under-served by other transit modes
Require less infrastructure than other modes of transportation
Inexpensive to produce and maintain
Do not add to traffic congestion
Do not create pollution in their operation
Improve cycling safety by increasing number of cyclists on the street
Cut back on theft of personal bicycles Provide users with the added benefit of healthy exercise.
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New Mobility Partnerships
The bottom line for your city
Public Bikes in Latin American Cities: What next? 17Cuernavaca, 2 July 2009
City Bikes work! Get the planning right and your project is going to be a success.
Low cost: Your City Bike project is not going to gut your transport budget.
Fast on line: Planning and implementation time for a large city may range from one to two years,max. For well prepared smaller cities considerably less.
High synergies: Good project will provide strong synergies with your public transport and trafficcontrol /restraint programs.
Revitalizing the center: Remember what excessive dependence on cars did to your central citythe last time? Well, city bikes provide a means for restoring the center.
Lots of ways of doing it: We strongly recommend youhave a close look at allavailablechoices.
Partners: Numerous viable partners with whom you can work to ensure your projects success
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New Mobility Partnerships
A public bike? But its not just one more pretty bike project.
Public Bikes in Latin American Cities: What next? 18Cuernavaca, 2 July 2009
Significant public transport project in its own right.
A roads and infrastructure project of some dimensions.
A city center economic development/revival project.
A social project that works to tie people together in soft ways
A public health project in a time of need.
A climate project for your city that can make a difference.
A nudge to changing the minds of planners, the public &the media
A 21st
century exercise in deep democracy & active citizenry.
This is the true nature, scale and range of your public bike project.
And this is your opportunity. But are you really ready for it?
Rather its a . . .
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New Mobility Partnerships
Not just one more pretty bike project. Rather its a . . .
Public Bikes in Latin American Cities: What next? 19Cuernavaca, 2 July 2009
Comprehensive, integrated, complexphysical/logistics system
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New Mobility Partnerships
Not just one more pretty bike project. Rather its a . . .
Public Bikes in Latin American Cities: What next? 20Cuernavaca, 2 July 2009
Complex, ubiquitous,socialsystem that knits people together
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New Mobility Partnerships
What kind of shared bike project for you?
Public Bikes in Latin American Cities: What next? 21Cuernavaca, 2 July 2009
Full-scale Paris, Barcelona, Lyon, Seville style city bike project?(Operational services with thousands of bikes blanketing the city)
Comprehensive small city system: ex. Orleans, Dijon , Brescia?(Hundreds of bikes with good area coverage)
Transit node service: Berlin, Frankfurt,?
(Hundreds of bikes focusing on main transit/rail nodes)
City learner system such as Brussels, Washington DC?(Characteristically hundred or so bikes serving a limited zone)
Tourist/Visitor service: More than 50, from N. to S. of Europe?(Small fleets of bikes to encourage tourist movements during their visit)
Campus shared bike project ?(As many as several hundreds of bikes serving a specific area/group)
* Each of these are radically different in just about all key
respects. Our main focus here today is on full scale city bike
projects.
http://www.velib.paris.fr/http://www.bicing.com/home/home.phphttp://www.velov.grandlyon.com/http://www.sevici.es/https://www.agglo-veloplus.fr/http://www.velodi.net/hhttp://www.bicincitta.com/citta_v3.asp?id=21http://www.bahn.de/regional/view/berlin_brbg/bahnregional/services/call_a_bike_berlin.shtmlhttp://www.cyclocity.be/https://www.smartbikedc.com/default.asphttps://www.smartbikedc.com/default.asphttp://www.cyclocity.be/http://www.bahn.de/regional/view/berlin_brbg/bahnregional/services/call_a_bike_berlin.shtmlhttp://www.bicincitta.com/citta_v3.asp?id=21http://www.velodi.net/hhttps://www.agglo-veloplus.fr/http://www.sevici.es/http://www.velov.grandlyon.com/http://www.bicing.com/home/home.phphttp://www.velib.paris.fr/8/14/2019 EmbarQ-PBS - Presentation-2July09
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New Mobility Partnerships
Confirming the role of cycling, walking & public space
Public Bikes in Latin American Cities: What next? 22Cuernavaca, 2 July 2009
After decades of neglect
Reaching beyond the boundaries of long
entrenched car-based transport planning and
investment approaches
Opening up new questions and newpossibilities in a high profile manner
Changing the public & political discourse
Engaging citizens of all ages & social classes
Drawing in the media in new ways
Transforming the city and daily lives
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New Mobility Partnerships
For public bike project success, ask yourself . . .
Public Bikes in Latin American Cities: What next? 23Cuernavaca, 2 July 2009
o Is your citys topography adapted to bike use?
o What about the weather?
o Is necessary (critical!) supporting infrastructure in place?
o Extent, density and quality of public transit coverage?
o Land use/Activity mix/ Are there places to go in service area?
o Is your city government 100% behind this project?
o Do they fully appreciate the full dimensions of the challenge?
o Is it understood that this is a full-scale public transportation project . . . and
(not just one more nice bike project )
o Vandalism? Bike thefts? Public attitudes to public facilities?
o
And what about . . . street maintenance levels, police support, driver attitudesand training, public attitudes to cycling/cyclists . . .
o Degree of citys continuing commitment to sustainable development?
Checking in for the 1st time
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New Mobility Partnerships
More challenges/criteria for success
Public Bikes in Latin American Cities: What next? 24Cuernavaca, 2 July 2009
Job creation and skills development opportunities?
Road maintenance?
Vandalism/bike thefts, public attitudes to public facilities?
Commitment to, capacity for law enforcement?
Driver attitudes and skill levels
What about that on-street outdoor advertising?
Are we up to the deep communications, negotiation challenges?
Cycle clubs, environmental and support groups?
Capacity for working with public/private partnerships? So, whats our business plan?
Now, where do we go next?
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New Mobility Partnerships
Alternatives to a full scale city bike project
Public Bikes in Latin American Cities: What next? 25Cuernavaca, 2 July 2009
Are we too small for a city-wide PBS?
Is it too early for us to face the full challenges involved.
What about a project aimed at tourists and visitors, as opposed to a
more ambitious public transport project ?
Campus shared bike projects?
Strategies for demo or pilot projects?
Can these serve as starter projects Growing your small project.
Shared bikes at St. Xavier Univ. in Chicago
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New Mobility Partnerships
Some closing thoughts
Safe cycling provision. Are you really up for it in your city?
Caveat: Injuries and deaths of cyclists are the directaccountability of the city authority!!!
What about a Street Code for your city?
Business model? (Remember this is a new field)
Financing strategies? (Lots of options there)
Identify and work with all qualified suppliers
Supplier/partner selection
Phased negotiation with your new partner
Contractual sticks but dont forget the carrots Planning for the long term
Getting time on your side
Next stage expansion strategies
Public Bikes in Latin American Cities: What next? 26Cuernavaca, 2 July 2009
It takes a bit of work to get there
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New Mobility Partnerships
My best suggestions for PBS development in Latin America.
Public Bikes in Latin American Cities: What next? 27Cuernavaca, 2 July 2009
1. Every city in region should be encouraged/helped to carry out a
careful (public) bicycle survey? Such a survey, well done, will lead to many new visions and ideas
In most cases, will show that the city is not (yet) ready for PBS, but
Will yield many valuable clues for new sustainable transition policies
o
Would help greatly to have some good templates for city teams Detailed guidelines to assist the city teams in doing this well
+ access to supporting information and counsel via the web
o Expert workshops could be very useful: First and ASAP in a cycle of major LA cities with high visibility
Then possibly as national workshops
Bring in international experts with hands-on experience Welcome broadest supplier participation
o What kind of support for pioneering cities?
o Where to start? We need some strong examples in the region?
o When to start? Why, this morning, of course.
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New Mobility Partnerships
What will the first great Latin America PBS look like?
Public Bikes in Latin American Cities: What next? 28Cuernavaca, 2 July 2009
1. NOT like the mainline European examples
2. And Not like what we are seeing (or almost seeing) in the US
3. Will be tailored to the realities and priorities of Latin American cities
4. Will strategically substitute people for technology (surprise!)
5. Will combine job creation and training, aiming to create employment andsocial integration possibilities for the young
6. Will be planned in deeply democratic, highly strategic, wide open manner Bring in as active players full range of all public groups and interests in city and region
Will specially target , try to integrate all groups/interests that a priori are against
Will invite all potential suppliers to join discussions from the beginning
Will bring on board international participants with hands-on experience
o Will be a matter of enormous pride of the city as a whole
o Will bring the media on board from the beginning
o And be 100% ready to roll on Day 1.
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New Mobility Partnerships
Why one citizen likes his public bike
Because they accomplish an important job for all And they are fair (democratic, classless transportation)
Because they are nimble and fast
And there when/where you need them (or almost always)
Because they are free (almost always)
And let you chose where and how
They offer a nice little workout for the sedentary city dweller
They make you more aware of the weather (i.e., life)
Certainly the best way to see your city
They are social, invite eye to eye contact
People often help out each other at stations
Small mutual compromises with pedestrians and motorists
The slight question of uncertainty (available bike, parking slot)
Because you can ways find a work-around for it.
They make you smart (because you have to keep thinking)
The provide potentially good transition jobs for young people
And when you are on a bike in the city, you belong
Public Bikes in Latin American Cities: What next? 29Cuernavaca, 2 July 2009
A typical Parisian transferring
from shared-Metro to shared-bike
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New Mobility Partnerships
Europe: The Commons, EcoPlan International8/10 rue Joseph Bara 75006 Paris, France+ 331.4326.1323 [email protected]
Skype: ericbritton SightSpeed.com: ericbritton
North America: New Mobility Partnerships9440 Readcrest Dr. Los Angeles CA 90210+1 310 601-8468 [email protected]: newmobility SightSpeed.com: newmobility
Public Bikes in Latin American Cities: What next?
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Pointing the way to New Mobility
New Mobility Partnerships: 2009 - 2012
Cuernavaca, 2 July 2009
World Streets The sustainable transport dailyInsights and discussion points from leading thinkers and practitioners
around the world. Pick it up this morning at http://www.worldstreets.org
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