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Our Culture Defined
Energy Media Group Inc. was founded on the principle that “energy powers everything.”
Client First Values: We Energize Our Client’s Priorities
Tireless Innovation For Our Clients
Results Driven
Data & Research Minded
Relentless Execution
Enjoyment and Passion
Industry Insights
Source: Pew Research Center
Case Study: Shift to digital
• Print circulation of less than 650,000 in September 2014
• Their website and associated apps attracted nearly 54 million unique visitors January 2015
• The majority of their paid circulation comes from digital sources (around 1.4 million)
Source: Pew Research Center
Why the shift to digital? (content is king)
Why the shift to digital? (readership)
Source: Entrepreneur.com
Why the shift to digital? (cost)
Source: seriouslysimplemarketing.com
Why the shift to digital? (cost)
Why the shift to digital? (analytics/engagement)
Source: marketingthink.com
Smartinsights.com
Marketing Today: Trends
Marketing Today
Source: marketingthink.com
Marketing TodayMarketing Today: Engaging Distribution
Oil & gas companies on social OIL AND GAS COMPANIES USE SOCIAL
Content Marketing: Definition
Content marketing is the marketing and business
process for creating and distributing relevant and valuable
content to attract, acquire, and engage a clearly defined and
understood target audience – with the objective of driving
profitable customer acquisition.
-Content Marketing Institute
Content Marketing 101Content Marketing 101
The new format for B2b marketing Content Marketing 101
The new format for B2b marketing Content Marketing 101
Content Optimization
Source: http://nudge.us/vsst
Content Marketing: Content optimization
What is Content marketingContent Marketing for the entire funnel
Brand Content• About
• Products
• Value
• History
• Positioning
Native Content• Story telling
• Case studies
• White papers
• Value comparison
• News
• Infographics
Native Content• Tutorials
• On-boarding emails
• Customer Newsletter
• Webinars
The new format for B2b marketing Content Marketing 101
Content Marketing: Goals
Content Marketing: KPI’s
Content Marketing: Challenges
About Energy Media Group
Case Study: Brand & creative development
Case Study: Brand development
Case Study: Brand & creative development
Case Study: Content development (video)
Case Study: Content development & distribution
Case Study: Content marketing results
Case Study: Content development & distribution
Case Study: Content marketing results
• Distributed to 1,000+ media websites
Case Study: Content development & press release distribution
Case Study: Content development & press release distribution
Testimonial: Safety Clamp
Testimonial: White Brothers Consulting
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Good work on the article. We’ve had a good response so
far from people viewing it online and on Facebook. Already
received one call from a guy in Wyoming looking for a job!
This was after one day of posting and the article had around
800 views on Marcellus.com. Plus views on the other sites. We
could safely say it had over 1000 views on all sites after one
day of posting. We hope to get into more pipeline coating
inspection work, and with this article who knows where that
could lead.
-Timothy T. White,
P.E. of White Brothers Consulting, LLC.
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Vvvvv
Testimonial: Texas Classic Productions
We are grateful for the partnership we
have with Energy Media Group. When running
a marketing campaign for one of our events,
they attributed to a strong increase in our web
traffic flow. They delivered results. They
delivered on time, and they delivered above and
beyond customer service to make sure we were
pleased with the results of our campaigns. The
process of helping us gain exposure in the
market was seamless, and the results were
profitable.
-Michelle Manningham
VP of Marketing Texas Classic Productions
Happy Clients
Let’s Work Together!
We Partner With You
Strategize On Your Needs
Build Assets For You
Activate Campaigns Together
Engage Your Target Market
Optimize Relentlessly
Contact Us:
1-844-259-4488
Benjamin Reed
VP of Sales
701-552-7008
Thank You
