EMployee Advocacy:Build it and they will come

Audra Knight, CHRIS KURTZ, ALLY BROWN & ALLISON KRUSE

Meet Audra

Likes:

1. BEING SILLY2. ICE RINKS3. ROCK MUSIC

Dislikes:

1. High heels2. comfort zones3. yoga

#srsc @media2knight

Meet CHRIS

Likes:

1. GRANNY costumes2. Negative feedback3. Fly fishing

Dislikes:

1. Skinny jeans2. Robot calls3. pollen

#srsc @peerthru

Meet ALLY

Likes:

1. Skiing

2. Running for pizza

3. The walking dead

#SRSC @mrsallybrown

Dislikes:

1. Negativity2. Chipped nails3. Staring directly into

the sun

Meet ALLISON

Likes:

1. Parties with wine

2. Travelling

3. animals

Dislikes:

1. fennel2. hashholes3. Parties without wine

#srsc @allisonAkruse

WHO CAREs REALLY?Why not do it yourself?

#SRSC

WIN/WINWhat is in it for them?

#SRSC

BIg or smallStart organically or formal plan?

#SRSC

EXEC BUY INDo you need it? How do you get it?

#SRSC

Who to pickEveryone or just a select few?

#SRSC

What if they post something crazy? Can you trust your people?

DO you need training?

Do you need policies?

#SRSC

TncentivesAre they really needed?

#SRSC

Tools + ContentArming your ambassadors

#SRSC

ROITracking Success

#SRSC

Q&ABring it.

#SRSC

chris kurtz@peerthru

LinkedIn/in/

Ally Brown@mrsallybrown

LinkedIn/in/alisonbrown4

Allison Kruse@allisonkruse

LinkedIn/in/AllisonAKruse