Enabling IP ServicesEnabling IP Serviceson Industry Standard on Industry Standard

PlatformsPlatforms

Triple Play SymposiumTriple Play Symposium

Robert (Bob) HeymannDirector, Market Development

Communications Infrastructure Group, Intel

6/13/06 Triple Play Symposium2

IPIPServicesServices

MarketMarketCompetitionCompetition

RegulationRegulation

TechnologyTechnologyandand

StandardsStandards

Industry DynamicsIndustry Dynamics

Connectivity

Contentand

Advertising

LifestyleDevices

6/13/06 Triple Play Symposium3

Example –Transformation of TVExample –Transformation of TV

Music

Food

Travel

Games

Pictures

Messages 7 unread

Welcome Bob5:32pm,

PST

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Shopping

Video Calls

Worldwide Service Provider TV RevenueWorldwide Service Provider TV Revenue

2006 2007 2008 2009 2010$0

$5

$10

$15

$20

$25

$30

Re

ve

nu

e (

B$

)

Telco TV

Mobile TV

Internet TV

Source: In-Stat, 5/06

6/13/06 Triple Play Symposium4

Netw

ork

Consumer Services TopologyConsumer Services Topology

ContentAcquisition

Core / Transport Network

Data Center (Enterprise / Network)

SolutionDevelopment

BusinessPartnerships

Content and Services Delivery Network

Broadband Access Network (Fixed / Mobile)

Interface Devices (WAN / LAN)

Consumer Devices

6/13/06 Triple Play Symposium5

Intel’s Role in Service DeliveryIntel’s Role in Service Delivery

Inte

l® X

eon

® 3

.2 G

Hz

Du

al-

Core

In

tel®

Xeon

®

LV

2.0

GH

z

LV

In

tel®

Xeon

®

LV

64

-bit

In

tel®

Xeon

™

-Core

In

tel®

Xeon

®

pro

cessor

LV

2.3

3G

Hz

Inte

l® D

ual-

Core

HP

C

0%

25%

50%

75%

100% Relative Operational Costsfor Intel Server Processors

1H’05 2H’05 1H’06 2H’06

Sustainable network cost reductions based on Moore’s Law

Investment and innovation around connected clients and new usage models

6/13/06 Triple Play Symposium6

IP Services Programs - NetworksIP Services Programs - Networks

Initiative to accelerate the deployment of IP Services solutions

Hardware Reference PlatformsHardware Reference PlatformsIA platforms supporting configuration of multiple IP elements

Infrastructure Software ProgramInfrastructure Software Program Validation / optimization of IP solution stacks from leading ISVs

Sys A Sys B Sys C

Performance BenchmarkingPerformance Benchmarking Industry standard benchmark based on simulated IP workloads

Application EnablementApplication Enablement Innovative applications running on leading commercial SDPs

Solution CentersSolution Centers Solutions configured for worldwide Service Providers

6/13/06 Triple Play Symposium7

Service Provider Connected ClientsService Provider Connected Clients

Seamless Consumer / Business Mobility with Intel® Seamless Consumer / Business Mobility with Intel® Centrino® Mobile TechnologyCentrino® Mobile Technology

Solutions for connected lifestyles: WiFi/WiMax/Cellular, mobile TV, video interactive services and multimedia experiences with IMS

Complete Entertainment Experience withComplete Entertainment Experience with Intel® Viiv™ TechnologyIntel® Viiv™ Technology

Delivering PCs designed to deliver new high definition, digital entertainment experiences with video and multimedia

Built-in Desktop PC Management with Intel® vPro™ Built-in Desktop PC Management with Intel® vPro™ TechnologyTechnology

Remote manageability, improved security, and energy-efficient performance for the business PC