Encinitas First, June 2010_web

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See photos and morefrom the May

Sundowner held atRancho Santa

Fe Plaza PAGE 13

Although growingoperations for Ecke

Ranch have moved toGuatemala, Paul Ecke

says there is stillplenty happening here

PAGE 9

A former racecardriver took his life

around a major bendto become a

successful localrestaurant owner

PAGE 10

After the resignationof chamber CEO

Marshall Weinreb,interim Executive

Director Angel Haagtalks about the

organization’s futurePAGE 4

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Routing slipShare Encinitas First with

others in your organization:

Volume 6, Issue 3 www.encinitaschamber.com JUNE 2010

By Lillian CoxENCINITAS — It used to

be that a chubby kid was con-sidered cute, even healthierthan their peers.

Today doctors know thatan overweight child can har-bor conditions such as hard-ening of the arteries, diabetes,cardiovascular disease, fattyliver disease, asthma, depres-sion and low self-esteem.

Dr. Christine Wood is aphysician with El CaminoPediatricsand authorof the book,“How to GetKids to EatGreat &Love It!” Sheis also co-chair for theSan DiegoChildhoodObesity Initiative.

“Hardening of the arteriesis a process that starts in child-hood,” she said. “Autopsies ofteenagers who died of acci-dental causes show early signof fatty streaks in their arter-ies.”

She adds that overweightchildren can often have acompromised immune sys-tem translating into higherabsenteeism in school.

So, why has childhoodobesity become so prevalent?

“Parents get an idea thatGoldfish crackers and chickennuggets are what you feed achild who is a year old,” Dr.Wood said. “By 2 or 3 years ofage most of the child’s foodtastes have been establishedand they are not going to beadding new foods till 8 or 9years of age.”

Dr. Wood said the problemis exacerbated by the fact thatrestaurants cater to thedemand for fried foods withlow nutritional value such asFrench fries, hamburgers andhot dogs.

Minorities can be morevulnerable because of a cul-tural predisposition to friedfoods, she added. Many timesthere can be a higher concen-tration of fast food restaurantsin their communities.

“I went to Mexico Citywith a friend who was raisedthere and they use a lot of fresh vegetables andfruits,” Dr. Wood said.“Unfortunately, up herethere is an infiltration of fast

Physicianaddresseschildhoodobesity

❚ see Obesity on 15

CHRISTINE WOOD

A Sporting Life Health Family Festival was held May 23 at Oak Crest MiddleSchool. The event featured local celebrity athletes from a variety of sports and morethan 60 booths on sports, nutrition and fitness and live music. There were activities

for kids and more than $30,000 in raffle prizes donated by local businesses. Tony Hawk brought his own ramp to theevent, where he and his famous pro skateboarder friends entertained the crowd of about 1,000 people. Above, BMXstar Simon Tabron wows the crowd with his high-flying aerobatics.See more on Page 3. Photos by Daniel Knighton

CARDIFF-BY-THE-SEA — The Cardiff 101MainStreet Association’sfirst Taste of Cardiffevent took place on May20. More than 15 restau-rants participated in theevent, which sold out ofits 600 tickets. Bull Taco,located in the San ElijoState Beach camp-grounds, won the inau-gural Golden ForkAward, which was votedon by more than 300tasters. Tess Radmill,Cardiff 101 MainstreetAssociation programmanager, said she hasreceived nothing butpositive feedback fromthe restaurants involvedand those attending.“Itwas overall an amazingexperience,” she said.

Left, Cardiff residentVanessa Stone samplessome East Coast Pizza.

Right, Cardiffmusician George Wit

performs outsideRimel’s Rotisserie.

Photos by Daniel Knighton

GOOD SPORTS

TASTY TIME

Encinitas resident Laura DiLucca, of Cicciotti’s TrattoriaItaliana, passes out samples.

Cardiff residents Aleana Baldana and Cameron Borgia sample some Italian food fromCicciotti’s Trattoria Italiana.

JUNE 2A spring concert EUSD

Artistry in Music Band willbe held from 6 to 8 p.m.June 2 at La Coast CanyonHigh School Theater. Formore information, visitwww.eusd.net.

JUNE 3Encinitas Environmen-

tal Film Series will host anoutdoor screening of“Tapped” from 7 to 9 p.m.June 3 at 687 S. Coast High-way 101.

For more information,visit www.encinitas101. com/events/the-cottonwood-creek-environmental-film-festival/.

JUNE 3A panel discussion

Signs of the Tide, Marine

Debris, hosted by LorenNancarrow will take placefrom 6 to 8 p.m. June 3 atthe Encinitas Library. Formore information, visitwww.sdcoastkeeper.org.

JUNE 4An international per-

forming arts recital will beheld from 6 to 8 p.m. June 4at the Encinitas Senior andCommunity Center. Formore information, visitwww.encinitasrecreg.com.

JUNE 5The Encinitas Rotary

Wine Festival to benefitlocal nonprofits will takeplace from 5 to 8 p.m. June5 at San Diego BotanicGarden. For more infor-mation and for tickets, visit

ENCINITAS FIRST • JUNE 20102

Calendar

The Encinitas Chamber of Commerce

June SundownerA 2010 Salute toEducation Student

and Teacher AwardsProgram

will take place from 5:30 to 7:30p.m., Tuesday, June 8, hosted by

Rancho Santa Fe Security Systems,1991 Village Park Way in Encinitas.

Entertainment, refreshments andfood will be provided.

For further information or donation of items forthe students and/or teacher appreciation gift

bags, contact Denise Mueller [email protected] or (760) 942-0688.

❚ see Calendar on 12

Encinitas First wants tohelp you share your busi-ness news. Any type ofbusiness news you’d like toshare, we want to hear.

From ribbon cuttingsto new hires to change oflocation, no news is toobig or too small forEncinitas First.

Whether you’re amember of the Encinitas

Chamber of Commerceor not, Encinitas First isthe place to let everyoneknow what’s going on inlocal businesses.

Please submit yournews to [email protected].

If you are submitting apicture, please include full names of anyone pic-tured.

We Want Your News!

The Remedy Church in Encinitas recentlycelebrated its ribbon cutting. Picturedfront row from left are Mirella Quon,Mateo Quon, Rebecca Evans andMatthew Evans. Middle row, from left, areMarilyn Phenow, Visitor Center; MaryPurviance, senior vice president andmanager of San Diego Trust Bank andchamber ambassador; Suzanne PerezSwanson of Business Blossoms Florist,chamber ambassador; Debbie Mulidore,The Remedy Church administrator;Jimmy Mulidore, founder and lead pastorof The Remedy Church; Sunshine Smithof Taylor Place Real Estate, chamberambassador; and Joan Faust, assistantmanager of San Diego Trust Bank andchamber ambassador. Back row from leftare Katherine Wichmann Zacharias ofKSWZ Insurance Services, chamberambassador; Brian Evans, worshipleader; Johana Evans, KAR/ Kids at theRemedy Childrens Ministry director;Markus Quon, multi-media; MelinaQuon, KAR partner and Nicki Mulidore.The Remedy Church is a brand new church plant in the city ofEncinitas. They strive to be a community of people where everyonecan discover that they matter to God; where all people can come asthey are and experience Gods grace, love, forgiveness, healing andhope. “We have a saying around here, find a hurt and heal it or finda need and meet it,” said Jimmy Mulidore, lead pastor. “We at TheRemedy Church want to be a need meeting, dream releasing,unstoppable force that inspires our generation to embrace what God has called us to do, and to live that dream withreckless abandon knowing that with God nothing is impossible.” For more information, visitwww.theremedychurch.info. Courtesy photo

THE REMEDY CHURCH RIBBON CUTTING

ENCINITAS — McLaugh-lin Legal is a local and spe-cialized law firm that focuseson all federal and state taxlaw issues. Owner Kevan P.McLaughlin, Esq. started thefirm in September 2009.

What makes McLaughlinLegal different is its specialty,experience and personalapproach to the practice oflaw, McLaughlin said.

McLaughlin was recog-nized as one of only 46 nom-inees in his class for the SanDiego Daily Transcript’s 2009Outstanding Young Attor-neys. The Daily Transcriptconducts a peer-nominatedprocess to determine whoare the best young attorneysin San Diego County. Thesearch focuses on those whoare hardworking and detail-

oriented, knowledgeableand enthusiastic, ethical andprofessional, and committedto furthering the interests ofjustice in society.

Originally from Col-o r a d o ,M c L a u g h l i nattended theUniversity ofColorado inBoulder, Colo.There he doublemajored in polit-ical science andeconomics witha special inter-national emphasis.

After his undergraduate,McLaughlin moved to SanFrancisco to attend the Gold-en Gate University School ofLaw. While in law school hespecialized in tax law, earn-ing a specialization certifi-cate in tax law with distinc-tion.

Upon graduating fromlaw school, McLaughlinmoved to San Diego toattend the Graduate Tax Law

Program at the University ofSan Diego School of Law.There he earned his Masterof Laws in Taxation (LL.M) —the highest educationaldegree in tax law.

McLaugh-lin has previ-ously workedfor the Califor-nia StateBoard ofEqualizationT a x p a y e rAppeals Assis-tance Pro-gram. Today

he also serves as a volunteerattorney for the Legal AidSociety of San Diego, donat-ing his tax litigation and con-troversy experience to helplow-income taxpayers.

Among his recent suc-cesses are a case in whichMcLaughlin negotiated a$250 per month installmentagreement with the IRS for ataxpayer who owed morethan $1.2 million in individ-ual income taxes.

McLaughlin joined theEncinitas Chamber of Com-merce to become moreinvolved in the city and toestablish a local presence.

McLaughlin said the bestpart of having a practice inEncinitas is that it’s an excep-tional community, full ofpride and a sense of home.

“One cannot appreciateEncinitas without loving thebeach and ocean,”McLaughlin said when askedhis favorite things to do inEncinitas.

“These are exciting timesfor McLaughlin Legal, andwe look forward to servingEncinitas by providingresponsive solutions for any tax needs,” McLaughlinsaid.

McLaughlin Legal islocated at 533 Second St.,Suite 116. The firm is openfrom 8:30 a.m. to 5:30 p.m.Monday through Friday. Formore information, call (858)539-5522 or visit www.mclaughlinlegal.com.

SAN DIEGO — The SanDiego County WaterAuthority has been award-ed the Distinguished Bud-get Presentation Award forits Fiscal Year 2010 and2011 budget by the Govern-ment Finance OfficersAssociation of the UnitedStates and Canada (GFOA).The award, the 12th to bereceived by the WaterAuthority, is considered thehighest form of recognitionin governmental budget-ing. The agency alsoreceived the 2010 Excel-

lence in Budgeting Awardfrom the California Societyof Municipal Finance Offi-cers (CSMFO).

“These awards reflectthe Water Authority’s long-term commitment to thehighest financial manage-ment standards,” saidWater Authority ChiefFinancial Officer Eric San-dler.

The Water Authorityalso recently received goodnews on its credit ratings. As

Water authority winsawards for budgetingand fiscal management

❚ see Awards on 15

KEVAN P. MCLAUGHLIN

McLaughlin Legal can help with your tax issues

ENCINITAS — DawnPatrol Surf is excited foranother summer to providethe community with sum-mer camps for youths,teens, girls only andadvanced competitivesurfers, all looking for thehighest standard of profes-sional surf instruction.

Dawn Patrol Surf is theexclusive provider of surfinstruction through the cityof Encinitas Parks andRecreation Department.Programs place an empha-sis on proper surfing funda-mentals, proper surfingtechniques, proper skilldevelopment and theimportance of ocean safetyin every class. Each programis custom-designed for alldifferent skill levels, and the

instructor to student ratio isalways three students perinstructor. Most programsare held at Moonlight Beachin Encinitas.

Youth camps are for ages6 to 12, Teen camps for ages13 to 17, Girls Only campsare for ages 6 to 17, and ourunique Step Up Surf pro-gram is for students of allages looking to maximizetheir skills and get into moreprogressive surfing andcompetitive surfing. It is awell-rounded programtaught entirely by local pro-fessional surfers, a staffnutritionist, and profession-al photographers.

Dawn Patrol also offers atotally unique program forthe intermediate toadvanced level surfer

designed to explore some ofthe amazing surf breakshere in Southern California.Participants pack up around6 a.m. and travel to a pre-mier surf spot like BlacksBeach or Trestles.

Instructors look at fac-tors like winds, tides, andswell directions to deter-mine the night before whereto find surf. With so manydiverse performance waveson our coastline, this pro-gram gives participants anawesome opportunity go tothese spots and surf themwith experienced localsurfers.

“We aim to give our stu-dents a great introduction tothese premier surf breaksand to educate about condi-tions, etiquette and to be

mindful of the unique cul-ture of each spot,”Dawn Patrol founder BrentStephens said. “It can beintimidating to surf some ofthese spots for the first timeand it helps to have some-one experienced in thewater with you. It is impor-tant that we teach respectfor the breaks that we surf.”

Building confidence inthe water, learning to surfand advancing your surfingskills while in the comfort ofa safe environment andhaving fun is the perfect wayto spend your summer. Tofind out about the many surfprograms that Dawn Patroloffers through the city of Encinitas, visit www.EncinitasRecReg.com or call(760) 633-2740.

City offers unique summer surf programs

CHAMBERPROFILE

ENCINITAS FIRST • JUNE 2010 3

Pictured above are some members of the steering com-mittee for The Encinitas Chamber of Commerce’s ASporting Life Health Family Festival. Front row, fromleft, Tessa Diedrich, Judy Ma, event producer DavidMirisch, former CEO of the Chamber Marshall

Weinreb, Sarah Knerr and The Coast News Publisher Jim Kydd. Also pictured are MikePierce, Elaine Gregory, Adam Rowe, Nancy McLennan, Joe Lillie, Shardul Panchal,Daniel Beard, Nancy Buckley, Henry Doan from Souplantation, Terese Nugent, StacyJustin, Glenna Spadaro, Pat Reinhardt, Melaini Peet, Sunshine Makarow, EventCoordinator Marilyn Phenow and Debbie Caligiuri. The chamber wants to say thankyou to the volunteer committee consisting of local business owners and local residentsfor five months of hard work on the first-time event, which featured more than 60booths on sports, nutrition and fitness and offered games and activities for youth, andmore than $30,000 in raffle prizes contributed by local chamber members and busi-nesses. Courtesy photo

BIG THANKS!

ENCINITAS — Localkids and their moms and dads joined the EncinitasChamber of Commerce onMay 23 to get in the game ofA Sporting Life HealthFamily Festival at Oak CrestMiddle School.

The fundraiser targetedlocal families with the mes-sage that sports, health andfitness starts with the family.Thanks to five months ofhard work by a chamber vol-unteer committee consist-ing of local business ownersand local residents, the first-time event featured 60-plusbooths on sports, nutritionand fitness and offeredgames and activities foryouth, and $30,000 plus raf-fle prizes contributed bylocal chamber membersand businesses.

Raffle items includedtrips to Mexico, surfboards,personal training packagesand more. Youth enjoyedthe opportunity to meetprofessional sports athletesfrom various sports includ-ing Greg Welch, Chiky Luna,San Diego Sockers CoachPhil Salvagio, Erica Davis,Mike Pierce, Eric Wunderle,Sinjin Smith, Mike Johnson,

Mitch Gaylord, MarisValainis, Don Casey, KevinBradshaw, Al Joyner, WillieBanks and Kaitlin Sandeno.

Youth from Encinitasmartial arts organizationsChurch’s ATA and WhiteDragon entertained thecrowds throughout the daywith martial arts techniquesincluding acrobatic stunts.

Mayor Dan Dalager andthe City Council participat-ed with the Camp PendletonColor Guard on stage.

The Eve Selis Bandopened up the day provid-ing country, rock and bluesfollowed by the rock bandThe New Archaic. But it wasthe band Stripes and Linesthat warmed up the crowdsfor the event that all werewaiting for — 45 minutes oflegendary skateboardchampion Tony Hawk andfriends tearin’ it up for thecrowd with a 60-minute per-formance of hair-raisingtricks and routines on Tony’sown half-pipe ramp.

Encinitas resident Hawkdemonstrated his infamous540 fingerflip, backside air,gymnast plant and morejoined by his pro skateboardbuddies Andy Macdonald,

Neal Hendrix, Pierre LucGagnon, Jesse Fritsch andKevin Staab. BMX performerSimon Tabron also whizzedthrough the air with tricksand techniques.

The grand finale of theskateboarders crossing inthe air over Tabron on theBMX left the crowd cheer-ing.

Hawk was presented by Assemblyman MartinGerrick a proclamationhonoring him for his out-standing dedication toyouth, sports and fitness.Providing food at the eventwere Brett’s BBQ, El Cajellonand Leucadia Pizzeria fromEncinitas plus many busi-nesses were handing outsamples of nutrition bars,energy drinks and more.

Approximately 1,000tickets were sold for theevent. The fundraiser bene-fitted three local nonprofits— Fresh Start Surgical Gifts,Rancho Coastal HumaneSociety and STAR/PAL.

The chamber will pres-ent a check to the local non-profits once the financialsfor the event areannounced.

A Sporting Life HealthFamily Festival a success

Pro skateboarder Kevin Staab gets inverted. Photo by Daniel KnightonDespite suffering from a minor injury, Tony Hawk gave thecrowd a show to remember. Photo by Daniel Knighton

Encinitas resident Chloe Laverson repelsdown from the rock climbing wall. Photo byDaniel Knighton

Encinitas resident Tolan Shaw performs asthe frontman of the band The New Archaic.Photo by Daniel Knighton

Skateboarding legend Andy MacDonald signs autographs for fans after his demo at the ASporting Life event at Oak Crest Middle School in Encinitas. Photo by Daniel Knighton


By Richard HoulihanFROM WWW.USCHAMBERMAGAZINE.COM

The creation and imple-mentation of a sound familybusiness succession plan canprovide a smooth and cost-effective transition of owner-ship to the next generation.

Though family businessesdo not have to worry about afederal estate tax in 2010, stateestate taxes are still in effect.And barring any unexpectedlegislation from Congress, thefederal estate tax will return in2011. Therefore, family busi-nesses should consider strate-gies for reducing their estatetax liability. These include gift-ing assets and creating familylimited partnerships.

Gifting assets oftenrequires extensive planning,but handing over a company’sassets piece by piece on anannual basis can be a simpleand effective way to avoid pay-ing certain taxes on the trans-fer. The annual exclusionamount for gift taxes did notchange from 2009 to 2010; giftsof $13,000 or less to anyone aretax free. A $1 million lifetimegift exemption is available as

well. These exemptionamounts can double when aspouse matches the gifts.However, if the gift is in theform of stock, the gift recipientis subject to capital gains tax.

Family limited partner-ships are another tool for pre-serving assets and transferringcontrol to the next generation.When utilized effectively, limit-ed partnerships can protectassets from creditors and allowsignificant discounts for giftand estate tax purposes. A fam-ily limited partnership, or FLP,is a form of a limited partner-ship where a family memberserves as either a general part-ner, or GP, or a limited partner,or LP, depending on his or herposition within the businessand family.

When the GP transfersassets to the partnership, thatperson owns all of the limitedpartnership interests. Fromthat point forward, the GP cantransfer limited partnershipinterests to his or her succes-sors; this is usually done on anannual basis. Gifts of LP inter-ests do not qualify under the$13,000 annual gift tax exclu-

sion; however, they are count-ed against the $1 million life-time gift exemption.

The value of limited part-nerships are discounted for thelack of control and marketabil-ity limited partners have overthe business. The GP retainsmanagerial control irrespec-tive of his or her ownershipinterests.

By structuring your familybusiness as a limited partner-ship, you can be confident thatyour family will avoid payingunnecessary taxes as the nextgeneration takes control of thebusiness.

Tips for LimitedPartnerships

— Establish a limited part-nership early.

— Transfer the assets youexpect to appreciate the mostfirst.

— Find a skilled and inde-pendent valuation advisor.

— Do not set up a familylimited partnership if the gen-eral partner is in poor health orlate in life.

— Do not include an off-shore trust in the family limit-ed partnership.

Family business successiontransitioning into the future

By Laurie McCabeFROM WWW.USCHAMBERMAGAZINE.COM

Green IT refers to the studyand practice of using comput-ers and IT resources in a moreefficient and environmentallyresponsible way. Here are somesimple ways for achievinggreener IT:

— Eliminate paper, printer,and packaging waste. The aver-age office worker used 130pounds of paper in 2008,according to InfoTrends. Trytools such as Green Print tomake people “think before theyprint” and automatically elimi-nate things such as printingthat extra page with only a foot-er or disclaimer on it. Buyremanufactured toner car-tridges and get personal inkcartridges refilled. Shop for aprinter that automaticallyprints double-sided and lookfor eco-friendly packaging onall new IT products.

— Reduce power con-sumption. “Set it and forget”tools, such as smart powerstrips, automatically turn offperipheral devices when youturn off the main device. Whenbuying new equipment, look

for EnergyStar 4.0 ratings andabove. Try Edison, a free appli-cation that helps you monitorenergy use. Intuit QuickBooks’customers can use Intuit GreenSnapshot to estimate theirfirms’ carbon footprint and getrecommendations to conserveenergy and dollars.

— Recycle old equipment.The Environmental ProtectionAgency estimates that only 18percent of electronic waste wascollected for recycling in 2007.But it’s easy to recycle. AtGazelle, you can sell and/orrecycle all kinds of electronicdevices, from mobile phones toprinters. Through Dell’s andGoodwill’s ReconnectPartnership, you can donateunwanted devices. Or goonline to IBM’s Asset RecoveryProgram and get a buybackquote for the value of 1 to 250items.

— Use cloud computingand software-as-a-service solu-tions (SaaS) instead of new, in-house applications. With cloudcomputing, multiple organiza-tions share the same comput-ing resources. For instance,researcher Greenspace found

that with more than 6,000 cus-tomer companies sharing datacenter resources, NetSuite’scloud ERP (enterprise resourceplanning) and CRM (customerrelationship management)solution saved more than $61million in energy bills per year,or nearly 595 million kilowatt-hours, the equivalent of nearly423,000 metric tons of carbondioxide per year. You’ll findalmost every kind of applica-tion in the cloud — from per-sonal productivity applicationsto accounting to industry-spe-cific solutions — for every sizecompany. If you use dedicatedhosting services, shop for greenhosting providers that use solaror wind power.

— Transition from paper-based to digital processes. E-mail marketing solutions aregreener and more affordable,flexible, and interactive thandirect mail. Free and low-costonline invoicing solutions suchas Sage BillingBoss andFreshbooks and online faxingsolutions such as Myfax andRingCentral Fax also help cutdown on paper waste.

‘Green IT’ saves money, environment

FROM THE DESK OF THE EXECUTIVE DIRECTORI am writing to you as the new interim execu-

tive director for the Encinitas Chamber ofCommerce. I am excited to take over this positionhere at the chamber while wecontinue to move forwardwith many exciting newthings.

First, we want to sharewith you that we will be mov-ing our offices from the down-town Second Street location tothe North Coast Business Parkon Encinitas Boulevard. Ournew address will be: 527

Encinitas Blvd., Suite 106.Along with this move we are also in the process

of seeking a new executive director for the cham-ber. If you are interested in the possibility of thisposition, please submit your resume directly [email protected].

Please know that even though there are thingschanging, we will continue to be here to serve youand your business. I welcome the opportunity totalk with you or meet you to learn more about yourbusiness and how we can help support you in yourgrowth. We will be starting some educationalworkshops very soon, so stay tuned!

We are also beginning a monthly networking

lunch as well to help you continue making the con-nections you need to grow your business. The firstlunch will be held June 3 from 11:30 a.m. to 1 p.m.at Boston’s Restaurant. The price is $15 for mem-bers and $20 for nonmembers and will includeyour lunch! We will continue these on the firstThursday of every month at different locations.

We are also proud to be a part of the Salute toEducation on June 8 at the Rancho Santa FeSecurity building again this year from 5:30 to 7:30p.m. to honor some of our local students andteachers.

Come join us for these great opportunities andwe look forward to hearing about your success!ANGEL

HAAG

When theU.S. trades,Americans workBy Tom DonohueFROM WWW.USCHAMBERMAGAZINE.COM

The United States must make job creation itsnumber one priority. Unemployment is 9.9 per-cent, and millions more have stopped looking forwork or are underemployed. Here’s a budget-neutral way to create hundreds of thousands ofnew jobs: double American exports over the nextfive years. With consumers tapped out and thefederal government maxed out, where willdemand come from? The answer is overseas,where 95 percent of the world’s consumers live.

What’s stopping us from exporting moreAmerican goods and services? The answer istwofold: political resistance at home and protec-tionism abroad.

Powerful special interests — including someunions — argue that trade is bad for Americanworkers. Working alongside their congressionalallies, these groups are delaying the adoption ofcritical free trade agreements, or FTAs, withColombia, Panama, and South Korea that wouldbenefit many American workers.

When it comes to trade agreements, Americais being locked out and left behind. Canada andthe EU are about to clinch their own trade dealswith Colombia, Panama, and South Korea, whichwould put U.S. workers and farmers at a hugedisadvantage.

To settle the debate over whether America’strade agreements have been good for the coun-try and our workers, the U.S. Chamber commis-sioned a study to examine the impact of FTAscovering 14 countries.

We learned that a staggering total of 17.7 mil-lion U.S. jobs depend on trade with our FTA part-ners — 5.4 million of which were created by theincrease in trade unleashed by the agreements.Incredibly, this explosion of job creation came atno cost to taxpayers.

Of course, the challenges facing U.S. businessaren’t all homegrown. The chamber sees analarming rise in economic nationalism aroundthe globe. Economic policies are being framed tofavor national producers and state-owned enter-prises while putting foreign companies at a dis-advantage.

China, for instance, is pursuing an “indige-nous innovation” strategy that threatens torestrict market access and deny a level playingfield for foreign enterprises and investors. Whilethe government has since taken some steps toamend these rules, remaining measures are stillcausing concern.

This amounts to a lost opportunity to createjobs, lift millions out of poverty, raise the globalstandard of living, and bring people and nationscloser together. The global community — includ-ing the United States — can and must do better.

You can read our study “Opening Markets,Creating Jobs” and our report “The State of WorldTrade” at www.uschamber.com/trade.

859 Second StreetEncinitas, CA 92024

Phone: (760) 753-6041Fax: (760) 753-6270

E-mail:[email protected]

Interim ExecutiveDirector

Angel [email protected]

Interim Board ofDirectors PresidentGenevieve Wing

[email protected]

EXECUTIVEBOARD

Board of DirectorsSecretary

Suzanne PerezSwanson

[email protected]

Board of DirectorsTreasurer

Melaini Peetmelaini.peet@union-

bank.com

BOARDMEMBERS

Lynn [email protected]

Al [email protected]

Robert GattinellaBob@

GattConstruction.comAlfredo Gonzales

[email protected]

Vanessa KellerVRkeller@

comerica.comNettie Nelson

[email protected]

Jim Silveirajsilveira@

rchumanesociety.org

SUBMISSIONSTo submit articles, photos and

press releases forconsideration for an

upcoming issue,please e-mail:

[email protected]©2009 ENCINITAS CHAMBER OF COMMERCE

Advertising/ProductionCOAST NEWS

GROUP828 North CoastHwy. 101, Suite C

760-436-9737E-mail:

[email protected]

Send us your newsEncinitas First welcomes your news. Please

send your pictures, event listings and businessnews to encinitasfirst@yahoo.

com to be considered for publication.


When Jaime Figueroawas a teenager, he neverconsidered going to college.In fact, most of his friendshad already spent time injuvenile hall, and were wellon their way to becomingcareer criminals. For Jaime,going to college wasn’t justunobtainable; it wasunthinkable — it literallyhad never crossed his mind.As Jaime explains it, no onein his family had everattended college, no oneeven spoke about college,and few people expectedhim to even finish highschool, let alone enroll in auniversity.

Growing up in North

County, Jaime attended alocal high school, and wasconstantly in some sort oftrouble. Therefore it came asno surprise to Jaime’s moth-er, Cindy, when he becameone of the 53 percent of Cal-ifornia Latino males to dropout. What did come as a sur-prise is what happenedonce Jaime enrolled in Mira-Costa’s Adult High SchoolDiploma Program — he

began to excel.In the program, offered

at the college’s CommunityLearning Center in Ocean-side, Jaime finally felt athome. He was treated as anadult, taught time manage-ment and study skills, andmost importantly, the facul-ty expected him to succeedinstead of assuming that hewould fail.

Faithfully each day, hismother drove Jaime to theMission Avenue campus.She rejoiced when she sawher son begin to care abouthis grades. By this time,almost all of Jaime’s friendswere in jail or prison, butJaime was beginning to talk

about transferring to col-lege.

Once Jaime graduatedwith his high school diplo-ma, he enrolled at MiraCos-ta College, where he beganto take classes alongside hisyounger sister, Laura. Thetwo of them made a splashon campus — Jaime took upmultiple leadership roles,including working as a stu-dent ambassador, a job thattook him to high schoolcampuses throughout Mira-Costa’s district, where he

spoke to young studentsabout his struggles in highschool and his successes incollege. He became involvedwith the Encuentros Lead-ership program, a six-year-old North Country organi-zation that encourages andsupports boys of Latinodescent to achieve excel-lence in education. Jaimealso served as the vice presi-dent of leadership for thecollege’s Phi Theta Kappa

It’s all in the family at MiraCosta College

ENCINITAS — TerryOshrin, tour chair for theMother’s Day WeekendArtists’ Studio and GardenTour, said that this year moretickets were sold than in anyprevious year. Many guestsreported that they look for-ward to and attend thisevent every year. The wordseems to be spreading.Guests were asked to indi-cate how they heard of thetour. More than 30 percentof the responses were “froma friend.”

The event was attendedby more than 1,100 guestswho toured the nine NorthCounty homes and enjoyedviewing (and purchasing)the work of more than 40artists. Artwork included oil,pastel, photography, jewelry,mosaic, sculpture, fiber art,gourd art, and much more.Artists reported that overallsales were better than lastyear.

The tour netted a littlemore than $16,000 for the

guild. The money raised willhelp offset operatingexpenses for the guild andgallery. A portion of the tick-et sales will be donated tothe four North County highschool art departments: SanDieguito Academy, La CostaCanyon, Sunset and CanyonCrest.

The San Dieguito ArtGuild has been a communi-ty organization since 1965.The guild is a showcase for awide variety of artists of alllevels and mediums. Thistour has been a great successfor more than 16 years and isa wonderful way for familiesto spend Mother’s Day.

Recent garden tour a success

From www.uschamber-magazine.com

A little-known provi-sion in the new health carereform law has a group ofsmall business ownersfuming. Beginning July 1,the government will begincollecting a 10 percent taxon all indoor tanning ses-sions. Industry experts saythe new tax would likelyhurt profits at thousandsof small independent tan-ning salons across thecountry, already underpressure from the reces-sion.

Healthreform burnstanningbusinesses

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ENCINITAS — FromJuly 5 to Aug. 5, Lux ArtInstitute will host its annu-al Summer Art Camp for“young artists” ages 6 to 14with age-specific classesavailable throughout eachweek.

The camp allows kidsto experiment with paint-ing, sculpture and photog-raphy, as well as collabo-rate on group art activities,explore the Lux landscapeand installations and viewrenowned modern art inthe Lux studio.

Summer Art Camp isled by the Lux educationstaff and focuses on foster-ing creative experimenta-tion and exposing youth toa variety of artistic materi-als and processes.

This year, thanks tocontributions from Luxdonors and volunteers,Lux will launch a newscholarship program thatwill allow more studentsthan ever to participate inSummer Art Camp. Recip-ients will be chosen byLux’s Education Commit-tee, based on a set of crite-ria including financialneed and artistic interest.

“We are thrilled to con-tinue the expansion ofLux’s Summer Art Campbased on high levels ofparticipation and inter-est,” said Lux Director ofEducation Kara Leen.“There is a huge demandfor creative opportunitiesand hands-on art instruc-tion for children through-out San Diego County,especially as arts educa-tion continues to decreasein public schools.”

The camp provides acreative outlet to childrenon summer vacation andbuilds on Lux’s school-based outreach program,

Art campsfor kidsofferedat Lux

❚ see Art Camps on 15

❚ see Spotlight on 12

The Christian Science Reading Roomrecently celebrated a ribbon cutting.Pictured front row from left areSunshine Smith, chamber ambassador;Connie Huenneke; Laura Wright; SallyLind; Stephanie Wright; Joan Faust,chamber ambassador; and AngelHaag, Encinitas Chamber ofCommerce interim executive director.Pictured in the back row are ElenaSchilder; Mark Patterson; SummerWright; Beth Strasser; Mark Ruble; andAl Steindorf. The Christian ScienceReading Room of Encinitas is a placewhere you can come to learn how toheal as Jesus healed, through a spiritu-al understanding of the Bible and abook called “Science and Health withKey to the Scriptures” by Mary BakerEddy, the discoverer and founder ofChristian Science. They have morethan 100 years of documented healingsattained solely through the practice ofChristian Science, and articles on howto apply its teachings to all areas ofone’s life. The Christian ScienceReading Room is located at 681 SecondStreet, Suite 101 or visit www.christianscience92024.com. Photo by SuzanneSwanson

CHRISTIAN SCIENCE READING ROOM

Spotlight on Higher Education

FRANCISCORODRIGUEZ



Classy Closet recently celebrated a ribbon cutting. Pictured from left are Angel Haag, interimexecutive director Encinitas Chamber of Commerce; Suzanne Perez Swanson of BusinessBlossoms Florist, chamber ambassador; Debbie Caligiuri, membership liaison for the EncinitasChamber of Commerce; Nancy Soule, staff; Annette “Nettie” Nelson of Nettie’s House, chamberambassador; Rachel Sanders, staff; Nathalie Phillips, owner; Vanessa Keller, Comerica Bankassistant banking center manager and chamber ambassador; Sunshine Smith of Taylor PlaceReal Estate, chamber ambassador; Teresa Wood of Comerica Bank; Mario Valdez, Union Bankfinancial services officer and chamber ambassador; Matt Phillips and children Tatiana Phillips

and Luka Phillips. Classy Closet is a lovely ladies consignment boutique that allows women to find treasures at great prices! Its friendly and relaxedatmosphere is also a part of the experience while shopping at Classy Closet. Owner Nathalie Phillips feels that in this economy, it is a great way tomake some money by recycling your clothes and it also helps preserve the world. Classy Closet carries all items from clothes and shoes to accessoriesand customers don’t have to spend a lot of money. The boutique is located at 1287 Encinitas Blvd. near Henry’s. They are open Monday throughSaturday from 10:30 a.m. to 6 p.m. Call (760) 230-5030 for more information. Courtesy photo

CLASSY CLOSET

Encinitas Elks Lodge gives back to communityENCINITAS — Encinitas

Elks Lodge #2243 is a private,nonprofit club open to bothwomen and men membersand their guests. The facility isoperated as a small businessand has both bar and ban-quet facilities. The profitsfrom these operations areused to help support numer-ous charities and charitableprograms.

“If you were an Elk mem-ber, you would be welcomedand treated as family in anyof the over 2,000 lodgesnationwide,” said Bill Vance,exalted ruler. “You would findthe costs of meals and drinksare surprising low. You wouldfind that you have a lot incommon with fellow mem-bers since you are all working

hard for such a worthy cause.You could be confidentwhere your donated moneyis really spent. You wouldhave the opportunity to helpkids and veterans throughthe many programs we havealready set up.”

The Encinitas Elks Lodgejoined the EncinitasChamber of Commerce toexpand and strengthen its tieswith the community.

“The Encinitas Lodge hasslightly more than 300 mem-bers and we’re very proud ofour programs,” Vance said.“Over 10,000 packages havebeen sent to Iraq; we’veoffered biannual lunches for50-plus (350 to date) returningMarines and sailors whoserved in Iraq and

Afghanistan.” The local lodgehas also visited VA hospitals,served Friday lunches for thehomeless, offered the PurplePig for therapy services toneedy rural children, deliv-ered Christmas baskets to themilitary and disadvantaged,sponsored youth basketballand baseball games and drug-free dances, offered scholar-ships and held numerousjoint events with communitygroups and charities.

“Last year our small lodge,with 314 members, donatedalmost $200,000 in cash,goods, and services whileassisting others in raising over$100,000 more for education-al and community projectsand serviced approx 9,000persons,” Vance said.

Vance said the best partabout being in Encinitas isthe small city warmth andaccess to the leaders.

“We are open to all racesand religions and welcomethose who would like toserve,” Vance said.

The Encinitas Elks Lodgeis located at 1393 WindsorRoad in Cardiff-by-the-Sea.The office are Mondaythrough Thursday from 9:30a.m. to 5:30 p.m. and Fridaysfrom 9:30 a.m. to noon.

The Social quarters areopen 4 to 10 p.m. Mondaythrough Friday and week-ends it varies.

For more informationabout weekly and upcomingevents, call (760) 753-2243 orvisit encinitaselks.org.

School-business partnership announcedENCINITAS — The

Encinitas Chamber ofCommerce, through itsEducation Committee, issupporting a strategy of con-necting a local business withevery classroom in the city’sthree school districts.

The chamber is askingsuperintendents fromEncinitas Union School

District, San Dieguito UnionSchool District and CardiffSchool District, area children,the teachers and Encinitasresidents to work together tomeet the needs caused bycurrent state budget short-falls.

So far 24 businesses havepledged their support and fora local school.

The chamber asks thatyou consider picking a schoolin proximity to your home orbusiness, or let them pick onefor you, and work together tohelp support Encinitas class-rooms.

Your child’s class or theclass of one of your neighbor’schildren can benefit greatlyfrom a small commitment

from you.Every month the newspa-

pers will be placing an adshowing each business withits partner classroom, recog-nizing those businessesinvested in the community.

All that is asked of busi-nesses is to occasionally pro-vide some project materials,pizza, drinks, or perhaps $20

to help with some transporta-tion.

The chamber looks for-ward to having you and yourbusiness be on our team,making a difference for yourschools.

For more information,call (760) 753-6041 or e-mailto [email protected] om.

BILL VANCE

ENCINITAS — The cityof Encinitas will hold its2010 Pet Expo on June 6where pets and ownersalike can enjoy plenty offun activities while pro-moting the better healthand well-being of the petpopulation.

Activities will includeprofessional photos withyour pet, grooming, a besttrick contest, and the“neuter scooter” clinic.Informational booths,vendors, and animal res-cue organizations will beon hand at the expo to giveaway free goodies andprizes as well as encouragepet health and wellnessideas.

In addition, theCounty Department ofAnimal Services will beoffering discounted doglicensing, $6 rabies shots,and $20 microchipping

Woof!Callingall pets

ENCINITAS — Roll upon or in anything besidesa gasoline car to theCottonwood CreekEnvironmental FilmSeries in DowntownEncinitas.

Ride a bike, skate-board, strap on yourblades, use your feet,charge an electric car, usepublic transportation andget creative for a free raffleticket. Hybrid vehicles donot count.

The CottonwoodCreek EnvironmentalFilm Series will be heldthe first Thursday of themonth through July at thenew LEED-certified(Leadership in Energyand EnvironmentalDesign) Pacific StationProject at 687 S. CoastHighway 101. Join theDowntown EncinitasMainStreet Associationfor a different film eachfirst Thursday starting at7:30 p.m.

On June 3 “Tapped”will be shown and on July1 the SurfriderFoundation San Diegochapter will present anight of local film featur-ing “The Cycle of Insanity:The Real Story of Water”by the SurfriderFoundation, “Hold OntoYour Butt” and othershort films by MartyBenson and “Riding

‘Green’filmseriescontinues

❚ see Pets on 15

❚ see Film on 15


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ENCINITAS — Encinitasmusician Charlie Recksieckhas had enough of waitingto be discovered. Instead ofwaiting for clubs to book hissolo act or his band, TheBigfellas, he’s created hisown local, monthly concertseries at the EncinitasLibrary.

Encinitas Concerts at the Library (www.encinitasconcerts.com) began as away for Recksieck to turn

the tables on the way musicacts are booked.

“I was basically gettingtired of watching really goodperformers not able to findgigs while inferior acts aremaking a name for them-selves,” Recksieck said.

The goal in the EncinitasConcerts at the Libraryseries was just to get the bestsingers and bands whowanted to play. The conceptseems to be working, with

solid performances eachmonth; the series is growinga regular audience whocount on the series’ quality

control. In short, concertgo-ers don’t need to have heard

Piano player takes matters into his own hands

ENCINITAS — Thissummer, the city ofEncinitas is adding its ownbeach lifeguards to theJunior Lifeguard mix. Thisyear’s program is designedfor kids, with an emphasison ocean safety, educa-tion, skill building andcompetition in a programtaught by highly motivat-ed and experienced life-guards.

For this summer, thecity will run its own pro-gram, rather than contractit out. The lifeguards areexcited to be a part of thisgreat program this sum-mer.

“We have put togethera team of experienced JG(Junior Guard) instruc-tors,” Lifeguard SergeantHans Fernan said. “Wehave taken our individualexperiences and put themtogether to create a pro-gram that takes oceansafety/education, physicalfitness and combinedthem into a fun interactivelearning environment, thekids will have a blast!”

“Going into this sum-mer, we are hearing thatparents are a little appre-hensive about changes tothe program with the life-guards running it,”Recreation SupervisorNick Buck said. “All in all,there aren’t a lot of bigchanges. The program willbe a lot of fun as always,and with the lifeguardsrunning it, we have terrificresources — both staff andequipment — to do somenew and different thingsthat will be nice additionsto the program.”

A few of the changes tothe program include aswim test in a pool,required of all first-timeparticipants, demonstra-tions of life-saving vehiclesequipment, advanced res-cue techniques, and thatstudents will get a JuniorGuard Handbook toenhance education.

Morning and after-noon two-week sessionsare offered all summer,beginning June 21 atMoonlight Beach.

Junior Lifeguards isopen to 9- to 17-year-olds.In addition, this summerthe city is offering a brandnew program called BeachKids for 7- and 8-year-olds.

Stop by the lifeguardtower at Moonlight Beachto talk to a lifeguard andpick up a sticker and post-card.

Visit www.EncinitasRecReg.com for moreinformation and to regis-ter online.

JuniorLifeguardProgramchangesit up

By Lillian CoxENCINITAS — Paul

Ecke III has taken a lot ofheat for some of his busi-ness decisions.

His decision in the1990s to move growingoperations to Guatemalafor poinsettias that putEncinitas on the map as“Flower Capital of TheWorld” was viewed bymany as unsupportive ofthe community. And inNovember 2005 his requestto rezone 38 acres of thePaul Ecke Ranch from agri-cultural to residential wasrejected by voters 2-to-1.

Despite setbacks Eckehas moved forward to keepthe ranch competitive andadapt to changing times.

“We still have excessland,” he said. “We have 1million square feet ofgreenhouse space and areonly using 2 or 3,000square feet. As a farmer, Ihate to see that.”

The number ofemployees at the EckeRanch has been reducedfrom 500 to 100.

“There are fewer, but

Plenty of activityat EckeRanch

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❚ see Ecke on 14❚ see Piano on 15

The California Center for Reproductive Medicine recently celebrateda ribbon cutting. Pictured front row from left are Marilyn Kovach,of Chef Marilyn, chamber ambassador; Debbie Caligiuri, member-ship liaison for the Encinitas Chamber of Commerce; Dr. MichaelStahler-Ph.D., M.B.A., H.C.L.D.; Marlena Lansford, IVF coordinator;Dr. Lori Arnold, M.D., F.A.C.O.G.; Jannell Terry, RN; Suzanne PerezSwanson, Business Blossoms Florist and chamber ambassador; andSunshine Smith of Taylor Place Real Estate, chamber ambassador. Back row from left are Raymond Fox, MedicalArchitecture & Consulting; Heidi Admonson, front office; Debbie Goode, business director; Rita Beckham, scrub nurse;Linda Perez, LVN; and Gregory Petree, president and CEO AmeriCare Medical Properties, Inc. Dr. Lori Arnold hasopened the first in vitro fertilization, endocrinology laboratory in North County. Dr. Arnold is one of the most recog-nized fertility specialists, and is one of the only female doctors in the San Diego area that is board certified in bothobstetrics and gynecology and reproductive endocrinology and infertility. Dr. Arnold has specialized in women’s repro-ductive health for nearly 20 years, and speaks several languages including Spanish and Italian. She is located at 477N. El Camino Real, Ste. C-310 in Encinitas. For more information, call (760) 633-2231 or [email protected]. Courtesy photo

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May 16 was the annual Jonathan Tarr Foundation Picnic at Oak Crest Park.In spite of May gray, it was a day full of smiles, applause, music, dancing,awards and pride. Students from many high schools in San Diego Countywho are enrolled in alternative educational programs or AVID had beennominated by counselors and teachers for the JTF scholarships. Some comefrom families where they are the first to complete high school or to go into apost-secondary program. The scholarship and support from Robin Tarr andthe Foundation aids the students in the pursuit of their goals. The pride that

they bring to their families, schools and themselves makes this yearly event a joyful occasion. JTF has awarded morethan $200,000 in scholarships in the 10 years since it was started by Robin Tarr in memory of her son Jonathan.Pictured above are Encinitas City Councilwoman Teresa Barth; Robin Tarr, JTF founder and director; Angel Haag,interim executive director of the Encinitas Chamber of Commerce; Vanessa Keller or Comerica Bank, EncinitasChamber of Commerce board member. Photo by Suzanne Perez Swanson

JONATHAN TARRFOUNDATION

PICNIC

By Lillian CoxENCINITAS — Talk

about a midlife crisis. In1994 Bernard Jourdainthrew his career as an Indyrace car driver in reverseand slowed down tobecome a restaurateur.

He opened El Callejonin the Moonlight Plaza,specializing in traditionalcuisine from his nativehome in Mexico City.

Jourdain was born inBrussels, Belgium, and at 10months his father’s work inthe steel construction busi-ness took the family toMexico City.

He studied mechanicalengineering and went on towork for American Motors,Volkswagen and Renault.

It was his oldest brother,Michel, who got him inter-ested in racecar driving.Michel built cars and race-tracks in Mexico. He alsoraced stock cars and com-peted in the Indy 500.

Bernard followed, rac-ing everything from stockcars to prototypes and the

Indy 500.“The only thing I didn’t

race was Formula 1,” hesaid.

In 1989 he was namedRookie of the Year in theIndianapolis series. Two

years later he punctured hisspleen when he crashed thesecond of two cars at theIndy 500 on the same day.

“I was trying too hardwith a car that wasn’t han-dling as well as the first car,”

he remembers.In 1991 he raced A.J.

Foyt’s car in Long Beachand later at the Indy 500and blew up the transmis-sion. He continued to raceuntil 1993, then returnedbetween 2004 and 2006.

Jourdain moved to LaJolla with his wife in 1986.They were living in Del Marwhen his best friend, TransAm champion Freddy VanBuren, suggested he open arestaurant.

“Freddy’s mother had arestaurant called Fonda delRefugio in the Zona Rosaarea of Mexico City,” Jour-dain said. “He gave me herrecipes.”

He also recognizedthere would be a market forothers like him who werefrustrated with the prolifer-ation of Tex-Mex restau-rants in San Diego and theabsence of traditional Mex-ico cuisine.

“I loved what I ate inMexico but couldn’t find it

El Callejon owner’s life in the fast lane

ENCINITAS — EF Edu-cational Homestay Pro-grams is a nonprofit organi-zation that provides interna-tional high school studentsthe opportunity to travelduring the summer andexperience America.

The organization is partof EF Education, whichbegan in 1965 with a mis-sion to break down barriersin language, culture andgeography and bring theworld closer, one student ata time. “We are creatinglong-lasting friendshipsbetween our host familiesand our students,” saidAmelie Hannebicque, oper-ations manager.

The students stay withvolunteer host families andattend daily English and cul-ture classes as well as organ-ized activities and excur-sions. EF EducationalHomestay Programs offers24/7 support to its studentsand families.

The organization joinedthe Encinitas Chamber of

Commerce to raise aware-ness about the program andestablish connections andnetworking opportunities inorder to find loving and car-ing families for their stu-dents.

EF Educational Homes-tay Programs brings aninternational flavor toEncinitas. “Our students arecoming with spendingmoney, and are also ofteninterested in scouting outplaces to study in the U.S.once they graduate,” Han-nebicque said.

“Encinitas is a greatcommunity for our studentswhich seems to have every-thing that they could wishfor!” she added.

EF Educational Homes-tay Programs still needsfamilies for this summer.“There is still time to con-nect with us and find theperfect match for your fami-ly,” Hannebicque said. “Weare hoping to grow and tobring more students nextyear.”

The organization oper-ates exclusively during thesummertime. Reach Opera-tions Manager Amelie Han-nebicque at (781) 267-1421or visit www.efhomestay.orgfor more information.

CHAMBERPROFILE

Bernard Jourdain was an Indy 500 racecar driver beforeopening El Callejon Restaurant in Encinitas in 1994. Heserves traditional cuisine from his hometown of Mexico Cityas an alternative to Tex-Mex food that is so popular in SanDiego. “I loved what I ate in Mexico but couldn’t find ithere,” he said. Photo by Lillian Cox

The Encinitas Chamberof Commerce would like towelcome all new andrenewing members.

New members• 4EVERLEAN• Beatrice Peak HHP• Bouquets by Bonnie• Classy Closet

Consignments• Dirty Dogs• Educational Home Stay

Program• Events Happen• Mario Yeo M.D.• McLaughlin Legal• Michael Craig

Construction• Mission Federal Credit

Union• Natural Living Source• Judy’s Candles• Stuart B. kipper M.D.

and Associates• Trends 421

Renewing members• 2008, Computer

Troubleshooters• 1992, David Urich, DDS• 2008, Howard Johnson

Encinitas• 2006, Isabel David Lynch

DDS, APC• 2007, McNeff

Engineering andConsulting

• 2008, Sherwin-Williams• 2002, Sons of Italy in

America• 2004, Today’s Pizza and

Salad• 2000, White Property

ManagementPartnership

• 2004, Wells FargoEncinitas Office7

Welcome!

A Special THANK YOU to our long-standingmembers for supporting our Chamber

New memberplaquessuppliedby:

Organization offersinternational studentsAmerican experience

From Calistoga toCarneros, the going has got-ten tougher for Napa Valleyvineyards and wineries.Since the 1880s the spotlighthas been shining on thisblessed land of CabernetSauvignon, to the point that ithas passed the Cabernethomeland of BordeauxFrance as the elite world-beating appellation for thismost-requested red.

As the wine worldacknowledged this accom-plishment and we came topay homage and premium

dollars at the altar of NapaValley and its 300 or so winer-ies, two inflection pointsbecame game-changers: therecession, and a host of hus-tlers with cash to buy up over-

produced grapes along withthe advertising dollars toflood the market with theirgeneric wines. These broad-sides have left the Napa Valleybuckled but not bowed. Both

the 2006 and 2007 Cabernetvintages are the best in adecade, and progressivewinemakers that understandthe need for change aredetermined to make winesthat go to new heights of fla-vor and character. In ’06 and’07, weather factors kept thecrop under control so theemphasis was on quality, andnot so much quantity. Thishad the effect of somewhatlimiting the vulture genericsthat prey on vineyards withtoo many grapes and produc-tion costs to cover.

Generics first launched anumber of years ago to cashin on the Napa Valley reputa-tion, with Charles Shaw,

What’s in a name on the bottleTASTE

OF WINEBy Frank Mangio

❚ see Wine on 12

❚ see Fast Lane on 15

The Napa Valley Welcome Sign greets some 5 million visitorsper year with 30 miles of brilliant wines. Photo by Frank Mangio


Nationwide InsuranceCompany of America

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Stop in for food, fun and a free gift.Nationwide Insurance

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Friday: 9:00 AM-6:00 PMSaturday: BY APPTSunday: CLOSEDEvening: BY APPT

*Nationwide Insurance Company of America is a member of the Nationwide Mutual InsuranceCompany family of Insurers that has been serving customers for over 80 years. Products underwrittenby Nationwide Insurance Company of America. Life Insurance issued by Nationwide Life InsuranceCompany or Nationwide Life and Annuity Insurance Company. Home Office: Columbus, Ohio. Productsand discounts not available to all persons in all states. Nationwide, the Nationwide framemark, and OnYour Side, are federally registered service marks of Nationwide Mutual Insurance Company. ©2007Nationwide Mutual Insurance Company. All Rights Reserved.

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Encinitas Deputy Mayor Maggie Houlihan, a dog lover herself, and Cristina Valentin, astaff member, bathe a customer in one of Dirty Dogs custom doggie tubs. Courtesy photo

CARDIFF-BY-THE-SEA— Dirty Dogs in Cardiff-by-the-Sea had its grandopening on May 8, withmore than 300 visitorsthroughout the day, allenjoying the warm wel-come given by ownersElias and Regina Btesh andstaff.

Elias and Regina saidthey are pleased to feel theresponse from their newfriends and neighbors. “Wehad great items to raffle,and we know the winnerswere very pleased withtheir prizes,” Elias said.

As dog lovers and expe-rienced dog owners them-selves, they wanted toopen a local store thatwould fulfill their Cardiff-by-the-Sea communitywith products that are areflection of overall pethealth.

“We want every dog tohave as many good yearsas possible,” Elias said.

“As fun and convenientas our U-Do-It-Scrub (selfservice wash) is, we knowthat bathing a dog is notalways on your list of Top10 favorite ways to spendyour free time,” Elias said.

Dirty Dogs offers theoption of their full-serviceWe-Do-It-Scrub or havingprofessional certifiedgroomers Corie Servioloand Alivia Morris do thejob for you at their Dog EStyle Salon.

“Your dog’s well-beingis very important at DirtyDogs,” Elias said.

They have carefullyselected the food, treats,toys and shampoos thatwill have the right nutri-ents in the right propor-tions, which are indispen-sable to keeping a doghealthy.

“Today, most commer-cial-grade pet foods areformulated to keep yourpet alive and reasonably

healthy at the lowest costpossible,” Elias said.“Unfortunately, theseproducts often lack a vari-ety of fresh, natural andwholesome ingredientsthat will optimize yourpets health, and makemealtime a true pleasure.Instead, poor qualitymeats, non-nutritionalfillers and byproducts areused.”

Elias and Regina feelthat an all-natural diet foryour pet is the most lovingchoice you can make andthey invite pets and theirowners to stop by.

Dirty Dogs is openMonday through Fridayfrom 9 a.m. to 8 p.m. andSaturday and Sunday from9 a.m. to 7 p.m.

They are located at2107 San Elijo Avenue inCardiff-by-the-Sea. Formore information, call(760) 944-3647 or [email protected].

Dogs have their daywith new Cardiff store

Yoga offered for Dad and baby

Surfin Fire is owned by local firefighter Jon Peterson. SurfinFire offers quality surf lessons, surf camps and delivers adetailed and individualized program. Peterson ensures that

safety is the No. 1 consideration as he leads his fun-filled surf adventures for allages. Surfin Fire is assisting and sponsoring a great program for high school kids.The participating students are part of a Spanish exchange program from Madrid.There is a need for families here in North County to room and board these highschool students. If interested in being a host family this summer, visitwww.sandiegocoastalhomestays.com. Families who have teenagers and host canget a great price to participate in surf camps.Surfin Fire’s competitive surf school will cost $275 and take place in Session No. 6from July 19 to July 23 and in Session No. 8 from Aug. 2 to Aug. 6 at Ponto Beach.Pictured above is Kyla Peterson. For more information, visit www.SurfinFire.com orcall (760) 438-0538. Photo by Don Ansell

FIRED UP

ENCINITAS —Becoming a stay-at-homedad is an increasing trend,due to the massive numberof layoffs in this downeconomy. Local yoga

instructor HeatherHernandez-Reja caught aglimpse of this trendrecently while marketingher baby yoga classes.

She said gets more

phone calls from stay-at-home dads looking for anopportunity to build physi-cal strength while bonding

❚ see yoga on 15


www.encinitaswinefestival.com.

JUNE 5The Ada Harris band

program benefit concert byKartik Seshadri will takeplace at 7:30 p.m. June 5 atthe Seaside Center for Spiri-tual Living, 1613 Lake Drivein Cardiff-by-the-Sea. Fortickets, e-mail [email protected] or call (760) 944-1423.

JUNE 6A Pet Health Expo will

take place from 9 a.m. to 1p.m. June 6 at Encinitas CityHall parking lot at 505 S. Vul-can Ave. There will be petlicenses, microchips, shotsand exhibitors.

JUNE 6Encinitas Environment

Day will be held from 10a.m. to 4 p.m. June 6 at Cot-tonwood Creek Park at thecorner of Encinitas Boule-vard and Vulcan Avenue.For more information, visitwww.eeday.org.

JUNE 6A concert Trumpets R’

Us will take place at 2 p.m.June 6 at the EncinitasLibrary. Visit www.encinitaslibfriends.org/Events.phpfor details.

JUNE 7A lecture “Transporta-

tion, planning for the move-ment of people” will takeplace at 6:30 p.m. June 7 atthe Encinitas Library. Formore information, visitwww.encinitas2035.info.

JUNE 7Ballet classes start on

June 7 for the summer ses-sion at the Encinitas Com-munity Center, 1140Oakcrest Park Drive. YouthBallet, for ages 7 to 13 yearswill be offered on Mondaysfrom 5:45 to 6:45 p.m.,Teen/Adult Ballet I, for ages14+ will be held on Mondays

from 6:45 to 7:45 p.m., andTeenAdult level II will beheld on Mondays from 7:45to 9 pm, Wednesdays from7:30 to 8:45 p.m. and/or Sat-urdays from 8:45 to 10 a.m.For more information, visitwww.EncinitasRecReg.comor call (760) 943-2260.

JUNE 7Ahnileen Martinez,

AARP associate state direc-tor, will be honored at AARPChapter 239 Encinitas gen-eral meeting at 1 p.m. June 7at the Encinitas Senior Cen-ter, 1140 Oak Crest ParkDrive. Learn about AARP’snew Spirit of 45 program fol-lowed by monthly chapterprogram: The Spirituality ofAmerica. AARP chapter pro-grams are free and the pub-lic is welcome. For moreinformation, call (760) 753-2456.

JUNE 10The Bigfellas will be per-

forming at Encinitas Con-certs at the Library from 5:45to 7:30 p.m. June 10. Doorsopen at 5:15 p.m. for thisfree concert. For more infor-mation, visit www.encinitasconcerts.com.

JUNE 10A MainStreet 101 pres-

entation will be given from5:30 to 7:30 p.m. June 10 byLauren Adkins with theNational Trust for HistoricPreservation at Ada HarrisSchool, 1508 Windsor Roadin Cardiff-by-the-Sea. Thispresentation will kick offCardiff 101’s start of the Main Street program in Cardiff-by-the-Sea. Formore information, visitwww.cardiff101.com.

JUNE 12A family concert

Hutchins Consort, Super-heroes!! will take place at 10a.m. June 12 at the EncinitasLibrary. For more informa-tion, visit www.hutchinsconsort.org.

JUNE 13A concert Strings in the

Garden along with a silentauction and refreshmentswill take place from 4 to 7p.m. June 13 at San DiegoBotanic Garden. Tickets andinformation are available atwww.carlsbadstrings.org orwww.sdgarden.org.

JUNE 15Words Aloud open mic

night will take place at 5:30p.m. June 15 at the EncinitasLibrary. For more informa-tion, visit www.sandiegowriters.org.

JUNE 16A lecture for ages 50 and

older on Medicare “ExtraHelp” programs will begiven at 10:30 a.m. at theEncinitas Senior Center,1140 Oakcrest Park Drive.For more information, visitwww.EncinitasRecReg.com.

JUNE 16An author lecture by Bob

Watson, World War II veter-an and D Day survivor, willtake place at 6:30 p.m. June16 at the Encinitas Library.For more information, visitwww.encinitaslibfriends.org/Events.php.

JUNE 16Lux @ Night, a live music

and art event for those 21and older, will take place at 7p.m. June 16 at Lux Art Insti-tute. For more information,visit www.luxartinstitute.org.

JUNE 17Encinitas Classic Car

Nights will take place from5:30 to 7:30 p.m. June 17along South Coast Highway101. For more information,visit www.encinitas101.com/events/rods-woodies-classic-car-show/.

JUNE 17A discussion titled 30

Great Drought TolerantPlants for your Garden willtake place at 6 p.m. June 17at the Encinitas Library. Formore information, visitwww.sdcl.org.

JUNE 19Santos Fine Art Galleries

will celebrate its grandopening from 5 to 10 p.m.June 19 at 978 N. CoastHighway 101 in Leucadia.RSVP by e-mail at [email protected] or by phone at (760) 663-1644.

JUNE 19The Solana Center for

Environmental Innovationwill host a free compostingworkshop from 10 a.m. tonoon June 19 at the San Die-guito Academy, 800 Santa FeDrive.

JUNE 19A workshop on Skate-

board Art with RonCameron for ages 14 andolder will take place from 9to 11 a.m. June 19 at theEncinitas Library. For moreinformation or to RSVP, call(760) 633-2746 or visitwww.encinitaslive.com.

JUNE 19A Fairy Festival will take

place from 10 a.m. to 2 p.m.June 19 at San Diego Botan-ic Garden in the HamiltonChildren’s Gardens. Atten-dees are invited to weartheir costumes. For moreinformation, visit www.sdgarden.org.

JUNE 19Kids @ Lux, tour and

activities for ages 6 to 12 willtake place at 10 a.m. June 19at the Lux Art Institute. Formore information, visitwww.luxartinstitute.org.

JUNE 19Environmental Film for

Youth: “What’s on YourPlate,” will be shown from 2to 4 p.m. June 19 at theEncinitas Library, 540 Cor-nish Drive. For more infor-mation, visit www.cityofencinitas.org/Resident/Environment/Environmental+Committee.

JUNE 19The 45th anniversary

celebration for San Dieguito

Art Guild will take placefrom 5 to 8 p.m. June 19 atthe Off Track Gallery, 937 S.Coast Highway 101. Therewill be art on display andrefreshments served. Formore information, visitwww.offtrackgallery.com.

JUNE 21A playwright’s forum

“The Story of HenreittaLacks” by Judy Montaguewill take place from 6 to 7:30p.m. June 21 at the EncinitasTheatre Consortium at theEncinitas Library. For moreinformation, visit www.etcinfo.net.

JUNE 27A chamber music con-

cert Sonic Stories will be per-formed by the CaliforniaQuartet at 2 p.m. June 27 atthe Encinitas Library. Formore information, visitwww.connectionsmusic.org.

ONGOING

Farmers MarketSundays from 10 a.m. to

2 p.m. at Paul Ecke CentralElementary School

Sundays from 2 to 5 p.m.at Flora Vista ElementarySchool

Yoga for SeniorsMondays at 2 p.m. at the

Encinitas Community andSenior Center

Wednesdays at 3 p.m. atthe Cardiff Library, www.sil-verageyoga.org

Horseshoe PitchingAge 12 and up, Tuesdays

and Thursdays at 5 p.m. atOakcrest Park. For moreinfo, call the Cardiff RivieraHorseshoe Club at (760)436-5166.

Encinitas LibraryFigure DrawingGroup

Will take place from12:30 to 3:30 p.m. Fridaysfrom April 2 to April 30 at540 Cornish Drive. Call (760)942-8738 for more informa-tion.

Calendarcontinued from 2

honors society, and graduat-ed this May with close to a 4.0grade point average.

Meanwhile, Laura, whocame to MiraCosta “without aclue” of what she wanted todo with her professional life,became involved in the stu-dent newspaper, where sheserved as a copy editor, andwrote an entertainment col-umn. Laura says her entirefamily kept a close eye onJaime and her when theybegan attending MiraCosta;even their distant cousinshave told them they bothhave set a great example forthe entire family.

Laura and Jaime bothearned their associatedegrees this past month, andeven though each of themwill be transferring to differ-ent four-year institutions,

they will be neighbors. Jaimewill be at UC Berkeley, wherehe has been accepted into theprestigious AchievementAward Program and offered asubstantial scholarship. Heplans on majoring in ChicanoStudies and has plans to

attend law school. Laura willbe across the bay at San Fran-cisco State University, whereshe will be studying tobecome a sports broadcaster.Jaime was also accepted andoffered scholarships to UCIrvine, UCSD and UCLA.

In the meantime, theirmother Cindy will be here atMiraCosta, where she is nowtaking English as a SecondLanguage classes at the Com-munity Learning Center.Needless to say, both of herkids are talking to her about

enrolling in college at Mira-Costa’s Oceanside Campusonce her English skills arestrong enough. And they bothhave their eyes set on Dadtoo, who just may become aMiraCosta student himself.

Stories like the Figueroas’are special, but not rare. Ofthe 14,000 students whocome to MiraCosta each year,some are related, but all areconnected by the bond ofworking toward a commongoal — to achieve academicsuccess and create better livesfor themselves and their fam-ilies. The entire “MiraCostafamily” is behind our stu-dents and we are so veryproud of their success. Con-gratulations to the Figueroafamily, and the hundreds ofother MiraCosta Collegegraduates who have foundsuccess and are on their waytoward accomplishing a greatmany things.

Spotlightcontinued from 5

Jaime, Cindy and Laura Figueroa keep education at MiraCosta College all in the family.Courtesy photo

better known as “Two BuckChuck,” leading the pack.This was really a wine pro-cessing company in a mon-ster warehouse in Modestothat made box wine. A dealwas made with Trader Joe’s, alarge “organic style” foodchain, and the rest is winehistory. Success breeds imi-tators so in rapid successionwe got Beverages and Moreand Costco house brands,Barefoot Cellars and theirdrugstore/supermarket highvolume marketing, and late-ly, Cameron Hughes, a winepower broker with pencil-sharp margins that focus onthe Napa Valley vineyardswith big over-productionproblems.

If price is your majorconsideration, then thesegenerics will certainly please.But be advised. There is noway of knowing exactlywhere and what wine youare getting. Aside fromknowing what color the wineis, the rest of the story of thatbottle remains in the handsof the wine lab that put ittogether. For my money, Iwant to know the essence ofthat bottle of wine, whichincludes the history of thevineyard, the soil, the sub cli-mate, the development ofthe harvest, the winemaker’scredentials and the unique,natural qualities that singleout that lovely essence in abottle.

Be cautious when youconsider that next manufac-tured generic brand. Studythe label. Then, pay a fewdollars more for an authenticNapa Valley wine with aname you can count on.

New winemakerin town

David Raffaele hasarrived at Keyways Winery inTemecula Wine Country, asthe new winemaker. Hecomes from the nearbyMaurice Car’rie and VanRoekel Vineyards.

After three harvestsunder one of the leadingwinemakers, Gus Vizgirda,Raffaele can now express hisown ideas of grape cultiva-tion of more a Mediter-ranean style, that he believesdoes extremely well in theTemecula Valley.

Keyways is owned byTerri Pebley Delhamer andis unique as the only female-owned and managed wineryin Southern California.

Winecontinued from 10

David Raffaele is the newwinemaker at Keyways.Photo by Frank Mangio


By Suzanne Perez SwansonENCINITAS CHAMBER OF COMMERCE SECRETARY, BUSINESS BLOSSOMS FLORIST

ENCINITAS — All theelements came together fora truly enjoyable Sundownerat the Rancho Santa Fe Plazaon May 18: beautiful lateafternoon weather, fantasticvenue, delicious food andwine, generous prizes, ven-dor displays, music and arelaxed group of guests.

Bentley’s restaurantserved sliders, amazingshrimp and garlic bread;Champagne Bakery ruinedall diets with their deliciousand beautiful desserts; Har-vest Ranch Market servedspicy salsa and chips; andMeritage Wine generouslypoured wine and educatedtasters on wine differences.

Keith Jacobson playedwonderful, mellow music

helping to bring stressed outentrepreneurs a sense ofcalmness.

Angel Haag, president ofthe Encinitas Chamber ofCommerce and incominginterim executive director,handed the microphoneover to the vendors so thatthey could introduce them-selves and their businesses.She then thanked outgoingExecutive Director MarshallWeinreb for his service to thechamber. Angel alsoreminded everyone aboutthe A Sporting Life festivalwith Tony Hawk, the JuneWine Festival and the Hoo-tenanny in July.

The prizes donatedincluded: Elks Lodge, twoall-day Hootenanny anddinner packages; Stacy Gris-sen of Aesthetically Pleasing,$100 gift certificate and $150

chemical peel or microder-mabrasion; Wilshire Fire-place, a canvas log bag anddecorative bellow; Cham-pagne Bakery a $20 gift cer-tificate; Seaside Home, aone-hour in-home consul-tation and gift bag; ChildishCouture, a $25 gift certificateand 50 percent off a sittingfor an 8-inch-by-10-inch.

No one won the Pot O’Gold, so it will be carriedover until the July Sundown-er and will be worth $175.You must be a member andpresent to win.

Many first-time guestscomplimented chamberrepresentatives on the wel-coming atmosphere andsaid they would be back.

The June Sundowner willbe at Rancho Santa Fe Secu-rity and is a salute to educa-tion. See you there!

Chris Silva of Champagne Bakery and Mary Purviance, chamber ambassador.Photos by Suzanne Perez Swanson

Bob Kaul of Bull Pen Restaurant; Bob Gattinnella, board member; Genevieve Wing, vicepresident of the Encinitas Chamber of Commerce; and Doug Kerr of Sunward Adventures.

Michael Kary of Huntington Learning Center and Doug Kerr of Sunward Adventures.

Rancho Santa Fe Plaza hosts chamber’s May Sundowner

Doug Kerr of Sunward Adventures, cham-ber board member Vanessa Keller andMichael Kary of Huntington LearningCenter.

Ed Przybysz of the Elks Lodge and NielsLund of Class Act.

David Reese of Bentley’s. John Reinhardt of Reinhardt Insurance.

Christina Beltran and Carmenza Davidwith San Diego Business Connections.

Nathalie and Matt Phillips ofClassy Closet.

Mark Davidowski with Meritage WineStore.

Uri Akler of Northstar Limos with formerchamber CEO Marshall Weinreb.


they are making moremoney,” he added.

Those well-paid employ-ees are involved in informa-tion technology, research anddevelopment and marketing.

“We are really proud ofour computer,” he said. “It ishome grown, the best in theindustry.”

Fiberoptic cable wasinstalled just last month. Theresult is inventory control inreal-time. This is invaluableto all aspects of the business,beginning with operations inGuatemala, where orders forcuttings are shipped to inde-pendent growers throughoutthe world.

“Guatemala uses it fororders and customer serv-ice,” Ecke said. “Sales reps useit on the road. Everyonecomes in here and looks atinventory. It is a responsive,accurate system. We don’thave to forecast anymore.”

The greenhouses onceused to mass-produce poin-settias for the world marketare now used to improvethem. Through R&D, EckeRanch is producing plantsthat are more compact, easi-er to grow using less heat andwater, and with brighter col-ors.

“We do plant breeding,hybridization and mutationbreeding,” Ecke said. “Thenthere are flowering trials. Youhave to ask yourself, ‘Is it

refined enough? Is it marketready?’ It’s a multiyearprocess. What we do here youwon’t see on the market forthree, five or 10 years.”

Ecke adds that he is con-tinuing to research sustain-able practices such as replac-ing traditional plastics potsused for geraniums withcoconut fiber, peat and othercompostable containers thatare not manufactured withpetrochemicals.

Also located on the EckeRanch is their new designcenter which touts the com-pany philosophy, “Windowsto the Future.”

“It doesn’t matter howlong you’ve been around,especially in the economywe’ve had,” Ecke said. “What

matters to me is adapting tothe future.”

Currently the Ecke Ranch

is launching its newest whitepoinsettia, the Polar Bear. Aportion of royalties will go tothe nonprofit Polar BearInternational. The companyis also working with theBerlin Zoo and the San DiegoZoo to create a new polarbear exhibit.

“In a bad economy con-sumers will walk by a PolarBear poinsettia and think, ‘Ihave to pinch my pennies,’”Ecke said. “But then theythink they can help savepolar bears while giving a giftto someone.”

Also looking to the futurehas been the acquisition ofOglevee, which expandedEcke’s market from sellingpoinsettia cuttings in thesummer for a winter bloom

to geraniums which sell inthe spring for a summerbloom.

The new Eck-O collec-tion of geraniums, begoniasand other summer flowersuses scientific technologiesto maximize productionwhile minimizing expendi-ture of energy, water andchemicals.

So, what would his grand-father and father think of theEcke Ranch today?

“My dad has been gonefor eight years but I guaran-tee he would support every-thing,” Ecke said. “We arelooking forward, we aredoing innovative things, andwe are an industry leader. He

Eckecontinued from 9

2010SALUTE TO

You’re Invited

Student & Teacher Awards Program

Please join the Encinitas Chamber ofCommerce as we present the 2010 Salute toEducation - Student & Teacher Recognition Awards.

Governmental Representatives, City Council, theChamber Board & School Officials will be at thisevent to help present plaques, proclamations andgifts from local businesses to students and teachersfrom our local schools for their OUTSTANDINGefforts during the 2009-1010 school year.

Entertainment, refreshments, and food will be

provided, so be sure to bring your appetite!No need to R.S.V.P., but if you would like fur-

ther information, or would like to donate items forthe students and/or teacher appreciation gift bags,please feel free to contact event coordinator DeniseMueller at [email protected] or760.942.0688.

Tuesday, June 8th 20105:30 pm - 7:30 pm

hosted by Rancho Santa Fe Security Systems1991 Village Park Way, Encinitas

Security Systems, IncProtective Services, Inc

We are grateful for the generous support of our sponsors:

By The Slice, is providing the most outrageous cheese cakesand Encinitas Foreign Car Repair will be providing Gelato

Mary EblenInsurance Agent(760) 479-1370345 S Coast Hwy., Ste. [email protected] Lic: 0D00281

Are you a safe driver? Call me today to find out how I can help you save up to 15%.

SAFE DRIVING SKILLS SHOULD MEAN

LOWER BILLS.

Discount and insurance subject to availability and qualifications. Discount amount may be lower and applies to most major coverages.Allstate Indemnity Company: Northbrook, IL © 2009 Allstate Insurance Company.

Call for a free quote.

Paul Ecke III, his wife, JulieHampton, and their daugh-ter, Polly Ecke. Photos courtesyof the Paul Ecke Ranch

From left to right, Edgar Engert, Paul Ecke III, Snow Maestas(Paul Ecke Ranch); James Russell (Armstrong Growers);Robert Buchanan (Polar Bears International); and AudraDanzak (The Venetian/The Palazzo) at The Palazzo in LasVegas, where the newest white Poinsettia, the Polar Bear,was featured in a holiday display. Photo by Daniel J.Cox/NaturalExposures.com

❚ see More Ecke on 15


the Valise Project; the Lux-cursion program, whichbrings students to tour theartist’s studio and create arelated art project on site;and the new Kids-in-Resi-dence, an in-depth, after-school arts curriculum.

Summer Art CampSchedule 2010

— Week 1, July 5 to July 9:Drawing

— Week 2, July 12 to July16: Painting

— Week 3, July 19 to July23: Sculpture/Ceramics

— Week 4, July 26 to July30: Mixed Media/Photogra-phy

— Week 5, Aug. 3 to Aug.6: Printmaking

— Ages 6 to 7: Mondayand Wednesday, 9 a.m. tonoon

— Ages 8 to 10: Mondayand Wednesday, 1 to 4 p.m.

— Ages 11 to 14: Tuesdayand Thursday, 1 to 4 p.m.

The program will culmi-nate in an open house and

young artists’ reception toshowcase the work of campparticipants in Lux’s ArtistPavilion from 5 to 7 p.m.Aug. 12.

Each week costs $80 fornonmembers; $65 for mem-bers. Aspiring artists cansign up for individual weeksor for all five weeks at a dis-counted rate ($375 for non-

members; $300 for mem-bers). Session space is limit-ed, and registration is on afirst-come, first-served basis.For more information, tomake a donation to thescholarship fund or toreserve a spot, call Kara Leenat (760) 436-6611 or [email protected] byJune 1.

Art Campscontinued from 5

of the next month’s per-former, they can just assumeit will be up their alley.

Despite the fact that theprogram is completely freeand acts are not getting paidfor their performances, theseries has tapped into plentyof top local performers will-ing to play.

“It’s almost a little sad orpathetic that there are somany folks like Veronica Mayor Michael Tiernan who canblow a room away, yet thestate of music is such thatthey’re not playing in 1,000-

seat venues,” Recksieck said.“But we’re taking advantageof it. I hope that word contin-ues to get out and thatEncinitas locals know what’shere for them, for free, everymonth.”

The program began whenRecksieck approached librar-ian Sandy Housley and theymapped out how the concertseries would operate. Thecrowds often exceed expecta-tions for a normal local libraryevent. Sometimes it’s hard tosay what’s the main attrac-tion: the performers, the freeentertainment or the beauti-ful setting in the library’sgallery room looking out over

downtown Encinitas and theocean.

Recksieck has plans to getsome local Encinitas spon-sors involved. “So far, everyconcert has had a really posi-tive vibe — it’s win-win forboth audiences and also theperformers who love to havenice folks really listening totheir music,” he said. “If wecould get some sponsorsinvolved to take advantage ofall of the goodwill in the roomand we manage to start pay-ing performers what theydeserve, then it will be win-win-win.”

The Bigfellas will finally beperforming at the series on

June 10. In 2009, their CD“Chubbed Up” was nominat-ed for a LA Music Awards“Record Of The Year” and fea-tured several silly songs like “IWish That I Were Gay,” “Adam& Eve & Ted & Alice” and an R-rated golf rap song, “On TheGreen.” But the stripped-down acoustic setting givesRecksieck and the band achance to do some morereflective and serious num-bers that they wouldn’t do in aclub or for a college audience.

“That’s another one of thebeauties of this series,” hesaid. “This crowd really listensto the music and appreciatesoriginal songs. I’m really

proud of what’s been goingon at the library. I live six shortblocks away and I know thissounds kind of dorky, but Ilove Encinitas, I love myneighborhood so I’m reallypleased to do something forthe community.”

Recksieck will performwith The Bigfellas at theEncinitas Library on June 10and also again solo on June 14for a bonus edition of theseries. Doors open at 5:15p.m. and music runs from5:45 to 7:30 p.m. The library islocated at 540 Cornish Drive.Call (760) 753-7376 or visitwww.encinitasconcerts.comfor more information.

Pianocontinued from 9

with their babies.Traditionally, Hernandez-

Reja’s baby yoga classes havecatered to the physical needsof moms as they look to

recover from the effects of thechildbirth experience.

Knowing that this kind ofyoga routine would not besuitable for her stay-at-homedad students, Hernandez-Reja designed a series of newyoga movements that would

help dads with strengthtraining, and babies withphysical development.

“I wanted to create aclass for dads where theycan network with otherdads, bond with theirbabies, and take advantage

of a yoga routine that catersto their strength trainingand body toning needs.After all, dads are importantpeople too,” she said.

Zen Daddy classes areoffered every Wednesdayand Friday from 2 to 3:30

p.m. in Encinitas.For questions about Zen

Daddy classes and to regis-ter, e-mail [email protected] or call (760)683-4918. Registration isalso available online atwww.zenbabyyoga.org.

Yogacontinued from 11

(includes registration) forresidents of Encinitas,Solana Beach, Del Mar,Carlsbad and unincorpo-rated San Diego. All latefees will be waived at thisevent.

For more informationregarding the expo, visitEncinitasRecReg.com orcall (760) 633-2760.

The Pet Expo 2010 willbe held from 9 a.m. to noonJune 6 at the Encinitas CityHall Parking Lot at 505 S.Vulcan Ave.

Petscontinued from 7

Waves” by Cyrus Sutton.Each night will featureupdates from DEMA, theEncinitas environmentalcommission and a freefilm under the summersky.

“Tapped” is a film thatexamines the role of thebottled water industryand its effects on health,climate change, pollutionand reliance on oil. Fromthe plastic production tothe ocean in which somany of these bottles endup, this inspiring docu-mentary trails the path ofthe bottled water industryand the unintended con-sequences of privatizingwater. The film presents apowerful portrait of thelives affected by the bot-tled water industry. Thisrevelatory film featuresthose caught at the inter-section of big businessand the public’s right towater. This film aims tochange your relationshipwith the water you drink.

Filmcontinued from 7

part of the credit ratingsagencies’ efforts to recali-brate municipal ratings to aglobal scale, the WaterAuthority received anupgrade in its credit ratingsfrom Fitch, moving to anAA+ rating from AA andMoody’s, moving to Aa2from Aa3. These upgradesreflect the credit worthi-ness of Water Authoritydebt when compared toother fixed income invest-ments.

The GFOA award isgiven to organizations thatmeet the highest princi-ples of governmentalbudgeting with budgetpresentations that servesimultaneously as a policydocument, financial plan,operations guide andcommunications devicefor the agency.

The CSMFO BudgetAwards Program recog-nizes governmental agen-cies that have prepared abudget document or acommunication tool thatmeets specific, detailedstandards established bythe CSMFO.

Awardscontinued from 2

food restaurants which areconvenient and low-cost.”

If a parent suspects thattheir child is significantlyoverweight, Dr. Wood saysthey should seek profes-sional help, either from apediatrician or dietician.

“It’s hard when a parentis telling a teen what to do,”she said. “Sometimes ithelps to have another per-son tell them.”

Dr. Wood suggests thatparents with a child olderthan 2 begin to maintain abody mass index (BMI)

graph.“You can calculate the

BMI of a child, then plot itout based on age and findout if they are in the rightpercentile,” she said. “It’s nota perfect number becausesome kids are more muscu-lar or bigger boned.”

BMI calculators can befound on the website of theCenters for Disease Controland Prevention atcdc.gov/HealthyLiving.

Dr. Wood explains thatchanging attitudes towardfood begins with the par-ents.

“Parents are the oneswho buy the food and

choose the restaurants,” shesaid. “They have to examinetheir habits and what theyare doing and how it influ-ences children. If parentsare having five sodas a day,it’s hard to tell their kids theycan’t have any.”

Parents who are toorestrictive with food, and tryto limit foods for teens, canactually do more harm thangood.

“They are at school,and with friends, and will goout and get what theywant,” she warns.

Instead she recom-mends sitting down for afamily meeting.

“Explain that ‘Mom anddad thought about it and weall have to make somechoices,’” she said. “’We'regoing to eat at home moreoften. We’re not going tobring sodas in the house —we can have it outside as atreat.’”

Dr. Wood also recom-mends that parents avoidusing terms like “good food”and “bad food.”

“A 4-year-old will think ‘Iam bad,’” she said.

A better way to refer tocookies, candies anddesserts would be as “joytreats” or “slowing foods”that can be consumed occa-

sionally.Parents should encour-

age “fuel foods” or “growingfoods” such as chicken, veg-etables and fruits that givekids energy.

“This is what kids needto start thinking of as nor-mal food,” Wood said. “Par-ents need to understandthat kids will eat fresh foodsand whole grains if they areintroduced to them at ayoung age.”

For more informationon healthy eating, visit theU.S. Department of Agricul-ture website at mypyra-mid.gov or Dr. Wood’s web-site at kids eatgreat.com.

Obesitycontinued from 1

here,” he said.Today, El Callejon offers a

full menu with many special-ties developed by Jourdainhimself.

Patrons can start theirmeal with a choice of creamof chipotle, cream of cilantro,tortilla or chicken soup.

Main courses are madeto order mixing specialtysauces such as chipotle,cilantro, mole and popolanowith a choice of top sirloin,New York steak, pork, chick-en, fish and shrimp.

El Callejon boasts a fullvegetarian menu with manyselections featuring Rajas,strips of chile poblano andonion in a cream sauce with

cheese.Jourdain, who has three

children himself, enthusias-tically invites parents tobring their kids.

“I encourage families tostay the entire afternoon,” hesaid. “There is the sun andpatio for them to enjoy. Chil-dren can play and explorethe plaza while their parentseat.”

A special children’s menuincludes hamburgers, macand cheese, quesadillas andchicken strips. Afterwardskids can enjoy ice cream witha churro.

Lunch is also a good timefor families. While portionsizes are the same as dinner,the price is 20 percent less.The menu offerings are lim-ited.

El Callejon is a popularvenue for rehearsal dinners,graduations and birthdays.Private dining rooms areavailable at no extra charge.The restaurant also catersspecial events.

Jourdain recognizes thathis success is a direct result oflocals who have supportedhim all these years. In turn,he supports the communityby providing athletic uni-forms for Encinitas publicschools.

On Sept. 25 he will againhost El Callejon Golf Tourna-

ment for Epilepsy Founda-tion, which was created torecognize his son, Jean Jour-dain, and others who livewith the disease.

Super Bowl Sunday hasbecome a tradition at ElCallejon with Jourdain stir-ring up his own recipe forpaella outdoors while foot-ball fans watch the game onlarge-screen televisions.

El Callejon hosts a liverock band on Thursdaynights. A mariachi trio pro-vides entertainment on Fri-day and Saturday nights.

Happy hour takes placefrom 3 to 6 p.m. and includeshalf-price drinks and ordersoff the bar menu.

El Callejon is open from11 a.m. to 9 p.m. on week-days and 11 a.m. to 10 p.m.on weekends.

Reservations are wel-come. Call (760) 634-2793 orvisit el-callejon.com.

Fast Lanecontinued from 10

would be elated over thisPolar Bear product.”

He is less sure of hisgrandfather.

“He was pretty forwardlooking but it was hard forhim to move from field togreenhouse production,” hesaid. “He and dad wouldargue. He would be ecstaticthat we are still the leader inpoinsettias, constantly

innovating and diversifyingin other crops.”

Ecke adds that bothmen would be pleased thatthe company continues toenjoy success with ranun-culus production in Carls-bad and that the FlowerFields grows more populareach year as a tourist attrac-tion.

“I have a lot more com-petition than my grandfa-ther and father,” he said.“Farming is a hard business,

and we are still doing it.”Earlier this spring the

Ecke Ranch invited 1,000growers, retailers and bro-kers to view new varieties ofplants and marketing prod-ucts. The following Satur-day the greenhouses wereopen for a rare public salewhich generated about$25,000 in donations for theCommunity Resource Cen-ter.

For more informationvisit www.ecke.com.

More Eckecontinued from 14


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Encinitas First, June 2010_web