Entrepreneurship Resource Guide

1

ENTREPRENEURSHIP CENTER RESOURCE GUIDE

Prepared By: Ashish Rajadhyaksha, Graduate Assistant

Prepared For: William Paterson University,

Cotsakos College of Business

2

Entrepreneurship Center Resource Guide

Table of Contents:

Starting & Operating Activities Overview ..…………………………… 3

Planning Stage to Future Stage

Resources……………………......................... 4-14

Lessons for Lean Entrepreneurship ………….......………………………………………….. 15

This Resource Guide is designed to help individuals and small companies understand the steps needed to be taken and resources available to make all entrepreneurship dreams become a reality.

33

Entrepreneurship Starting & Operating Activities Overview

Plan Build Run FutureConcept

Business Structure

Finance &Accounting

Human Resource Management

Legal & Compliance

Sales & Marketing Strategy

Operations

I.▪ Market Research ▪ Mentor Advisement▪ Business Strategy &

Plan Preparation

II.▪ Business Name

& Structure ▪ Build or Buy

X.▪ Staff Hire ▪ Payroll

Service ▪ Benefits & Training▪ Evaluations &

Promotions

XVI.▪ Mgmt. Team ▪ Succession

Planning

XIV.▪ Future

Name & Structure

IX.▪ Auditing ▪ Billing,

Accounts & Budgets▪ Taxes ▪ Working

Capital Funding

XV.▪ “As Is” ▪ Sale ▪Mezzanine ▪ IPO ▪ Taxes

VI.▪ Mailing Lists ▪ Website ▪ Sales Leads ▪ Launch

XII.▪ Product Development ▪ Pricing ▪ PR ▪ Sales & Marketing ▪ E-sales

,

V.▪ Insurance ▪ Leases, Permits &

Licenses ▪ Intellectual Prop.

XI.▪ DOL & Other Government

Disclosures, Filings

IV.▪ Management ▪ Staff Search▪ Employee

Benefits

VIII.▪ Revised Business

Name & Corporate Structure (If Needed)

VII.▪ Equipment▪ Facilities

XIII.▪ Inventory Control ▪ Logistics ▪ Procurement ▪ Production & Quality Control ▪ Service Issues

▪ Work Procedures

III.▪ Self & Family ▪ Loans ▪ Seed/VC ▪ CPA Hiring

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Plan Stage Resources

Plan Build Run Future

Concept

Actionable Steps Key Resources

Market Research: ▪ www.sba.gov ▪ www.census.gov▪ www.bls.gov▪ www.nj.gov/business▪ www.nyc.gov/business▪ www.google.com ▪ Family & Friends ▪ Focus Groups

Mentor Advisement: ▪ www.score.org

Business Strategy & Plan Preparation:

▪ www.entrepreneur.com▪ www.sba.gov

I.▪ Market Research ▪ Mentor Advisement▪ Business Strategy &

Plan Preparation

http://www.census.gov/

http://www.bls.gov/

http://www.nj.gov/business

http://www.nyc.gov/

http://www.google.com/

http://www.score.org/

http://www.sba.gov/

5

Plan Stage Resources (Continued)


Ownership Structure


Business Name and Corporate Structure:Non- Profit, Partnership, Sole Proprietorship, LLC, S-Corp or C-Corp.

▪ www.entrepreneur.com▪ www.irs.gov/businesses▪ www.nj.gov/business▪ www.nyc.gov/business

Build or Buy Decision Options: New Concept, Buy Existing, License or Franchise Decision

▪ www.craigslist.org and www.cityfeet.com for real estate brokers ▪ www.entrepreneur.com

▪ www.sba.gov▪ www.njchamber.com &

www.chamber.com for storage facilities, equipment suppliers, etc.

II.▪ Business Name &

Corp. Structure ▪ Build, Buy, Franchise

or License Decision

http://www.entrepreneur.com/

http://www.irs.gov/businesses


http://www.nyc.gov/

http://www.adp.com/

http://www.cityfeet.com/


http://www.sba.gov/

http://www.njchamber.com/

http://www.chamber.com/

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Finance & Accounting Human Resource Management


Finance & Accounting:Funding Options - Self Funding, Family & Friends or Angel Investors / VC’s; CPA for Taxes

SBA Express Lenders: Valley National Bank, TD Bank, JP Morgan Chase, etc.▪ www.newyorkangels.com▪ www.fundingpost.com ▪ www.gaebler.com▪ www.irs.gov for Federal Tax ID# ▪ www.njchamber.com▪ www.chamber.com

Human Resource Management:Management Team, Staff Search, Employee Benefits

▪ www.craigslist.org ▪ www.adp.com▪ www.paychex.com▪www.heartlandpaymentsystems.c

om/ payroll

III.▪ Self & Family▪ Loans ▪ Seed/VC▪ CPA Hiring

IV.▪ Management ▪ Staff Search▪ Employee

Benefits

http://www.newyorkangels.com/

http://www.gaebler.com/

http://www.irs.gov/


http://www.adp.com/

http://www.adp.com/

http://www.adp.com/

http://www.paychex.com/

http://www.heartlandpaymentsystems.com/payroll


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Legal & Compliance


Insurance: General Liability, Workmen’s Compensation, Disability, Property, Unemployment Insurance

▪ www.nj.gov ▪ www.travelers.com▪ www.insurewithbb.com▪ www.chubb.com▪ www.statefarm.com▪ www.labor.state.ny.us▪ www.lwd.dol.state.nj.us

Leases, Permits, Licenses & Intellectual Property:Leases, Permits, Resale Certificate and Business Licenses, Intellectual Property

▪ www.lawyers.com▪ www.legalmatch.com▪ www.legalzoom.com ▪ www.nj.gov▪ www.nyc.gov for sales tax

application, permits & licenses by type of business ▪ www.uspto.govfor patents, trademarks & copyrights

V.▪ Insurance▪ Leases, Permits

& Licenses ▪ Intellectual Prop.

http://www.nj.gov/

http://www.travelers.com/

http://www.insurewithbb.com/

http://www.chubb.com/

http://www.statefarm.com/

http://www.labor.state.ny.us/

http://www.legalmatch.com/

http://www.nj.gov/

http://www.nyc.gov/

http://www.uspto.gov/

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Operations


Sales & Marketing Strategy: Mailing Lists, Website, Sales Leads, Launch

▪ www.craigslist.org▪ www.4over4.com for promo

materials ▪ www.GoDaddy.com for webhosting plans

▪ www.ebay.com▪ www.paypal.com for credit card

processing ▪ www.etsy.com to list hand-made

products ▪ www.google.com for online mktg. ▪ www.nj.gov/business &▪ www.nyc.gov/business for

Government certifications and contracts

Operations:Equipment and Facilities

▪ www.njchamber.com & www.chamber.com for storage facilities, equipment suppliers, etc.

VI.▪ Mailing Lists ▪ Website ▪ Sales Leads▪ Launch

VII.▪ Equipment▪ Facilities

http://www.craigslist.org/

http://www.4over4.com/

http://www.ebay.com/

http://www.paypal.com/

http://www.etsy.com/

http://www.google.com/


http://www.nyc.gov/


http://www.chamber.com/

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Build & Run Stage Resources


Ownership Structure Finance & Accounting


Ownership Structure:Revised Business Name and Corporate Structure: Non-Profit, Partnership, Sole Proprietorship, LLC, S-Corp or C-Corp.

▪ www.entrepreneur.com▪ www.irs.gov/businesses▪ www.nj.gov/business▪ www.nyc.gov/business

Finance & Accounting:Auditing, Billing & Accounts, Budgets, Taxes, Working Capital Funding

SBA Express Lenders: Valley National Bank, TD Bank, JP Morgan Chase, etc.▪ www.newyorkangels.com▪ www.fundingpost.com ▪ www.gaebler.com▪ www.irs.gov for Federal Tax ID# ▪ www.njchamber.com▪ www.chamber.com

VIII.▪ Revised Business

Name & Corporate Structure (If Needed)

IX.▪ Auditing ▪ Billing,

Accounts & Budgets▪ Taxes ▪ Working

Capital Funding


http://www.irs.gov/businesses


http://www.nyc.gov/



http://www.irs.gov/


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Build & Run Stage Resources (Continued)



Legal & Compliance


Human Resource Management: Staff Hire, Payroll Service, Benefits & Training, Evaluations & Promotions

▪ www.craigslist.org ▪ www.adp.com▪ www.paychex.com▪www.heartlandpaymentsystems.com/ payroll

Legal & Compliance:Income & Sales Tax Payments, DOL and other Audits, Regulatory Filings

▪ www.lawyers.com▪ www.legalmatch.com▪ www.legalzoom.com▪ www.nj.gov▪ www.nyc.gov for sales tax issues,

permits & licenses by type of business

▪ www.uspto.gov for patents, trademarks & copyrights

X.▪ Staff Hire ▪ Payroll Service ▪ Benefits & Training▪ Evaluations &

Promotions

XI.▪ DOL & Other Government

Disclosures, Filings

http://www.adp.com/

http://www.adp.com/

http://www.adp.com/

http://www.paychex.com/




http://www.nj.gov/

http://www.nyc.gov/


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Build & Run Stage Resources (Continued)



Operations


Sales & Marketing Strategy: Product Development, Pricing, PR, Sales & Marketing, E-Sales

▪ www.craigslist.org▪ www.njchamber.com▪ www.chamber.com▪ www.linkedin.com/groups▪ www.merchantcircle.com▪ www.facebook.com▪ www.twitter.com

Operations: Inventory Control, Logistics, Procurement, Production & Quality Control, Service Issues & Work Procedures

▪ www.sba.gov ▪ www.osha.gov▪ www.craigslist.org▪ www.entrepreneur.com▪ www.ups.com ▪ www.fedex.com

XII.▪ Product Development ▪ Pricing ▪ PR ▪ Sales & Marketing ▪ E-sales

,

XIII.▪ Inventory Control ▪ Logistics ▪ Procurement ▪ Production &

Quality Control ▪ Service Issues ▪ Work Procedures



http://www.linkedin.com/groups

http://www.merchantcircle.com/

http://www.sba.gov/

http://www.osha.gov/



http://www.ups.com/

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Future Stage Resources


Ownership Structure

Finance & Accounting


Ownership Structure: New corporate name and structure (if change of ownership)

▪ www.irs.gov for Federal Tax ID# ▪ www.njchamber.com▪ www.chamber.com

Finance & Accounting: As Is,Sale, IPO, M&A, Mezzanine, IPO

SBA Express Lenders: Valley National Bank, TD Bank, JP Morgan Chase, etc., Investment Bankers,▪ www.newyorkangels.com▪ www.fundingpost.com ▪ www.gaebler.com ▪ www.lawyers.com▪ www.legalmatch.com▪ www.legalzoom.com▪ www.nj.gov ▪ www.nyc.gov

XIV.▪ Future Corp.

Name & Structure

XV.▪ “As Is” ▪ Sale ▪ M&A ▪ Mezzanine ▪ IPO ▪ Taxes

http://www.irs.gov/





http://www.nj.gov/

http://www.nyc.gov/

13

Future Stage Resources (Continued)



Legal & Compliance


Human Resource Management:Management Team(s), Succession Planning

Your CPA, Advisory Board or Board of Directors

Legal & Compliance: Stop in case of a sale of business, or Income & Sales Tax Payments, DOL and other Audits, Regulatory Filings

▪ www.lawyers.com▪ www.legalmatch.com▪ www.legalzoom.com▪ www.nj.gov▪ www.nyc.gov for sales tax

issues, permits & licenses by type of business

▪ www.uspto.gov for patents, trademarks & copyrights

XVI.▪ Management Team ▪ Succession Planning

XI. ▪ Repeat from

BUILD & RUN Stage If NO SALE


http://www.nj.gov/

http://www.nyc.gov/


14

Future Stage Resources (Continued)


Sales & Marketing Strategy Operations


Sales & Marketing Strategy:Stop in case of a sale of business, or Product Development, Pricing, PR, Sales & Marketing, E-Sales

▪ www.craigslist.org▪ www.njchamber.com▪ www.chamber.com▪ www.linkedin.com/groups▪ www.merchantcircle.com▪ www.facebook.com▪ www.twitter.com

Operations: Stop in case of a sale of business, or Inventory Control, Logistics, Procurement, Production & Quality Control, Service Issues & Work Procedures

▪ www.sba.gov ▪ www.osha.gov▪ www.craigslist.org▪ www.entrepreneur.com▪ www.ups.com▪ www.fedex.com

XII.▪ Repeat from


XIII.▪ Repeat from




http://www.linkedin.com/groups

http://www.merchantcircle.com/

http://www.sba.gov/

http://www.osha.gov/



http://www.ups.com/

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Lessons for Lean Entrepreneurship

Identify What

Customers Are Looking

For

Create Value-Added

Solutions

Tap Free Resources,

Write A Business

Plan, Obtain

Funding

Chase Those Customers!!!

Lean & Agile Entrepreneurship = Active development of products and services, need to come to market quickly, and equipped with creative, stealthy marketing buzz.

Here are quick action steps for Lean & Agile Entrepreneurship. Pages 4-14 provide more detailed resources available.

Documents

Entrepreneurship Resource Guide