Entrepreneurship.syllabus

8/12/2019 Entrepreneurship.syllabus

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Sills

emonstrate ana!ytica! s8i!!s throu1h the ea!uation of entrepreneuria! opportunities, preparation of a 4usiness

p!an Cinc!udin1 mar8et ana!ysis and financia! statementsD, and dee!opment of a 4usiness pitch emonstrate s8i!!s of professiona! presentation necessary for presentin1 a 3innin1 4usiness p!an in the form of

a ?itch'

emonstrate s8i!!s of entrepreneuria! team4ui!din1

Ci!ic "earning

Be a4!e to descri4e the ro!e of entrepreneurship in adancin1 economic dee!opment and socia! mo4i!ity'

Be a4!e to descri4e 3hy socia! responsi4i!ity is for a!! 4usinesses and 3hy this 3i!! increase entrepreneuria!

opportunities in their corporations, institutions, and re1ions'

Reuired !e"ts Readings $%ntrepreneurs&ip ' Real-(orld 'pproac&)4y honda A4rams

I=BN *((-*)#%0#- Gou can order at Amaon for (% or !ess or 1o to www.#lanningShop.com for

+*'** orcall Jeff at650#%-*#*%& (ask about 25% discount)

$!&e (all Street *ournal)For subscription at $1 per week for 12 weeks see handout

Recommended Secondar+ Readings

!ntrepreneur "a#aine &nc "a#aine Forbes Financial 'ies and andouts

Course Reuirements

Grade Calculation?articipation &6

Assi1nments: (&6

* +our ,ife -lan * 'eplate .o to http/wwwstartupnationcostart*a*businessstart*a* businessht

* &dea -itch opetition 3eception

* 4tudent ebsite 3&4!

* ral -resentation fro 7bras 8ook

Midterm Eam (&6

Business ?!an ?itch ?roKect (&6

,idterm %"am

The eam 3i!! 4e 4ased on information shared in c!ass and from the assi1ned readin1s'

,ajor Course rojects:=tudents 3i!! 4e epected to

ee!op a rea!istic 4usiness p!an that you cou!d 4e1in today 3ith the money you hae and any ideasmeans they

hae for ma8in1 more money' Mana1e and Maintain the ise =tudent >e4site

ee!op and Mana1e the 5Idea iscoery ?itch7 "ompetition

%ntrepreneurial 'ctivities:

%
http://www.planningshop.com/http://www.startupnation.com/start-a-business/start-a-%20%20%20business.htmhttp://www.startupnation.com/start-a-business/start-a-%20%20%20business.htmhttp://www.planningshop.com/


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Idea Disco!er$ #itch Competition/ This is an eperientia! !earnin1 process that presents students 3ith an

opportunity to oersee, p!an, or1anie, mana1e, coordinate, mar8et and participate in the annua! ?itch

"ompetition' It is a 1reat 3ay for the students to interact 3ith industry !eaders and mentors 3ho areentrepreneurs andor enture capita!ists' It a!so proides another forum for students to dee!op entrepreneuria!

s8i!!s and to net3or8' A pane! consistin1 of "s, 4an8ers and esta4!ished entrepreneurs 3i!! Kud1e the

competition and the top pitches Cst p!ace, %ndp!ace and (rdp!aceD 3i!! 4e reco1nied and proided a cash

a3ard, 4ased on c!arity, effectieness, and innoation'

%IS T'C 'ebsite Ceachin1 Ideas Throu1h =tudent EntrepreneursD / =tudents are 1ien the opportunity to

tota!!y 4ui!d, mana1e, maintain and mar8et the student entrepreneurship 3e4site 8no3n as I=E T>" #http:sites'riset3c'com' The 3e4site 3as ori1ina!!y created in Au1ust %&, 4y ?rofessor Hardy7s Fa!!Entrepreneurship c!ass' =ince then, students from each preious c!ass, pass the 4aton to the students in thecurrent semester c!ass, to ma8e the 3e4site 4etter, current, faster and more efficient' The students 4rea8 off intocommittees to accomp!ish the tas8 C9enera! "oordinator, Administrator of >e4site, =ocia! Media, and Ne3sEents'

'he 3&4! ' student entrepreneurship website is an online resource for all eer#in# or established studentsnationall9 and #loball9 4tudents fro pre:ious classes are still in:ol:ed b9 assistin# the current 4eester

students on de:elopent and the9 pro:ide input on Facebook twitter and the website

%e!iewing Case Studies/ Throu1h my partnership 3ith The >a!! =treet Journa! C>=JD, students 3i!! 4e a4!eto ta8e adanta1e of this innoatie teachin1 too! around rea!#3or!d coera1e of current eents throu1h casestudies' This 3i!! 4e etreme!y en1a1in1 and 3i!! re;uire critica! thin8in1 for the students and it 3i!! spurc!assroom discussion and 1et students more ino!ed throu1h ;uies, discussions and artic!es from >=J.

.nstructional &ilosop&+: =tudents 3i!! 4e epected to attend c!asses

?articipate in c!assroom discussions

ead re;uired materia!s Turn in assignments on time

Ta8e Midterm

"omp!ete and turn in Business ?!an ?roKect

o a ?resentation for honda A4rams Boo8

efrain from interferin1 3ith the !earnin1 of others

?articipate on >e4site Team to Launch =tudent >e4site I=E

ead >a!! =treet Journa!

?articipate in Idea ?itch "ompetition

>rite Gour Life ?!an # Temp!ate(o tohttp:333'startupnation'comstart#a#4usinessstart#a#

4usiness'htm Be prepared to discuss "ase =tudy from >a!! =treet Journa! / ?rofessor Hardy 3i!! send

/o0 Can . C&ange t&e (orld1

)an. *+: Introductions, -e inspired -abson /ideo, Ste!e )obs 0 "o!e, Death and#assion and discuss S$llabus.

1ssignment 2e3t Class:

2rder %honda 1brams4Boo8 5ntrepreneurship 1 %eal'orld6 1pproach/

(
http://www.startupnation.com/start-a-business/start-a-business.htmhttp://www.startupnation.com/start-a-business/start-a-business.htmhttp://www.startupnation.com/start-a-business/start-a-business.htmhttp://www.startupnation.com/start-a-business/start-a-business.htm


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2rder The (allStreet *ournal Thin8 a4out 3hat team you 3ant to 4e on: >e4site, Mar8etin1 ?itch Team'

ead "hapter # >hat is Entrepreneurship and "hapter % # 2pportunity Identification and Feasi4i!ityana!ysis from A4rams7 Boo8 C?rofessor Hardy 3i!! e#mai! first t3o "haptersD'

Ideas for a 4usiness project 7eb. *8.

>rite Gour Life ?!an and turn in 7eb.9th # Temp!ate 9o tohttp:333'startupnation'comstart#a#

4usinessstart#a#4usiness'htm'

Interie3 your faorite Entrepreneur / due March ('

7eb. ;: Discuss 5'hat is ntrepreneurship,Characteristics of anntrepreneur, 'here doa!! =treet Journa! / ?rofessor Hardy 3i!! send'

7eb. 9+: 2< Class in or8 on !o1istics for Idea iscoery ?itch "ompetition'

>or8 on !o1istics for =tudent I=E >e4site and ?itch "ompetition

7eb. *8: Discuss Idea with Chris 'ilson, Student ntrepreneur, Kathleen >anle$, Carch ;: 'h$ are Customers Important, 'ho are =our Competitors and 'h$ Should

=ou, ha!e a (ood >anagement Team? >or8 on !o1istics for Idea iscoery ?itch "ompetition'

>or8 on !o1istics for I=E >e4site'

ead "hapter *# Mar8etin1 Fundamenta!s, and "hapter & # Mar8etin1 Tactics'

>arch 9: Discuss >areting #lan, >areting Strateg$ and >idterm


+
http://www.startupnation.com/start-a-business/start-a-business.htmhttp://www.startupnation.com/start-a-business/start-a-business.htmhttp://www.startupnation.com/start-a-business/start-a-business.htmhttp://www.startupnation.com/start-a-business/start-a-business.htmhttp://www.startupnation.com/start-a-business/start-a-business.htm


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>or8 on !o1istics for Idea iscoery ?itch "ompetition'

>or8 on !o1istics for =tudent I=E >e4site'

=tudy for Midterm'

>arch 9+: >idterm 3am




ead "hapter . # Money Mana1ement in A4ram7s Boo8 and "hapter 0 # Le1a! Issues, in A4ram7s Boo8'

Date T-1: 7ield Tripto 9++ 0 !isit www.http:AA9++dc.com. 9++ is a platform to rein!ent theworld b$ connecting the hottest startups with the resources the$ need to e3cel. 7rom our Campus a few blocs from the 'hite

Bouse, 9++ ser!es as a global hub for startups tacling major challenges in education, energ$, health care, go!ernment, and other

critical industries. 9++ startups recei!e mentorship, corporate connections, access to capital, media attention, and a pipeline of top

talentthe raw materials critical for inno!ators to succeed

>arch *8: 1ccounting and 7inancial 7ramewor for Success ntrepreneur, 1uthorand C7< (eorge Dines discusses in simple terms, 5The 7inancials for =ou and =our-usiness.6




>arch ;9: #ower with #oise and 2etworing0 International, >oti!ational ntrepreneurand Speaer Kerri 2orris 0 Turn in ntrepreneur Inter!iew.


>or8 on Lo1istics for Idea ?itch "ompetition'

ead "hapter - # Financin1 Gour Business and "hapter * #9ro3in1 the enture in A4rams Boo8'



1pril 8 7ield Trip to Ke!in #lans4 Ender 1rmorF Cupids Cup #itch Competitionat >ar$land Eni!ersit$.

1pril +/ (uest Speaer and /enture Capitalist dgar Barrell, #rinciple of Barrell#artnersdiscusses 3here the money comes from and ho3 to 1ro3 your 4usiness'


ead in A4rams Financin1 Gour Business "hapter - and 9ro3in1 the enture "hapter *



ead "hapter + / 2perations, "hapter ) # Techno!o1y and "hapter . # =ocia! Entrepreneurship and

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For oer %& years Johnetta Boseman Hardy has infused her passion and epertise in entrepreneurship topractice, teach, adise and counse! 4oth or1aniations, institutions, indiidua!s, and facu!ty, staff and

students in the hi1her education arenas on the princip!es and practice of entrepreneuria! endeaors'

Ms' Hardy is current!y the irector of the "enter for Entrepreneurship and Innoation C"EID at theQniersity of Ba!timore, 3hich connects emer1in1 and esta4!ished entrepreneurs to resources andopportunities that acce!erate their sustaina4!e reenue and 1ro3th' =he is a!so the Founder "E2 of theHardy =o!utions 9roup, LL", a firm that specia!ies in proidin1 resources, education and epertise tomaimie the success of eistin1 and emer1in1 sma!! 4usinesses in academic and 4usiness dee!opment,trainin1, financia! p!annin1!iteracy and eecutie coachin1' =he is a fre;uent pu4!ic spea8er, presenterand academic !ecturer' =he 3as appointed 4y the "onsortium for Entrepreneurship Education to 4e the=tate irector for the " Area Entrepreneurship "oa!ition' Most recent!y, Ms' Hardy sered as theEecutie irector of the Ho3ard Qniersity Institute for Entrepreneurship, Leadership and InnoationCELID 3hich is a uni;ue pro1ram to stimu!ate the notion of the practice of entrepreneurship to Ho3ard

Qniersity and a!! historica!!y 4!ac8 co!!e1es, and to the re1iona! African#American community' Qsin1her etensie corporate, non#profit or1aniation, and 1oernment contacts, Ms' Hardy 3as not on!y a4!eto proide eperientia! opportunities for those interested in entrepreneurship, 4ut she 3as a4!e to ac;uirea!ua4!e fundin1 for pro1ram proKects and initiaties'

2ther preious position positions he!d inc!ude: former Associate irector for the Nationa! Association ofB!ac8 Accountants$ Business irector at the Ho3ard Qniersity =ma!! Business ee!opment "enter and=u4 "enters at the =ma!! Business Administrations >ashin1ton Metropo!itan istrict 2ffice and theNationa! "ounci! of Ne1ro >omen' Ms' Hardy has counse!ed oer (,&&& 4usinesses on 4usiness start#up,mar8etin1, -CaD certification and financin1 Che!pin1 4usinesses o4tain a tota! of more than %) mi!!iondo!!arsD' Businesses hae ep!oded in the mar8et p!ace as a resu!t of her assistance'

For oer + years, Ms' Hardy has 4een teachin1 entrepreneurship, as an adKunct professor, at The>ashin1ton "enter for Internships and =eminars and Kust recent!y at the Qniersity of Ba!timore in?rofessiona! ee!opment' =he is current!y 3ritin1 a 4oo8 that 3i!! focus on African American 3omenin entrepreneurship' =he has conducted numerous professiona! seminars$ appeared on numerous adio T sho3s$ 4een interie3ed 4y the Ne3 Gor8 Times, >ashin1ton ?ost, >a!! =treet Journa!, Inc'Ma1aine, The >ashin1ton Business Journa!, B!ac8 Enterprise, Entrepreneur Ma1aine$ The Ba!timore=un, and the Ba!timore ai!y ecord and more'

Ms' Hardy receied her Master of Arts in 2r1aniationa! "ommunication =tudies, and a Bache!or of Artsfrom Ho3ard Qniersity in "ommunications 3ith a minor in Micro#Enironmenta! =tudies and esi1ns'=he a!so attended ?ratt Institute in Ne3 Gor8 for Business Administration and is a "ertified NLee!Business Instructor'

Ms' Hardy receied the %&&* Facu!ty of the Gear A3ard from The >ashin1ton "enter for Internships andAcademic =eminars, and in %&&. receied the Le1acy in Entrepreneurship Education A3ard from theAfrican American Empo3erment 9roup' =he current!y seres on =ma!! Business Techno!o1yee!opment "enters7 Board, the 9!o4a! Innoation Forum Brain Trust Board, and the 9oernin1 Boardfor ATHENA?o3er!in8 >omen of Ba!timore' In addition, she is a mem4er of the A!pha @appa A!pha=orority Inc' # Xi Reta 2me1a "hapter in >ashin1ton, "' A natie of >ashin1ton, '"', she is marriedto Me!in T' E' Hardy, Es;' and they are the proud parents of t3o dau1hters # E!ia4eth iian andictoria Joyce Hardy'

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Entrepreneurship.syllabus