Atlanta/Denver

711 Creekside Bend Alpharetta, GA 30004 +1-970-389-4187

sbunce@epicenterspark.com • www.epicenterspark.com

EXCELLENCE IN HOTELS | RESORTS | VACATION RENTALS & HOA | SENIOR LIVING

About EpicenterSpark Hospitality

EpicenterSpark Hospitality International, LLC is a full service

consulting and management company specializing in hotels,

resorts, vacation rentals and senior living. We have built a

reputation as a trusted sponsor by implementing innovative,

value-added and opportunistic strategies that have helped our

partners to outperform their goals. With an international

perspective, and local expertise we offer business processes

that are cutting-edge, maintain high-service standards and

embrace the latest in technology.

Our mission is to provide excellence I everything we do. This is

evident in our commitment to deliver not only superior service,

but also our ability to build and execute solid business plans and

roadmaps that meet and exceed owner, associate and guest

expectations.

How We Define Success:

• Build a firm foundation with a solid strategy

• Apply metrics to gauge cost vs. performance

• Consistency in process

• Focus on revenue

• Provide hands on leadership

• Make service our top priority.

The end result is our ability to deliver top-line results, produce

optimal efficiencies, retain employees, achieve high guest

satisfaction ratings and deliver quantifiable results our clients

expect.

The EpicenterSpark Advantage

Focus We have assembled a uniquely qualified team with a proven history of operational excellence in hotels, resorts, vacation rental and senior living. We are able to manage a diverse range of hospitality needs from operations to revenue management, marketing, sales and staffing. Our goal is to help companies be successful whether it is assisting on a new development, turning around a distressed property or simply helping to set-up new processes. Experience The team brings over 100 of years of experience in various hospitality segments including hotels, conference centers, resorts, vacation rentals, association management and senior living. This vast experience has developed an impressive track-record on long-term successful relationships with owners, investors, developers and homeowner associations. Over the years we have managed, marketed, and consulted companies such as: • IHG • Radisson • Hilton • Destination Hotels & Resorts • Red Spark Marketing • Valencia Hotels • Bourn Partners • Choice Hotels • White Lodging • Intrawest • ResortQuest • Blackstone • LXR Luxury Resorts • Loews Hotels • Yedla Management Company Impressive Team Our team has been hand-selected for possessing not only experience, but a long list of proven results and solid reputations. The philosophy of our team is to be passionate about each client, focus on building solid partnerships and deliver successful business results. Combining our focus experience and team we believe we have created a winning strategy that will deliver operational efficiencies and profitability.

Services

H o s p i t a l i t y | C o n s u l t i n g | M a n a g e m e n t

EpicenterSpark provides independent and third party management and consulting services to owners of lodging properties. We also provide comprehensive strategies to assist owners with distressed hotels.

Organization/Support Services • Strategic planning • Asset management • Reservations, distribution & channel management • Operations • Branding/rebranding • Marketing & sales strategies • Public relations • Legal resources • Finance • Revenue management • Maintenance and engineering • Information technology • Human resources • Talent acquisition • Finance • Competitive analysis

• Outsourcing

• Accounting/bookkeeping • Audit and control procedures • Purchasing inventories, supplies & equipment • Building repair and maintenance • Personnel selection & training • Supervision of all employees • Employee development & training • Daily results • In-depth financial statements • Annual and long-term capital planning

Services

Full Service Hotels & Resorts Full-service branded hotels will prosper through the experience of our team members who have worked with major brands throughout the world. We have taken best practices that have been tested and deemed successful and created a “Best Practices” strategy guide. At the onset of a new partnership, we conduct a thorough due diligence and create a detailed strategy based on the needs of each individual hotel or property. International Achieving success in the International market requires knowledge of the local markets and the ability to modify practices and resources to suit that market. Significant globalization has led to new opportunities abroad.

Services

Vacation Rental & Association Management

• Development and design

• Assembling the condo project team

• Providing project consultants on program elements and

operational requirements

• Providing review and direction on the condo declaration and other

legal documents

• Structuring of the rental management agreement

• Preparation of pre-opening rental program operating budgets

• Development of sales, marketing, advertising and public relation

campaigns

• Assisting with the purchase of FF&E and technology solutions

including PMS, PBX, Point of Sale, Guestroom/Entertainment

Services, and Telecommunications

• Assisting with selection of reservation and property management

systems, telecommunications and all other system requirements

• Providing direction on operational requirements for project

elements including: administrative office, front desk details and

equipment, kitchen, employee facilities, laundry and valet layout,

public and meeting/conference space, business center, spa/fitness

facilities, guest rooms and bathrooms, purchasing and receiving

offices, room service areas, and other guest areas

• Development and implementation of the owners’ relations program

Consulting Services

EpicenterSpark’s wide-range of experience allows us to offer various

consulting services. Some of the areas we offer include:

• Development consultation

• Project management

• Impact studies

• Management contract analysis and negotiation

• Franchise evaluation

• Operator selection

• Lease review and negotiation

• Litigation support and acquisition due diligence

• Sales, marketing & revenue management training

Executive Search

• Recruit management level positions

Services

Asset Management and Advisory

• Strategy plan to increase profitability, seamless

operations and increased asset value Food & Beverage

• Conception

• Development

• Management Interior Design

• Consultation

• Space Planning

• Design

• Purchasing

Developer Services

Partnering with Red Spark Marketing, a specialist in real estate sales

and marketing, we are able to assist developers at the onset of project

development. We work to ensure that the plans meet the needs of

the future buyers and guests from branding and architectural design to

target market research, sales and marketing. • Envisioning

• Due diligence

• Market study

• Architectural planning/design

• Interior design

• Marketing and sales

• Owner relations

Quality Assurance Services

Experienced consultants trained on client expectations

• Use of measurable data for benchmarking and comparisons

• Custom design for your property to measure compliance with

standards, procedures and policies • Standards development

• Organizational development & training

• Research

• Mystery shopping

• Designing optimal customer experience during “Moments of Truth”

• Change management

• Organizational alignment

• Reward and recognition programs for both customers and

employees

Clients & Experience

Executive Profile

R. Scott Bunce

Principal/CEO

Mr. Bunce brings twenty-five years of management experience in all facets of

resort, conference, hotel, senior living and vacation rental management and has

been recognized for performance excellence in nearly every discipline of the

hospitality industry. His operations, sales, marketing and revenue management

experience includes leading multi-unit resorts and hotels where he successfully

exceeded profitability, quality, and revenue goals and has led a track record of

success in city center, conference, mountain and beach locations. In addition, he

has managed multi-unit food and beverage operations, opening hotels, and hotel

conversions.

Prior to creating EpicenterSpark Hospitality, Scott served as Vice President, Western

Territory for ResortQuest International where he was responsible for over 3000

Condos and Luxury Vacation Homes, 65 HOA’s, 4 real estate offices, in 11 of the top

North American ski resort locations, improving EBITDA by 200%.

While at Intrawest Destination Resorts as Vice President Sales & Revenue

Management, he worked on numerous programs that attributed to increasing productivity by 27% per sales associate, improving sales efforts via structured training courses, developing and executing a branded sales approach and revamping the national sales force. These efforts contributed to stellar revenue growth that continuously, out- performed the industry benchmarks.

Scott has extensive international experience. At Hilton International, as Vice President Sales & Marketing of the The

America’s, his responsibilities were focused on revenue maximization of hotels throughout Canada, South America, and the

Caribbean. The organization totaled well over $65 million in EBITDA, with over 250 people employed under Mr. Bunce.

As Vice President of Revenue Management for Radisson SAS Hotels & Resorts/Rezidor, Scott created and was responsible for the revenue maximization of over 100 hotels throughout Europe, and the Middle East, totaling over $600 million. His experience in international markets included developing new and existing distribution channels via Global Distribution Systems, electronic & on-line booking vehicles and improving web site and new E-commerce opportunities, development

and implementation of company pricing and business mix strategies throughout Europe. As Regional Vice President/Director of Operations for Southern Europe, Scott was responsible for 21 managed and franchised hotels.

In addition, Scott has managed various consulting projects for companies such as Destination Hotels & Resorts, White

Lodging and Valencia Hotels, just to name a few.

As an industry speaking professional Scott has guest lectured at several schools, written and delivered Sales and Revenue

Management curriculum, including The Hotel School of Glion Switzerland, and was a regular speaker throughout Europe at

IQPC conferences, and a frequent guest speaker, panelist and moderator at several Mountain Travel Symposiums. He

holds a degree in Business Administration from Ferris State University in Michigan.

Executives & Associates

R. Scott Bunce

Principal/CEO

Fred Johnson

Principal/CFO

Sandra Sage

Principal/SVP Sales and Marketing & Operations

Jane Dudley

Human Resources

Lynette Hegeman

Principal/CMO

Tom Mulholland

Principal/Talent Resourcing

Aaron Heirtzler

VP Internet & Web Services

Kevin Kelly (Husch Blackwell)

Chief Counsel

Rajeev Kuruganti

VP IT and PMS Systems

Dan Street

VP Finance & Development

Barb Taylor-Carpender

Strategic Alliances and Planning, Sales Training

Bryan Stimpfle

Revenue Managemen t

Joe Winters

Hotel Loss Prevention

Testimonials

Ingvald Fardal, (Former SVP Sales and Marketing Radisson SAS Hotels):

“Scott’s experience in revenue maximization allowed him to successfully manage over 100 hotels throughout Europe,

Middle East, North and South Africa that totaled well over $600 million.”

Dave Hartvigsen, (Former SVP Intrawest Destination Hotels and Resorts) President Peak Hospitality Consulting:

“Scott brought to Intrawest significant experience and knowledge that allowed him to achieve record-breaking milestones

by growing lodging revenues 20% in 24 months.”

“Scott Bunce re-envisioned and personally delivered the Intrawest branded sales training that achieved tremendous results:

em- ployee evaluations improved by 41%, sales effectiveness of the average sales person increased by 27%, restructured

national sales force reduced costs by 64% and an improved channel distribution attributed to a 26% increase in

production.”

Marcus Bernhardt, (Former COO Radisson SAS Hotels) Senior Vice President Business Hotels and Head of Global

Sales Steinberger Hotels and Resorts:

“Scott Bunce personally developed and launched our revenue management division for Rezidor which led to forecasting

accuracy that improved by 21% in just two years.”

Pete Weien, (Former COO ResortQuest International),Vice President and Hotel Manager Gaylord Opryland Resort

& Convention Center:

“Scott Bunce was brought into ResortQuest to manage a division that was underperforming and in need of operational

leadership. Within two years Scott increased EBITDA at ResortQuest by 200% and managed the highest performing guest

satisfaction property within the company.”

Tim Genovese, VP Hotel Performance Support, Intercontinental Hotels:

“We have had great success leveraging Scott’s insights and solutions regarding sales, marketing and revenue management

to increase performance at our hotels. He has made a significant and positive difference and we will continue to utilize his

services and talents, as well as those of EpicenterSpark Hospitality International into the future.”

Ralf Garrison, Director, Advisory Group of Denver:

“Scott Bunce brings a wealth of industry knowledge both in property and hotel management that has added significant

value to our yearly symposiums. His ability to publicly speak, present and moderate has allowed us to use him a guest

lecturer and moderator on numerous industry panels. We have followed Scott throughout his career with Intrawest,

Destination Hotels & Resorts, ResortQuest and look forward to using Scott and EpicenterSpark Hospitality International

in future business partnerships.”