• Essar Communications operates in four business segments: Telecom, telecom retail, telecom infrastructure and IT-enable services.

• It has a joint venture with Vodafone.• A chain of telecom retail outlets.• A nationwide telecom tower network

and• A presence in IT enabled services.

Telecom Retail • The MobileStore Ltd.

The MobileStore, promoted by the Essar Group, is a one stop mobile solution outlet chain.

• Vodafone Essar Ltd, a JV of Essar and UK-based Vodafone Group Plc, is India's 2nd largest GSM telephony provider, with over 60 million customers. When Vodafone acquired Hong Kong based Hutchison Whampoa's stake in the erstwhile Hutchison-Essar JV, the company was valued at USD 18.8 billion. Essar has 33% stake in the JV with Vodafone.

Telecom Infrastructure

• Essar Telecom Infrastructure Private Ltd.– Essar Telecom Infrastructure Private Limited (ETIPL)

is one of the largest independent telecom infrastructure service provisioning companies in the country. It builds telecom site infrastructure and shares it with multiple telecom operators in India.

• Aegis is the business process outsourcing services division of the Essar Group. Aegis is a global leader in the outsourcing services space, specializing in the co-creation of value through the utilisation of partnerships and value innovation for a number of Fortune 500 and Global 500 companies.

Business Process Outsourcing

Mr. Rajiv Sawhney CEO, Telecom Business Group

Mr. Rajiv Agarwal CEO, The Mobile Store Ltd.

Mr. Madhur Taneja CEO, Essar Telecom Infrastructure Pvt. Ltd.

Mr. S. Srinivasa CEO, Essar Telecom Kenya Limited

Mr. S. Subramaniam

CFO, Telecom Business Group

Mr. Sunil Jha Head - HR, Telecom Business Group

Company’s mission:

To create enduring value for customers and stakeholders in core manufacturing and service businesses, through world-class operating standards, state-of-the-art technology and the 'positive attitude' of our people.

Mr. Aparup Sengupta Group CEO & Managing Director

Mr. Richard Ferry CEO, North America

Ms. Neeti Khaitan Chief Relationship Officer

Mr. Sandip Sen Global Chief Marketing Officer

Mr. Sudhir Agarwal Chief Operating Officer

Mr. C M Sharma Chief Financial Officer

Mr. Rahul Kamalakar Chief Technology Officer

Mr. Rajiv Ahuja Executive Vice President, Operations

Mr. Chandra Venkataramani

Senior Vice President, Operations

Mr. Prakash Toppo Senior Vice President, HR

Management TeamAegis Limited

Strategic analysis

• swot analysis

• Pert analysis

• BCG Analysis

Strengths

• Higher Quality– With over two decades of leadership experience in Customer

Interaction Management, some of the biggest names in business trust us to take care of their customers (and their brand equity.)

– commitment to customer success is evident with client tenures that are above the industry average.

– A broad range of services that go beyond tactical Process Execution to achieving strategic Process Transformation objectives

• Lower Risk – With Essar's strong financial backing, brings the stability to

structure deals for long term perspective. – A choice of Engagement Models that give clients unprecedented

choice in managing risk in a rapidly changing business environment

– Faster Results The “Aegis Transformation Approach” is a proven methodology

for accelerating project completion -- from the transition phase to quickly adapting to your changing business requirements.

• Optimal Cost of Ownership • State-of-the-art technology platforms – enabling rapid turnaround for

problem resolution

• Our Global Delivery Model offers a great deal of flexibility in supporting a number of deployment scenarios using on-shore, near-shore, and off shore capabilities with multi-country and multi-lingual

offerings.

Opportunity

• Telecom Retail has been expanding its presence in the metros. The first• phase will have 800 stores in 33 cities. Stores are being launched in Cochin,• Bangalore, Hyderabad, Chandigarh and Ludhiana. Essar Telecom Retail

has• tied up with equipment vendors to sell handsets and is planning to provide• both GSM and CDMA handsets along with accessories and value-added• services like handset repairs, handset exchange and bill collection.• Aegis is a thought leader in the customer interaction services segment

managing varied modes of customer contact from the stage of opportunity estimation for a product or service in a given market through to analyzing and reporting the customer behavior in a live environment.

• Essar Telecom Infrastructure plans to build 20,000 towers. It is true that mobile service consumers are increasing day by day but there is still a large potential segment of land line users

• Essar has opportunity to provide 3G service and in future if licence will Be got company can provide 4G services.

• Company can provide services related to banking industry ,music industry, stock broakhing information suggestions and facilities.

• As mobile users are increasing more and more Last year, India’s mobile handset market was worth Rs 30,000 crore, and is expected to touch Rs 50,000 crore by more players might enter into mobile retailing as the demand for handsets increases. mobile store will have more market to sell its mobiles in India.

• Other companies will require the telecommunication infrastructure services.• Reliance and Bsnl are the major rivals of essar communication but the

service they provide is not as good as essar, so in future company can have more market share.

• Essar group’s retail venture, Essar Telecom Retail expects revenue of $1 billion over the next three years by selling handsets and accessories in a joint venture with Richards Branson’s

Weakness.

• Hutch has been slow in expanding network in B and C circles while Bharti saw rapid growth. Moreover, in a sector where time to market is crucial, Bharti outsourced non-core activities to focus on marketing and branding

• The two companies are almost neck-to-neck in the metros, where there is very little upside due to higher penetration. However, Bharti is way ahead of Vodafone in B and C circles like UP (East) and UP (West), Kerala, Haryana and Bihar. Compnay has low market share than its potential.

• Rivals are providing more services.

Treats

• An analysis of subscriber figures by ET shows that while Bharti was ahead of Vodafone (then Hutch) by just about 2 million subscribers in June 2005, today the gap stands at nearly 12 million. RCOM (then Reliance Noncom had 11 million users against Bharti's 12 million in June 2005. Two years down the line, the one million subscriber gap has widened to nearly 11 million.

• Bharti Airtel is widening the gap between its user base and that of its closest rivals, Vodafone Essar and Reliance Communications (RCOM), at the same scorching pace at which India's telecom market is growing.

• The West Bengal and Kolkata will be only overlapped circles where both Hutch as well as Reliance is operating GSM services.

• With taking control of Hutchison Essar’s GSM mobile services in India, Reliance’s market share would go to more than 36.3 per cent from 20 per cent in terms of GSM and CDMA combined.

BCG Analysis

Pert analysis

• Political analysis:– Political situation in india is not much favorable for the company

but being a Indian company there are certain advantages for company. Company can have local support.

– Recently government has given the permition to use 3G technology.

– License will be given to the company.– Company can have the more broader spectrum for the use of

telecommunication services.– Recent government is technological favored but there s

uncertainity for future as elections are going on.

• Economical analysis.• Inidan economic conditions for good here, the tariffs are lowest in

the world.• The basic raw material for developing teleinfrastrucuture is available

at low cost more over company has it’s own steel plants in India.• India is second fastest growing country in Asia with growth rate of

more than 8%,• Call tariffs are going to more deep in future.• other company has been affected more by recession then essar, to

over come this situation company has executed new expantion projects for that company publices notices in the new paper also.

Rivals• There are strong rivals in market like reliance , BSNL,TATA,idea.• They are giving chalnge to the company to sustain the as market

leader.• Reliace communication is trying to acqire huchison essar to become

market leader.• Bsnl has strong holding in Indian market as government service

procider.company has still has not etered in landline segment.• Tata is providing very good wll service all over india.

Technological analysis.• Company will get licence to use 3G technology.• Company is not providing the GSM moble services• The telecommunication era will change with the 3G technology and

in future there will be 4G technology in market• Company has very advanced technology for market penetration.

FUNCTIONAL AREAS

• Sales & marketing– Company has very good market research over its rivals and

customer. It promotes services through direct marketing chain of mobile store. And also increases the use of mobiles sothat teleinfra services are also increased. Company had very unique priving strategy in market company’s prices are higher than its competitors but the quality of services holds customer to pay extra to the company.company has skimming pricing strategy in telecommunication services. It’s tarrifs are higher than BSNL & reliance. Company has adopted competitive pricing strategy in BPO and target pricing in teleinfra.company’s services are at their best level but competitors are active to improve their quality.

Finance & Accounts: • Company’s cash flow shows very positive attitude toward the

future .there is adequate liquidity in company. Company has raised it’s market capital in recent years. There are more administrative and other expenses in the company which affects the company’s cash flow. Most of the assets are secured and loans term is long and interest paid regularly on it. The profit of company is better than previous years as average revenue per user per month increasing month after month. Vodafone Essar’s adjusted gross revenue during the September-December 2008 quarter stood at Rs 4,245 crore. The figure for RCOM, however, was Rs 3,081 crore.

HR.• Thare are 20,000 employees working in essar communication their

recruitmen are done by the consulting agencies or the direct interwiev,.company’ work conditions are employee friendly. Though there are chances to employee to be affected by high radio active frequency wave working long hours in such environment causes cancer,high BP and other more serious deceases in long term so, company tries to give more incentives to it’s employees company provides trinning regularly for freshly recruited and to already existing employees.

R&D.• Company is offering new services in telecommunication like bill

payment through sms, 3G.• Company’s efficency is very high.company is developing 4G

technologh for Indian market.company is estabhlishing new towers for better relay of waves.

Administration & IT.• Company’s administration is poor than the other companies

company provides its information freely on the web there are no any charges for downloading any investment related document or any other papers reliane charges 100 Rs for downloading any years annual report and !0 Rs for any other docment to be downloaded.company related information is available easily on internet not as like BSNL which has very complex web site. Company is providing high quality services so we can say that company ha good command over quality control.

CustemerservicesCompany has its own customer care centers from which customer can solve any problem,get any information ,give fedbackand suggest the company.company has its own mobile handset distribution channel. Company provides after sales services also.

Key value drivers

Vodafone Essar - one of India’s most valuable telecom companies

• Serving nearly 50 million satisfied customers• Aegis, an integral part of India’s business process• outsourcing revolution• Operating out of USA and India• Over 20,000 employees• The MobileStore - Retail telecom venture for one-stop mobile

solutions• •Building telecom tower infrastructure