CASE STUDY

ETANA

2010

CASE STUDY

ETANA

Each year Etana Insurance

hosts their daREDevil Run

to raise awareness for prostate and

testicular cancer

“Provocative” flashmobs were used

at WITS & UJ

Flashmobs creating hype and awareness

When did you last see a speedo on campus?

The speedos moved across campus and highlighted the race and the social cause in a tongue & cheek

way

CAMPAIGN REACH 51,000+

Awarded Most Provocative Campaign2010 Youth Campus Campaign Awards

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