CASE STUDY
ETANA
2010
CASE STUDY
ETANA
Each year Etana Insurance
hosts their daREDevil Run
to raise awareness for prostate and
testicular cancer
“Provocative” flashmobs were used
at WITS & UJ
Flashmobs creating hype and awareness
When did you last see a speedo on campus?
The speedos moved across campus and highlighted the race and the social cause in a tongue & cheek
way
CAMPAIGN REACH 51,000+
Awarded Most Provocative Campaign2010 Youth Campus Campaign Awards
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0860 44 1234